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DDM Insights

3.5
(10 reviews)

Our web-based Direct Database Marketing Insights™ reporting platform is designed so that non-programmers can run reports or mine data to test hypotheses and identify trends.

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DDM Insights Features

Operations

Return on Investment (ROI)

Monitors and tracks the results of marketing campaigns

73%
(Based on 5 reviews)

Cross-Functional Access

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

76%
(Based on 5 reviews)

Discovery

Data Collection

Gathers data about the effectiveness, impact, and reach of marketing campaigns

91%
(Based on 7 reviews)

Customer Retention

Collects insight into customer preferences

82%
(Based on 5 reviews)

Campaign Activity

Campaign Insights

Analyze past and existing marketing campaigns to inform future strategy

89%
(Based on 7 reviews)

Reports and Dashboards

Creates reports and dashboards to analyze results of campaigns

87%
(Based on 7 reviews)

Campaign Stickiness

Identifies which marketing campaigns resolved in open or closed opportunities

Not enough data available

Brand Optimization

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

82%
(Based on 6 reviews)

Platform

Multichannel Tracking

Collects marketing campaign performance data across multiple channels

72%
(Based on 7 reviews)