DoubleClick for Publishers

(141)
4.1 out of 5 stars

DoubleClick is an integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns.

Work for DoubleClick for Publishers?
Aerserv logo  publisheradserv  2x

Learning about DoubleClick?

We can help you find the solution that fits you best.

DoubleClick for Publishers Features

Channel Functionality
Display Functionality

Overall product functionality for display advertising.

88%
(Based on 115 reviews)
Video Functionality
Video Functionality

Overall product functionality for video advertising.

76%
(Based on 92 reviews)
Mobile Functionality
Mobile Functionality

Overall product functionality for mobile advertising.

81%
(Based on 95 reviews)
SSP Functionality
SSP Functionality

Product functionality for real-time advertising.

79%
(Based on 27 reviews)
Inventory Management
Ad Unit Bundling

Allows publisher to create sales-friendly packages of ad units.

82%
(Based on 92 reviews)
Insertion Order Management

Tools to manage insertion orders and view which ad units have been sold.

75%
(Based on 80 reviews)
Ad Unit Creation

Publishers can set up, classify, and manage different ad units to display on their site.

82%
(Based on 97 reviews)
Campaign Management
Impression Forecasting

Predicts the amount of impressions an ad campaign will receive within a given time.

80%
(Based on 98 reviews)
Targeting

Target who sees an ad or ad campaign based on demographics, location, technographic, or content being displayed.

85%
(Based on 103 reviews)
Ad Capping

Set limits on ads or ad campaigns such as click caps or conversion caps.

88%
(Based on 96 reviews)
Creative Upload

Allows publisher to easily upload ad creative into ad units.

87%
(Based on 106 reviews)
Creative Preview

Preview the advertising creative before it is published.

83%
(Based on 105 reviews)
Rich Media Capabilities

Supports rich media display and video ads that involve user interaction.

83%
(Based on 101 reviews)
SSP
Ad Unit Availability

Allows publisher to select which ad units to be bid on in real time.

82%
(Based on 26 reviews)
Impression Targeting

Ability to set which impressions to make available to bidders

84%
(Based on 23 reviews)
Floor Price

Ability to set a minimum price at which an ad unit can sell in an ad exchange.

81%
(Based on 19 reviews)
Advertiser Restrictions

Ability to disallow bids or restrict ad categories, brands, or buyers that you do not wish to advertise on your website.

75%
(Based on 22 reviews)
Bid Reporting

Ability to see which advertisers are bidding on and buying ad units.

75%
(Based on 20 reviews)
Platform
API / Integrations

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

82%
(Based on 79 reviews)
Reporting and Dashboards

Customized reports created by the user to cater to specific metrics and key performance indicators.

80%
(Based on 109 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

82%
(Based on 106 reviews)
Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

86%
(Based on 112 reviews)
Enterprise Scalability

Provides features to allow scaling for large organizations.

84%
(Based on 84 reviews)
Workflow Capability

Automates and simplifies communication between different roles within the ad operations team such as ad sales, scheduler, billing, etc.

80%
(Based on 91 reviews)
Internationalization

Publishers can use the ad server in multiple languages and sell ads using multiple currencies.

80%
(Based on 68 reviews)