Datorama

(46)
4.1 out of 5 stars

Illuminating Marketing Performance

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Showing 46 Datorama reviews
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Datorama review by <span>Laura H.</span>
Laura H.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Datorama Rocks!

What do you like best?

The flexibility to manipulate data as needed. We use Datorama for SEO & PPC reporting mainly and often we find very sloppy google analytics accounts. Datorama allows us to clean up that data and present it in a meaningful way to our clients. They are always adding more integrations which are helpful and the support offered is amazing. They always get back to me quickly with solutions to my questions.

What do you dislike?

I wish we could pay per client rather than per data row. I understand why pricing is structured the way it is but I'd like to gather as much data as I can without worrying about how many rows I'm using.

Recommendations to others considering the product

Give Datorama a try. Their support is top notch and always there to help. Their system offers the most flexibility I have found in a reporting platform. We are connecting from Google AdWords, Analytics, Google Sheets and Bing Ads mostly. A feature we use a lot is the custom dimensions which allow you to write IF/THEN statements to rename any dimensions you have and re-categorize your data as you need.

What business problems are you solving with the product? What benefits have you realized?

We are able to communicate the value we add to our client's businesses through reporting with Datorama.

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Datorama review by <span>Trevor P.</span>
Trevor P.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Great Tool for Marketing Analytics and BI

What do you like best?

Datorama's ability to easily integrate and map data sources is its best feature. It has native connections to dozens of marketing companies, and can connect to any type of database or data file. The design of Datorama's UI and its visualizations is much better than many of the other platforms we tested. Their support team has been very responsive and helpful on all questions and issues.

What do you dislike?

The level of interactivity within the dashboards is more limited than some other BI solutions. Users are able to filter the dashboard based on existing data points and perform simple interactions like sorting table columns, but it would be nice to see more.

What business problems are you solving with the product? What benefits have you realized?

The most important issue for our team to solve was consolidating reporting across all marketing and advertising platforms into one system. The ability to give client reporting in real-time has also been a great benefit.

What Marketing Analytics solution do you use?

Thanks for letting us know!
Datorama review by <span>Adam D.</span>
Adam D.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Best Marketing Analytics Platform Around

What do you like best?

Datorama allowed us to put all our marketing metrics into one unified platform. It even does the data normalization through AI up front which saves us so much time and resources, so that we don't need to waste it all trying to wrangle up the data. Having all of our data in one place and being able to connect itself together through one common "language," Datorama allows us to run sophisticated analytics across platforms and programs in one place.

What do you dislike?

Overall I'm very happy and I don't have any real complaints about the platform, other than the standard limitations that any platform can have (although admittedly I think that there are less in Datorama than I've encountered before with other platforms).

Recommendations to others considering the product

This is the tool that you need to have, it is much better than some of the bigger names, or any of its other competitors. It's incredibly easy to use and implement.

What business problems are you solving with the product? What benefits have you realized?

I use Datorama for Marketing ROI. Datorama helps us better understand our performance across channels and programs, and it helps us report it to our senior leadership in ways that essentially prove the ROI of what we do.

Datorama review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Organic
Reviewed On

Datorama Rocks!

What do you like best?

Datarama is great at making visual presentations that are easy to understand and send to the client. We have had the opportunity to use the tool as a way for the client to see what is going on in their business 24/7 thanks to the dashboard's easy navigation. The customer service is also fantastic! They respond quickly to issues and almost always have a solution that they are ready to walk through no matter how many emails it takes. Datorama is also great because you don't need to be an analyst to use it. We have our buyers go in and pull reports instead of having analysts waste their time pulling and repulling data.

What do you dislike?

Uploading data and organizing it can be difficult. The primary key for the tool is the date and therefore if you try to upload data with the same date to a data stream it will delete all data associated with that day regardless of campaign.This can be pretty irritating because it is easy to accidentally override data.

Recommendations to others considering the product

Make sure that the person setting up the workspace has a solid understanding of best practices and sets everything up properly without too many Frankenstein methods. It is easy to find band-aid fixes in order to have the data correct for today but that is not beneficial for the long-term.

What business problems are you solving with the product? What benefits have you realized?

The biggest business problem is the understanding of the state of the business. It is easy for buyers and clients to buy media and not look at how it is performing therefore resulting in weak performance. Because the analytics team was able to set up and self-service type datorama workspace, it is easy for anyone to poke around and determine success for a campaign.

Datorama review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Organic
Reviewed On

Top ad agency Dashboard provider on the market.

What do you like best?

Astonishingly high customization capabilities and intuitive integration software. Visualizations are on par with competitors and export capabilities are great. Most importantly, the support team consists of the best people I've ever had the pleasure of working with.

What do you dislike?

There's a high learning curve and anyone needing to utilize this dashboard provider should think about having an employee or a team dedicated towards the build-outs. This is less of a dislike and more of a realization that anyone who needs a dashboard will need people on their end to maintain it. There's no such thing as an all-in-one, cheap, and easy solution.

Recommendations to others considering the product

If you want a completely customization solution to your dashboard needs, there's no question you need Datorama.

What business problems are you solving with the product? What benefits have you realized?

Provide intricate dashboards from all sources being used within the ad agency in order to give a deep dive look into campaign performance.

Datorama review by <span>Tyler S.</span>
Tyler S.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Using for reporting dash both internal and external. Powerful tool!

What do you like best?

The customization of the platform. We have the resources to build our own mappings, dashes, and reports, so with this custom approach, Datorama offers a lot of flexibility for our ops team.

What do you dislike?

We've run into a few issues with miscounting rows and hitting our caps because of a system issue, but they have been quick to address and come up with a fix. Otherwise, it's been a solid solution.

Recommendations to others considering the product

It's a good platform if you have the bandwidth to work with it, but it's not ready to use out of the box.

What business problems are you solving with the product? What benefits have you realized?

Internal reporting for pacing, spend, and performance and external reporting. Datorama is a great solution for centralizing our reporting and ensuring our tracking is lined up and correct.

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Kate from G2 Crowd

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