Datalogix

(6)
4.1 out of 5 stars

Connecting marketing to sales, we use data science to help brands engage buyers across addressable media via puchase-based insights, targeting & measurement.

Work for Datalogix?
Signal 2x

Learning about Datalogix?

We can help you find the solution that fits you best.

Compare Datalogix to Similar Solutions

Datalogix Reviews

Write a Review
Filter Reviews
Filter Reviews
  • Ratings
  • Company Size
  • User Role
  • User Industry
Ratings
Company Size
User Role
User Industry
Showing 6 Datalogix reviews
LinkedIn Connections
Datalogix review by <span>Corey B.</span>
Corey B.
Validated Reviewer
Invitation from G2 Crowd
Reviewed On

Most Expansive Purchase Based Targeting Provider

What do you like best?

Not only does Datalogix have the most expansive set of predetermined purchase based targeting segments in the market, they are willing to create custom segments to fit your clients' needs. Their support staff is attentive and they are willing to negotiate to provide you the best deal. They've also released the Buy Through Rate product that allows users to see which of their publisher partners that is plugged in the tool is the most efficient at reaching actual purchasers of a product. Also, their offline sales lift study is a great way to determine future partnerships with those pubs that boost offline sales the most.

What do you dislike?

They do not have scale with rich media units and sometimes that is needed for CPG campaigns.

Recommendations to others considering the product

Use for purchase based targeting campaigns with offline sales objectives.

What business problems are you solving with the product? What benefits have you realized?

Purchase based targeting is the only way to reach users who have already shown interest in your product in the offline world.

Sign in to G2 Crowd to see what your connections have to say about Datalogix
Headshots
Datalogix review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Invitation from G2 Crowd
Reviewed On

Datalogix is an extremely important research vendor for many clients

What do you like best?

What I like the best about Datalogix (DLX) is how they enable advertisers to build and target audiences composed of both online and offline sales data. This is a unique and extremely valuable offering that many clients demand, especially high spending direct response clients with large offline costumer base.

What do you dislike?

Implementation of the DLX pixel in ad ops requires a more intricate and often needlessly difficult campaign set up. There is often a unique DLX pixel per placement and rarely is there a universal macro pixel solution to streamline implementation which would thereby reduce the chance of errors and improve the quality of insights.

Recommendations to others considering the product

Work with DLX to find a better implementation solution that involves a universal pixel to streamline the process.

What business problems are you solving with the product? What benefits have you realized?

Agencies are trying to figure out how best to target and effectively reach the right audiences for their clients. DLX helps realize this through it's unique combination of offline and online sales data.

What Data Management Platform (DMP) solution do you use?

Thanks for letting us know!
Datalogix review by Consultant in Retail
Consultant in Retail
Validated Reviewer
Invitation from G2 Crowd
Reviewed On

Sr. Marketing Manager

What do you like best?

Pinpoint who to target based on purchasing behavioral patterns to maximize marketing messages.

What do you dislike?

Consumers feel the data used to create specific messages directed to them can be seen as too creepy.

Recommendations to others considering the product

Datalogix is great way to enhance your data with targeting in the most precise way.

What business problems are you solving with the product? What benefits have you realized?

Creating relevant, highly targeted campaigns to consumers. We've been able to safely marry data with vendors using Datalogix.

Datalogix review by Consultant in Marketing and Advertising
Consultant in Marketing and Advertising
Validated Reviewer
Invitation from G2 Crowd
Reviewed On

DLX Review

What do you like best?

They have very good industry penetration.

What do you dislike?

Total lack of transparency in their retailer makeup for creating audiences as well as who is included in reporting out.

What business problems are you solving with the product? What benefits have you realized?

Revenue sharing has been a benefit since they are using our audiences. The value could be greater if they were open about reporting.

Datalogix review by <span>Scott C.</span>
Scott C.
Validated Reviewer
Invitation from G2 Crowd
Reviewed On

Identifying Your Audience

What do you like best?

I liked the interface and the ease of use.

What do you dislike?

There is nothing about the service I dislike.

Recommendations to others considering the product

Make sure your initial data is clean and de-duped.

What business problems are you solving with the product? What benefits have you realized?

Helping to identify target audience intelligence

Datalogix review by Executive Sponsor in Newspapers
Executive Sponsor in Newspapers
Validated Reviewer
Invitation from G2 Crowd
Reviewed On

GM

What do you like best?

Broad sets of BT data, from Broad to specific to branded.

What do you dislike?

nothing to dislike. Provides data as advertised.

What business problems are you solving with the product? What benefits have you realized?

helps us target specific demos or users and increase our campaign budgets from advertisers.

Kate avatar
Kate from G2 Crowd

Learning about Datalogix?

I can help.
* We monitor all Datalogix reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.

Compare Datalogix to Similar Solutions