What do you like best?
The team is always responsive and very engaged with your business problems. They helped us a lot throughout the on-boarding period. They keep checking in on a weekly basis even when they are not supposed to. You can really see their client success approach. It's so good that at some point I felt I was being held accountable for not using the dashboards, etc.
What do you dislike?
I think it can be expensive for small companies. You do not have to have a robust marketing and sales teams and operations to find value in their products and services. But it does feel like their pricing structure is for bigger companies and bigger teams.
Recommendations to others considering the product
If you are following a disciplined Account Based Marketing process, this is a really good companion for it.
What business problems are you solving with the product? What benefits have you realized?
The main problem we were trying to solve was improving the marketing targeting efforts. They have this service which can help you target the companies you want on your advertising campaigns. The greatest benefit is that you get greater visualization on the ROI of your marketing efforts, which is one of the main problems of modern marketing.