What do you like best?
Omni-Channel Marketing Reports have made my life so much easier! Prior to this feature, we were stuck in siloed data-land and under-reporting valuable insights to our clients. Our clients feel better with their DT investment and in us as their account managers.
What do you dislike?
The navigation lists are overwhelming - would be nice to redesign with the most-used / most recommended navigation drop downs ex. Analytics tab vs Insights tab could potentially be combined?
Recommendations to others considering the product
If you want to close the gap in your data for all sources, try DialogTech - not only will you learn how to communicate more effectively with your sales teams, you will understand what you can be doing to optimize on the front-end (ex. messaging, retargeting, dayparting etc). Be sure to upgrade to the Omni-Channel Marketing Reports if you want all of your data in one place (Google Analytics, Google AdWords, Bing, FB, DoubleClick, Kenshoo, Marin, Hubspot, Cake, etc)
What business problems are you solving with the product? What benefits have you realized?
Proving the value of calls as conversions in paid search and optimizing ad copy as it pertains to call quality, In one case, we actually found their Brand PPC call extension was bringing in 90% of career-seekers, which they did not want from paid search. In removing their call extension, we were able to successfully reduce job-seekers by 85% and transition those to SEO efforts.