What do you like best?
I find that the main reason to use Doubleclick is that it's easy to use. Compared to other marketing platforms we've used, I find the UI intuitive and well thought out . I also personally like how comprehensive the overview of the sales funnel is designed to be. This actually helped us cutdown on our C,P,A, and increased our revenue when we saw that we were actually missing our target audience on display.
What do you dislike?
One of the biggest issues I have with Doubleclick is that the features don't always work as intended. This is actually the main reason I gave it 4 stars instead of 5. They sometimes roll out great updates that are supposed to make it easier for the team like making multiple ad layouts that each team member could customize from a basic layout. However, this doesn't always work, and can put our team behind schedule.
Recommendations to others considering the product
If you need a user intuitive marketing software, for a larger office (at least a team of 10-15) this is one of the best choices available.
What business problems are you solving with the product? What benefits have you realized?
The data gained from the comprehensive sales funnel helped us cut back on our display spending and focus more on an emerging millennial market through social media.