What do you like best?
Datanyze allows our sales management team to build more granular customer acquisition strategies. Being able to monitor add/drops of competing technology, along with the ability to target complimentary tools, we've been able to refine our outbound marketing process which has resulted in a steady increase in our conversion rate.
Aside from the capabilities granted to our sales team, the Datanyze support team has been outstanding with the integration and training help they've provided. Salesforce integration was effortless and seamlessly executed as to not disrupt our team.
What do you dislike?
The platform is a little rough around the edges, but in very minor ways. For example I'd appreciate the capabilities associated with editing existing list titles and reports, without the need to create a new one. Separately, Datanyze does not currently integrate with any outbound marketing platforms. I believe this is something they're currently working on, but this is something high on the ShareRoot priority list when speaking with Datanyze.
Recommendations to others considering the product
I highly recommend the integration of Datanyze with Salesforce (if you use it). You'll have to upgrade your account to include Salesforce API access, if it isn't included in your current subscription, but the benefits are incredible.
Even with the basic Salesforce integration we have, Datanyze tracks any companies currently being prospected by our team to avoid overlap in their system, and will update the technology information associated with those leads/accounts in Salesforce in real time.
What business problems are you solving with the product? What benefits have you realized?
In the wake of a pivot into a SaaS business model within the same industry, ShareRoot needed to maximize efficiency and ramp up sales quickly. Datanyze has played a crucial role in the development of our sales strategy and traction we've gained exiting our pivot. Datanyze has assisted in the following processes:
Their platform has provided assistance in
- Ideal client profiling
- Identification of lead qualification criteria (revenue, technologies, Alexa ranking, social presence, etc.)
- Building sales strategies around conquest and complimentary technologies
- Simplifying the on boarding and training of new sales reps
Insider browser extension
- Streamlined lead generation
- Simplified list building