Overall product functionality for display advertising.
(Based on 116 reviews)
Overall product functionality for video advertising.
Overall product functionality for mobile advertising.
(Based on 96 reviews)
Product functionality for real-time advertising.
(Based on 27 reviews)
Ad Unit Bundling
Allows publisher to create sales-friendly packages of ad units.
Insertion Order Management
Tools to manage insertion orders and view which ad units have been sold.
(Based on 80 reviews)
Ad Unit Creation
Publishers can set up, classify, and manage different ad units to display on their site.
(Based on 98 reviews)
Predicts the amount of impressions an ad campaign will receive within a given time.
(Based on 99 reviews)
Target who sees an ad or ad campaign based on demographics, location, technographic, or content being displayed.
(Based on 104 reviews)
Set limits on ads or ad campaigns such as click caps or conversion caps.
(Based on 97 reviews)
Allows publisher to easily upload ad creative into ad units.
Preview the advertising creative before it is published.
(Based on 106 reviews)
Rich Media Capabilities
Supports rich media display and video ads that involve user interaction.
(Based on 101 reviews)
Ad Unit Availability
Allows publisher to select which ad units to be bid on in real time.
(Based on 26 reviews)
Ability to set which impressions to make available to bidders
(Based on 23 reviews)
Ability to set a minimum price at which an ad unit can sell in an ad exchange.
(Based on 19 reviews)
Ability to disallow bids or restrict ad categories, brands, or buyers that you do not wish to advertise on your website.
(Based on 22 reviews)
Ability to see which advertisers are bidding on and buying ad units.
(Based on 20 reviews)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
(Based on 79 reviews)
Reporting and Dashboards
Customized reports created by the user to cater to specific metrics and key performance indicators.
(Based on 110 reviews)
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
(Based on 113 reviews)
Provides features to allow scaling for large organizations.
(Based on 84 reviews)
Automates and simplifies communication between different roles within the ad operations team such as ad sales, scheduler, billing, etc.
Publishers can use the ad server in multiple languages and sell ads using multiple currencies.
(Based on 68 reviews)