DoubleClick Digital Marketing

(156)
4.1 out of 5 stars

DoubleClick is an integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns.

Work for DoubleClick Digital Marketing?

Learning about DoubleClick?

We can help you find the solution that fits you best.

DoubleClick Digital Marketing Reviews

Request More Information
Write a Review
Filter Reviews
Filter Reviews
  • Ratings
  • Company Size
  • User Role
  • User Industry
  • For Category
Ratings
Company Size
User Role
User Industry
For Category
Showing 158 DoubleClick reviews
LinkedIn Connections
DoubleClick review by <span>Dana B.</span>
Dana B.
Validated Reviewer
Verified Current User
Review Source

DoubleClick for Search

Reviewed On
Validated Reviewer
Verified Current User
What do you like best?

The largest benefit is that all search accounts can be consolidated into one UI. As a larger advertiser we have multiple accounts with each engine and it's not always easy to make large scale optimizations if there is no tool like DDM in place.

What do you dislike?

The cost. The fee is based on ad spend that is being pulled into the DDM UI whether you are using any of their bid optimization tools or not.

Recommendations to others considering the product

Be open to their betas and keep testing.

What business problems are you solving with the product? What benefits have you realized?

We are consolidating all of our search accounts with DDM and are also working on automating bidding. We have a very complicated business model that includes a verification process and has a delay in revenue reporting because of that. The DDM account team has provided endless support from their end to find a solution, whether it's bid strategies, business data or their inventory feed.

0 of 0 found this helpful.
Helpful?
Sign in to G2 Crowd to see what your connections have to say about DoubleClick Digital Marketing
Headshots
DoubleClick review by <span>Rory C.</span>
Rory C.
Validated Review
Verified Current User
Review Source

DFP is a great way to advertise a product.

Reviewed On
Validated Review
Verified Current User
What do you like best?

I enjoy that we can easily advertise for our clients. Including product placement and branded marketing through specified websites. This makes it easy for us to find the proper demographic without using just Google AdWords.

What do you dislike?

The only thing I would say I dislike is that since it's through a 3rd party (most of the time), a lot of advertising costs increase. I could likely get onto the same website for a client, product, or service for less of a CPM than if I was just using targeted placements on Google AdWords. Rather than paying $5, sometimes even $8 or more on CPM.

Recommendations to others considering the product

I would recommend always attempting to go through sites directly rather than going through a vendor or third party.

What business problems are you solving with the product? What benefits have you realized?

I would say we're solving the problem of clients needing specified placements for their ads to target the proper demographics. It's definitely beneficial to be able to target exactly what website you want to advertise on, as well as where you want your ad to show up on that site and when your customer will see that ad.

0 of 0 found this helpful.
Helpful?

What Cross-Channel Advertising solution do you use?

Thanks for letting us know!
DoubleClick review by Agency
Agency
Review Source

DoubleClick Digital Marketing

Reviewed On
Validated Reviewer
Verified Current User
What do you like best?

I like that you are able to pull the data for a certain brand or client between specific dates while also specify what data you are looking for, such as impressions or rates. It also makes billing much easier each month to be able to see the spend versus the impressions.

What do you dislike?

Because the data can be so granular sometime it is hard or may get confusing to pull a large data segment. It can also be confusing the first few times of use but gets easier over time.

Recommendations to others considering the product

I would highly recommend DCM to any other Media agency or agency in a related field that needs to pull granular data. You are able to see specific brands or products and be able to pull data segments against any data you may want/need to see. With this you are able to optimize you brand campaign to possibly re-target or change what you are advertising with. Also, by pulling DCM information you are able to easily bill your partner on what impressions went live and calculate that against contracted impressions and contracted cost.

What business problems are you solving with the product? What benefits have you realized?

We are able to see when our specific brand campaigns are live on the internet and how many impressions have been linked to each specific ad or banner. As stated before, DCM also allows easy steps for our specific brand billing processes. We are also about to optimize our campaigns with the information we can see on DCM.

0 of 0 found this helpful.
Helpful?
DoubleClick review by <span>Christopher R.</span>
Christopher R.
Validated Reviewer
Verified Current User
Review Source

Marketing Made Easier

Reviewed On
Validated Reviewer
Verified Current User
What do you like best?

I find that the main reason to use Doubleclick is that it's easy to use. Compared to other marketing platforms we've used, I find the UI intuitive and well thought out . I also personally like how comprehensive the overview of the sales funnel is designed to be. This actually helped us cutdown on our C,P,A, and increased our revenue when we saw that we were actually missing our target audience on display.

What do you dislike?

One of the biggest issues I have with Doubleclick is that the features don't always work as intended. This is actually the main reason I gave it 4 stars instead of 5. They sometimes roll out great updates that are supposed to make it easier for the team like making multiple ad layouts that each team member could customize from a basic layout. However, this doesn't always work, and can put our team behind schedule.

Recommendations to others considering the product

If you need a user intuitive marketing software, for a larger office (at least a team of 10-15) this is one of the best choices available.

What business problems are you solving with the product? What benefits have you realized?

The data gained from the comprehensive sales funnel helped us cut back on our display spending and focus more on an emerging millennial market through social media.

0 of 0 found this helpful.
Helpful?
DoubleClick review by <span>Jenny G.</span>
Jenny G.
Validated Review
Verified Current User
Review Source

Great...once you learn how to use it

Reviewed On
Validated Review
Verified Current User
What do you like best?

Strong from analytical perspective: great for analysing performance. You can see all display campaigns at a glance. Fairly simple to integrate with other products.

What do you dislike?

Once you get started, it can get tricky until you learn the do's and don'ts. As with other Google products, it is is easy to set up and get started but you need experience in order to get the best of it.

Recommendations to others considering the product

DoubleClick is one of the most widely-used services. Take the time to learn it, and it won't fail.

What business problems are you solving with the product? What benefits have you realized?

Managing display advertising assets

0 of 0 found this helpful.
Helpful?
DoubleClick review by <span>Kristin F.</span>
Kristin F.
Validated Review
Review Source
Validated Review
What do you like best?

it was easy to get started. It's a google product so its easy to sync and integrate with our other software like Pardot. It performs just like we want when we applied it to our strategy. We can run all of our display, mobile and search in one area. Easy to onboard.

What do you dislike?

Biding is a little wacky. We had a hard time at the beginning.

Optimization is a little wonky but thats probably an end user issue.

Recommendations to others considering the product

Support is great. I think its a google product so you will not have any issues linking it to any third party software if you need.

What business problems are you solving with the product? What benefits have you realized?

We have almost an omni-channel marketing strategy going on and we want to keep everything under control and optimize as much without having to hire another team member. We want to make sure we are not losing money or wasting time on something that doesn't have an ROI.

0 of 0 found this helpful.
Helpful?
Kate avatar
Kate from G2 Crowd

Learning about DoubleClick Digital Marketing?

I can help.
* We monitor all DoubleClick Digital Marketing reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.