dataxu

dataxu

(60)
3.6 out of 5 stars

dataxu helps marketing professionals use data to improve their advertising. Its software empowers you to connect with real people across all channels.

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dataxu review by <span>Kristin B.</span>
Kristin B.
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Invitation from G2 Crowd on behalf of the vendor
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A mostly easy-to-use platform with some reporting issues

What do you like best?

Making optimizations in the platform is fairly easy and the setup, particularly with the new campaign workflow, is intuitive and easy to do in bulk.

What do you dislike?

The workflows have recently been much improved, however there are still some areas like the audience builder and the pixel creator that are dated and more cumbersome to complete. Also, the reporting availability is very disappointing in terms of the historical data that we can access. If we have run a campaign in the platform, we should be able to access that data indefinitely so that all people who work on the account can access it and have that historical information in case a data point needs to be pulled that wasn't at the time of the campaign. Even if it was just 24 months, it would be helpful to be able to pull YoY comparisons.

What business problems are you solving with the product? What benefits have you realized?

We've primarily used the platform as a programmatic DSP to serve banners and video and the team has been really helpful in determining the right audiences to target that needed to be permissioned to reach a specific retailer's audience.

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dataxu review by <span>Dean S.</span>
Dean S.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd on behalf of the vendor
Reviewed On

Dataxu review

What do you like best?

Control! Gives me complete ability to manage my clients campaigns. Gone are the days of waiting for some third party representative to respond to my questions or concerns! From a partner perspective, some of the things I am happiest about are the Fraud Free Guarantee, ability to volley between safety levels depending on the client needs, my Account Managers (specifically Nicole, Caitlin and Griffin) and the ease of using the platform.

What do you dislike?

The only item I could possible point a negative at is the lack of opportunity to create a custom audience segment and then universally use that segment i.e. for other advertisers or campaigns. Presently you have to create a segment which lives underneath the advertiser. Would be great to be able to save universally and then apply to advertiser level.

Recommendations to others considering the product

Just jump in!

What business problems are you solving with the product? What benefits have you realized?

Lack of transparency in our industry! This platform provides data that I can share with clients in real time which allow us to make more informed and strategic decisions about our campaign deliverables.

What Demand Side Platform (DSP) solution do you use?

Thanks for letting us know!
dataxu review by User in Venture Capital & Private Equity
User in Venture Capital & Private Equity
Validated Reviewer
Verified Current User
Invitation from G2 Crowd on behalf of the vendor
Reviewed On

Efficient, precise & user-friendly

What do you like best?

Having complete control over running campaigns through dataxu's easy to use TouchPoint DSP, but also having the support from the dataxu team whenever I need assistance or guidance. TouchPoint is easy to use and meets our requirements. We use it for Display, Video, Mobile and Cross-Device and it has helpful features such as bulk editing, frequency capping, contextual targeting and mobile tracking that help us deliver ROI for our clients.

What do you dislike?

A few years ago, dataxu's product looked slightly outdated, although the functionality was very powerful. Programmatic Guaranteed is now available and premium DOOH and Mobile and Video. The TouchPoint DSP UI has come a very long way from the original UI so it’s reassuring to know their team is willing and able to fix and improve issues that arise. The new look and feel of Audience Manager is fantastic and allows syndication of audiences into even Walled Gardens.

Recommendations to others considering the product

There are some bigger platforms out there, but those platforms don't care about customers that aren't Enterprise level. dataxu has fantastic customer support and their product caters to mid-market. They have fraud protection and brand safety controls built in, and other tactical features such as frequency capping,budget pacing and rich media optimization. It's truly a one-stop shop.

What business problems are you solving with the product? What benefits have you realized?

Being able to reach our audience and track conversions through programmatic at a lower rate. With dataxu we can be more precise and efficient with our advertising budget and drive better results for our clients-- more ROI.

dataxu review by <span>Aaron G.</span>
Aaron G.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd on behalf of the vendor
Reviewed On

All around good product and team.

What do you like best?

Quick ability to build and launch campaigns, enjoy and rely on the ability to get through creative approvals and serve same day. Ability to execute lottery, alcohol, and pharmaceutical campaigns.

What do you dislike?

No real time spend, impressions, or CPM in the platform. Would love to see that at the campaign dashboard level and some visibility in the flight editing screen.

Recommendations to others considering the product

Would love to see tracking of impression delivery and spend in real-time.

What business problems are you solving with the product? What benefits have you realized?

We use DataXu for audience extension, using first party Spanish Language user data in programmatic deals. We are able to execute deals with lottery clients, in particular, and have been able to build a great partnership in part because of being to efficiently launch/execute campaigns.

dataxu review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Invitation from G2 Crowd on behalf of the vendor
Reviewed On

DataXu is an up and coming platform with an OK UI but incredible support

What do you like best?

By far, the support from the AMs, and specialists has been the best thing about DataXu. The reporting is fairly robust, and where it's lacking, they're listening genuinely about our needs.

What do you dislike?

The UI is weird and the workflow seems clunky. It takes some time to figure out your way around it. This, however will continue to get better and better. Also, the help documentation is out of date, confusing, and not very helpful. Thankfully support has been great.

Recommendations to others considering the product

Great for specific types of inventory not available through other DSPs. Hang on through the learning curve of campaign setup and management, and it'll get easier. While some of the documentation isn't very helpful, their support team is great and very responsive.

What business problems are you solving with the product? What benefits have you realized?

Inventory availability for CTV, Native, PMPs, etc. Benefits have included running some complicated placements... DCM wrapped in DV and wrapped again in DV for our own reporting. This was an interesting problem that was able to be implemented through working closely with the support team. We've also seen the least amount of discrepancy with Sizmek through DX after DX support reached out directly to the Sizmek team. In another instance, the support team reached out directly to DV to help us solve a viewability implementation issue. I can't stress how important this level of support has been for us.

dataxu review by <span>Christina B.</span>
Christina B.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd on behalf of the vendor
Reviewed On

Great all in one platform for programmatic display of all kinds.

What do you like best?

I like being able to place video, banners and native placements all through one platform, to be run across all devices.

What do you dislike?

I dislike the reporting. The look back window is too short and the exports are inconsistent.

Recommendations to others considering the product

It takes time and learning to utilize Data Xu to it's full potential. Don 't be afraid to experiment with different algorithms for delivery and to try new audiences.

What business problems are you solving with the product? What benefits have you realized?

We are discovering audiences through customer intelligence and realized that applying audiences makes for a more efficient campaign spend.

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