DDM Insights

(8)
3.5 out of 5 stars

Our web-based Direct Database Marketing Insights™ reporting platform is designed so that non-programmers can run reports or mine data to test hypotheses and identify trends.

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DDM Insights Features

Operations
Return on Investment (ROI)

Monitors and tracks the results of marketing campaigns

Not enough data available

Cross-Functional Access

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Not enough data available

Discovery
Data Collection

Gathers data about the effectiveness, impact, and reach of marketing campaigns

93%
(Based on 6 reviews)
Customer Retention

Collects insight into customer preferences

Not enough data available

Campaign Activity
Campaign Insights

Analyze past and existing marketing campaigns to inform future strategy

90%
(Based on 6 reviews)
Reports and Dashboards

Creates reports and dashboards to analyze results of campaigns

88%
(Based on 6 reviews)
Campaign Stickiness

Identifies which marketing campaigns resolved in open or closed opportunities

Not enough data available

Brand Optimization

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

85%
(Based on 5 reviews)
Platform
Multichannel Tracking

Collects marketing campaign performance data across multiple channels

75%
(Based on 6 reviews)