Demandbase

Demandbase

(33)
4.1 out of 5 stars

Demandbase's Real-time Identification service bridges the gap between known and anonymous web visitors by identifying and segmenting website visitors.

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Showing 34 Demandbase reviews
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Demandbase review by <span>Jim M.</span>
Jim M.
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Good Product, Getting Better

What do you like best?

Shifting your mindset to ABM will make a difference with how you think about sales. The team is there with you and meets with you frequently to help you. They have a lot of great products. And these products are becoming more self service and more and more user friendly....and integrated with each other. This is a huge win. The more that these become integrated the easier it will be to make ABM programs on the fly that can execute across multiple segments.

What do you dislike?

Can be a little difficult to manage on your own. But they are coming out with self service options and constantly doing development. Figuring out how to make this data more actionable in your org is going to be the key problem to solve.

Recommendations to others considering the product

Ask for a product roadmap, I think that will show you where they are going. I also recommend that you try to align with Sales as much as possible.

What business problems are you solving with the product? What benefits have you realized?

The biggest problem is lack of awareness and alignment around accounts.

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Demandbase review by <span>Minda S.</span>
Minda S.
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Best ABM Tool

What do you like best?

There are so many things that we can list here but the most important part is the customer service. Any time we have a question or need help with something, someone immediately gets back to us and is more than eager to help us out.

What do you dislike?

Some of the technology behind Demandbase still has a little ways to go but it is evident that they are working on it.

What business problems are you solving with the product? What benefits have you realized?

We use Demandbase to increase our pipeline by delivering banner ads to specific targets, doing direct mail sends to our top accounts and tracking their activities. We have found a great increase in pipe over the past year and are excited for the new technology to create more pipe.

What Marketing Account Management solution do you use?

Thanks for letting us know!
Demandbase review by <span>Rose M.</span>
Rose M.
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Digital Marketing Manager

What do you like best?

We use sales accelerator, google analytics, personalization and the advertising portion of Demandbase. The platforms for analytics are great tools - easy to use and show great data of our accounts. It's great to see the accounts lifted based on our advertising efforts through Demandbase. The customer success team is also extremely supportive and has helped us attain out of the box solutions and requests.

What do you dislike?

The inability to access information on the contact level has been found to be an annoyance to our sales team- and has proven to be a harder time trying to sell the success of ABM to our sales team.

I would also like the ability to add and remove accounts from the target list by myself- but know this is on the roadmap.

What business problems are you solving with the product? What benefits have you realized?

Proactively identifying our target accounts activity on our site. With the GA reporting alerts, email and SLACK alerts, our sales teams find Demandbase beneficial in identifying the account's activity and helping prioritize sales tasks.

Demandbase review by <span>Nicolas C.</span>
Nicolas C.
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Great service, great product

What do you like best?

The team is always responsive and very engaged with your business problems. They helped us a lot throughout the on-boarding period. They keep checking in on a weekly basis even when they are not supposed to. You can really see their client success approach. It's so good that at some point I felt I was being held accountable for not using the dashboards, etc.

What do you dislike?

I think it can be expensive for small companies. You do not have to have a robust marketing and sales teams and operations to find value in their products and services. But it does feel like their pricing structure is for bigger companies and bigger teams.

Recommendations to others considering the product

If you are following a disciplined Account Based Marketing process, this is a really good companion for it.

What business problems are you solving with the product? What benefits have you realized?

The main problem we were trying to solve was improving the marketing targeting efforts. They have this service which can help you target the companies you want on your advertising campaigns. The greatest benefit is that you get greater visualization on the ROI of your marketing efforts, which is one of the main problems of modern marketing.

Demandbase review by Administrator in Computer Networking
Administrator in Computer Networking
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Reviewed On

Excellent website visitor identification system

What do you like best?

DemandBase is, by far, the most accurate tool for identifying Website business visitors. We find that it correctly identifies the company and demographic data for around 75% of our non-residential traffic. We use this data to attribute offline sales to online marketing as well as to personalize our website content to match each visitor.

What do you dislike?

The optional personalization service is still a bit early in development and needs some polish. You should expect to do some custom website development to make effective use of this feature.

What business problems are you solving with the product? What benefits have you realized?

Our biggest business problem solved by DemandBase is being able to accurately calculate the ROI of our marketing by identifying website visitors and matching them to leads/customers. This has helped us optimize our website content and online marketing campaigns. We are now pilot-testing the personalization tool that we hope will increase the conversion rate of website visitors to leads.

Demandbase review by <span>Michael R.</span>
Michael R.
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Demandbase, a weapon for ABM

What do you like best?

Their technology continues to evolve. Their data set they use to identify prospects is unmatched.

What do you dislike?

It can be pricey, but if your serious about Marketing, it's well worth the $

Recommendations to others considering the product

The setup is a cake walk these days. The systems are so built out, and support is T2 support level so very advanced. Your CSM's are unmatched in how much help you will get.

What business problems are you solving with the product? What benefits have you realized?

Being able to accurately identify anonymous traffic to our web properties has changed how we go to market and approach accounts. Without the data services they provide, we couldn't do ABM.

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