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Datorama

4.2
(57)

Illuminating Marketing Performance

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Datorama review by Laura H.
Laura H.
Validated Reviewer
Verified Current User
Review Source

"Datorama Rocks!"

What do you like best?

The flexibility to manipulate data as needed. We use Datorama for SEO & PPC reporting mainly and often we find very sloppy google analytics accounts. Datorama allows us to clean up that data and present it in a meaningful way to our clients. They are always adding more integrations which are helpful and the support offered is amazing. They always get back to me quickly with solutions to my questions.

What do you dislike?

I wish we could pay per client rather than per data row. I understand why pricing is structured the way it is but I'd like to gather as much data as I can without worrying about how many rows I'm using.

Recommendations to others considering the product

Give Datorama a try. Their support is top notch and always there to help. Their system offers the most flexibility I have found in a reporting platform. We are connecting from Google AdWords, Analytics, Google Sheets and Bing Ads mostly. A feature we use a lot is the custom dimensions which allow you to write IF/THEN statements to rename any dimensions you have and re-categorize your data as you need.

What business problems are you solving with the product? What benefits have you realized?

We are able to communicate the value we add to our client's businesses through reporting with Datorama.

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Datorama review by Trevor P.
Trevor P.
Validated Reviewer
Verified Current User
Review Source

"Great Tool for Marketing Analytics and BI"

What do you like best?

Datorama's ability to easily integrate and map data sources is its best feature. It has native connections to dozens of marketing companies, and can connect to any type of database or data file. The design of Datorama's UI and its visualizations is much better than many of the other platforms we tested. Their support team has been very responsive and helpful on all questions and issues.

What do you dislike?

The level of interactivity within the dashboards is more limited than some other BI solutions. Users are able to filter the dashboard based on existing data points and perform simple interactions like sorting table columns, but it would be nice to see more.

What business problems are you solving with the product? What benefits have you realized?

The most important issue for our team to solve was consolidating reporting across all marketing and advertising platforms into one system. The ability to give client reporting in real-time has also been a great benefit.

What Marketing Analytics solution do you use?

Thanks for letting us know!
Datorama review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Datorama is the Next Level"

What do you like best?

Datorama's capability to integrate with Media Ocean and Prisma have been instrumental in tying together our digital and traditional media. It's also incredible how easy it is to connect all of the data sources through API, Push/Pull FTP, Email and many other methodologies. It's really quite an amazing platform!

What do you dislike?

The Media Cost Center (the connector that actualizes media dollars) can be a bit tricky to set up, but once it's done, it's done. Ensuring that naming convention and other data cleansing techniques are done carefully will ensure that Datorama does exactly what you need it to. Those are items that companies tend to forget about but are key to successful implementation in Datorama.

Recommendations to others considering the product

It saves time, optimizes media dollars and ultimately can be used as a revenue-driver for your campaign. It's really one of the most remarkable tools I've ever used.

What business problems are you solving with the product? What benefits have you realized?

The initial step was really just getting an all-encompassing view of performance cross-channel in one single location. It was taking analysts significant time in Excel to do this. With Datorama, it's almost literally at the click of a button. When stakeholders ask for data, it can be answered within a few minutes, if you set your data up the right way. The client loves this platform and receive automated reports daily, weekly, monthly and quarterly. Internally, we use the data for optimizations and cross-channel attribution and performance.

Datorama review by Benjamin C.
Benjamin C.
Validated Reviewer
Verified Current User
Review Source

"Awesome UI and data connectors. Streamlined data ingestion and visualization!"

What do you like best?

Quick Data Ingestion and awesome visualizations. The ability to quickly ingest, combine, map, and visualize data and tell an impactful story.

What do you dislike?

Wish there was more options for visualizations. Also would be nice if there was more resources allocated to data processing. When there are hundreds of data streams being processes a day it can be drag to have to wait for the data to be processed.

What business problems are you solving with the product? What benefits have you realized?

Daily Pacing

Client Reporting

Finance Reporting/Billing

Business Intelligence Reporting

Benefits have been automation of many reports that were previously manual. These reports are then built to provide the insights needed to make business decisions with minimal to no calculation/thinking.

Datorama review by Paul M.
Paul M.
Validated Reviewer
Verified Current User
Review Source

"Very solid marketing database"

What do you like best?

Datorama support is excellent, in the majority of cases they were able to help me to combine my data in various, extremely useful ways. Creating a single dataset of marketing data has helped to transform our digital campaigns as we can report and analyse all campaigns concurrently.

What do you dislike?

Datorama is extremely powerful and versatile. It's been a steep learning curve to get it to do what I needed it to do.

Recommendations to others considering the product

If you want to effectively combine digital marketing campaign data then this is the platform for you.

What business problems are you solving with the product? What benefits have you realized?

Combining our marketing datasets to present to clients, and also to use to analyse performance.

Datorama review by Adam D.
Adam D.
Validated Reviewer
Verified Current User
Review Source

"Best Marketing Analytics Platform Around"

What do you like best?

Datorama allowed us to put all our marketing metrics into one unified platform. It even does the data normalization through AI up front which saves us so much time and resources, so that we don't need to waste it all trying to wrangle up the data. Having all of our data in one place and being able to connect itself together through one common "language," Datorama allows us to run sophisticated analytics across platforms and programs in one place.

What do you dislike?

Overall I'm very happy and I don't have any real complaints about the platform, other than the standard limitations that any platform can have (although admittedly I think that there are less in Datorama than I've encountered before with other platforms).

Recommendations to others considering the product

This is the tool that you need to have, it is much better than some of the bigger names, or any of its other competitors. It's incredibly easy to use and implement.

What business problems are you solving with the product? What benefits have you realized?

I use Datorama for Marketing ROI. Datorama helps us better understand our performance across channels and programs, and it helps us report it to our senior leadership in ways that essentially prove the ROI of what we do.

Datorama review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Datorama Rocks!"

What do you like best?

Datarama is great at making visual presentations that are easy to understand and send to the client. We have had the opportunity to use the tool as a way for the client to see what is going on in their business 24/7 thanks to the dashboard's easy navigation. The customer service is also fantastic! They respond quickly to issues and almost always have a solution that they are ready to walk through no matter how many emails it takes. Datorama is also great because you don't need to be an analyst to use it. We have our buyers go in and pull reports instead of having analysts waste their time pulling and repulling data.

What do you dislike?

Uploading data and organizing it can be difficult. The primary key for the tool is the date and therefore if you try to upload data with the same date to a data stream it will delete all data associated with that day regardless of campaign.This can be pretty irritating because it is easy to accidentally override data.

Recommendations to others considering the product

Make sure that the person setting up the workspace has a solid understanding of best practices and sets everything up properly without too many Frankenstein methods. It is easy to find band-aid fixes in order to have the data correct for today but that is not beneficial for the long-term.

What business problems are you solving with the product? What benefits have you realized?

The biggest business problem is the understanding of the state of the business. It is easy for buyers and clients to buy media and not look at how it is performing therefore resulting in weak performance. Because the analytics team was able to set up and self-service type datorama workspace, it is easy for anyone to poke around and determine success for a campaign.

Datorama review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Top ad agency Dashboard provider on the market."

What do you like best?

Astonishingly high customization capabilities and intuitive integration software. Visualizations are on par with competitors and export capabilities are great. Most importantly, the support team consists of the best people I've ever had the pleasure of working with.

What do you dislike?

There's a high learning curve and anyone needing to utilize this dashboard provider should think about having an employee or a team dedicated towards the build-outs. This is less of a dislike and more of a realization that anyone who needs a dashboard will need people on their end to maintain it. There's no such thing as an all-in-one, cheap, and easy solution.

Recommendations to others considering the product

If you want a completely customization solution to your dashboard needs, there's no question you need Datorama.

What business problems are you solving with the product? What benefits have you realized?

Provide intricate dashboards from all sources being used within the ad agency in order to give a deep dive look into campaign performance.

Datorama review by Agency
Agency
Validated Reviewer
Verified Current User
Review Source

"Datorama Success"

What do you like best?

Datorama is very user friendly and intuitive. We have a single source of truth and saves a lot of time creating manual dashboards and reporting. I am able to create custom metrics and dimensions suited for my needs. I also like the introduction of the generic bucket to help map files that don't necessarily have a unique identifier. Support response rate is also amazing - very fast.

What do you dislike?

No real dislikes, more technical difficulty at times. Would like to have a more systematic way of selecting a bunch of files to reprocess as opposed to scrolling.

What business problems are you solving with the product? What benefits have you realized?

Provides client with more real-time reporting without having to reach out to us for constant ad-hoc requests.

Datorama review by Tyler S.
Tyler S.
Validated Reviewer
Verified Current User
Review Source

"Using for reporting dash both internal and external. Powerful tool!"

What do you like best?

The customization of the platform. We have the resources to build our own mappings, dashes, and reports, so with this custom approach, Datorama offers a lot of flexibility for our ops team.

What do you dislike?

We've run into a few issues with miscounting rows and hitting our caps because of a system issue, but they have been quick to address and come up with a fix. Otherwise, it's been a solid solution.

Recommendations to others considering the product

It's a good platform if you have the bandwidth to work with it, but it's not ready to use out of the box.

What business problems are you solving with the product? What benefits have you realized?

Internal reporting for pacing, spend, and performance and external reporting. Datorama is a great solution for centralizing our reporting and ensuring our tracking is lined up and correct.

Datorama review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Many capabilities, none of which are easy to take advantage of."

What do you like best?

I appreciate the great mass of data that Datorama is able to process and store. I also appreciate the many dashboard formats that are made available to users and the ease with which pleasing visuals can be created.

What do you dislike?

Permissions issues and privacy issues greatly inconvenience a user depending on their level of access. For example, I often have to request our Analytics team puts together custom metrics for more granular reporting on my campaigns, but I am not able to pull these metrics myself nor can I view them in a dashboard. Each change must be manually pushed through and given time to refresh in the system, which can be frustrating. Also, it is far too difficult to rename metrics. Datorama's inability to consistently ingest site served data is another pain point.

What business problems are you solving with the product? What benefits have you realized?

We use Datorama to set up dashboards which help us check the pacing of campaigns as well as analyze initial performance. We also pull one-off reports to analyze performance in more depth and set up regular reports to be sent to vendors to optimize performance.

Datorama review by Nicholas J. S.
Nicholas J. S.
Validated Reviewer
Verified Current User
Review Source

"Datorama is great for visual learning & analysis!"

What do you like best?

The platform/dashboards are very easy to use & navigate. You can sort & filter through the data to your desired results to quickly pull insights for reporting & analysis.

What do you dislike?

I feel like there is a TON of legwork required initially to get the Dashboard completely set up & ready for use.

What business problems are you solving with the product? What benefits have you realized?

1) We wanted to give the client the option of hopping into a platform to see a quick dashboard & get a quick health check on their campaigns.

2) For reporting/analytics, we also wanted a one-stop shop where both our analytics & media teams could visit to get a quick snapshot of the campaign & pull insights together for internal & external deliverables.

Datorama review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Datorama frequent user"

What do you like best?

Can easily build custom widgets, can create interactive filters that allow clients to change settings without messing with anything on the back end. Easy to organize different projects across different dashboards. Great visuals and diverse graph types to choose from.

What do you dislike?

As someone who mainly uses Datorama to organize client data in a client-friendly way, I do wish I had a better understanding of all of the mapping within the datastreams allowing the data to pipe in a certain way. We have a separate team that manages that process, and while I can ask them, I think it would be helpful if Datorama had better descriptions/explanations of what each mapping field means in the "mapping" and "datastreams" sections of the UI

What business problems are you solving with the product? What benefits have you realized?

Being able to show clients the specific metrics they care about. Being able to streamline data visualization enough so that its not a huge burden for us to replicate dashboards for new clients, but still having the flexibility to make quick changes to the way data is shown or the key metrics included in order to meet a specific client's needs.

Datorama review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Extremely helpful to alleviate manual report pulling and visually makes our reporting look 100X bett"

What do you like best?

I like the following about Datorama:

The ability to change colors.

The options for graphs/charts

API connections

It's visually appealing

It allows me to see all of my clients data in a single login

These reports are templated and easily updated and therefore we can also share with our clients. We have moved (as an agency) to use Datorama dashboards as our main client reporting source. Clients love how custom they can get their reporting and we love being able to deliver this for them.

What do you dislike?

it definitely takes a team of dedicated people to manage datorama for our agency. A lot of what they do is ensuring data streams are correct and that data is pulling in correctly across various platforms. Because of this it may not actually save overall time (because of all the troubleshooting) but the way we structured internally is that the bulk of the work falls to a smaller number of people.

it does not allow us to bring in some data via API (like SEM text ads via DS/DCM)

it does not allow us to use data from multiple data sources in a single chart.

Recommendations to others considering the product

Do it. make sure that you still have dedicated resources assigned to managing the relationship and data streams.

What business problems are you solving with the product? What benefits have you realized?

freeing up time for junior level employees to allow them to spend more time analyzing the data instead of pulling reports and formatting in excel.

Datorama review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Datorama is an excellent data visualization tool"

What do you like best?

The ability to aggregate data for all channels running digital media for our clients. My coworkers like the ability to create pivot tables and sending out the link to clients/internal managers, etc. The charts provide a ton of clarity to our work and we will regularly use Datorama to reference how we are doing. The Gifs are also a nice fun touch to the platform. Would highly recommend Datorama as a marketing data tool.

What do you dislike?

I think that it still is difficult to learn at the beginning. It's not intuitive just yet (thinking other self-serve products such as Canva or something). If there was a way that each tactic could be broken down further. Instead of needing to know the different "names" or titles for each piece, it would be great if you could just press "plus" and everything could expand or retract as needed and aggregate accordingly. If "spend" comprises of 4 platforms, it would be great if you could just click a button that could then expand to show the spend from each of the platforms, instead of currently needing to go in, adding "Platform" as a dimension, and then having the data work from there. Also, if there could be more server power or something, that would be ideal. Our clients regularly have an issue logging in, having the platform freeze on them and that makes us look unprofessional since we refer to the Datorama charts often in meetings or calls.

Recommendations to others considering the product

When you're tired of updating your excel sheets and reporting, move up to Datorama!

What business problems are you solving with the product? What benefits have you realized?

As mentioned before, we're seeing immediate clarity from our work. It's truly a self-service product --- we're able to aggregate and analyze the data that fits our needs - from the top level all the way down to the tactic level.

Datorama review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"Experience with Datorama as a Programmatic Trader"

What do you like best?

I don't have to manually produce reports! Datorama automatically pivots all my reports for me so I can go through my campaigns in a very smooth and efficient way every day.

What do you dislike?

It's very hard to troubleshoot when Datorama "breaks." Because my team and I depend so heavily on it, we end up spending a lot of time troubleshooting and really shooting in the dark to figure out why reporting is showing up incorrectly or showing discrepancies across user dashes.

Recommendations to others considering the product

- let datorama do your reporting so you can focus on optimizations

- when working with datorama, take the time to learn how to build the "skeleton" of a report so you know how to manipulate any report you get in datorama

What business problems are you solving with the product? What benefits have you realized?

- first:third party discrepancies: it's easy to identify patterns within days of the discrepancies occurring and very easy to catch a story at its genesis.

Datorama review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Datorama provides great insights if you put in the work"

What do you like best?

I like datorama's ability to compile data in easy to read and see reporting and analytics. I like permissioning that you can share between teams and client teams. It allows me to see how different tactics and sites and mapped information is working.

What do you dislike?

Setting up streams often take a lot of time and a lot of effort. At the same time, i have run into a lot of issues getting stream set up appropriately. The customer service is often lacking and when something is awry in the platform they are not able to help fix it or pin down the issue. If information is not mapped it does not provide any information or analytics regarding that. The platform aggregates information but does not actually provide any new insights.

Recommendations to others considering the product

I believe that the product is becoming less relevant and replaceable by a software that can actually provide insights or can connect to systems with an api stream instead of reports.the reports we send through to the system often fail and cannot always deliver reporting in the best fashion possible.

What business problems are you solving with the product? What benefits have you realized?

i would like to be able to provide my client with true information on what we ran and insights to continue to make our performance and media buys better and smarter.

Datorama review by Marc-André C.
Marc-André C.
Validated Reviewer
Verified Current User
Review Source

"Gain of time and good support"

What do you like best?

Their success team is really on top of things and always ready to help our staff using the platform.

What do you dislike?

nothing for the moment! :) We are currently in the implementation phase but I am confident that the tool will be really useful for our team.

What business problems are you solving with the product? What benefits have you realized?

We gain a lot of time doing report. We can now focus on important things such as optimization.

Datorama review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Verified Current User
Review Source

"Datorama Is Awesome"

What do you like best?

It makes compiling data from multiple sources so easy. Its so customizable that I can get a brief overview of all my campaign data in seconds. Easy of use and Customizability are my top reasons

What do you dislike?

If you dont know the ins and outs, it can be hard to trouble shoot problems. Some degree of training is needed to get the most out of the tool

Recommendations to others considering the product

Any trade desk should use this. Your job will be infinity better

What business problems are you solving with the product? What benefits have you realized?

Compiling many constant feeds of data from multiple sources into a unified platform. I ran on a ton of DSPs and get data from many ad servers and Datorama has made it so easy to pull it all together and view things holistically.

I spend so much less time on reporting than I used to its almost crazy how much time I save.

Datorama review by Austin M.
Austin M.
Validated Reviewer
Verified Current User
Review Source

"Datorama Review"

What do you like best?

I love the visual aspect of the dashboard and how easily customizable these are.

What do you dislike?

I haven't had the chance to use Datorama in its entirety thus far. Therefore, I do not believe I can say I dislike something just yet based on my experience at the moment. Everything seems straight forward with an easy to use navigation menu.

What business problems are you solving with the product? What benefits have you realized?

We are able to easily pinpoint what campaigns and placements are generating the most conversions and look at performance on a weekly basis. This helps us optimize our campaigns within the engines and understand what we need to do to increase performance.

Datorama review by Administrator in Design
Administrator in Design
Validated Reviewer
Review Source

"Datorama's 'data model' is making it unnecessarily complicated"

What do you like best?

I really appreciate their efforts to prioritize API connections. The increased number of segregated platforms marketers advertise on these days are making it harder for analysts to perform traditional excel reporting and datorama aims to solve that problem.

What do you dislike?

However, API connections is about the only thing that makes the platform competitive. I would happily use Tableau over datorama if it weren't for the limited number of APIs Tableau offers. Tableau has a better UI, a more sophisticated visualization capability, and advanced built-in python/R integration. As an analyst with DBA experience, the concept of the datorama 'data model' is making it more complicated than it should. Basic functionalities like joining and concatenating tables should not be this difficult, and I dislike how datorama defines a 'main entity key' for each data model which can not be customized, making it unnecessarily hard to join tables and group lower level hierarchy data. Let's face it, no one will spend time on learning this arbitrary 'data model' used by only one platform. It's not a transferrable skill like SQL.

Recommendations to others considering the product

If you happen to advertise on multiple platform and have a hard time keeping your data process streamlined, datorama is your best shot considering it's the only product in the market that allow you to blend data from display to social to web. However, be prepared to experience a period of frustration during the initial setup.

What business problems are you solving with the product? What benefits have you realized?

Well, so far I haven't solved anything. I spent 2 weeks on setting up the data streams and it's like the user interface is trying as hard as possible for you to understand and use it. The documentation and library is not well maintained so we have to rely on their support team to solve every problem. Hopefully we can roll this out in the next 4 weeks, or else I'll be in deep trouble.

Datorama review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Media Agency using Datorama for Client's Marketing Performance Analysis"

What do you like best?

Ease of backend & front end

- backend: API connectors, mapping templates, customization of metrics & dimensions

- frontend: dashboard usage and widgets are very intuitive and easy to learn

scalability based on templates

different user levels and management

great customer support

fact that they are constantly working on enhancing the product and asking their partners for input

What do you dislike?

- selection of widgets could be greater

- Datorama Help/knowledge base for admins could use some updating to be more comprehensive

- Separate Help sections catered to different user groups: Admins & Editors

- There's no vis templates built into the platform (e.g. Display media reporting page) / best practices

What business problems are you solving with the product? What benefits have you realized?

- Automatizing digital reporting

- merging various data sources for better business insights and media optimizations

- providing clients with 24/7 access

Datorama review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Verified Current User
Review Source

"Datorama Review"

What do you like best?

With Datorama you have the ability to easily connect to just about any data source you can think of. It is very versatile.

What do you dislike?

How Datorama compiles and calculates metrics appears to be a black box. The user should have more control over how metrics are aggregated and displayed.

Recommendations to others considering the product

There is a steep learning curve if you are connecting many data sources, but Datorama's functionality is better than any of it's competitors.

What business problems are you solving with the product? What benefits have you realized?

Datorama allows us to aggregate all of our online advertising reporting with our CRM data and data from our clients into one singular reporting interface.

This not only provides a better client facing reporting product than our previous reports, but it has save countless man hours that had been used hand combining our various data sources.

Datorama review by User in Financial Services
User in Financial Services
Validated Reviewer
Verified Current User
Review Source

"Frustrated. Have many issues that have been passed to our BI team handling the product."

What do you like best?

The graphics are great. I like the way the information can be displayed on the screen.

What do you dislike?

I've had many problems with the tool. One is related to filtering the information that I'm viewing. I don't know if that is related to the way it was set up by our BI team or simply issues with the tool itself.

What business problems are you solving with the product? What benefits have you realized?

As head of the company's customer support, I need to use the stats to understand how much productivity I'm getting out of my team and can expect per person vs. the number of inquiries and inquiry types I'm receiving from our customers. This helps with a lot with managing the team and gives the company insight into its growth as well as with behaviors vs. Sales/Marketing/etc.

Datorama review by Sydney D.
Sydney D.
Validated Reviewer
Verified Current User
Review Source

"Great experience, easy to use"

What do you like best?

It's very intuitive and makes it easy to link multiple data sources with API connections

What do you dislike?

Certain visual limitations like colors, only being able to use their fonts, titles getting cut off because they're too long

Recommendations to others considering the product

Great product to report on media metrics

What business problems are you solving with the product? What benefits have you realized?

We're streamlining client reporting, and enabling them to see the data on a daily basis by logging into their view. This makes client reporting a lot easier by merging the data sources for us.

Datorama review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Review Source

"Finally Marketing Analytics Made Simple."

What do you like best?

Datorama saves our team precious time by eliminating data wrangling. After the initial set-up, all of our marketing metrics now live in one platform. Not only this but they do all the data normalization though AI up front which saves us all the time and resources it used to take to try and wrangle all this data.

With all our data in the same place, speaking the same language, Datorama then allows us to run sophisticated analytics across platforms and programs in one place. Viola!

What do you dislike?

I would like to see more out of the box integrations. Although I can bring in data of all kinds through Total Connect, simpler and more automated API connections to my key data sources would be preferred.

Recommendations to others considering the product

Sign-up for a trial and prove the value yourself.

What business problems are you solving with the product? What benefits have you realized?

Datorama is mission critical to how we run our marketing programs. We use Datorama as our source of truth across all marketing performance, to understand what is working, what is not, course correct, and make smarter decisions in the future. This allows us to measure our program ROI on data, instead of personal opinions.

With Datorama, we are able to draw correlations across disparate data sets to see the full lifecycle of marketing leads. This allows us to see our sales and marketing data in one dashboard to really understand what campaigns are driving sales.

Datorama review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Overall Positive Experience with Datorama"

What do you like best?

Datorama is very customize-able to your organizations needs and the US-based support team have been very helpful with addressing problems. We have been actively involved in providing input into the development of their new interface.

What do you dislike?

Their knowledge base needs some work and some of their newer service reps could be a bit friendlier (not impolite just not overly personable).

The overall structure of entities makes sense in most cases but for our organization it does not, which has presented some difficulties in our customization efforts.

What business problems are you solving with the product? What benefits have you realized?

Aggregation of many data files into one customize-able system that allows us to provide a holistic view of how our marketing campaigns are performing.

Datorama review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Analytics Team Lead"

What do you like best?

Variety of visualizations and relative speed at which widgets can be edited/added allows us to react quickly and creatively to client questions. Wide range of API connections makes life easier for a multi-channel digital media company.

What do you dislike?

Seemingly arbitrary limitations to widget data types/volume can be frustrating. Documentation around language for custom calculations is limited and makes creation of those calculations a tedious trial/error process.

What business problems are you solving with the product? What benefits have you realized?

Helping to connect disparate data sources across media channels and platforms to allow client to gain better understanding of overall program health and contributions of tactics. Automation of these reports allows for more frequent deep dives into granular tactic level performance.

Datorama review by Jonathan B.
Jonathan B.
Validated Reviewer
Verified Current User
Review Source

"Media Planner/Buyer"

What do you like best?

The ease of reporting, I can go in quickly and pull a report in minutes.

What do you dislike?

I dislike how I see a lot of double placements pulling through in reporting, I see duplicated placements that mess up the overall CTR and so on..

What business problems are you solving with the product? What benefits have you realized?

Trying the make it more efficient to pull a report for my client, I can give the snapshots into the campaign in seconds.

Datorama review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Datorama is an excellent data management and visualization platform!"

What do you like best?

At Kepler, we handle over 300 sources of data every day, and Datorama allows us to automate almost all of the daily data ingestion, transformation, and visualization in one easy to use interface.

What do you dislike?

Kepler is innovative and we're constantly pushing the boundaries of the platform as we work on new solutions for clients. That said, their support team does their best to work with us, and we sometimes speak with their product team about feature requests directly as well.

Recommendations to others considering the product

Datorama is the best in class from my perspective.

What business problems are you solving with the product? What benefits have you realized?

All of our regular client reporting and insight generation. Datorama is the tool we need to measure the success of our marketing campaigns.

Datorama review by User in Cosmetics
User in Cosmetics
Validated Reviewer
Review Source

"Not well acquainted with datorama"

What do you like best?

The layout is easy to navigate and is user friendly

The customer service is always polite and helpful when needed

The cost is reasonable given the product service supplied

What do you dislike?

The site speed could be improved in order to be faster

There could be a more robust implementation training for all new users of the product

There could be on site support staff to help users navigate the tool in real time with actual problem cases to be solved and used in future trainings

Recommendations to others considering the product

To have a formal training to understand the functionality and uses with real case study examples and use cases for the service.

What business problems are you solving with the product? What benefits have you realized?

I am not a primary user but I understand the service to be a great value to those that use it on a regular basis to solve business problems in their corporation.

Datorama review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Verified Current User
Review Source

"Datorama"

What do you like best?

Ease of access to our data, being able to see everything in one place

What do you dislike?

There are sometimes lags in the updates we make which can slow things down on our end

Recommendations to others considering the product

Do it - it makes things much more efficient if you are dealing with daily updates of multiple data sources

What business problems are you solving with the product? What benefits have you realized?

It just makes our business much more efficient - without Datorama we'd have to do all tracking in Google Docs or Excel which can be very manual and takes time, but with Datorama a lot of our data is automatically updated which saves a lot of time.

Datorama review by Justin H.
Justin H.
Validated Reviewer
Review Source

"Datorama provides all of the features we need to group and analyze data, as well as great support."

What do you like best?

Great API connections to all of our providers, great support when we need assistance, nicely integrated email scheduler, and customizable widgets. Genius, Goals, and their AI features are also very powerful!

What do you dislike?

Customizing reports can be a little tedious.

What business problems are you solving with the product? What benefits have you realized?

By pooling all of our data from multiple platforms, we are able to easily compare performance and analyze trends. Also great to see total ad spend in one place.

Datorama review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Verified Current User
Review Source

"Great and flexible all in 1 BI and visualization tool"

What do you like best?

My favorite thing about datorama is how customizable it is as a tool. You can use it to visual salesforce reports and dashes or use it for a completely different business instance like tracking media campaigns.

What do you dislike?

There are definitely some minor bugs I've come across and the limits on certain custom attributes can be a pain but there are definitely workarounds.

What business problems are you solving with the product? What benefits have you realized?

We currently use Datorama to track all of our media campaigns internally for traders and CSMs but also use the data to form client facing dashboards so they can track the campaigns in real time.

Datorama review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Amazing Platform"

What do you like best?

Customizability is probably the best feature of the product. Endless opportunities and visualizations

What do you dislike?

Because of the a bunch of data and apis are being funneled into the system, there is sometimes a bit of a lag that you can experience

Recommendations to others considering the product

Their customer service on boarding team is amazing and will get your brand/business up and running in a very short time.

What business problems are you solving with the product? What benefits have you realized?

Trying to consolidate all reporting into one platform. Reduce workload for internal teams and be able to showcase to clients their data in a manner that is actionable

Datorama review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Analytics Assistant"

What do you like best?

I enjoy how easy the setup process for new campaigns and the quick responses from Datorama support.

What do you dislike?

I would hope to get insights from Datorama Genius on more than just ratio metrics.

What business problems are you solving with the product? What benefits have you realized?

Being able to track KPIs and setting up goals allows us to see where optimization may need to be targeted. Clients have particular enjoyed being able to track and watch all social accounts in one dashboard.

Datorama review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"This platform has truly transformed the way we run our marketing programs"

What do you like best?

Datorama has allowed us to cut out spreadsheets and run all out metrics through one super sophisticated platform, while empowering marketing with the ability to own our data and metrics and can scale with our programs.

What do you dislike?

Overall, our team is very happy and we don’t have any real complaints.

What business problems are you solving with the product? What benefits have you realized?

Marketing ROI across the board. We finally understand our performance across channels and programs, and can connect to business impact and ROI. This also helps us to understand where we need to optimize and focus our efforts.

Datorama review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"one stop shop for data"

What do you like best?

datorama is awesome for consolidating your data. tired of bouncing from platform to platform to compile client reporting? this program solves for that. easily makes client management and campaign insights more efficient

What do you dislike?

it's a little cumbersome at first to import the data streams, but it's data and that's to be expected.

What business problems are you solving with the product? What benefits have you realized?

tired of bouncing from platform to platform to compile client reporting? this program solves for that. easily makes client management and campaign insights more efficient

Datorama review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"Datorama review: GoDaddy"

What do you like best?

I like the multiple dashboard views by market, by day, by channel etc.

What do you dislike?

I wasn't super involved but the implementation and setup of getting the required information filled out by partners and sent in on a regular cadence was a challenge.

Recommendations to others considering the product

n/a

What business problems are you solving with the product? What benefits have you realized?

We moved away from an internal built GoDaddy "Wallet" which had issues and errors and was outdated this would allow more actualized spend on going.

Datorama review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"A robust marketing analytics platform"

What do you like best?

It's an ideal platform to visualize and analyze marketing data. You can use it as a centralized hub to manage your data from various systems, and bring them together to show the impact of multi-channel marketing on your funnel.

What do you dislike?

The UI can be slow to load at times if you have a large amount going on, but that's expected for any of these systems.

What business problems are you solving with the product? What benefits have you realized?

1. Measure results cross-channel, in near real-time.

2. Compare and analyze performance, to rapidly draw insights.

3. Create client-friendly dashboards that are digestible and informative.

Datorama review by Agency
Agency
Validated Reviewer
Review Source

"Datorama Review "

What do you like best?

What I like best about Datorama is its ability to work with other parties APIs to integrate data into Datorama. It makes the process of uploading data and creating visual seamless.

What do you dislike?

I dislike how long it takes to download and upload large files sometimes.

What business problems are you solving with the product? What benefits have you realized?

I am able to create custom metrics to solve for diverse questions my client want to answer with their data.

Datorama review by User
User
Validated Reviewer
Review Source

"Good customer service"

What do you like best?

Office hour. Datoroma staff is very helpful and knowledgeable.

What do you dislike?

When creating a dashboard, it's hard to move blocks around. When adding a new chart, the chart appears at the bottom which is annoying sometimes when you have a long dashboard. It would be nice if the new block can be added around where I am at.

What business problems are you solving with the product? What benefits have you realized?

Integrate data from different sources. Data classification.

Datorama review by Hal S.
Hal S.
Validated Reviewer
Review Source

"DatoRama Reporting Dashboard "

What do you like best?

The customer service and the ability to pull reporting metics in an automated fashion.

What do you dislike?

Not much as of right now. We could use more integrations with our email marketing API.

What business problems are you solving with the product? What benefits have you realized?

Scalability with client reporting

Datorama review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"Great but confusing"

What do you like best?

I like all of the fields that can be pulled in, as well as the graphs.

What do you dislike?

It's overwhelming. Need more pre built templates.

What business problems are you solving with the product? What benefits have you realized?

We are providing clients with more concise reporting. As a manager I am also able to monitor what the team is working on.

Datorama review by Danielle S.
Danielle S.
Validated Reviewer
Review Source

"Datorama Review"

What do you like best?

they way the platform looks when showing reporting. Its very user friendly and easy to share.

What do you dislike?

the limitations of the API's for the digital platforms.

What business problems are you solving with the product? What benefits have you realized?

reporting. the benefits are mostly the user interface. It is very comprehensive and easy to read

Datorama review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Review Source

"Fast and powerful marketing analytics"

What do you like best?

The range of APIs and tools to pull data from all my marketing platforms

What do you dislike?

Interface needs to be upgraded to be mobile ready

What business problems are you solving with the product? What benefits have you realized?

We needed a place to pull together all our marketing spend and analytics together. We could have used other tools like tableau to represent this data but nothing provided the apis and connectors to seamlessly pull this data into our warehouse. Datorama provided these connectors and continue to add and improve them.

Datorama review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Datarama review"

What do you like best?

I haven't been a user for very long, but even as a new user I find it very easy to catch on and intuitive!

What do you dislike?

I wish we had more control over formatting (e.g. colors) for branding purposes

What business problems are you solving with the product? What benefits have you realized?

Data visualization can be a challenge but via our client facing dashboards it really helps simplify and make performance trends easily digestablle

Datorama review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Data Analysis Tool"

What do you like best?

The visualization are appealing and simple to setup

What do you dislike?

The data aggregation can be a hassle if the data does not fit their setup

What business problems are you solving with the product? What benefits have you realized?

Data wrangling, munging and visualizations

Datorama review by User in Internet
User in Internet
Validated Reviewer
Review Source

"No reason to use"

What do you like best?

i love that it is web based and allows easy client access to data

What do you dislike?

Datorama has a million restrictions as opposed to other technologies out there. I'd much rather use Tableau or (shudder) Qlik

What business problems are you solving with the product? What benefits have you realized?

It has allowed us to create simple dashboards for data

Datorama review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Datorama Review"

What do you like best?

Ease of connector usage and Datorama's interface.

What do you dislike?

Inability to tackle out-of-the-box aggregations and calculations.

What business problems are you solving with the product? What benefits have you realized?

Report automation, dashboard creation.

Datorama review by Agency in Entertainment
Agency in Entertainment
Validated Reviewer
Review Source

"Digital Marketing Coordinator "

What do you like best?

I like the user interface and how easy it is to read the data/get the information you need.

What do you dislike?

There isn't anything I dislike. Everything I need Dataroma for serves it's purpose.

What business problems are you solving with the product? What benefits have you realized?

Analyzing how effective implementing SEO was for each tour - how many tickets were sold, revenue, click through and ROI.

Datorama review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Must have tool"

What do you like best?

I like how nimble the platform is. It's very flexible.

What do you dislike?

When the platform is experiencing issues, it has a major effect on the whole team's operations.

Recommendations to others considering the product

Tailor it to you and your clients' needs!

What business problems are you solving with the product? What benefits have you realized?

Reporting and data visualization across channels. It helps consolidate reporting and allow to recognize performance trends.

Datorama review by Agency
Agency
Validated Reviewer
Review Source

"Great experience"

What do you like best?

Intuitive and easy to learn, supportive staff.

What do you dislike?

Can be slow to download reports, no option to prevent automatic emailing of downloads.

What business problems are you solving with the product? What benefits have you realized?

Integrating datastreams, presenting data to clients in a format they can understand.

Datorama review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Executive Director of Sales"

What do you like best?

easy to share digestible reporting with clients.

What do you dislike?

Limited ability to merge all of our data with the software.

What business problems are you solving with the product? What benefits have you realized?

We are solving for an always-on reporting function for our clients digital media campaigns that ingests our own proprietary data.

Datorama review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Effective analytical and reporting tool"

What do you like best?

Integration with digital platforms and real time reporting to clients.

What do you dislike?

Some data from plataforms such as DSPs is not easily transmitted into Datorama.

What business problems are you solving with the product? What benefits have you realized?

Digital analytics and reporting to clients.

Datorama review by User
User
Validated Reviewer
Review Source

"Great Product"

What do you like best?

I like how it aggregates data and how it automates procedures.

What do you dislike?

It would be cool if it was compatible with the R tidyverse packages

What business problems are you solving with the product? What benefits have you realized?

Automating reports

Datorama review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Good Experience With Datorama"

What do you like best?

I like that it is easy to navigate and user-friendly

What do you dislike?

There's currently nothing that I dislike.

Recommendations to others considering the product

N/a

What business problems are you solving with the product? What benefits have you realized?

Marketing analytics

Kate from G2 Crowd

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* We monitor all Datorama reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.