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DealerSocket

3.9
(29 reviews)

DealerSocket allows you to manage opportunities and processes with marketing, sales, service, customer experience, data mining, and more.

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DealerSocket review by Elizabeth H.
Elizabeth H.
Validated Reviewer
Verified Current User
Review Source

"DS Customization"

What do you like best?

DealerSocket is an extremely customizable database for client management and retention. I love that you can create your own categories for reports and break data up by easily altered filters. The automation is top-notch once you get it set up the way you want. There are ways to track just about everything and several 'at a glance' screens you can create to give you a good idea of your current standing. Your homepage can be personalized and built to showcase just about any data you want. The reminders are easy to set and change and it is consistent in correctly implementing all automated follow-up. There are several "set it and forget it" options in the system.

What do you dislike?

It is very labor-intensive to get it set up in the first place. Since it is very graphics-heavy, if you don't have fantastic internet, it lags or crashes on occasion. There are some delays in data updating. It does not have some very simple things I wish it did, such as a sticky note widget on the home screen, or the ability to block users from closing out files, but most of those things are planned for future.

Recommendations to others considering the product

Be prepared for a very intensive onboarding. It takes time and effort to tweak the system to the exact way you want it. Once you're there, it is quick and easy to change things and very effective for day to day operations.

What business problems are you solving with the product? What benefits have you realized?

DealerSocket makes it easier to keep track of your clients, their data, and follow-up than any CRM I have utilized in the past. It is much easier to reach out to a large group of people at once and to track the effectiveness. The individual emails can be tracked for open ratio, marketing campaigns can be tracked and structured however you choose. Files can pretty much only fall through the cracks due to user error.

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DealerSocket review by Christie W.
Christie W.
Validated Reviewer
Verified Current User
Review Source

"They don't even know their own product"

What do you like best?

The sales piece of DealerSocket works great. It's simple to use and our sales agents and management team likes it.

What do you dislike?

The service piece IS AWFUL. Their own customer support barely understands how to use it, I literally showed THEM how to do things within the program. It's not user friendly and offers very little restrictions to help manage the schedule for our service advisors.

Recommendations to others considering the product

DON'T DO IT!

What business problems are you solving with the product? What benefits have you realized?

Our service departments struggle with this program for MANY reasons. The biggest problems are a.) the system doesn't take into account duration of an appointment vs. the time the store closes, so if there's a 3 hour service, it will let you book it 1 hour before close, b.) when you book a valet service with a loaner, it doesn't take that loaner out of the over all capacity, and there are so many others.

What Car Dealer solution do you use?

Thanks for letting us know!
DealerSocket review by Colin C.
Colin C.
Validated Reviewer
Review Source

"It kept me right on track"

What do you like best?

Intuitive calls to action, allowing for easy, detailed reminders to be set. People joked that it was kind of like your wife! It just reminds you relentlessly every day of every single task you must complete. It allows you to reference you schedule and all other tasks when setting new ones, so you keep your workload balanced and consistent. It provides you with all the data, metrics and dashboards you need to understand your current position, and where you ought to be focusing. It is also perfectly synced with your work/personal email, and operates seamlessly in connecting that to your customer's emails. They even have an app that allows you to do over 60% of the features as the desktop version, and syncs with your phone as you make calls. It notes that a call was made, to whom it was made, and for how long. Dealer Socket also offers email templates, both customizable and preset that make your emails look that much more professional. They also allow you to sync with facebook and twitter, so you can connect social media to your scheduled customer blasts. Overall, dealersocket allowed our entire team at Applewood to work well together. We all understood the common platform and could help and talk to each other productively by utilizing it.

What do you dislike?

A few minor things where you set a repeating reminder and it has limited options.. but very rare.

Recommendations to others considering the product

Great tool, probably one of the best in the business if youre in Car sales

What business problems are you solving with the product? What benefits have you realized?

Customer management, inventory, follow up

DealerSocket review by User in Automotive
User in Automotive
Validated Reviewer
Verified Current User
Review Source

"Not as good as VinSolutions"

What do you like best?

I like that click to call is integrated with the system and your recorded calls are automatically logged.

What do you dislike?

Overall, It's not as user-friendly as VinSolutions. Things aren't laid out in a straight-forward way. I also don't like that you can't move directly into filling out a credit app, but perhaps it's just my company wanting to use hand-written apps. Maybe there is a way to do this. I also don't like that I can't create an email signature without being an admin.

Recommendations to others considering the product

I am impressed that click to call can be used in sync with DealerSocket. However, It's not as user-friendly and laid out as well as VinSolutions. It will get the job done. I don't see anyone having an issue with it that hasn't used a better CRM.

What business problems are you solving with the product? What benefits have you realized?

As with any CRM, you're able to log contact with your prospects and customers. You're able to see who said what when, create tasks for you to contact them and ensure that you earn your proper commission when you log your contact properly.

DealerSocket review by User in Printing
User in Printing
Validated Reviewer
Verified Current User
Review Source

"Easy Peasy!"

What do you like best?

I love that it's easy to navigate, the font size is perfect and not too small and perfectly readable! I love that I can customize the home on my crm and it's easy to add and deselect things I don't necessarily need on there!

What do you dislike?

We have two accounts for different stores and it's a pain to go back and forth sometimes, so I keep two tabs open for each at all times. Unfortunately this does get in the way when needing to refresh, and also getting new fresh leads in at all different times.

What business problems are you solving with the product? What benefits have you realized?

I may click a task over and over and will delay and not opening the correct task and act as if it never was there. The one thing that drives me crazy is that once the intial lead is completed it automatically assumes I've contacted and spoke to them and the top portion will "Contacted" and I will physically have to change it all the time!

DealerSocket review by Krisna M.
Krisna M.
Validated Reviewer
Review Source

"AMAZING"

What do you like best?

I loved that they integrated a texting feature. They also included an ID scan that was very helpful when with customers on the lot. These features cut down on a lot of time and gave us more time to interact with our customer.

What do you dislike?

I was less enthusiastic about the abundance of steps to set up a log. It was made very difficult to set up a round robin for the employees to get leads. As well, quite often the leads did not combine. The par t that I disliked the most though was that if you ever had a problem or question in regards to the software it was almost impossible to get a straight answer, if you even got to speak to anyone.

Recommendations to others considering the product

Do a trial run first. It is easy to maneuver and is well known in the car industry but it is not for everyone.

What business problems are you solving with the product? What benefits have you realized?

We are more likely to interact with a customer now that we can text them.

DealerSocket review by Administrator in Automotive
Administrator in Automotive
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Antiquated and Limited"

What do you like best?

It helps us accomplish all of our basic CRM needs and it is built specifically for the automotive industry. This gives it features that are more relevant to our business and customer needs.

What do you dislike?

DealerSocket lacks intuitiveness and requires extensive training for many of our employees. Of course, any CRM requires good training, but a lack of user friendliness requires even more time with DealerSocket. In our business, time is money, and so is efficiency. This tool often hinders us in both categories. As a CRM, it's okay, but limited. As a marketing tool, it's poor. And the customer support from DealerSocket is awful.

Recommendations to others considering the product

Consider other options carefully before diving into DealerSocket. This tool has traditionally been the default CRM for automotive dealerships, which has made them complacent and increasingly more difficult to influence and get customized help.

What business problems are you solving with the product? What benefits have you realized?

DealerSocket primarily serves as our company's CRM system. It helps us communicate with our customers at strategic times and organize employee tasks in order to serve our customers better. It also serves, to a degree, as an email and drip marketing tool for us.

DealerSocket review by User
User
Validated Reviewer
Review Source

"Black Bird makes it easy"

What do you like best?

Dealer sockets new platform Black bird makes it easy to set your home page up with the information you want, with little widgets. you can change the size to make it fit where you want to be bale to see it. You can set up emails, text or click to call from the app from your smart phone. Build list to email or call customer. They make it easy to add a task for yourself or others. You can set text alert to your phone for new leads or task to do.

What do you dislike?

The only thing that seems to be glitching currently is text. You have to opt them into text, which I understand. It does not seem to let you see if they are opting in to text or if you merge customers together and one was opted in and the other was not you will have to reopt them in.

Recommendations to others considering the product

They have great support and they really help if you have issues. They are setting up to be the go to CRM for Auto sales

What business problems are you solving with the product? What benefits have you realized?

Follow up and put sales together

DealerSocket review by Laura H.
Laura H.
Validated Reviewer
Verified Current User
Review Source

"DealerSocket, pros/cons"

What do you like best?

I like the ease of the system. It's very user friendly and easy to train employees on. Using Blackbird, searching for a client is bullet proof! I use this entry single day and look forward to watching it grow.

What do you dislike?

I wish that I could pull up both of my dealerships under one screen. Right now, I have to keep stitching back and forth. After switching, I'll have to refresh my page a few times to see the right info.

What business problems are you solving with the product? What benefits have you realized?

It makes it easier to do my monthly reports.

DealerSocket review by User
User
Validated Reviewer
Verified Current User
Review Source

"I would not recommend it!"

What do you like best?

Looks nice (doesn't mean useful) and has more stuff than some other CRM

What do you dislike?

The worst CRM I've tried so far. We've had it for more than a year now. Classic one and then Black Bird. Both of them are way too complicated for a regular person to use. Because of the same reason as well as a poor technical support it has a lot of bugs and glitches. It requires too much time from a sales person to input an information and keep CRM clean and working. So, sales people spend more time on CRM vs actually helping customers and selling cars.

Recommendations to others considering the product

Don't buy into a contract right away, try for a couple months and see how easy or hard it is for your sales people to learn that software.

What business problems are you solving with the product? What benefits have you realized?

-

DealerSocket review by Dan S.
Dan S.
Validated Reviewer
Verified Current User
Review Source

"Robust and powerful; needs to keep evolving"

What do you like best?

You can pretty much do anything you imagine. The platform is very robust and feature-filled. The support staff will go to lengths to try and help do what you need to do. The platform can cover various aspects of automotive which eliminates the need for multiple platforms. There are so many aspects of a customer's experience that can be targeted and filtered and analyzed to produce powerful campaigns and lists to help further your sales and marketing initiatives.

What do you dislike?

DealerSocket needs to develop better integration with other programs and platforms. When a client uses other platforms and has to deal with data outside of DealerSocket, it becomes frustrating to not be able to sync that data. Eg: reflecting changes to a customer's file from one platform and having it update on DealerSocket can be difficult and sometimes impossible. I'm also sometimes frustrated when I contact their support team and find out that I've done something beyond their comprehension. Sometimes we imagine too big of ideas and try to do more than what DealerSocket is prepared to offer. It becomes a struggle to then have to be told either "sorry, we can't do that" or having to scale back our ideas.

Recommendations to others considering the product

Have patience and make sure you communicate with their support staff. There's a lot of possibilities within DealerSocket and there's a lot to discover, but the complexity can also be daunting and you can get pretty lost.

What business problems are you solving with the product? What benefits have you realized?

DealerSocket provides us with a great way to manage and use customer data at our group of dealerships. DealerSocket's list-builder is very powerful.

DealerSocket review by Jasmine H.
Jasmine H.
Validated Reviewer
Review Source

"Easy to learn!"

What do you like best?

I liked how it tracked the activity on every lead we had in the system. I was able to see my activity there as well as my associates as well.

What do you dislike?

I felt like information can get lost sometimes..I'm not sure if that was user error or due to the product, but that was frustrating at times.

Recommendations to others considering the product

Take the time to try & learn it. There is a lot to it, and it is helpful.

What business problems are you solving with the product? What benefits have you realized?

Like I previously stated, I liked how I was able to track the activity on each lead, which made it nice to see what steps needed to be taken next. We saw much success from it.

DealerSocket review by Sarah C.
Sarah C.
Validated Reviewer
Verified Current User
Review Source

"Incredible Tool for Communication, Accountability, and Information Gathering"

What do you like best?

Everything. I like the electronic secretary functionality, the line-item permissions, the lead management, the Dashboard, the reports; the list goes on.

What do you dislike?

The one thing that I dislike, I dislike GREATLY. The email template editor is horrible. It is not WYSIWYG, no matter what it tells you, and the finished product never looks right.

Recommendations to others considering the product

Do it! The compatibility is excellent and advancing. Support could be better trained, but if you are comfortable submitting your own HelpDesk tickets, this is less of an issue.

What business problems are you solving with the product? What benefits have you realized?

We are able to hold our employees accountable for our Sales and Service Processes, as well as appropriate follow up with customers. The ability to search our database for specific criteria through List Builder is incredibly useful to our marketing efforts, and RevenueRadar has allowed us to successfully work with our previous customers to increase sales and service business.

DealerSocket review by Brittney V.
Brittney V.
Validated Reviewer
Review Source

"Efficient s helpful"

What do you like best?

I like the ability to search clients and gather a history no matter the sales rep.

What do you dislike?

The app could use a bit more love, it doesn’t integrate well with the desktop version. I would like to be able to scan a drivers license and see it upload every time.

Recommendations to others considering the product

Be patient and learn the quirks. We sadly have switched away from dealersocket and as much as the new format is more appealing, dealersocket meets all the professional needs effectively.

What business problems are you solving with the product? What benefits have you realized?

It helps me keep organized with my customers and keep track of all meetings etc.

DealerSocket review by User
User
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"It's not the worst dealer software out there."

What do you like best?

It allows you to keep all prospects in order and it keeps track of your appointments and upcoming outbound phone calls. The to-do section is a life saver.

What do you dislike?

The to-do section is finicky when it comes to updating. I can complete items on my to-do list, and they'll remain there. It gets cluttered and confusing.

What business problems are you solving with the product? What benefits have you realized?

Allows you to insert a vehicle into the prospects file straight from your inventory. & It allows you to call/text individuals straight from the program.

DealerSocket review by Crista H.
Crista H.
Validated Reviewer
Verified Current User
Review Source

"CRM designed for the car business"

What do you like best?

DealerSocket is an excellent way to manage leads, follow up with customers and in the end sell more cars.

What do you dislike?

DealerSocket doesn't fully integrate with our CRM provider, CDK. This provides some delays in data transfer that are unfortunate.

Recommendations to others considering the product

Check out third party integrations fully. We signed up under the impression our DMS was supported and it turns out it isn't.

What business problems are you solving with the product? What benefits have you realized?

Better customer follow up, better communication, close more leads.

DealerSocket review by Taylor B.
Taylor B.
Validated Reviewer
Verified Current User
Review Source

"The Best CRM in the Auto Industry"

What do you like best?

DealerSocket is at the forefront of the CRM market in the Auto Industry. They offer an all-in-one CRM solution that works with sales, finance, marketing, and service. With their recent acquisitions, they've extended their offerings to include a website service (DealerFire) a DMS (DealerTrack) and a couple others. Their customer service and support team is top notch as well.

What do you dislike?

They don't cater to the motorcycle industry that well, sometimes struggle to keep their service running quickly, and their GUI could use a facelift.

What business problems are you solving with the product? What benefits have you realized?

We're managing our leads and retaining our customers, automating our email, building and nurturing an email database, analyzing our dealerships performance, saving our sales and finance team time, finding new sales opportunities... The list goes on!

DealerSocket review by User in Automotive
User in Automotive
Validated Reviewer
Review Source

"Dealersocket Did Not Work For Us! "

What do you like best?

I liked their e-brochures. They were awesome to send to customers! I also like the fact that you could tell when a customer was on the website and how it alerted you in the CRM. That was a good feature to let you know that your customer was still in the market and actually still shopping for a vehicle.

What do you dislike?

They did not have a good follow-up system. It was very hard to keep up with leads. The customer support was horrible. They treated you like a number instead of a customer

What business problems are you solving with the product? What benefits have you realized?

Their CRM did not work for us at all. They were no benefits in using the system. We changed from their company

DealerSocket review by Austin B.
Austin B.
Validated Reviewer
Review Source

"great"

What do you like best?

it keeps track of appointments for you and it comes with a very handy app so I can always check my appointments for the day before i get to work

What do you dislike?

it does not save every single sale you have after i believe 2 weeks

What business problems are you solving with the product? What benefits have you realized?

a great CRM system for our sales team

DealerSocket review by Herschel M.
Herschel M.
Validated Reviewer
Verified Current User
Review Source

"Great Comprehensive Solution"

What do you like best?

I like the CRM and wesbite integration. Very intuitive and helpful in the sales process.

What do you dislike?

I wish it would integrate leads from CRM into VAuto. Kind of cumbersome to learn.

Recommendations to others considering the product

Take a hard look and realize that change is always tough but get through the initial growing pains and you will like the product

What business problems are you solving with the product? What benefits have you realized?

Follow up though CRM, making more sales, customer contact is easier.

DealerSocket review by Jessica D.
Jessica D.
Validated Reviewer
Verified Current User
Review Source

"DealerSocket has helped us manage our clients and their website performance."

What do you like best?

DealerSocket allows managers to download the performance of clients, customers and their information on their automotive purchase.

What do you dislike?

The interface is very sensitive with some load-time issues.

Recommendations to others considering the product

It is a very user-friendly dashboard that has an excellent support staff!

What business problems are you solving with the product? What benefits have you realized?

The primary benefit is the ability to track every client and customer in detail with ease.

DealerSocket review by Administrator in Automotive
Administrator in Automotive
Validated Reviewer
Verified Current User
Review Source

"CRM review"

What do you like best?

DealerSocket keeps you in contact with your clients and reminds you of purchasing dates and all contact you have had with them.

What do you dislike?

The newer model is slow and doesn’t provide ways to edit info properly.

Recommendations to others considering the product

Training is key to get the most out of this software.

What business problems are you solving with the product? What benefits have you realized?

This program allows you to be reminded when and how you should follow up with customers.

DealerSocket review by Grace M.
Grace M.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"A work in progress....."

What do you like best?

With the innovation of Black Bird, DS has begun to modernize.

What do you dislike?

Revenue Radar. The grading system for leads makes absolutely no sense. It needs to mimic Automotive Mastermind in terms of being a user-friendly interface.

Recommendations to others considering the product

Only use the revamp CRM, blackbird.

What business problems are you solving with the product? What benefits have you realized?

It’s slow, and Revenue Radar is impossible.

DealerSocket review by User in Automotive
User in Automotive
Validated Reviewer
Verified Current User
Review Source

"Dealersocker review "

What do you like best?

Easy to navigate, good originating abilities, and user friendly

What do you dislike?

Search function doesn’t work well, and the crm/dealer carry over doesn’t work well. For instance Bmw infobahn transporting notes back to crm.

Recommendations to others considering the product

Great Crm

What business problems are you solving with the product? What benefits have you realized?

Good note keeping, tasks work well, able to create a schedule for calls and appointments

DealerSocket review by Administrator in Automotive
Administrator in Automotive
Validated Reviewer
Review Source

"Dealersocket is easy"

What do you like best?

Easy to use, not a busy interface. Customer service is very quick and helpful

What do you dislike?

Sometimes certain alerts within the program don't work correctly or there are duplicates of the same customer

Recommendations to others considering the product

Make sure there are limitations to what sales consultants can do and change, just make sure the proper people have the right permissions

What business problems are you solving with the product? What benefits have you realized?

Definitely customer over lap is a problem. I do like that it's simple to merge, but tedious

DealerSocket review by Administrator
Administrator
Validated Reviewer
Review Source

"Worst CRM in the business"

What do you like best?

I did like their email template marketplace

What do you dislike?

I dislike their customer service. Also, the program is so complicated to use. The marketing tools are way to complicated for the average user. It takes multiple clicks to look at customer history. Just a bad product overall.

Recommendations to others considering the product

Seek advice from other dealerships using DealerSocket. Don't take anyone's word for it. Get details on what works and why.

What business problems are you solving with the product? What benefits have you realized?

It was too complicated to use. We lost money.

DealerSocket review by Erik T. B.
Erik T. B.
Validated Reviewer
Review Source

"Simple to use"

What do you like best?

The flow is good and reduces paperwork. Good data base

What do you dislike?

Flipping through the pages. I wish all I needed to do was on a single page

Recommendations to others considering the product

Training is essential with follow up

What business problems are you solving with the product? What benefits have you realized?

Ease of contacting and maintaining my customer base

DealerSocket review by User in Automotive
User in Automotive
Validated Reviewer
Verified Current User
Review Source

"The marketing abilities in DealerSocket are great."

What do you like best?

I like the ease of sending out bulk marketing emails. The tracking of those emails and ability to gauge campaign success based on several key KPIs.

What do you dislike?

Support. DealerSocket support is slow to resolve issues.

Recommendations to others considering the product

The product is great just know support is lacking.

What business problems are you solving with the product? What benefits have you realized?

We are able to continually be back in front of our unsold database and mine our current customers who are coming back into market.

DealerSocket review by User in Automotive
User in Automotive
Validated Reviewer
Review Source

"Dealersocket is my favorite CRM "

What do you like best?

how integrated and user friendly the system is

What do you dislike?

That you can't swipe from customer to customer in the customer screen

What business problems are you solving with the product? What benefits have you realized?

How to organize the customers. The ability for desk managers to update the internet and sales man on incoming and working customers.

DealerSocket review by Consultant
Consultant
Validated Reviewer
Review Source

"Nice streamlined software."

What do you like best?

Makes it easy to manage customer data base. Click to call is really great for record keeping.

What do you dislike?

Can be glitchy some times, unsure if it is connection issues or software itself.

What business problems are you solving with the product? What benefits have you realized?

Great to get customers to the correct salesman.

DealerSocket review by User in Automotive
User in Automotive
Validated Reviewer
Review Source

"Robust variable software "

What do you like best?

The ability to see what happened and when

What do you dislike?

Not very applicable to fixed operations due to design

What business problems are you solving with the product? What benefits have you realized?

Haven't had any to resolve with the application it is used for in our company

DealerSocket review by Administrator in Newspapers
Administrator in Newspapers
Validated Reviewer
Review Source

"Far from the worst..?"

What do you like best?

Socket talk and text with email opt ins.

What do you dislike?

Lack of full control with task assignment and what’s sent when.

What business problems are you solving with the product? What benefits have you realized?

Follow up of course

Kate from G2 Crowd

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