dotmailer
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dotmailer

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4.4 out of 5 stars
85 8.8 / 10
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Email marketing software and marketing automation for SMEs, retailers, and big brands.
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dotmailer Reviews (85)

dotMailer is continuously trying to add new services and features. They have a friendly staff who are well trained and always happy to help. I worked with dotMailer... Read More
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Marko B.
Administrator in Marketing and Advertising
The integration with our Microsoft Dynamics CRM. We used to have Mad Mimi (which is extremely good for the cost and is a very good basic emailing tool), but... Read More
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Sarah S.
Administrator in Construction
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Not far off an excellent product

What do you like best?

The easy editor is amazingly easy to use. Drag and drop interface is great for everyone, and being able to save complex blocks for future use is a great feature and massively time saving. Once we figured it out, uploading templates is also a cinch too. The reporting is a good set for analysis, and Segments is a good, easy way to identify ideal target audiences through their behaviours. The integration with CRM is great and makes target selection easy, with detailed analytics back into the heart of our business. The support team are also amazing - Account Manager is helpful and the Product Integration Team couldn;t do more for me. The dotSurvey and microsites are also really easy to use, the CopyKat being a great feature for quick, on-brand releases.

What do you dislike?

API Integration could do more in terms of the stats delivered back into CRM. There's no analytics for Opens that gets dropped back into the CRM system, so if I need to query open AND click behaviours I can only do this in the web client. There are more features that I'd love to see to take this great product to an excellent product, all in the vein of automation. I'm looking into how this could be integrated through the API calls. I also don't like the inbox test process, as this costs £5 per go, but a direct contract with Litmus (the supplier) is not too far off that for a monthly fee. We use our CRM system to hold our master subscription preferences, but we are not allowed to send the mailings without using the dotMailer standard http://$UNSUB$ link in our code, so we have to do our best to hide this.

Recommendations to others considering the product

Stick with it. The product team are very open to new ideas, so head over to the user support forums to submit suggestions for future developments. It's a very capable and easy to use email distribution service, with detailed analytics off the back of it. The integration into Dynamics CRM doesn't capture ALL the behaviour metrics available in the web client, but they ultimately want folk to use their product implicitly. It carries a decent feature set, and is hinting towards automation - be mindful of this when making your tech selection, as it's not there yet.

What business problems are you solving? What benefits have you realized?

Synchronisation with our Dynamics CRM installation is giving us excellent insight to our contacts' behaviour, and is driving change in our marketing strategy.

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Easy To Use Email Marketing System

What do you like best?

Used Dotmailer for about 6 years and seen it change dramatically since first using it, especially the editor. Easy enough to use with drag and drop functions, good reporting, Lucy and staff from Dotmailer have always been helpful. Better than systems like Mail Chimp, in my opinion.

What do you dislike?

Not a system for hand coding as HTML editing is limited (this can be frustrating at times, trying to align elements etc). Doesn't work too well in Chrome as some functions do not work at all. So long as you save your templates regularly, then you wont have a problem, but if you spend hours editing, only for the Social Links to stop responding and wipes your template and work.... yes, that happened to me yesterday. A regular auto-save would be good. The Map Of Openers is pretty useless to me... would rather see a Google Map with the locations pin pointed on the map (something I have to do manually in Google Drive instead). Don't really like the set templates, as they seems a little old in design to me, so always had to create my own. Image editing could be better, otherwise have to do this externally. This might seem like a long list of gripes, but overall the system is the best i have used to date.

Recommendations to others considering the product

Have looked at various other email systems in the past, but dotMailer beat them on functionality and price.

What business problems are you solving? What benefits have you realized?

Email Marketing is an important part of our business and generates sales. As the decision and buying cycle of our business stretches into months, keeping our business prominent in peoples minds helps us gain business. So long as you don't bombard people with emails and tell them something they want to hear, then it works perfectly.

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User in Apparel & Fashion - dotmailer Review Author
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Great platform, easy to use and massive effect on our email marketing performance

What do you like best?

The ease of use with establishing campaigns.The program is very user friendly and makes launching campaigns simple. From creating new templates through to testing and sending out to our subscibers

We have seen significant improvements to our campaign performance including open rates and clickthrough since migrating to Dotmailer which can be attributed to working closely with Dotmailer to overhaul and optimise our email designs for the best user experience and using Dotmailers excellent data management features to ensure our emails the best opportunity of reaching our subscribers inboxes

What do you dislike?

I would like more opportunities to automate reporting back out to colleagues and stakeholders. As a follow up to our campaigns we sometimes analyse and callback subscribers who have not responded. It would be great if we could set schedules which would automatically email colleagues a list of addresses who lets say didn't respond to a campaign after a 2 week period.

What business problems are you solving? What benefits have you realized?

We have realized the potential Dotmailer can offer by giving us an automated solution to reach out to customers who abandoned the checkout process. with an abandoned cart porgram. We've also solved how to contact and incentivise our customers who lapse with us by again using Dotmailers powerful and easy to use to automated programs features

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Great for small businesses that need a big reach

What do you like best?

We have been using Dotmailer for a number of years and it suits us as we are a small company with a broad customer base. The reports available on the site are incredibly useful for pinpointing which parts of which campaigns have been most successful for us and with whom.

What do you dislike?

We have never been a great fan of the Easy Editor functionality, although I appreciate that we may be in a minority. We prefer to code our campaigns in a separate program and then import the whole thing into Dotmailer. We may lose some of the benefits of Easy Editor, but overall we have found our system to be simpler. We are lucky in that we have people in the office with coding experience, the Easy Editor may be particularly useful for people who don't have that familiarity with coding.

What business problems are you solving? What benefits have you realized?

We have been able to use Dotmailer to test and identify popular trends with our clients. We have discovered that clients are particularly interested in specific parts of our product range, and have been able to focus more attention on developing and digitising those particular areas as a direct result.

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Pretty good investment depending on what you do and what you need

What do you like best?

The integration with our Microsoft Dynamics CRM. We used to have Mad Mimi (which is extremely good for the cost and is a very good basic emailing tool), but DotMailer integration allows customers to update mailing preferences and updates automatically on bounce-backs.

It is also extremely helpful that the CRM marketing lists are updated from our 60 users of CRM, which in turn updates DotMailer email lists - I don't have to worry about updating the database.

The feature i have benefited from the most is the ability to analyze DotMailer stats in our CRM system which allows us to cross reference data.

The DotSurvey and Microsite features are pretty good too, allowing online interaction with our customers. We were originally using Survey Monkey which is a superior survey tool, but if you just need a basic survey tool, using DotSurvey means you don't have to keep importing up to date contact lists before each survey.

What do you dislike?

It's frustrating that integration isn't fully there yet. We use an on premise in the cloud CRM with ADFS to populate users, and this was a nightmare to then add DotMailer into the mix. Once past that, we found that our contact data could not sync both ways from the 2 systems - so we have users updating their own address details on forms through DotSurvey which doesn't update CRM.

Another area that needs significant work is the microsite capability - it's a really basic editor, which relies on html skills to avoid the page looking 'noddy'. It also has a few bugs in it working in the browser.

We also haven't been able to exploit the feature that shows who has visited the web from email even though we have all the tracking cookies in place on the web.

The contract pricing structure is also a little irritating - if you choose to increase your package of monthly sends, your 2 year contract starts again from that new date.

Recommendations to others considering the product

If you just need an email tool - Mad Mimi is significantly cheaper and free to set up plus their support is very good and there isn't much at all to go wrong. Price bracket is $30/mth for around 10k sends

DotMailer, for the same mailing numbers, sits at around £270/mth which includes a dedicated CRM license but you get stung for the one of installation cost which is hefty, and we are at the top level package - all this allows full CRM integration. What that offers is far superior in data analyse and management.

DotMailer like most software providers sell their package well - but beware, everything they demonstrate during the sales process is not all applicable to every variation of installation. The ideal platform is their web interface.

The support is also reliant on help sheets, videos and online help questions. And if like us, you are looking at the full integration - they have the bare bones of a support in this area (in the UK)

If you want more automation and your...

What business problems are you solving? What benefits have you realized?

We decided to move from Mad Mimi to DotMailer to speed up processes and remove a lot of manual work - importing data back and forth. It has absolutely served it's purpose and achieved that.

What it has also provided is the ability to re-mail non-openers, set up secondary emails based on actions of the first and my favourite - resend the original email again and again, but only sending to new contacts on the mailing list.

DotMailer has been in place for 2 years now, and we have realised that we need more integration again between the web and social channels and the ability to run the full campaign from beginning to end with better microsite facilities. We are currently considering both Eloqua and Target360 software - the jury is out.

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