Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into Powerpoints.
(Based on 22 reviews)
Determines whether mentions of your brand are positive, negative or neutral.
(Based on 15 reviews)
Identifies who is talking about your brand along with their influence over social communities.
(Based on 17 reviews)
Measure campaigns, brands and products for quantitative metrics such as conversation volume, when conversations are happening and your brand's share of voice.
(Based on 24 reviews)
Gives users the ability to subscribe to unique content or otherwise share contact information.
Helps users understand audience demographics and evaluate visitor behavior
Adds intelligent social share buttons to your campaigns and content. Tracks who is sharing your content and driving conversions.
Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.
Analyzes and illustrates follower information such as demographics, location, purchase intent, etc.
Content Engagement Analysis
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.
Finds and highlights the followers with the largest and most influential followings of their own to tap into as potential brand advocates.
Paid Campaign Tracking
Tracks and measures the success of paid advertising initiatives run on social media sites.
Able to track click path of users that come to your site via social campaigns and if they convert to customers.
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
Allows users to export reports from the product into an .xsl, .csv, or .pdf file.
Entry and Exit Pages
Accurately determine your websites most common entry and exit points, while displaying data elegantly.
Accurately measure total web traffic and display data logically.
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Track user return rates and related metrics.
Track what proportion of users convert to customers via specific actions.
Gives users accurate reflection of how their search ratings compare with competitors.
API / Integrations
Application Programming Interface—Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
Allows marketer to use platform in different langauges and includes ad units on websites from around the world
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
(Based on 27 reviews)
Allows marketer to add, track, and measure a multitude of social media accounts.
Performance and Reliability
Software is consistently available (up-time) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
(Based on 28 reviews)