DoubleClick for Publishers

(141)
4.1 out of 5 stars

DoubleClick is an integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns.

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Showing 141 DoubleClick reviews
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DoubleClick review by <span>Onella A.</span>
Onella A.
Validated Reviewer
Verified Current User
Review Source

"DFP is the best tool to manage ads of Media Sites"

What do you like best?

Doubleclick for publisher is a very powerful tool to manage the ad spaces of websites as well as report the performance to the client end. DFP has a great User interface that made my self-more understandable its features. As a person who has zero knowledge of coding, this tool lets me understand the progress of ads and manage them as a marketing expert. Uploading creatives in a wide range of format, sending reports to clients on the daily basis, trustful ad delivery insights are my favorite features of DFP.

What do you dislike?

Actually, Sometimes DFP loads so slowly. and getting many unfilled impressions. That is too bad on my end. And the report that we can send to clients and other third parties who need to know the insights, is just a report with a number file. DFP doesn't let a feature to customize the appearance of the report to protect the brand identity of the company.

Recommendations to others considering the product

If you really want to get the full control of your ad spaces, Doubleclick for publisher is the best tool.

What business problems are you solving with the product? What benefits have you realized?

DFP solved the main problem that we face as a digital marketing firm. That is communicating correct statistics to the clients. Other than that DFP helped us to get the full control of the ad units by targeting them under location and page level etc.

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DoubleClick review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Has its Pros & Cons"

What do you like best?

I like that the interface is user friendly for the most part. It is usually easy to naturally pick up on how to add/pull something.

What do you dislike?

From a campaign setup side of things, not being able to flight campaigns is a huge issue. The system is often slow when you add too many lines - which you are forced to do since you can't easily flight. It would also be nice to receive notifications for when things are complete. Reporting is not always 100% accurate either (quartile reporting for example).

Recommendations to others considering the product

Push them to make campaign setup easier for Publishers. This would help solve many business issues and make work must easier for planners.

What business problems are you solving with the product? What benefits have you realized?

We are able to forecast campaigns & track them both internally and using 3P reporting. This is the bulk of our business, so it is making things move. Additionally, a majority of our clients use Doubleclick for 3P tracking - making our partnership easier.

What Publisher Ad Server solution do you use?

Thanks for letting us know!
DoubleClick review by <span>Daniel K.</span>
Daniel K.
Validated Reviewer
Verified Current User
Review Source

"DoubleClick"

What do you like best?

It's very easy to get started and the training available is some of the best that I've taken. Once you get used to the platform and capabilities there are several levers to pull that can help reach your goals.

What do you dislike?

Since there are so many different optimization tactics, it can be overwhelming when starting out. Another feature that I don't like is that it is very manual. For example, if you want to target 50 locations, you have to manually put them in and this can be frustrating at times.

Recommendations to others considering the product

A platform that allows you to run programmatic display with a number of great functions.

What business problems are you solving with the product? What benefits have you realized?

The major benefit is being able to increase our reach to new customers. With all of the options available, we are able to narrow our audience down to who our potential customers are.

DoubleClick review by Administrator in Publishing
Administrator in Publishing
Validated Reviewer
Verified Current User
Review Source

"Doubleclick for publisher made our advertising so simple"

What do you like best?

Dfp is with a lot of awesome features such as easy ad unit integration to any website using javascript, targeting impressions by country is great when we are dealing with country based clients. DFP and report are one of the strongest features that the system has. I use that feature to send ad performance report to my clients weekly without any involvement of my end. Clients are also so happy with this dfp feature. Dfp, let us use a wide range of creative formats such as images, animated gifs, html5 ads and also when a big client give their DoubleClick tags as the creative we can easily submit those ads tags using DFP. Dfp also very easy to use as a team. Most pro thing is this totally free for publishers.

What do you dislike?

Recently I have noticed that Doubleclick tags not properly work on Microsoft Edge browser and dfp only can be used through a google account. Some people don't use Gmail or Google gsuite. So they have to make a google account only for this purpose.

Recommendations to others considering the product

Better if it more user friendly like google analytics user interface.

What business problems are you solving with the product? What benefits have you realized?

As Media website administrators, it is very hard to manage ads by being so transparent to the clients and targeting impressions as the client wish. Double click for Public is the solution for all of those problems. Clients really like to the process of Doubleclick and it gives most accurate data. DFP is a great tool for our marketing team who are not aware of programming. They can easily manage ad stuff using DFP without falling into hot water.

DoubleClick review by <span>Leland C.</span>
Leland C.
Validated Reviewer
Verified Current User
Review Source

"DFP"

What do you like best?

It's owned by Google! Of course you gotta go with the powerhouse. My colleague used to always say, "You don't get fired for choosing DFP". In all seriousness, I've used several ad servers and DFP does actually have a nice UI. It's mostly well organized and fairly simple to use.

What do you dislike?

It can be very clunky at times, but most if not all ad server are; which is understandable due to the frequent updates and near real time performance statistics. If you are one of the unlucky ones and work in a faced paced, high stress environment, it will drive you crazy. If you are lucky and work in a somewhat relaxed environment, you can take care of other things while DFP processes.

Recommendations to others considering the product

Go for it. Almost everyone uses DFP so it's easy to find talent and collaborate with others. Their support team also does a good job responding to issues/inquiries.

What business problems are you solving with the product? What benefits have you realized?

Ad serving of course. Selling ads, trafficking ads, keeping track of ads and making all the money. DFP has almost everything you need.

DoubleClick review by <span>Courtney W.</span>
Courtney W.
Validated Reviewer
Review Source

"worked with the program the moment Media Visor went away (2+ years)"

What do you like best?

easy to use once you get the hang of it, very straight forward and intuitive. Little to no issues with exporting from DCP into DCM.

What do you dislike?

hard to follow for a first time user, as the product was so new to Google that their engineers didn't understand why we needed certain functions such as a "credit memo" button. So we had to learn on our own, and Google would do revamps of the product then not alert the agency, so the system would crash

Recommendations to others considering the product

Program has been around for a couple of years, if brand new to the program, would look online to see if there are any tutorials

What business problems are you solving with the product? What benefits have you realized?

used this program for advertising needs, specific to digital media. We found that this program helped with campaign management and campaign set up.

Kate from G2 Crowd

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