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Datorama

4.2
(57)

Illuminating Marketing Performance

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Datorama Features

Reports

Reports Interface

Reports interface for standard and self-service reports is intuitive and easy to use.

90%
(Based on 29 reviews)

Steps to Answer

Requires a minimal number of steps/clicks to answer business question.

86%
(Based on 24 reviews)

Graphs and Charts

Offers a variety of attractive graph and chart formats.

91%
(Based on 30 reviews)

Score Cards

Score cards visually track KPI's.

86%
(Based on 22 reviews)

Dashboards

94%
(Based on 29 reviews)

Operations

Return on Investment (ROI)

Monitors and tracks the results of marketing campaigns

Not enough data available

Cross-Functional Access

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

93%
(Based on 11 reviews)

Discovery

Data Collection

Gathers data about the effectiveness, impact, and reach of marketing campaigns

92%
(Based on 13 reviews)

Customer Retention

Collects insight into customer preferences

86%
(Based on 10 reviews)

Campaign Activity

Campaign Insights

Analyze past and existing marketing campaigns to inform future strategy

93%
(Based on 11 reviews)

Reports and Dashboards

Creates reports and dashboards to analyze results of campaigns

95%
(Based on 14 reviews)

Campaign Stickiness

Identifies which marketing campaigns resolved in open or closed opportunities

88%
(Based on 5 reviews)

Brand Optimization

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

94%
(Based on 5 reviews)

Self Service

Calculated Fields

Using formulas based on existing data elements, users can create and calculate new field values.

90%
(Based on 27 reviews)

Data Column Filtering

Business users have the ability to filter data in a report based on predefined or automodeled parameters.

90%
(Based on 27 reviews)

Data Discovery

Users can drill down and explore data to discover new insights.

88%
(Based on 24 reviews)

Search

Ability to search global data set to find and discover data.

86%
(Based on 22 reviews)

Collaboration / Workflow

Ability for users to share data and reports they have built within the BI tool and outside the tool through other collaboration platforms.

85%
(Based on 24 reviews)

Automodeling

Tool automatically suggests data types, schemas and hierarchies.

87%
(Based on 18 reviews)

Platform

Multichannel Tracking

Collects marketing campaign performance data across multiple channels

95%
(Based on 12 reviews)

Advanced Analytics

Predictive Analytics

Analyze current and historical trends to make predictions about future events.

79%
(Based on 18 reviews)

Data Visualization

Communicate complex information clearly and effectively through advanced graphical techniques.

91%
(Based on 25 reviews)

Big Data Services

Ability to handle large, complex, and/or siloed data sets.

85%
(Based on 20 reviews)

Building Reports

Data Transformation

Converts data formats of source data into the format required for the reporting system without mistakes.

89%
(Based on 18 reviews)

Data Modeling

Ability to (re)structure data in a manner that allows extracting insights fast and accurate.

85%
(Based on 15 reviews)

WYSIWYG Report Design

Provides business users an interface to easily design and refine their dashboards and reports. (What You See Is What You Get)

83%
(Based on 14 reviews)

Integration APIs

85%
(Based on 16 reviews)

Platform

Sandbox / Test Environments

80%
(Based on 12 reviews)

Mobile User Support

63%
(Based on 10 reviews)

Customization

91%
(Based on 18 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

92%
(Based on 18 reviews)

Internationalization

91%
(Based on 13 reviews)

Performance and Reliability

87%
(Based on 18 reviews)

Breadth of Partner Applications

84%
(Based on 16 reviews)