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DoubleClick for Publishers

4.1
(143 reviews)

DoubleClick is an integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns.

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DoubleClick for Publishers Features

Channel Functionality

Display Functionality

Overall product functionality for display advertising.

88%
(Based on 116 reviews)

Video Functionality

Video Functionality

Overall product functionality for video advertising.

76%
(Based on 92 reviews)

Mobile Functionality

Mobile Functionality

Overall product functionality for mobile advertising.

81%
(Based on 97 reviews)

SSP Functionality

SSP Functionality

Product functionality for real-time advertising.

80%
(Based on 30 reviews)

Inventory Management

Ad Unit Bundling

Allows publisher to create sales-friendly packages of ad units.

81%
(Based on 93 reviews)

Insertion Order Management

Tools to manage insertion orders and view which ad units have been sold.

75%
(Based on 82 reviews)

Ad Unit Creation

Publishers can set up, classify, and manage different ad units to display on their site.

82%
(Based on 99 reviews)

Campaign Management

Impression Forecasting

Predicts the amount of impressions an ad campaign will receive within a given time.

80%
(Based on 100 reviews)

Targeting

Target who sees an ad or ad campaign based on demographics, location, technographic, or content being displayed.

85%
(Based on 105 reviews)

Ad Capping

Set limits on ads or ad campaigns such as click caps or conversion caps.

88%
(Based on 98 reviews)

Creative Upload

Allows publisher to easily upload ad creative into ad units.

88%
(Based on 108 reviews)

Creative Preview

Preview the advertising creative before it is published.

83%
(Based on 107 reviews)

Rich Media Capabilities

Supports rich media display and video ads that involve user interaction.

83%
(Based on 102 reviews)

SSP

Ad Unit Availability

Allows publisher to select which ad units to be bid on in real time.

81%
(Based on 29 reviews)

Impression Targeting

Ability to set which impressions to make available to bidders

83%
(Based on 26 reviews)

Floor Price

Ability to set a minimum price at which an ad unit can sell in an ad exchange.

81%
(Based on 22 reviews)

Advertiser Restrictions

Ability to disallow bids or restrict ad categories, brands, or buyers that you do not wish to advertise on your website.

75%
(Based on 25 reviews)

Bid Reporting

Ability to see which advertisers are bidding on and buying ad units.

76%
(Based on 23 reviews)

Platform

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

82%
(Based on 80 reviews)

Reporting and Dashboards

Customized reports created by the user to cater to specific metrics and key performance indicators.

80%
(Based on 111 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

82%
(Based on 108 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

86%
(Based on 114 reviews)

Enterprise Scalability

Provides features to allow scaling for large organizations.

84%
(Based on 85 reviews)

Workflow Capability

Automates and simplifies communication between different roles within the ad operations team such as ad sales, scheduler, billing, etc.

80%
(Based on 93 reviews)

Internationalization

Publishers can use the ad server in multiple languages and sell ads using multiple currencies.

81%
(Based on 69 reviews)