What do you like best?
There are so many things that Engagor does really well. First of all, Engagor revolves around data and analytics, and after using it for 5 minutes you'll notice that it's at the very core of this tool. Engagor focuses on giving you an aggregate view of your performance, but if you'd like to zoom into a specific piece of content or a specific account - be it yours or your competitor's - you can do so thanks to the tool's granular level of analytics and impeccable attention to detail. (If you're wondering how granular you can get, Engagor can give you stats by the minute, which is great if you're following events like matches, launches, or even PR crises, outages etc.). It also has an intuitive interface - it just works. It may seem a bit overwhelming at first with all its options and features, but just go through it and it's a breeze to work with. If you do need help, there's a help section handy too, so you're never alone. Related to this, you also get a chat functionality to chat with other users. This isn't meant to replace your existing chat system, whether you're using Yamme, Slack, Microsoft Lync or another communication tool. This is more of a bridge between users, so although people from the same team can use it, its full potential comes out when used between teams. For examples, it's a lifesaver for big campaigns where not everyone is in the same location and you need to share assets, information, keep on top of the data and reports which you can then find on the same platform you're communicating on, making this your go-to interface for anything digital.
What do you dislike?
I don't really have any negative points for Engagor. One thing that's worth mentioning is that when it comes to Twitter analytics, Engagor resorts to an approximation when it reports on reach, something that eagle-eyed analysts will spot right away. Having said that, it's not a flaw per se, this is due to Twitter's limitations (as they don't give away the exact number of impressions just yet). This limitation affects all social media management tools equally, but if you want to know more about this and how that affects your reporting, just contact your account manager (or you can use the chat system while logged in Engagor).
Recommendations to others considering the product
If you're considering Engagor as your business tool I definitely recommend looking into its integrations. Engagor's philosophy revolves around integration, breaking the silo view and bringing all your data in one place. At the moment, you can integrate Engagor with your bitly account to get even better click analytics, Salesforce (it's not unusual to have two marketing suites under the same roof), Zendesk (mainly for your customer care), as well as custom integrations.
What business problems are you solving with the product? What benefits have you realized?
Breaking silos is a common issue for a lot of brands, and mine had similar issues too. Engagor helps break away from that, as it it's an ideal tool for "isolated environments": it integrates with various tools. So you already have a data powerhouse (Engagor) and you can connect other intelligent tools into it. This doesn't create more data - it just means that you're using the same data but in a smart way, and that, to me, is one essential step towards becoming a socially intelligent brand.