G2 Crowd Acquires Siftery to Create a New Way to Buy and Manage Software Spend 🚀
dataxu

dataxu

3.7
(70)
Optimized for quick response

dataxu helps marketing professionals use data to improve their advertising. Its software empowers you to connect with real people across all channels.

Work for dataxu?

Learning about dataxu?

We can help you find the solution that fits you best.

Find the Right Product

dataxu Reviews

Ask dataxu a Question
Write a Review
Filter Reviews
Filter Reviews
  • Ratings
  • Company Size
  • User Role
  • For Category
  • Industry
Ratings
Company Size
User Role
For Category
Industry
Showing 75 dataxu reviews
LinkedIn Connections
dataxu review by Alexander P.
Alexander P.
Validated Reviewer
Verified Current User
Review Source

"DataXu Platform"

What do you like best?

The platform experience is very intuitive and easy to learn for newcomers to the platform.

Many of the features are easily added or removed from campaigns by simple drag and drop functionality, making the set up of campaigns really easy and fast.

DataXu's platform is good for an international expansion of the tools and services, amking it easy to work with multi-national teams within ghr same platform environment

The reporting suite is good, and touches upon all the main relevant KPIs, as well as offering the option to create company and campaign specific reportings.

sharing reports with stakeholders is also easy, and needs no big admin work

What do you dislike?

some of the reporting features are yet to be updated, and picking specific items for reporting purposes can be dififcult, and it is not as easy to navigate.

There are no easy to use and integrate social features within dataXu, which is something we hope to be added and featured as part of the platform very soon, to allow us to add social messaging to the campaigns as well

Recommendations to others considering the product

We found DataXu to be a very reliable partner that showed and shows a lot of flexibility to help large corporations in getting started with programmatic display advertising across many different entities, goals and countries

What business problems are you solving with the product? What benefits have you realized?

We are running most of our display activities with DataXu, working on a customer focused, nurtured approach to display media, rather than spray and pray

Sign in to G2 Crowd to see what your connections have to say about dataxu
dataxu review by Kristin B.
Kristin B.
Validated Reviewer
Verified Current User
Review Source

"A mostly easy-to-use platform with some reporting issues"

What do you like best?

Making optimizations in the platform is fairly easy and the setup, particularly with the new campaign workflow, is intuitive and easy to do in bulk.

What do you dislike?

The workflows have recently been much improved, however there are still some areas like the audience builder and the pixel creator that are dated and more cumbersome to complete. Also, the reporting availability is very disappointing in terms of the historical data that we can access. If we have run a campaign in the platform, we should be able to access that data indefinitely so that all people who work on the account can access it and have that historical information in case a data point needs to be pulled that wasn't at the time of the campaign. Even if it was just 24 months, it would be helpful to be able to pull YoY comparisons.

What business problems are you solving with the product? What benefits have you realized?

We've primarily used the platform as a programmatic DSP to serve banners and video and the team has been really helpful in determining the right audiences to target that needed to be permissioned to reach a specific retailer's audience.

What Demand Side Platform (DSP) solution do you use?

Thanks for letting us know!
dataxu review by Dean S.
Dean S.
Validated Reviewer
Verified Current User
Review Source

"Dataxu review"

What do you like best?

Control! Gives me complete ability to manage my clients campaigns. Gone are the days of waiting for some third party representative to respond to my questions or concerns! From a partner perspective, some of the things I am happiest about are the Fraud Free Guarantee, ability to volley between safety levels depending on the client needs, my Account Managers (specifically Nicole, Caitlin and Griffin) and the ease of using the platform.

What do you dislike?

The only item I could possible point a negative at is the lack of opportunity to create a custom audience segment and then universally use that segment i.e. for other advertisers or campaigns. Presently you have to create a segment which lives underneath the advertiser. Would be great to be able to save universally and then apply to advertiser level.

Recommendations to others considering the product

Just jump in!

What business problems are you solving with the product? What benefits have you realized?

Lack of transparency in our industry! This platform provides data that I can share with clients in real time which allow us to make more informed and strategic decisions about our campaign deliverables.

dataxu review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Great platform with excellent customer support"

What do you like best?

Our CSM is very helpful and responsive. She is quick to help us solve problems and supports us in any way she can. The new interface is much more intuitive than the old one. Adding creatives to flights is much easier and faster. The algorithm selector is very helpful as well as the system keeping track of budgets when it comes to adding flights to a media plan.

What do you dislike?

Geo-targeting/geo-hashing can be off base. We've run into many situations where we upload a geo-target and once we go back in to double-check it, it is in a completely different area. I'm also not very fond of having to jump back and forth between screens when adding in targeting/uploading zip codes etc. We also had a lot of issues in setting up audio PMPs at the beginning of the year.

What business problems are you solving with the product? What benefits have you realized?

Providing high quality inventory at a lower cost for our clients, dxu is at the forefront of many technologies including taking large steps to better the video and CTV offering. We've recently started using keyword targeting though grape shot and add this which have both been awesome tools to use.

dataxu review by Agency
Agency
Validated Reviewer
Verified Current User
Review Source

"Consistent performance and strong technical support"

What do you like best?

Most importantly the performance of our campaigns since using dataxu has always been consistently strong. Also the support we get from the EU platform solutions team is always very prompt and useful. We transitioned from being on a managed service to being self-serve and the support & training throughout this period was very good. We had reguarly calls and face-to-face meetings with the dataxu team to ensure the transition was as smooth as possible.

What do you dislike?

The platform isn't the most intuitive to teach to people that haven't used a DSP before. That being said the support, training and online learning centre can usually help solve any problems. Also the platform is in EST time whereas we are based in BST which means we have a slight delay in reporting which can be annoying when you want to verify spends/conversions.

What business problems are you solving with the product? What benefits have you realized?

Gaining strong results from display/video campaigns which were previously struggling with alternative DSPs. This has allowed us to scale to test further countries and try alternative strategies.

dataxu review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"User Friendly Self Serve Platform with Knowledgeable and Efficient Support Team"

What do you like best?

We are currently using the self served product as an agency for one of our clients and find the platform very user friendly and on the most part intuitive. The new campaign cloning feature saves a lot of time when creating campaigns and the platform is very easy to navigate.

The knowledge base contains information on all aspects of the platform if you have any issues and failing that the team at DataXu are incredibly supportive and efficient in helping to solve any problems on our side.

We have a great relationship with DataXu and would definitely recommend their services.

What do you dislike?

The reporting features currently all work in EST time which can be difficult for us who work in the UK when optimising and reporting on yesterdays platform but on the whole the reports side of the platform offers everything else that I would want of it.

If there was one other wish it would be to have the ability to clone a flight within a campaign in order to save some time when wanting to isolate certain creatives into a new flight mid month.

Lastly I think it could be intuitive to be able to 'include' and 'exclude' devices etc within the campaign structure rather than just adding or removing them from their corresponding settings pages.

What business problems are you solving with the product? What benefits have you realized?

DataXu allows us to efficiently set up new campaigns each month and save a lot of time in the process in comparison to other platforms we have used in the past.

The platform is also much more intuitive to use and navigate than some others.

In particular we have found that the re-targeting campaign algorithms have allowed us to scale re-targeting campaigns whilst also maintaining strong performance.

dataxu review by User
User
Validated Reviewer
Verified Current User
Review Source

"Excellent DSP - Constantly Evolving, Wonderful Support Team"

What do you like best?

The best feature of the platform is its flexibility. We utilize the platform to run campaigns across client verticals from entertainment, to nonprofit, to restaurants with great success. In addition, the client service team is excellent, and they're always willing to assist us in any way possible.

What do you dislike?

It's not awful, but the UI is clunky, particularly when it comes to creating custom audiences. That said, they're rolling out the new version in Beta, and it appears to be a much more intuitive UI.

Recommendations to others considering the product

The product is excellent and constantly evolving. If you're looking for a powerful DSP with an excellent support team and engineers who want your feedback, it's your tool.

What business problems are you solving with the product? What benefits have you realized?

We're able to remove the middle-man from programmatic display campaigns and run them ourselves at a higher margin. More importantly, we can utilize our client and industry knowledge to leverage greater campaign results.

dataxu review by User in Venture Capital & Private Equity
User in Venture Capital & Private Equity
Validated Reviewer
Verified Current User
Review Source

"Efficient, precise & user-friendly"

What do you like best?

Having complete control over running campaigns through dataxu's easy to use TouchPoint DSP, but also having the support from the dataxu team whenever I need assistance or guidance. TouchPoint is easy to use and meets our requirements. We use it for Display, Video, Mobile and Cross-Device and it has helpful features such as bulk editing, frequency capping, contextual targeting and mobile tracking that help us deliver ROI for our clients.

What do you dislike?

A few years ago, dataxu's product looked slightly outdated, although the functionality was very powerful. Programmatic Guaranteed is now available and premium DOOH and Mobile and Video. The TouchPoint DSP UI has come a very long way from the original UI so it’s reassuring to know their team is willing and able to fix and improve issues that arise. The new look and feel of Audience Manager is fantastic and allows syndication of audiences into even Walled Gardens.

Recommendations to others considering the product

There are some bigger platforms out there, but those platforms don't care about customers that aren't Enterprise level. dataxu has fantastic customer support and their product caters to mid-market. They have fraud protection and brand safety controls built in, and other tactical features such as frequency capping,budget pacing and rich media optimization. It's truly a one-stop shop.

What business problems are you solving with the product? What benefits have you realized?

Being able to reach our audience and track conversions through programmatic at a lower rate. With dataxu we can be more precise and efficient with our advertising budget and drive better results for our clients-- more ROI.

dataxu review by Aaron G.
Aaron G.
Validated Reviewer
Verified Current User
Review Source

"All around good product and team."

What do you like best?

Quick ability to build and launch campaigns, enjoy and rely on the ability to get through creative approvals and serve same day. Ability to execute lottery, alcohol, and pharmaceutical campaigns.

What do you dislike?

No real time spend, impressions, or CPM in the platform. Would love to see that at the campaign dashboard level and some visibility in the flight editing screen.

Recommendations to others considering the product

Would love to see tracking of impression delivery and spend in real-time.

What business problems are you solving with the product? What benefits have you realized?

We use DataXu for audience extension, using first party Spanish Language user data in programmatic deals. We are able to execute deals with lottery clients, in particular, and have been able to build a great partnership in part because of being to efficiently launch/execute campaigns.

dataxu review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"DataXu is an up and coming platform with an OK UI but incredible support"

What do you like best?

By far, the support from the AMs, and specialists has been the best thing about DataXu. The reporting is fairly robust, and where it's lacking, they're listening genuinely about our needs.

What do you dislike?

The UI is weird and the workflow seems clunky. It takes some time to figure out your way around it. This, however will continue to get better and better. Also, the help documentation is out of date, confusing, and not very helpful. Thankfully support has been great.

Recommendations to others considering the product

Great for specific types of inventory not available through other DSPs. Hang on through the learning curve of campaign setup and management, and it'll get easier. While some of the documentation isn't very helpful, their support team is great and very responsive.

What business problems are you solving with the product? What benefits have you realized?

Inventory availability for CTV, Native, PMPs, etc. Benefits have included running some complicated placements... DCM wrapped in DV and wrapped again in DV for our own reporting. This was an interesting problem that was able to be implemented through working closely with the support team. We've also seen the least amount of discrepancy with Sizmek through DX after DX support reached out directly to the Sizmek team. In another instance, the support team reached out directly to DV to help us solve a viewability implementation issue. I can't stress how important this level of support has been for us.

dataxu review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Data xu makes campaign management easy!"

What do you like best?

I like the amount of time that it saves me each day, from setting up campaigns to pulling reports. Originally, it was not this easy, but after all of the adjustments/enhancements that have been made with the new interface,I have come to like it a lot.

What do you dislike?

I dislike that there is not a way to bulk edit creatives, such as landing pages/names ect. When you have a lot of creative, this can take a lot of time.

What business problems are you solving with the product? What benefits have you realized?

It has been a great way to run conversion based campaigns, we have seen great results. Especially with the ability to set up a conversion pixel to pass back revenue.

dataxu review by Agency
Agency
Validated Reviewer
Verified Current User
Review Source

"dataxu is a great partner."

What do you like best?

dataxu is an extremely reliable partner. They have a dedicated person assigned to service each account who is always available to answer any questions that may pop up. They are consistently looking at how to better their product and genuinely want to receive feedback from their users. All-in-all, they are a great partner who who your been interest in mind.

What do you dislike?

dataxu's geofence capabilities are subpar and even though their UI was recently revamped, there are still little things that can make it difficult to use.

What business problems are you solving with the product? What benefits have you realized?

Our agency uses dataxu as our in-house DSP for display, video and audio solutions.

dataxu review by Christina B.
Christina B.
Validated Reviewer
Verified Current User
Review Source

"Great all in one platform for programmatic display of all kinds."

What do you like best?

I like being able to place video, banners and native placements all through one platform, to be run across all devices.

What do you dislike?

I dislike the reporting. The look back window is too short and the exports are inconsistent.

Recommendations to others considering the product

It takes time and learning to utilize Data Xu to it's full potential. Don 't be afraid to experiment with different algorithms for delivery and to try new audiences.

What business problems are you solving with the product? What benefits have you realized?

We are discovering audiences through customer intelligence and realized that applying audiences makes for a more efficient campaign spend.

dataxu review by Executive Sponsor
Executive Sponsor
Validated Reviewer
Review Source

"Made Life Better"

What do you like best?

Touchpoint DSP is very intuitive and has made it more efficient and easy when setting up campaigns. Also, being able to pull reports through ClearSight at the click of a button is super helpful when clients request reporting updates.

What do you dislike?

The ClearSight reporting technology is a great tool! I occasionally run into just a few minor issues while using. For example, sometimes when pulling bigger reports, it can take a bit of time to receive them. I do find that the support team is very helpful when you reach out and need assistance however, so it's not a big deal. If you ever run into any issues, you can always reach out to them.

Recommendations to others considering the product

Be patient when learning how to navigate and use TouchPoint's UI. You will quickly begin to understand the ins and outs the more time you spend, and once you are ramped up, TouchPoint's DSP will save you an incredible amount of time and money.

What business problems are you solving with the product? What benefits have you realized?

Dataxu makes it possible for us to easily customize and target certain audiences through cross-device technology. Having a trusted partner like dataxu allows us to maximize ROI for our clients.

dataxu review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"DataXu Operationally Lacks"

What do you like best?

DataXu is inexpensive and customable. Our account director is very helpful and works hard to assist us.

What do you dislike?

The UI is very buggy and often runs into glitches that severely slow the workflow. Overall, it is not very efficient with having to toggle between three different setups (mobile, video and display) to run one campaign. The three different setups hinder optimizations. Reporting charts that they generate are often inaccurate and create more questions than insights. Pulling reports is a nightmare, especially on Mondays. You can wait up to four hours for one raw report and often it will fail and you have to start over. Sometimes buttons won't click, this is one of the glitches. At one point we could not run video campaigns for well over a month because of technical issues on their part. They are not integrated with all ad servers, causing multiple additional headaches. We are currently launching a large PMP initiative and they are not integrated with many exchanges. The PMPs can still be launched, but not without much back and forth between different parties.

Recommendations to others considering the product

I would recommend DataXu for businesses with a large enough team to take the time DX requires.

What business problems are you solving with the product? What benefits have you realized?

We have been able to successfully grow business for our clients via DataXu. We have run extremely successful campaigns, it's just the operational inefficiencies that create headaches.

dataxu review by Kristy D.
Kristy D.
Validated Reviewer
Review Source

"DataXu is an excellent addition to our arsenal as a digital agency"

What do you like best?

DataXu's execution of CTV with data layering has been awesome. I have not seen such granular capabilities elsewhere.

What do you dislike?

I wish DataXu was integrated with Google Analytics or could ingest that data more seemlessly without a LiveRamp but I understand Google does not always play nice.

Recommendations to others considering the product

The UI is very user friendly and the team over there works very hard to create solutions for our integration needs with CM.

What business problems are you solving with the product? What benefits have you realized?

We are running an alcohol client's campaigns very smoothly on DataXu without having to jump through all of Google's regulatory hoops.

dataxu review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"VP, Operations"

What do you like best?

We have worked in a variety of platforms, and find that DataXu has the best performance with great efficiency. We find that the CTRs and conversions on campaigns posted on DataXu outperform that of other platforms.

What do you dislike?

Currently, there is no fixed price model, although DX is actively working with us to fix this. We'd also like to see more options as far as audio and contextual options, and the ability to change an objective mid flight.

What business problems are you solving with the product? What benefits have you realized?

We were looking for a trusted partner, and have found one with dataxu. As mentioned above, we've seen improved performance, which is obviously our number one concern.

dataxu review by Executive Sponsor
Executive Sponsor
Validated Reviewer
Verified Current User
Review Source

"Strong independant DSP, especially in Video and CTV"

What do you like best?

Technology roadmap is strongly aligned with machine learning and CTV, and these are important advancements that will influence digital marketing. Service, support, and partnership have been top notch since our relationship began over a year ago.

What do you dislike?

As an independent tech, this provides many advantages, but also means that some features are limited to DataXu's platform and can't apply to the walled gardens of Google, Adobe, Amazon, etc.

What business problems are you solving with the product? What benefits have you realized?

Video and CTV media activation primarily, standard display as well

dataxu review by Andrea L.
Andrea L.
Validated Reviewer
Verified Current User
Review Source

"TouchPoint "

What do you like best?

The ability to run my client's media at a generally lower rate than other DSPs

What do you dislike?

The UI is a little outdated and could really use some color

Recommendations to others considering the product

If you're looking for a easier to use DSP this is a good starting point

What business problems are you solving with the product? What benefits have you realized?

Getting cheaper inventory through the DSP helps us achieve our client's goals of needed a lower CPM.

dataxu review by Jesper N.
Jesper N.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Next level media buying"

What do you like best?

With DataXu we are able to turn a lot of nubs and handles, in order to continuously improve performance and delivery for our clients. The brand safety features, networks available and user targeting options make the platform one-of-a-kind.

What do you dislike?

The bigger the market, the bigger the dataset and options, which mens that smaller markets kan be left out with small audience size when combined with demographic features.

Recommendations to others considering the product

Not for small businesses / spends.

What business problems are you solving with the product? What benefits have you realized?

Brand awareness, securing brand safety and media buying relations.

dataxu review by Administrator in Broadcast Media
Administrator in Broadcast Media
Validated Reviewer
Verified Current User
Review Source

"Easy to use - Professional team"

What do you like best?

All of the available PMP deals you are able to purchase along, the ease of the navigation of the platform, and the wonderful customer success team!

What do you dislike?

I honestly love everything about their platform.

Recommendations to others considering the product

Go with them!

What business problems are you solving with the product? What benefits have you realized?

They offer all sort of programmatic platforms you can think of for your clients to execute. There is hands on training and when you find yourself in a pickle, the customer success team is there to help.

dataxu review by tolga s.
tolga s.
Validated Reviewer
Review Source

"Best for holistic approach"

What do you like best?

Account managers are really helpful and solution oriented. Reach is powerful and post view performed really good .

What do you dislike?

There are many advanced features in the platform but none of them is handy like data marketplace or other add ons such as forecast tools and audience profiling

What business problems are you solving with the product? What benefits have you realized?

At the back end they have almost every solution and you can activate them with the help of account managers , platform helped our clients achieve good results within post-view and video completion rates

dataxu review by Brittnee M.
Brittnee M.
Validated Reviewer
Review Source

"Social Media Coordinator"

What do you like best?

DataXu retargets our external advertisements. It helps us keep up with other websites that we can't place codes through. We focus on the analytics that DataXu tracks for our website clicks. It helps us retarget audiences that have visited our page and are on another website that will allow our pop-up ad to appear on.

What do you dislike?

I don't have any dislikes to report at the time. Maybe as I divulge more into it they might pop up but not now. They make reporting and targeting easier for the company.

What business problems are you solving with the product? What benefits have you realized?

We're seeing what works on the web site with content and development with heat maps that DataXu retargets people to. It's nice to have DataXu retarget audiences to our landing pages and seeing if it leads to driven sales clicks.

dataxu review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Wonderful technology worst customer service I've had with any DSP I've used."

What do you like best?

The technology and ease of use of the platform.

What do you dislike?

The service. Our account manager often required 2 days to communicate and only ever by email. I often asked if there was a number I could call him or over Skype or something and there was nothing. The email answers often led to further confusion.

What business problems are you solving with the product? What benefits have you realized?

We are mainly helping our mobile clients transition from network buys to programmatic. We have realized that the technology is really good.

dataxu review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Marketing Manager"

What do you like best?

I enjoyed learning about data-driven marketing trends because that is where the future of marketing is headed. Everything we do at my company needs to be supported by data and every campaign must be able to be measured so it was great to learn new applications of data.

What do you dislike?

This may be because I dont do much TV, but I felt there was too much content on TV as it didnt apply as much to me.

What business problems are you solving with the product? What benefits have you realized?

We currently dont use Dataxu, but previously we used it as a DSP and bought digital media programmatically through Dataxu

dataxu review by Consultant in Animation
Consultant in Animation
Validated Reviewer
Review Source

"Old fashion style. Powerfull insights tool but hard to deal with them"

What do you like best?

I cant say Dataxu succeded on really anything compared to other dsp. The best was definetly the Support. The reporting tool is cool qith all the data bases but at the end is hard to use for a marketer like me.

What do you dislike?

Dashboard, insghts, reporting tool. Hard to learn to use it at first sight. reporting tool was limited by some metrics. Lookback window of site report too short.

Recommendations to others considering the product

Improve dashboar. Be more style and modern. Appearance is unfortunately importat. The reporting tool is cool with all queries and so on, but at the end is annoying.

What business problems are you solving with the product? What benefits have you realized?

Ot brought Leads for the first time to some of my clients trhough RTB

dataxu review by Brian M.
Brian M.
Validated Reviewer
Verified Current User
Review Source

"DataXu from an Optimization Specialist's Standpoint"

What do you like best?

The reports tab in each campaign is nice. It provides three graphs on the main page that I use as a quick benchmark to look at campaign performance based on spend, impressions, and bidding CPM. You can then go in further to the 'insights' tab which gives you much more information, including what factors are hindering campaign performance. The delivery diagnostics report is extremely helpful in this regard. Reporting is very robust and is probably DataXu's biggest selling point for me. For someone who has to actively manage these campaigns, the tools provided by DataXu allow me to quickly gauge what changes I need to make to improve performance and delivery.

What do you dislike?

My biggest issue with DataXu is the lack of a change history. I have to use a separate system outside of DataXu to keep track of all of my optimization notes. Since I am fully managing and optimizing close to 1,000 orders, this makes my job slightly more tedious and time consuming than it needs to be.

The also isn't a graphical representation of the campaign performance on the main page for each campaign. You have to go into the Reports tab on the campaign level to see this.

Customer Service is not the best for smaller publishers that are self-managing campaigns.

Recommendations to others considering the product

I would look for a provider that has a more intuitive user interface and a change history or editable notes field for optimization tracking.

What business problems are you solving with the product? What benefits have you realized?

We use DataXu to schedule programmatic display advertising. The platform has different bidding algorithms based on your goal (ie. maximize clicks, distribution, retargeting). Campaign set up is somewhat tedious and not as intuitive as it could be. But overall, DataXu has been a reliable platform for serving ads in a real-time bidding environment that allows us to have a lot of control over our campaigns.

dataxu review by Jiajie (Sean) P.
Jiajie (Sean) P.
Validated Reviewer
Verified Current User
Review Source

"DataXu"

What do you like best?

They have a wide range of offline 3rd party data that informs audience in detail. They are very good at re-targeting the audience they is part of the core target. They are also good at syncing some target from offline to online base on their purchase behavior. Credit card information is also very valuable but it is not always the case.

3rd data is great for CPG products since it provide the scale and reach.

What do you dislike?

There are issues when matching offline data to online data, especially when it comes to niche target like Hispanics. Sometime offline data might not match online data. For example, someone who purchase Hispanic food in grocery store or has a Hispanic last name might not be Hispanic. In these circumstance, it is very hard to use offline data to accurately identify the target.

Recommendations to others considering the product

If you are looking to re-targeting and increase buy rate for CPG products, DataXu is recommended.

What business problems are you solving with the product? What benefits have you realized?

My client mainly focus on reaching as much audience as possible with programmatic partners, both open exchange and private exchange

dataxu review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"DataXu Performance Review"

What do you like best?

The new dashboard is very user friendly and I'm able to navigate from campaigns and flights quickly.

What do you dislike?

There are times when uploading a whitelist has been difficult.

Recommendations to others considering the product

They've really come a long ways in making the dashboard easy to use and navigate.

What business problems are you solving with the product? What benefits have you realized?

We have seen great results from programmatic video through DataXu. It helps us serve ads at a very inexpensive rate compared to other platforms.

dataxu review by Natalia B.
Natalia B.
Validated Reviewer
Verified Current User
Review Source

"Worked at Starcom Media agency and used DataXu for our media campaign"

What do you like best?

DataXu was an easy media partner to work with. Their product is very straightforward and understandable even with such advanced media and DSP technology. DataXu also had great stats in terms of audience reach and ad viewability.

What do you dislike?

DataXu didn't seem to be very customizable to the product our client wanted to advertise for. If you're looking for a very niche media space to be in, DataXu probably isn't the best partner for very specific content alignment.

Recommendations to others considering the product

If you're looking for a media partner with advanced DSP technology, DataXu is a great partner to work with for your media campaign. Our team thought that DataXu was the perfect partner for a product launch campaign because we needed our media to have high volume reach against our target audience.

What business problems are you solving with the product? What benefits have you realized?

DataXu had great ad performance and advanced DSP technology that was appealing to our client. They were a great reach-driver for our media campaign, which was very important to our client. Our team thought that DataXu was the perfect partner for a product launch campaign because we needed our media to have high volume reach against our target audience.

dataxu review by Agency
Agency
Validated Reviewer
Review Source

"Dataxu Conference Review"

What do you like best?

Learning more about the vizio data integration and what that means for working with DataXu

Seeing inside the platform and hearing from the people that built it was interesting

What do you dislike?

I didn't find the end session (working sessions) informative.

I feel that breaks are too long at most conferences. I rather the time be shorter with less breaktime.

What business problems are you solving with the product? What benefits have you realized?

Manage service programmatic buying. I've realized in programmatic buying a lot of the technology is the same but the attention to campaigns and client service really helps improve performance.

dataxu review by Andrew M.
Andrew M.
Validated Reviewer
Verified Current User
Review Source

"A growing use for DataXu"

What do you like best?

Highly customizable platform that allows for us to scale up as we need with capabilities.

What do you dislike?

Limited in features like daily spend caps.

What business problems are you solving with the product? What benefits have you realized?

Only revenue attribution.

dataxu review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Great targeting and optimization "

What do you like best?

The targeting options are broad with clear descriptions. The automatic optimizations along with the cruise control suggestions that are optional to enact are great.

What do you dislike?

The creative setup can be tedious and previewing the creatives is difficult at best. The reporting portal has lots of options, but the premade reports are rarely useful so I build my own instead.

Recommendations to others considering the product

Strong offering for a dsp, not as intuitive as other platforms, so will need some experience prior to using.

What business problems are you solving with the product? What benefits have you realized?

Delivering display campaigns that deliver a high roi for our clients.

dataxu review by Agency in Sports
Agency in Sports
Validated Reviewer
Verified Current User
Review Source

"Media Buyer"

What do you like best?

DataXu works well with lots of vendors, and is useful when other DSPs sometimes will not be compatible.

What do you dislike?

The platform is extremely unreliable. If you have three simple tasks to complete, you will find at least five glitches or missing buttons along the way.

What business problems are you solving with the product? What benefits have you realized?

DataXu is especially useful for campaigns where pacing is important.

dataxu review by David H.
David H.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"DataXu"

What do you like best?

DataXu provides the clients with the most advanced algorithmically based audience buying platform worldwide. The audience insights received are far and above the best in the industry. You can manage an entire digital campaign across web, mobile, social and video under one interface.

What do you dislike?

Nothing! This has to be the easiest system to use ever and allows you much flexibility.

Recommendations to others considering the product

My recommendation is to try it; you'll love it.

What business problems are you solving with the product? What benefits have you realized?

We are providing our clients with information about their clients that they have never been able to have seen before. They are quite happy with campaign results and utilize this data to help analyze their marketing efforts to a higher level and be more efficient with their marketing budgets.

dataxu review by User in Hospital & Health Care
User in Hospital & Health Care
Validated Reviewer
Verified Current User
Review Source

"Overall, does what I need, but expensive"

What do you like best?

- Responsive customer support

- Regu;larly updating with new, innovative features

What do you dislike?

- Lots of bugs

- Reporting often slow to realize

- Expensive

- No standard, best practice route to complete a given task

What business problems are you solving with the product? What benefits have you realized?

- Audience building and relationships across different healthcare service lines have been huge for the clients I work with!

dataxu review by Mike H.
Mike H.
Validated Reviewer
Review Source

"Programmatic is a great way to reach your audience"

What do you like best?

Good targeting, we get direct access to account teams to always keep our conversation a running dialogue. Any changes we ask for are implemented, and DX brings their expertise to the table as well as many good insights to help optimize our campaigns.

What do you dislike?

We have not always had the transparency we have asked for, but DataXu is working with us on bringing more transparency into their reporting, as well as being very upfront about what we run with them and how they run it. It helps that they trust us to bring them our issues, and then we move forward. Always nice to have a good relationship where we can talk about anything.

Recommendations to others considering the product

They will work with you however you need them to, seriously. They can give you what you need, you just have to tell them all your problems and what you are trying to solve.

What business problems are you solving with the product? What benefits have you realized?

We are solving a targeted display and video problem. They have inventory, they have targeting information, and they can get us inventory that will convert users for us. We get shopping actions and our clients are happy, what more is there to say?

dataxu review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Campaign Manager Utilizing DataXu for Day-to-Day Optimizations"

What do you like best?

The reporting features are extremely helpful. There are several charts you can pull in for easy optimizations in the intelligence tab of the reporting section. These tell you things like, are you bidding high enough, are there enough users in your target range in order to spend your budget. It makes optimizations a lot easier to make.

What do you dislike?

I dislike the overall look and feel of DataXu. I've worked in other DSPs and DataXu's interface is not intuitive. I find myself still having to scroll around for a while before I find what I'm looking for, whether it be a tab or a report or just a simple setting. Additionally it would be nicer if there were more of a hierarchy to the campaigns. For example a campaign and then maybe a group dedicated to a certain type of targeting (audience for example) and then under that all different types of audience targeting so that I can either see things at a high level or at a very niche level. DataXu only allows a niche level, seeing all your targets at once.

What business problems are you solving with the product? What benefits have you realized?

Our clients are soley interested in ROI and making sure users are converting on their site. Through DataXu we've been able to track those conversions and demonstrate campaign success to our clients.

dataxu review by User in Broadcast Media
User in Broadcast Media
Validated Reviewer
Review Source

"Good performance but UI/Reporting a bit of a mess"

What do you like best?

The optimisations that the platform recommends are good and usually improve performance. The ability to make multiple changes to Flights in one go is also very useful for traders.

What do you dislike?

The platform and reporting are on 2 different platforms which makes no sense. I also think the UI is rather dated and could be more user friendly.

What business problems are you solving with the product? What benefits have you realized?

Currently using DataXu for our CPA campaigns across our TV campaign. Given we are Prospecting only, using DataXu gives us more scale and a much cheaper CPM.

dataxu review by Sandra E.
Sandra E.
Validated Reviewer
Review Source

"Good DSP"

What do you like best?

Dataxu has a good premium inventory

They offered us to run desktop and mobile at same time and optimised well

What do you dislike?

I think they don't manage well the restrictions on a campaign. We had issue wth daily caps

What business problems are you solving with the product? What benefits have you realized?

They brought us good traffic for our brand new campaign. They improved their efficiency thanks to a daily look at dats and agressivr buying.

dataxu review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Advertising Operations"

What do you like best?

The campaigns I run in dataxu tend to have strong performance compatred to other platforms

What do you dislike?

Some set up options in set up can be tedious. Also I have noticed fraud in some campaigns

What business problems are you solving with the product? What benefits have you realized?

Dataxu has had strong performance for the campaigns that I run

dataxu review by User in Hospital & Health Care
User in Hospital & Health Care
Validated Reviewer
Verified Current User
Review Source

"Frustrating a lot of the time."

What do you like best?

Conversations with company reps when there are issues at hand.

What do you dislike?

The amount of time it takes to solve an internal issue is longer than it should be.

What business problems are you solving with the product? What benefits have you realized?

Campaign optimization. DataXu proves to be a strong display tactic in the way of serving impressions.

dataxu review by Agency in Consumer Goods
Agency in Consumer Goods
Validated Reviewer
Verified Current User
Review Source

"Data Driven Display Solution"

What do you like best?

Data driven solution appealing to our clients. Customer targeting algorithm makes up for less user-friendly platform.

What do you dislike?

Platform is less user friendly than Basis, Tradedesk or AdWords alternatives. Traditionally lower CTR than GDN placements through AdWords.

What business problems are you solving with the product? What benefits have you realized?

Customer retargeting & data targeted display placements.

dataxu review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Great platform, excellent support!"

What do you like best?

The platform is straight forward, easy to use and has provided great results, while the team has offered great support.

What do you dislike?

Could use better support for Canadian geographies.

What business problems are you solving with the product? What benefits have you realized?

More efficient media buys resulting in significant cost savings for our clients.

dataxu review by Jonathon M.
Jonathon M.
Validated Reviewer
Review Source

"Agency POV of DataXu"

What do you like best?

DataXu is an efficient programmatic digital buying network that I worked with on a previous piece of business. They delivered on the touch-points they promised and offered a good audience buying solution to the business.

What do you dislike?

I am not sure if it was our internal team or DataXu itself; but it seemed like we were having problems clearing the weight level we allocated to DataXu. However, as previous noted, not sure if it was an internal problem or that DataXu over-estimated the available inventory.

What business problems are you solving with the product? What benefits have you realized?

The business problem was to buy a particular audience against our demographic to drive awareness of the brand utilizing behavioral and psychographic data. The benefits realized was an efficient lower funnel digital buy that targeted our consumer.

dataxu review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Review Source

"For an impressive presence, DataXu delivers. "

What do you like best?

Impression delivery on the platform was superb and greatly assisted our campaigns in meeting (and surpassing) impression goals. As far as reporting, our team could really drill-down into different campaign components. Mobile delivery was especially great.

What do you dislike?

At the time of my use, the platform was not entirely user-friendly and dashboard information took a while to update; it was hard to determine if the to-date data was accurate or if it was lagging behind. Our team had to contact customer support a few times to determine if the information was up-to-date. This can slow down our reporting process. Also, it became clear that the platform preferred clients with very high budgets. Communication with our account rep was rather slow; we felt we were not a priority.

Recommendations to others considering the product

If your clients (or your business itself) have a large budget, you will most likely find great success. However, if you are a smaller business, it might be better to look to a more affordable platform.

That being said, if mobile branding is of particular importance to you, try to utilize DataXu, whether as a supplement for other mobile platforms or as a sole provider of mobile delivery.

What business problems are you solving with the product? What benefits have you realized?

Our team was utilizing the platform to serve display ads based on client requests. We met impression goals every month but CTRs started to drop without any real explanation from the account rep. We determined our budgets were not optimal for the platform's features.

dataxu review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Enterprise Grade and Utility Functionality"

What do you like best?

The user interface is very easy after some initial training from a terrific team of account managers and training staff. The tool had all the integrations into all the open sourced exchanges I needed as well as easy links into Direct publishers and Private exchanges. Also, I like the tool's open sourced availability for integrations with outside reporting and 3rd party vendors. Further, I do like the visually appealing charts and graphs in the reporting field.

What do you dislike?

1) It has been a while but don't remember the charts and graphs being exportable. Also, I would like to see more of an integrated dashboard with charts and graphs when you first login.

Also, the mobile portion of the tool doesn't seem to be as far along as the display and video side of the tool (may have something to do with demand).

Recommendations to others considering the product

Like any enterprise product, you need to have some decent volume of media spend if you want to consider bringing DataXu in-house as a self serve product. You will need to be spending around 5 digits per month for best experience. Otherwise, it can be expensive.

Also, you can do both a full service or a self service option. I have used DataXu for both and are definitely good going full service as well for shorter term engagements.

What business problems are you solving with the product? What benefits have you realized?

I have used Data Xu for both DR and for Branding based initiatives. In both instances I seen good efficiencies in driving the CPX as well as the cost per high quality engagements. The tool is fairly simple to optimize on an ongoing basis and there are good reporting to identify elements I may have missed.

dataxu review by Corey B.
Corey B.
Validated Reviewer
Review Source

"Testing and Learning"

What do you like best?

We've begun to adopt DataXu as our secondary in-house DSP. So far, the testing period has been going smoothly. The platform allows us to access a variety of inventory sources and create private deals, as most DSPs allow. Rates are efficient and the interface is very user friendly.

What do you dislike?

Like many DSPs, the targeting capabilities are stunted unless expressly asking for a particular set of data. DSPs everywhere, including DataXu will need to include various types of data or have seamless integrations with many top data providers to be more like a one stop shop for banner advertising.

Recommendations to others considering the product

Could be used as primary or secondary DSP depending on current business relationships.

What business problems are you solving with the product? What benefits have you realized?

Efficiency and performance across tested banner campaigns.

dataxu review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"HIgh Performance- UI has some issues."

What do you like best?

CTRs/CPAs/CPMs consistantly beat other DSPs

What do you dislike?

No pacing by impressions, so running a fixed rate CPM is nearly impossible.

What business problems are you solving with the product? What benefits have you realized?

Running ads for dozens of clients to drive traffic to websites. Strong conversion rates.

dataxu review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"The Ease of Use - Very Little Learning Curve"

What do you like best?

I love the extreme ease of use of the interface as well as the support provided by the DataXu team. I just love how it verified my gut instinct of where the business was heading. The marketing team has relied t heavily on skewed data based on 1st party interactions. This never sat well with me because the sample set itself was very limiting. How can we pin point our demographic when most of our demographic is unwilling or ineligible for 1st party interactions?

What do you dislike?

I honestly have nothing to dislike about DataXu yet (if ever). We have been able to target campaigns to audiences we did not expect to be our target audience.

Recommendations to others considering the product

If you have bright employees using the platform then you will easily integrate this program into truly valuable data. This is not a simple plug-in play system. There is very little learning curve needed, but you will most certainly need to learn how to use the data. But, that has no baring on the platform itself.

What business problems are you solving with the product? What benefits have you realized?

Our core business has always been the same, however, the need and demand of our product changes with technology. Our core audience changes every 3-years or so. A DMP system has helped us filter big data into tangible resources.

Learn more about dataxu

dataxu Videos

Kate from G2 Crowd

Learning about dataxu?

I can help.
* We monitor all dataxu reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.