dotmailer

(135)
4.3 out of 5 stars

Email marketing software and marketing automation for SMEs, retailers, and big brands.

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dotmailer review by <span>Samantha G.</span>
Samantha G.
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One of the best email marketing tool

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What do you like best?

The interface design is clean and organized making it easy to find what you're looking for. The drag and drop feature when building an email is easy to use compared to bronto and offers more features!

What do you dislike?

Would like to be able to choose a group to send to while at the same time choosing another group to not send to so that any overlapping emails would not get the email.

Recommendations to others considering the product

They offered us a month trial to get in and look at all the things they offer in there so I think that was the most helpful in deciding whether or not to switch from Bronto. You can definitely see you get more at a better price.

What business problems are you solving with the product? What benefits have you realized?

There is a lot more additional features other email marketing tools don't have I like that we have the option to send out SMS and can make emails that show related products to ones people have used in the past.

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dotmailer review by <span>Jeff K.</span>
Jeff K.
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Dotmailer makes life easier

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What do you like best?

There are so many things to like beat about dotmailer. The user interface is classically deaigned and simple to use. Building email

campaigns is as simple as drag and drop with custom built templates or templates that you create on your own.

Not a designer? Not a problem! The entire system is built off anyone being able to use it. Don’t mistake the simplicity of using the platform for a lack of features. Address books, segments and customer scores make it a one stop tool for brand building, transactional and ecommerce

Marketing through email.

Even better than the platform is the customer service. Each individual at dotmailer treats the customer with the highest respect.

What do you dislike?

Automation programs can be a bit stronger and beefing up the reporting to make sure that the programs are firing as designed.

Recommendations to others considering the product

I would strongly recommend dotmailer to other users. Not a perfect product but the customer service and technical teams listen and genuinely care about making it better for each user.

What business problems are you solving with the product? What benefits have you realized?

We utilize dotmailer to trigger our ecommerce transactional emails through Magento. This provided a much higher delivery success rate and allows us to track each email through the clients.

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dotmailer review by <span>Andrés C.</span>
Andrés C.
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What do you like best?

Dotmailer has the best WYSIWYG email editor on the market. It is extremely flexible, it allows creating complex layouts on emails without sacrificing client cross-compatibility too much. The automation tool is robust and easy to use. The segmentation functionality is very flexible and allows implementing very specific rules for creating segments.

What do you dislike?

Somewhat clunky interface that could use a little refreshment. Contact uploading is a little hard. The reporting tools have room for improvement, especially on the exporting side.

What business problems are you solving with the product? What benefits have you realized?

We run continent-wide email communications in multiple languages for millions of people. The ease of use and rich set of functionality that Dotmailer brings enables us build and send communications in matter of hours, a key ability in an industry as fast-moving as airlines.

The sophisticated automation tools have helped us create a robust set of automated customer interactions via email, based on transactional data collected from various sources, allowing us to sell more and improve our relations with our customers.

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dotmailer review by <span>Jennifer K.</span>
Jennifer K.
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Automation Made Simple

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What do you like best?

The best feature offered by Dotmailer is Email Automation Programs. My organization was able to set up a Welcome email series for donors. We had never created anything like it before, and already the results are astounding.

What do you dislike?

The feature I dislike is the integration aspect. We've been working for a long time to get Salesforce reporting to connect with Dotmailer address books. Since this integration piece isn't already offered, we must create it ourselves.

Recommendations to others considering the product

I would recommend users thoroughly look into the options Dotmailer can offer their organization. The drag-and-drop editor, automation, and address books features are a compelling reason to consider.

What business problems are you solving with the product? What benefits have you realized?

The benefits of having a new donor welcome series are too frequent to mention. We are seeing real feedback that is overwhelmingly positive. Our donors feel more connected to us, and subsequently, want to increase (even double!) their giving.

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dotmailer review by <span>Lisa-Marie G.</span>
Lisa-Marie G.
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Seamless and fun!

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What do you like best?

Ease of use and innovative technology. The easy editor makes creating emails fun. Great customer service from support and my account manager Antony. The many valuable webinars and seminars keeps me on top of trends and the continuously changing industry. I don't know what I would do without them.

What do you dislike?

There isn't anything I do not like about dotmailer. They are always exceeding expectations.

Recommendations to others considering the product

Allow plenty of time for onboarding to the platform to ensure that everything you need is in the system. Get it right the first time and the rest is simple and easy.

What business problems are you solving with the product? What benefits have you realized?

Increased revenue and site visits. Productivity has increased due to the ease of use. We are also able to engage and convert lapsed customers.

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dotmailer review by User
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Easy to use with great support

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What do you like best?

The email editor with the built-in templates just makes life so much easier, flexible segmentation builders, easy to use automation and good reporting tools. The onboarding team was really helpful especially with our Magento set up and training. The customer service for me is a huge selling point of the platform. Having multiple support members on live chat is essential for ensuring you don't miss your deadlines. A response is instant and bugs are once in a blue moon. Honestly, I couldn't recommend it enough.

What do you dislike?

There are a few things like; it would be lovely to exclude segments (as you can for the time being only do so with address books) and it would be nice to be more specific on some of the automation segmentations but seriously, I've used a couple of different ESP's and you know what I can live with this. DM constantly updates and improves the platform with correct testing and planning involved so there is little to no downtime for the users. The positives outweigh the negatives always!

Recommendations to others considering the product

I'd recommend considering dotmailer particularly to small teams, where a fast overturn of campaigns are needed and quickly. The ease of putting together campaigns quickly, testing and being able to automate makes email marketing so much easier.

What business problems are you solving with the product? What benefits have you realized?

Better segmentation than our previous ESP which resulted in higher conversion and engagement rates. The ability to quickly put together campaigns with the ease of the editor and quickly look at report overviews to understand what worked and what didn't.

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