Demandbase

Demandbase

(35)
4.0 out of 5 stars

Demandbase's Real-time Identification service bridges the gap between known and anonymous web visitors by identifying and segmenting website visitors.

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Demandbase review by <span>Jim M.</span>
Jim M.
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Verified Current User
Review Source

"Good Product, Getting Better"

What do you like best?

Shifting your mindset to ABM will make a difference with how you think about sales. The team is there with you and meets with you frequently to help you. They have a lot of great products. And these products are becoming more self service and more and more user friendly....and integrated with each other. This is a huge win. The more that these become integrated the easier it will be to make ABM programs on the fly that can execute across multiple segments.

What do you dislike?

Can be a little difficult to manage on your own. But they are coming out with self service options and constantly doing development. Figuring out how to make this data more actionable in your org is going to be the key problem to solve.

Recommendations to others considering the product

Ask for a product roadmap, I think that will show you where they are going. I also recommend that you try to align with Sales as much as possible.

What business problems are you solving with the product? What benefits have you realized?

The biggest problem is lack of awareness and alignment around accounts.

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Demandbase review by <span>Minda S.</span>
Minda S.
Validated Reviewer
Verified Current User
Review Source

"Best ABM Tool"

What do you like best?

There are so many things that we can list here but the most important part is the customer service. Any time we have a question or need help with something, someone immediately gets back to us and is more than eager to help us out.

What do you dislike?

Some of the technology behind Demandbase still has a little ways to go but it is evident that they are working on it.

What business problems are you solving with the product? What benefits have you realized?

We use Demandbase to increase our pipeline by delivering banner ads to specific targets, doing direct mail sends to our top accounts and tracking their activities. We have found a great increase in pipe over the past year and are excited for the new technology to create more pipe.

What Marketing Account Management solution do you use?

Thanks for letting us know!
Demandbase review by <span>Rose M.</span>
Rose M.
Validated Reviewer
Review Source

"Digital Marketing Manager"

What do you like best?

We use sales accelerator, google analytics, personalization and the advertising portion of Demandbase. The platforms for analytics are great tools - easy to use and show great data of our accounts. It's great to see the accounts lifted based on our advertising efforts through Demandbase. The customer success team is also extremely supportive and has helped us attain out of the box solutions and requests.

What do you dislike?

The inability to access information on the contact level has been found to be an annoyance to our sales team- and has proven to be a harder time trying to sell the success of ABM to our sales team.

I would also like the ability to add and remove accounts from the target list by myself- but know this is on the roadmap.

What business problems are you solving with the product? What benefits have you realized?

Proactively identifying our target accounts activity on our site. With the GA reporting alerts, email and SLACK alerts, our sales teams find Demandbase beneficial in identifying the account's activity and helping prioritize sales tasks.

Demandbase review by <span>Nicolas C.</span>
Nicolas C.
Validated Reviewer
Verified Current User
Review Source

"Great service, great product"

What do you like best?

The team is always responsive and very engaged with your business problems. They helped us a lot throughout the on-boarding period. They keep checking in on a weekly basis even when they are not supposed to. You can really see their client success approach. It's so good that at some point I felt I was being held accountable for not using the dashboards, etc.

What do you dislike?

I think it can be expensive for small companies. You do not have to have a robust marketing and sales teams and operations to find value in their products and services. But it does feel like their pricing structure is for bigger companies and bigger teams.

Recommendations to others considering the product

If you are following a disciplined Account Based Marketing process, this is a really good companion for it.

What business problems are you solving with the product? What benefits have you realized?

The main problem we were trying to solve was improving the marketing targeting efforts. They have this service which can help you target the companies you want on your advertising campaigns. The greatest benefit is that you get greater visualization on the ROI of your marketing efforts, which is one of the main problems of modern marketing.

Demandbase review by Administrator in Computer Networking
Administrator in Computer Networking
Validated Reviewer
Verified Current User
Review Source

"Excellent website visitor identification system"

What do you like best?

DemandBase is, by far, the most accurate tool for identifying Website business visitors. We find that it correctly identifies the company and demographic data for around 75% of our non-residential traffic. We use this data to attribute offline sales to online marketing as well as to personalize our website content to match each visitor.

What do you dislike?

The optional personalization service is still a bit early in development and needs some polish. You should expect to do some custom website development to make effective use of this feature.

What business problems are you solving with the product? What benefits have you realized?

Our biggest business problem solved by DemandBase is being able to accurately calculate the ROI of our marketing by identifying website visitors and matching them to leads/customers. This has helped us optimize our website content and online marketing campaigns. We are now pilot-testing the personalization tool that we hope will increase the conversion rate of website visitors to leads.

Demandbase review by <span>Michael R.</span>
Michael R.
Validated Reviewer
Verified Current User
Review Source

"Demandbase, a weapon for ABM"

What do you like best?

Their technology continues to evolve. Their data set they use to identify prospects is unmatched.

What do you dislike?

It can be pricey, but if your serious about Marketing, it's well worth the $

Recommendations to others considering the product

The setup is a cake walk these days. The systems are so built out, and support is T2 support level so very advanced. Your CSM's are unmatched in how much help you will get.

What business problems are you solving with the product? What benefits have you realized?

Being able to accurately identify anonymous traffic to our web properties has changed how we go to market and approach accounts. Without the data services they provide, we couldn't do ABM.

Demandbase review by <span>Shreyans P.</span>
Shreyans P.
Validated Reviewer
Review Source

"Solid Tool for Marketing and Sales Personalization and Account Optimization"

What do you like best?

Demandbase has been a critical tool for marketing and sales organizations. Our Marketing Analytics team is able to truly understand how the companies that we are engaged with on deal cycles, are driving revenue through an account-based view of site traffic. Marketing is able to ensure that they are delivering customized website experiences and improving conversions across the funnel. Sales has been able to identify the right individuals to contact within each account and tackle communication head on through highly personalized outreach.

What do you dislike?

Demandbase can get expensive, given the complexity of the product and feature set.

Recommendations to others considering the product

Demandbase has been an incredible turnkey solution for turning insights into sales actions. The Demandbase ability to personalize outreach and maximize quality of conversations has been incredible.

What business problems are you solving with the product? What benefits have you realized?

We are able to spent our critical time accelerating revenue growth through marketing and sales efforts to the accounts that we value the most. Our sales and marketing teams are able to discern great value using Demandbase across the organization.

Demandbase review by <span>Leslie Anne S.</span>
Leslie Anne S.
Validated Reviewer
Verified Current User
Review Source

"Great tool with some limitations"

What do you like best?

I like the ability to add custom dimensions right into Google analytics. I also like being able to watch the progress of accounts for spikes in activity. We recently launch account based marketing and this has been really helpful

What do you dislike?

I wish there was an easier way to map account names to traffic outside of ip addresses

Recommendations to others considering the product

Work with your support team - they are really awesome and helpful when first starting out

What business problems are you solving with the product? What benefits have you realized?

Tracking account movement on the web

Demandbase review by <span>Praveen K.</span>
Praveen K.
Validated Reviewer
Review Source

"A perfect digital marketing tool for B2B companies"

What do you like best?

The benefits of marketing was never seen in B2B scenario. But DemandBase is providing an accurate targeting and personalization for B2B companies. It provides the best analytics, facebook ad targeting & target account marketing in B2B segment.

The best part is its integration feasibility with other marketing and advertising technologies. It can be easily used along with google analytics, Sales Force tools or most of the marketing or accounts tools.

What do you dislike?

It can be integrated with standard analytics tools. But when it comes to other digital analytics tools like KISSmetrics, Piwik, Pix Panel; the results are not synchronized. Also the live chat feature is not much attractive.

Recommendations to others considering the product

It is one of the best creative tool for digital marketing in B2B segment. Also it is a very cost-effective solution and you can achieve 10x times of the investment made in the tool.

What business problems are you solving with the product? What benefits have you realized?

Being in a B2B start-up, identifying new clients via any platform is very critical. DemandBase has helped us in targeting number of customers and getting positive traction from them. It has helped us gain business.

Demandbase review by <span>Bradley P.</span>
Bradley P.
Validated Reviewer
Verified Current User
Review Source

"Great Product. A bit expensive for SMB companies"

What do you like best?

The reverse IP lookup provides company data that is useful for lead scoring. It uses a nestled query which helps improve the accuracy of the results. It also does the lookup before the form is submitted which saves on form processing or Marketing Automation delays.

What do you dislike?

I wish their pricing was more flexible for SMB companies (use based). It's hard to justify an ROI when costs are platform based and not use based. At our current lead volume, it would be cheaper to do a reverse IP lookup and then query a data provider like ZoomInfo or Data.com.

What business problems are you solving with the product? What benefits have you realized?

The major advantage is that we are able to shorten forms and increase conversions by doing form data appends. We also get validation on some of the fields we do ask for.

Demandbase review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Demandbase Review"

What do you like best?

Demandbase software helps to fill the gaps in the Account Based Marketing story. They also have personalized creative messaging that tailors the message to the specific company.

What do you dislike?

Demandbase analytics only report on post-click behavior, so any post-impression on-site activity is not captured in the dashboard. It also cannot link company level data to mobile. It is also rather expensive from a CPM standpoint.

Recommendations to others considering the product

Demandbase offers a great solution when it comes to monitoring companies coming to your landing page, and any effects that paid media might have on site-lift by company. However, there are many other players coming into the space at a rapid pace. Bombora has really evolved their ABM capabilities, and can now report on impression level activity by company and report on on-site activity.

I would just make sure you look into all options, because Demandbase is purchased on a subscription model and has it's short comings: expensive CPMS, cost per company model, lacking cross-device and post-impression attribution.

What business problems are you solving with the product? What benefits have you realized?

We are trying to tie together the pieces of an account based marketing campaign. It's great because you can monitor site lift by company, and page views across your entire site.

Demandbase review by Administrator in Computer & Network Security
Administrator in Computer & Network Security
Validated Reviewer
Review Source

"No-Frills, Easy to Use Analytics & Personalization Solution"

What do you like best?

The integration directly with Google Analytics is quick and easy to setup, straight out of the box. The onboarding / customer success folks also set you up for success with pre-built custom reports and use-case-specific walkthough of how to setup / apply these reports to your business. The personalization module was also super simple to use and get a campaign up in running in no time.

What do you dislike?

As you would expect, there are definite downsides to the "oversimplification" of any product. I found that it only took a handful of personalization campaigns before we reached a point in which we wanted to get more advanced with our campaign setup / implementation.

Recommendations to others considering the product

Due to their a la carte or "per module" pricing model, the total cost can add up pretty quickly.

What business problems are you solving with the product? What benefits have you realized?

From a business problem perspective, we were trying to solve for the lack of knowledge and insights at the industry / individual company level as well as creating a more personalized, industry-specific website user experience.

Demandbase review by Executive Sponsor in Information Technology and Services
Executive Sponsor in Information Technology and Services
Validated Reviewer
Review Source

"A powerful, if expensive, tool for messaging to large accounts. Could offer more self-serve features"

What do you like best?

This is a powerful tool that allows us to tailor messaging to key prospects either through their experience on our website or on the wider web. In terms of how it's used, there is relative flexibility around the type of messaging, how overtly you address the audience vs using more subtle messages, etc.

What do you dislike?

It's not cheap! You will find it most relevant if you are selling big ticket items to larger corporations. Also, not all of the products are available internationally, due to varying laws around data collection and storage, so you are limited in your ability to combine website customization with ongoing IP-based targeting. Finally, there is no real self-service aspect to it, at least when we were deploying it; set up was by a consultant meaning that ongoing real time testing and optimization is not really practical.

What business problems are you solving with the product? What benefits have you realized?

We wanted to serve up a different website experience to visitors from different verticals and (in limited cases) from specific target companies. We found that doing this led to extended dwell times and engagement on our website. We also wanted to reach employees of our target accounts on a range of third party sites, even if they were not aware of us or had not visited our site to be cookied.

Demandbase review by <span>Colby H.</span>
Colby H.
Validated Reviewer
Review Source

"Great for nurture"

What do you like best?

The way that we could get the data into our MAP was simply and customizable to work with our filters. It made segmentation great for all of our nurture efforts.

What do you dislike?

Obviously, we would love getting more data and having more leverage with the speed that the data is provided. But it seems to be a limitation of everyone in the space.

Recommendations to others considering the product

Make sure your data management processes are detailed and locked down.

What business problems are you solving with the product? What benefits have you realized?

We needed to get all of the information possible in our MAP before creating leads or contacts in SFDC.

Demandbase review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Underwhelming"

What do you like best?

Demandbase definitely had a great amount of coverage for North American accounts and the web form solution made sure we had data populated on almost every record in our marketing automation and CRM

What do you dislike?

For our needs, the data was too inaccurate. There wasn't sufficient coverage for EMEA prospects. We struggled with regional vs. corporate hq locations and well as owned subsidiaries being rolled up to their parent accounts.

Recommendations to others considering the product

I feel this would be a better solution in a B2C use case

What business problems are you solving with the product? What benefits have you realized?

We used Demandbase to provide firmographic data for prospects acquired on our website. While the enrichment data was useful, it was too inaccurate for our business case.

Demandbase review by Internal Consultant in Computer Software
Internal Consultant in Computer Software
Validated Reviewer
Review Source

"Audience Insights Booster that was needed"

What do you like best?

What I like the most about Demandbase is the valuable insights that we have been able to drive and integrate with our web analytics to truly understand our impact and reach to specific industries and targets.

What do you dislike?

My biggest dislike with Demandbase, as with any of their comparable products, is the reach or accuracy in foreign markets such as Japan, China, Brazil....

What business problems are you solving with the product? What benefits have you realized?

We were solving the inability to truly identify who was visiting our site and retargeting them. We had a basic understanding, but with Demandbase's extensive knowledgebase, we have been able not only identify who these individuals are, but also customize the content that is being served upon their entry to our site.

Demandbase review by <span>Meagen E.</span>
Meagen E.
Validated Reviewer
Review Source

"Account-based marketing at scale"

What do you like best?

I love that it can respond in real-time based on IP address. The accuracy of the append information is strong. It allows us to better serve our web audience.

What do you dislike?

The cost of demandbase is premium compared to other solutions.

What business problems are you solving with the product? What benefits have you realized?

We provide a better experience to our web visitors

Demandbase review by User in Accounting
User in Accounting
Validated Reviewer
Review Source

"Powerful B2B ABM tool, but not so useful for small businesses"

What do you like best?

Integrates with Google Analytics, easy to use, and your account managers are generally very helpful and friendly.

What do you dislike?

DemandBase is on the pricier side, it also doesn't do a very good job with targeting smaller businesses (really only good for mid-to-large size businesses).

Recommendations to others considering the product

Not something to use if you're a small business or looking to target other small businesses.

What business problems are you solving with the product? What benefits have you realized?

Identifying what businesses visit your site and retargeting them with relevant content. Also good for on-site personalization.

Demandbase review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Powerful Nurture Tool"

What do you like best?

The best thing about Demandbase was the insight we had into web analytics which then allowed us to understand our reach and understand our targets and industries. We are also able to nurture well through this tool without it falling through the cracks.

What do you dislike?

The speed at which the data was received took quite a long time as well as the reach into other markets was difficult.

Recommendations to others considering the product

Complete due diligence before setting up a system of any kind.

What business problems are you solving with the product? What benefits have you realized?

We are finally able to see who we are targeting and the industries that are important to use. The analytics are crucial.

Demandbase review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Demandbase is a solid product"

What do you like best?

ability to support sales story with proof of the strength of our anonymous website traffic

What do you dislike?

as the world moves to a more mobile-centric environment, some value is lost

What business problems are you solving with the product? What benefits have you realized?

proving to our clients we have high quality business users interacting with their sponsorships

Demandbase review by Executive Sponsor in Computer Software
Executive Sponsor in Computer Software
Validated Reviewer
Review Source

"Not for us"

What do you like best?

Having an assigned customer service rep

What do you dislike?

They seem disorganized - multiple, similar requests over multiple weeks, but it seemed like balls were slipping through the cracks between customer success and their engineering team.

Product didn't meet expectations - we were told we'd have the capability to do something that unfortunately the product couldn't deliver on.

Expensive - compared to other options, they seemed on the high-side, and the value realization wasn't there

Recommendations to others considering the product

Make sure you're processes and personnel are in place before even considering DemandBase. We went months without realizing value.

What business problems are you solving with the product? What benefits have you realized?

Account-based marketing with personalization and opportunity scoring

Demandbase review by <span>Marc H.</span>
Marc H.
Validated Reviewer
Verified Current User
Review Source

"DemandBase works "

What do you like best?

DemandBase provides high quality account data in real-time.

What do you dislike?

It would be cool to be able to log in and view/search/export missing pieces of data. Something similar to Data.com or DiscoverOrg.

Recommendations to others considering the product

DemandBase is great for personalization at the ACCOUNT level, capturing up-to-date information and improving form conversion. You may want to consider ReachForce as an alternative. I've had a good experience with both.

What business problems are you solving with the product? What benefits have you realized?

We used DemandBase to improve data quality and form conversion across our demand generation efforts.

Demandbase review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Great Product "

What do you like best?

I like that it appends data without us having to ask the questions on the form. We utilized hidden fields and could easily capture accurate information about the prospect without showing this to the prospect. We also enjoyed

What do you dislike?

We sometimes struggled with the accuracy of data. It would be disputable between other sources including Discover.Org or Rainking.

What business problems are you solving with the product? What benefits have you realized?

Business Problems Solving: Shorter forms = higher conversions.

Demandbase review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Review Source

"Necessity for ABM"

What do you like best?

The visibility into website traffic regardless of form submissions is invaluable. Also, having the ability to personalize the website experience n real time is a crucial part of our ABM strategy.

What do you dislike?

The lack of A/B testing within the personalization tool requires an integration with a 3rd party tool such as Optimizely.

What business problems are you solving with the product? What benefits have you realized?

We are able to leverage new data to focus on our ABM strategy.

Demandbase review by Internal Consultant in Computer Software
Internal Consultant in Computer Software
Validated Reviewer
Review Source

"Demandbase brings in leads"

What do you like best?

Demandbase is easy to use and brings in quality leads for the sales team. ABM done right.

What do you dislike?

Our leads weren't targeted quite right at first, but that could have been a problem with our tuning.

What business problems are you solving with the product? What benefits have you realized?

The ability to specifically target certain stakeholders at specific kinds of companies. With a small team, it's very hard to do this without outside resources.

Demandbase review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Useful and likely to grow"

What do you like best?

I like the ability to target a particular company with better marketing programs that are more tailored for their experience.

What do you dislike?

I wish we could do more down market for smaller prospects.

What business problems are you solving with the product? What benefits have you realized?

When targeting very large customers it is useful to create a unique experience for them. It takes work, but it can be very effective.

Demandbase review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Review Source

"Great forms product"

What do you like best?

The forms product is great for populating complete records that otherwise would not be so complete without the product

What do you dislike?

The product is relatively expensive, but it's arguable that the value validates the expense.

What business problems are you solving with the product? What benefits have you realized?

Record accuracy has improved with the product, allowing us to quickly route records upon create

Demandbase review by User in Online Media
User in Online Media
Validated Reviewer
Review Source

"Demandbase is a key part of our go-to-market strategy"

What do you like best?

Traffic insights from named accounts, integration with salesforce, personalized advertising

What do you dislike?

Manual List Uploading Process done by Demandbase; need more self-service functionality

What business problems are you solving with the product? What benefits have you realized?

Building Pipeline, Aligning sales and marketing, standing out in a sea of martech vendors all competing for the same budget

Demandbase review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Review Source

"Demandbase - The leader in ABM solutions"

What do you like best?

Demandbase provides a one stop shop for all your ABM needs. It's a fantastic tool and they have awesome people working there.

What do you dislike?

So far, I have found very little to dislike.

What business problems are you solving with the product? What benefits have you realized?

Helping to transform marketing to individuals to doing full fledged ABM.

Demandbase review by User in Commercial Real Estate
User in Commercial Real Estate
Validated Reviewer
Review Source

"Good Idea, poor execution."

What do you like best?

Demandbase appends company names to anonymous web traffic.

What do you dislike?

Their product is difficult to use, their reps aren't very helpful, and its an expensive tool.

What business problems are you solving with the product? What benefits have you realized?

Identifying anonymous web traffic.

Demandbase review by Consultant in Computer Hardware
Consultant in Computer Hardware
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"A must for large enterprise"

What do you like best?

Great product and the service is excellent

What do you dislike?

More expensive, but you get what you pay for.

Recommendations to others considering the product

The support you will receive when using this product is well worth the price.

What business problems are you solving with the product? What benefits have you realized?

lead generation is much more accurate with demandforce

Demandbase review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Using Demand base for pulling out Annual Revenue of Companies"

What do you like best?

Ease of use, accuracy of data and the data that is pulled helps us analyse the leads in a better way.

What do you dislike?

None at this point. We are getting the right data related to annual revenue of companies which helps us track the leads better.

What business problems are you solving with the product? What benefits have you realized?

Helps us analzse and nurture quality leads.

Demandbase review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Review Source

"Analytics+Ads+Personalization"

What do you like best?

Coupling the analytics platform with ABM Ads

What do you dislike?

higher CPC cost and limited to display advertising, display based ads limit conversion rate and direct lead gen attribution

What business problems are you solving with the product? What benefits have you realized?

Reaching ABM targets, analyzing company specific traffic on website

Demandbase review by User in Information Services
User in Information Services
Validated Reviewer
Review Source

"Good for short forms"

What do you like best?

Great way to collect data without making your contacts fill in too many fields.

What do you dislike?

nothing at this point. Need to get to know the product better.

What business problems are you solving with the product? What benefits have you realized?

Conversions on forms are more complete and accurate.

Demandbase review by Executive Sponsor in Information Technology and Services
Executive Sponsor in Information Technology and Services
Validated Reviewer
Review Source

"Personalized Marketing using demandbase"

What do you like best?

Demandbase enables effortless personalization

What do you dislike?

The account based marketing is little costly

What business problems are you solving with the product? What benefits have you realized?

Demandbase enables seamless personalization across the website which is important component of ABM

Demandbase review by <span>Or C.</span>
Or C.
Validated Reviewer
Review Source

"Real time visitor intelligence"

What do you like best?

It's incredible to see who is browsing your website real time.

What do you dislike?

The pricing is a bit out of reach for small companies

What business problems are you solving with the product? What benefits have you realized?

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