Demandbase

Demandbase

4.0
(45)

Demandbase's Real-time Identification service bridges the gap between known and anonymous web visitors by identifying and segmenting website visitors.

Work for Demandbase?

Learning about Demandbase?

We can help you find the solution that fits you best.

What is Demandbase?

Demandbase Videos

Account-Based Marketing is an easy philosophy to digest, but it’s challenging to execute and even more challenging to execute well. While the “what” seems straightforward, the “how” is often complex and ambiguous.

Demandbase’s ABM Platform provides the critical foundation that marketers need to execute on ABM effectively. It serves as a single source of truth for managing audiences of target accounts and measuring the progress of those accounts across the entire funnel.

Demandbase Details Provided by: John D.

Demandbase Details Provided by: John Dering

Director, Marketing Programs at Demandbase
Website
www.demandbase.com
Related Links
FAQ
Languages Supported
English

Demandbase Screenshots

About Demandbase

Demandbase’s ABM Platform provides the critical foundation that marketers need to execute on ABM effectively. It serves as a single source of truth for managing audiences of target accounts and measuring the progress of those accounts across the entire funnel.

The platform allows marketers to manage and segment target account audiences in a centralized location for key ABM campaigns. Upload existing account lists, export from CRM or leverage Artificial Intelligence technology to identify the accounts showing interest and intent at the very beginning of the buyer’s journey. Once these audiences are created, they are available for use in programs across the buyer’s journey –targeting, engagement and conversion. And you can also drill down into each audience to see its firmographic makeup, how well that audience is performing at each stage of the funnel and what programs are running for that audience.

From the Platform, marketers can also access ABM Analytics, which surfaces account-based performance metrics across different stages of the funnel for any audience, enabling them to easily see the progression of their most valued accounts. By comparing against an automatically-generated lookalike control group -or any other audience the marketer chooses -customers can expose which stages of the funnel are underperforming against expectations. Additional layers of insights expose trend and velocity data, and surface recommendations for next best actions to drive higher progression rates through the funnel.

The platform also includes integration with 3rd party analytics tools so that you can create detailed website traffic reports based on company names and attributes, enabling you to analyze your performance with specific segments and build targeted campaigns.

How do you position yourself against your competitors?

Demandbase is the only end-to-end ABM platform— account identification, account-based advertising, B2B website personalization, account-based marketing automation, sales insights and integrations into CRM so that ABM results are optimized around sales activity. The Demandbase B2B Marketing Cloud is the only subscription-based ad targeting and web personalization solution that let marketers connect campaigns directly to revenue. The B2B Marketing Cloud is powered by patented technology, which allows companies to identify in real-time the accounts they value most and personalize their digital marketing efforts to them.

Vendor
Demandbase
Company Website
Year Founded
2006
HQ Location
San Francisco, CA
Phone
415.683.2660
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
324
Twitter
@Demandbase
Twitter Followers
23,621
Show moreShow fewer
Kate from G2 Crowd

Learning about Demandbase?

I can help.