What do you like best?
By far, the support from the AMs, and specialists has been the best thing about DataXu. The reporting is fairly robust, and where it's lacking, they're listening genuinely about our needs.
What do you dislike?
The UI is weird and the workflow seems clunky. It takes some time to figure out your way around it. This, however will continue to get better and better. Also, the help documentation is out of date, confusing, and not very helpful. Thankfully support has been great.
Recommendations to others considering the product
Great for specific types of inventory not available through other DSPs. Hang on through the learning curve of campaign setup and management, and it'll get easier. While some of the documentation isn't very helpful, their support team is great and very responsive.
What business problems are you solving with the product? What benefits have you realized?
Inventory availability for CTV, Native, PMPs, etc. Benefits have included running some complicated placements... DCM wrapped in DV and wrapped again in DV for our own reporting. This was an interesting problem that was able to be implemented through working closely with the support team. We've also seen the least amount of discrepancy with Sizmek through DX after DX support reached out directly to the Sizmek team. In another instance, the support team reached out directly to DV to help us solve a viewability implementation issue. I can't stress how important this level of support has been for us.