What do you like best?
Doubleclick is very user friendly from a trafficking and reporting standpoint. It also has many integrations that are helpful when searching for details about campaign setup and has added additional metrics in the reporting section that have helped ease the process of tracking a campaign's progress.
What do you dislike?
There should be an online chat option for people to get help from a certified staff/support member. I often times have a specific question that I am certain I can find the answer to within DCM, but I do not know where to go. Also, support staff can be a bit slow in responding to flagged issues.
Recommendations to others considering the product
It's the only platform I've ever used to traffic out campaigns, so I'm obviously more comfortable with it than I would be with other platforms, but I think it is intuitive and not overly complicated. I would recommend using it.
What business problems are you solving with the product? What benefits have you realized?
I can pull or set up regular reports to be exported and filtered by creative name, as well as pull results by custom floodlight metric for optimization purposes. When I first started working in DCM 3 years ago, these functionalities were not available, so I appreciate the progress that has been made.