dotmailer
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dotmailer

87 ratings
4.4 out of 5 stars
888.810
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Email marketing software and marketing automation for SMEs, retailers, and big brands.
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dotmailer Reviews (88 reviews)

  • dotMailer is continuously trying to add new services and features. They have a friendly staff who are well trained and always happy to help. I worked with dotMailer...Read More
    0 smdaarvsnk94eqkgdsmlammwnthwhlkgf7jlamwvwbqzctbj3ejgxj0qsp8bwgllusiroozkzfxn
    Marko B.
    Administrator in Marketing and Advertising
  • The integration with our Microsoft Dynamics CRM. We used to have Mad Mimi (which is extremely good for the cost and is a very good basic emailing tool), but...Read More
    0 chq4yjpkatczdsbd276iyuozm1fzdj9dhftbyuo4l91l9g3saanqrre98gboeoc3 ik6lphpjtk
    Sarah S.
    Administrator in Construction
G2 Crowd User: Vincent P.
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A killer admin loaded with features and tons of segmentation for pinpoint targeting.

What do you like best?

Migrating over from another large email platform, what really stands out with dotmailer are the segmentation and automation tools. Syncing customer and order data from Magento is seamless and provides powerful ammunition to the segmentation tools that work on these numerous data points and behaviors. This is all simplified by the super user-friendly campaign building tool, which includes a drag-and-drop interface and easy to use dynamic content blocks for dynamic personalized emails.

What do you dislike?

The only gripe so far that we've noticed is that with all of these user-friendly automated features, the manual tinkering of older platforms becomes a bit more buried. For example in order to use the dynamic content blocks feature, you must forego the ability to use custom HTML and are limited to the drag-and-drop interface. Not the end of the world, but definitely a trade-off there.

What business problems are you solving? What benefits have you realized?

What this has solved the most for us, is helping us to change our tactics from blanket store-wide emails offering coupons (like an abandoned cart 5% message), into specific, targeted emails that only go to the users that need them. For example, a frequent shopper no longer received an immediate coupon, but someone who only makes purchases during promos we can now isolate and send only them a coupon, keeping ROI up and preventing unnecessary discounts and offers.

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G2 Crowd User: Ben H.
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Not far off an excellent product

What do you like best?

The easy editor is amazingly easy to use. Drag and drop interface is great for everyone, and being able to save complex blocks for future use is a great feature and massively time saving. Once we figured it out, uploading templates is also a cinch too. The reporting is a good set for analysis, and Segments is a good, easy way to identify ideal target audiences through their behaviours. The integration with CRM is great and makes target selection easy, with detailed analytics back into the heart of our business. The support team are also amazing - Account Manager is helpful and the Product Integration Team couldn;t do more for me. The dotSurvey and microsites are also really easy to use, the CopyKat being a great feature for quick, on-brand releases.

What do you dislike?

API Integration could do more in terms of the stats delivered back into CRM. There's no analytics for Opens that gets dropped back into the CRM system, so if I need to query open AND click behaviours I can only do this in the web client. There are more features that I'd love to see to take this great product to an excellent product, all in the vein of automation. I'm looking into how this could be integrated through the API calls. I also don't like the inbox test process, as this costs £5 per go, but a direct contract with Litmus (the supplier) is not too far off that for a monthly fee. We use our CRM system to hold our master subscription preferences, but we are not allowed to send the mailings without using the dotMailer standard http://$UNSUB$ link in our code, so we have to do our best to hide this.

Recommendations to others considering the product

Stick with it. The product team are very open to new ideas, so head over to the user support forums to submit suggestions for future developments. It's a very capable and easy to use email distribution service, with detailed analytics off the back of it. The integration into Dynamics CRM doesn't capture ALL the behaviour metrics available in the web client, but they ultimately want folk to use their product implicitly. It carries a decent feature set, and is hinting towards automation - be mindful of this when making your tech selection, as it's not there yet.

What business problems are you solving? What benefits have you realized?

Synchronisation with our Dynamics CRM installation is giving us excellent insight to our contacts' behaviour, and is driving change in our marketing strategy.

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G2 Crowd User: Anonymous
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Gets the emails out, but not the easiest or most reliable tool available

What do you like best?

I like that each email address counts as one contact no matter how many lists it's on. The ReMail option is a quick and easy way to follow up with nonopeners. The automation program designer is a good visual tool for mapping out communication plans.

What do you dislike?

The automation works decently, but it's not all the way there yet. It's difficult to tell if your program is functioning the way you want it to, and the triggers can be pretty limiting. The reporting is not great. Reports that should be easy to access are either nonexistent or difficult to find. We've also had some issues with the time difference between where we are and where the dotmailer team is based.

Recommendations to others considering the product

If you're planning to do any sort of automation, test our your programs and compare dotmailer to the other more automation-focused marketing products.

What business problems are you solving? What benefits have you realized?

We moved to dotmailer to send lots of emails to lots of people. We are able to send large quantities of emails quickly.

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G2 Crowd User: Katy S.
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Dotmailer is an amazingly flexible and responsive platform and the support they offer is superb.

What do you like best?

The constantly improving features means that new features are always being developed to meet the changing digital landscape and keep our activity relevant to our supporters. Particularly the improvement to make our template and the survey responsive.

What do you dislike?

It can sometimes take time for recommendations to be taken on board and become an active element. A quicker process, with more feedback, for suggesting new features would be great.

Recommendations to others considering the product

Dotmailer is an extremely versatile system and the support they offer will help you to approach any problem in a way that will make it possible to resolve it effectively.

What business problems are you solving? What benefits have you realized?

Dotmailer allows us to solve multiple problems when using it. It provides a solid platform for direct email campaigns with our supporters. It also allows us to make use of automation, surveys and dynamic content to make sure our emails are extremely targeted and responsive to the supporter to give them a better experience.

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G2 Crowd User: Anonymous
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Great platform, easy to use and massive effect on our email marketing performance

What do you like best?

The ease of use with establishing campaigns.The program is very user friendly and makes launching campaigns simple. From creating new templates through to testing and sending out to our subscibers

We have seen significant improvements to our campaign performance including open rates and clickthrough since migrating to Dotmailer which can be attributed to working closely with Dotmailer to overhaul and optimise our email designs for the best user experience and using Dotmailers excellent data management features to ensure our emails the best opportunity of reaching our subscribers inboxes

What do you dislike?

I would like more opportunities to automate reporting back out to colleagues and stakeholders. As a follow up to our campaigns we sometimes analyse and callback subscribers who have not responded. It would be great if we could set schedules which would automatically email colleagues a list of addresses who lets say didn't respond to a campaign after a 2 week period.

What business problems are you solving? What benefits have you realized?

We have realized the potential Dotmailer can offer by giving us an automated solution to reach out to customers who abandoned the checkout process. with an abandoned cart porgram. We've also solved how to contact and incentivise our customers who lapse with us by again using Dotmailers powerful and easy to use to automated programs features

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