What do you like best?
The customization of the platform. We have the resources to build our own mappings, dashes, and reports, so with this custom approach, Datorama offers a lot of flexibility for our ops team.
What do you dislike?
We've run into a few issues with miscounting rows and hitting our caps because of a system issue, but they have been quick to address and come up with a fix. Otherwise, it's been a solid solution.
Recommendations to others considering the product
It's a good platform if you have the bandwidth to work with it, but it's not ready to use out of the box.
What business problems are you solving with the product? What benefits have you realized?
Internal reporting for pacing, spend, and performance and external reporting. Datorama is a great solution for centralizing our reporting and ensuring our tracking is lined up and correct.