Domo Business Intelligence (BI) combines a powerful backend that sits on top of and connects into any existing system where data lives, including those for customer relationship management, enterprise resource planning, human resources and financials, as well as any data repository or current reporting system.
The best feature with DOMO is the ease of user functionality. Our company has a wide range of user experience and technology levels and the ability for everyone from the most basic user to the most advanced user to get the same information quickly and easily has been revolutionary for us. It gave us the ability to quickly build and deploy dashboards, cards amd data to our users without large amounts of overhead or work on our internal development team.
There is very little I don't like about DOMO. We are fairly new to the DOMO family so there is a lot left for us to learn in DOMO.
Our biggest problem has been getting actionable data to our C-level executives to make smart business decisions going forward. The biggest benefit so far has been the ability to big and roll out a full featured dashboard to our independently owned and operated branches for them to track and improve on their operations and profitsability.
DOMO is superior to any other BI or "Analytics" platform out there. With Pareto principle, just DOMO only would already cater 80%+ of our insights use cases.
It eloquently covers all features that are available in other competing tools/platform such as Tableau; while having more that they don't have. For example, Tableau doesn't have alert feature, while DOMO not only has alert but it is self-service and deliverable via email, mobile app notification, and even SMS; all in one seamless package. And in this fastest pace era ever in human history, proactive alert to business metrics while mobile on the go is a must for companies' executives to stay ahead of the competition.
DOMO platform is a fully managed service, 100% self-service, and requires no maintenance at all (No Ops); this ticked each of our three key philosophy of Data & Insight technology in Traveloka.
For our organization which is based in Southeast Asia, DOMO is very much lacking in Support. There's no proper process of severity of issues and escalations, and it takes ages to get past the first layer of support which most of the time wouldn't be able to solve any issue we raise (note that DOMO is super easy to use, seamless & intuitive, such that the only times you hit issues would indeed only be bug/product issue which can only be solved by their R&D team). They need to really work this out to be a truly managed service / Cloud-era leader of Analytics platform.
Nevertheless, this was also because we're a technology company that's always on the cutting edge of Data & Insight technology; for the majority of enterprises out there, DOMO would be a seamless deployment with least possible effort and highest possible impact & ROI. Highly-highly recommended.
Remember that total cost of ownership is mostly on maintenance of your data & insight platform, DOMO frees you from these (almost) completely. Remember also that opportunity cost hides within inefficiency and non-agility of your data to insight to action to result end to end process, having DOMO would cut this cycle tremendously.
Self-service analytics, insights & data. Decentralization and democratization of data. Agility & Velocity of end to end data to insights execution. Empowering independent teams (products & functions) within our organization to monitor and analyze their business metrics, with the minimum possible effort from centralized data & analytics team.
DOMO is superb in democratizing data for our data hungry organization. We deployed the platform in January 2017 and by August we have 600 users onboard with daily active users ranging between 200-300 users in weekdays, creating 16,000 Cards (charts) showing insights from 2,500 datasets totalling 3.6 billion records, with 12,000 card views per week ~ 2,000 card views per day.
16,000 cards built in 8 months is 2,000 cards created per month, 100 per day on average. Very telling figure on agility and velocity enablement by DOMO platform, two of our core culture principles.
I love that Domo has a great many ways to analyze data from a HUGE set of options. I also really like that there is a built-in chat. It feels like Excel crossed with Slack. It is an excellent place for Analysts, managers and executives to discuss whats going on - based on data - and make decisions.
As I said in the title, it's great when the data integration, called a connector in Domo - is working. Domo has a lot to offer, but your insights don't mean anything if your data isn't aggregated properly in the platform. That said, my company is on a free trial and I'm sure companies on a paid plan will have sufficient support.
Domo is a solid data aggregate platform that easily facilitates a discussion about your data and make changes. However, a good data integration is necessary for that. Connectors are easy to install and Domo's support (at their freemium version) is pretty good - not perfect, but good for a free option.
We are using Domo to generate insights about what our company can do better based on a complete picture. I'm also manager for our CRM, and make suggestions just from that platform to help the company. But with Domo, I see each part and attempt to make each part compliment the other hopefully make a whole greater than the sum of each part.
It can show different "cards" that relates to different customers, so you can group and clarify distinctions between different types of customers you serve. Beyond that, Domo is a good analytics tool. I can filter between locations, industries, types of content, and more to narrow down exactly what I'm looking for. It also color-codes the most effective pieces of content automatically.
When you filter results through our company, we have so much data that it takes awhile for the filter to kick in to show what you want. The main thing I dislike about Domo is it doesn't aggregate analytics about pieces of content. For instance, if I have a Solution Overview that is on my website, I can download it on the website, I can click on it to bring it in a PDF view on my internet browser, I can find it on Google, etc. - these are all different "pieces of content" in Domo, making it very difficult to distinguish which pieces of content are actually "better" than others
It's hard to learn and even harder to figure out how to navigate around Domo. I would recommend getting involved with analytics and using multiple points of data to back up and support conclusions offered. You really need an expert in Domo to help you but getting this piece is often the hardest
Using analytics to justify what problems to solve, which pieces of content to prioritize, and prove which solutions are working based on data
Domo is a wonderful tool to be able to collaborate all sorts of data together to be able to come up with some really great and useful information that you can take and turn into actionable steps.
The price is pretty steep if you want to use the entire full featured product. I think this would be wonderful if you are a large corporation. But for smaller business it requires work arounds
There is a VERY steep Onboarding fee for them to help you set everything up and get up and running. This is necessary I believe to be able to use the product however this can be a pretty tough pill to swallow when considering other business intelligence platforms do not have such a large upfront cost involved with the use of their products.
We are able to eliminate many of our old and outdated processes of manually creating Excel sheets here and there.
It's really great at slicing through large quantities of data and turning that data into easy to read graphs. Complex functions (they call them Beast Calculations) allow you to transform information into data that is more insightful. It's relatively straight forward to connect two or more different data sets on a 'join'. It automates rolling data analysis, tasks that would be repetitively, time consuming and complex in Excel.
Compared to TableAU, it has some work to do in terms of your ability to slice deep into the data (and present that data) to provide meaningful insight as to why things are happening.
Domo is great at providing an automatic oversight as to what is happening in your business, however it's not quite so powerful at answering the question why and how/what could you do to improve business performance.
To provide an automatic at a glance view (health check) to the executives and other stakeholders of the business how we are performing in terms of the number of vehicles purchased, price paid, quantity of cancellations and a variety of other business related metrics.
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