Contact Data Availability
Does this product have the amount of contact data you require? Contact data includes a persons company, role, experience, email, telephone, etc.
Company Data Availability
Does this product have the amount of company data you require? Company data includes data on companies leadership, financials, industry, products, etc.
(Based on 206 reviews)
Industry Research Availability
Does this product offer industry research data that you require?
Customer Profile Interview
Initial efforts to understand brand and ideal customer.
(Based on 14 reviews)
Quality, variety, and legitimacy of tactics used for sourcing leads.
(Based on 12 reviews)
Volume of leads gathered.
(Based on 11 reviews)
Efforts to qualify and rate leads based on legitimacy and potential value.
Overall quality of leads gathered.
Success rate of converting leads into customers.
(Based on 9 reviews)
Contact Data Accuracy
How accurate and up to date is the contact data?
(Based on 192 reviews)
Company Data Accuracy
How accurate and up to date is the company data?
(Based on 207 reviews)
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
(Based on 44 reviews)
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
(Based on 50 reviews)
Prioritizes leads through lead scoring, market insights, account-level insights, etc.
(Based on 45 reviews)
Provides ability to message contacts directly from within the sales intelligence software
Ability to create targeted contact lists.
Integration to CRM/Marketing Automation
Integrations to popular CRM/Marketing automation software to enable sales/marketing team members to view contact and company data from within the CRM/Marketing automation software.
Ability to clean/enrich existing data that is maintained in other systems
(Based on 145 reviews)
Functionality to filter or segment data from withing sales intelligence software
(Based on 169 reviews)
Offers search tools that allow users to find the data they need quickly
(Based on 187 reviews)
Alerts you to changes happening to industries, companies and people you follow
Find the people you know that can introduce you to contacts at prospects
Provides ability to create the reports that meet your business requirements
(Based on 146 reviews)
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
(Based on 42 reviews)
Automatically scores prospects based on behavior and engagement levels.
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Allows orgainizations multi-national organizations to use tool effectively accross multiple languages and currencies
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
(Based on 37 reviews)
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Access pre-built and custom reports and dashboards.
(Based on 35 reviews)
Mobile User Support
Allows software to be easily used on multiple mobile devices include phone and tablet devices.
Enables integration to external systems
(Based on 29 reviews)
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Helps allocate marketing budget based predicted amount of incoming revenue.
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
(Based on 22 reviews)
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
(Based on 24 reviews)
Allows for custom report types to match the goals of a company.
(Based on 27 reviews)
Provides tools that dynamically serve content, messaging, and calls-to-action.
Helps determine which accounts have the highest/lowest opportunity to convert.
Helps determine the direction of each individual account and how to engage through specific content.
Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels.