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DDM Insights

3.7
(10)

Our web-based Direct Database Marketing Insights™ reporting platform is designed so that non-programmers can run reports or mine data to test hypotheses and identify trends.

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DDM Insights Features

Operations

Return on Investment (ROI)

Monitors and tracks the results of marketing campaigns

78%
(Based on 6 reviews)

Cross-Functional Access

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

80%
(Based on 6 reviews)

Discovery

Data Collection

Gathers data about the effectiveness, impact, and reach of marketing campaigns

93%
(Based on 8 reviews)

Customer Retention

Collects insight into customer preferences

85%
(Based on 6 reviews)

Campaign Activity

Campaign Insights

Analyze past and existing marketing campaigns to inform future strategy

91%
(Based on 8 reviews)

Reports and Dashboards

Creates reports and dashboards to analyze results of campaigns

89%
(Based on 8 reviews)

Campaign Stickiness

Identifies which marketing campaigns resolved in open or closed opportunities

85%
(Based on 5 reviews)

Brand Optimization

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

85%
(Based on 7 reviews)

Platform

Multichannel Tracking

Collects marketing campaign performance data across multiple channels

76%
(Based on 8 reviews)