It's incredibly easy to set up, looks great and gives you real time overview of your performance and goals. I love that the app gives you east access of the data on your smartphone.
Some important KPIs cannot be tracked, such as Twitter impressions and Twitter ads data. It does not have integration with Salesforce and some other major CRMs. I was especially reserved about not having a Salesforce integration, as this is a CRM that we have recently switched to and it's sort of a fix now, we cannot change it and track progress in this tool, which is unfortunate.
Take time to think about what you need info on and choose exactly the info your company needs to track. The tool has a lot of options for tracking all sorts of data and set up a lot of info that would not always be useful to look at - make sure at setup to reach after the data that is useful and stick to it. Additionally, the trends and average functions would help you be able to overview how you compare to previous performance and the industry average.
Reporting becomes a lot easier and management have access to progress reports real time. We want to minimise the time we spend on meetings and reporting and this tool easily does that for us. Partners are able to access dashboards through their phones and monitor progress real time.