Drift

Drift

(70)
4.5 out of 5 stars

Drift makes it easier for people to buy from your business through real-time one-on-one conversations. When you connect Drift’s conversational marketing platform to your website, you will generate more qualified leads using our bots, and book more meetings for your sales team.

Work for Drift?

Learning about Drift?

We can help you find the solution that fits you best.

Drift Reviews

Ask Drift a Question
Write a Review
Filter Reviews
Filter Reviews
  • Ratings
  • Company Size
  • User Role
  • User Industry
Ratings
Company Size
User Role
User Industry
Showing 71 Drift reviews
LinkedIn Connections
Drift review by <span>Justin B.</span>
Justin B.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Drift - the best marketing investment Wicked Foods has ever made

What do you like best?

Drift is a highly effective online conversion tool. It was easy to implement and learn how to use for our team members. The recorded live chat transcripts help us learn what works and improve continually. New features such as calendar and email integration are giving us new opportunities to deepen our customer relations.

What do you dislike?

Keeping up with the new features - definite FOMO effect if I don't put the extra yards in to learn how to incorporate these in our marketing.

Recommendations to others considering the product

Any business with a website will benefit from implementing the Drift conversational marketing platform. It integrates well with other platforms such as Hubspot, Salesforce and even Gmail. The company is highly focused on continuous improvement/customer experience - I can actually see it becoming a full CRM platform in the medium term. If you want a taste you can also listen to the Seeking Wisdom podcast featuring the CEO and CMO - excellent general business and life advice in an entertaining format.

Also have frequent online demos and Q&A's to help flesh out how it can work for you. Test them out by booking a meeting using Drift on their website.

What business problems are you solving with the product? What benefits have you realized?

Qualifying and converting online leads to customers - running above 50% versus 2% for general website traffic

Making our customer experience much better by a) live help/website directions and b) learning their pain points and changing our website

Training our team using the communication techniques with proven results as shown by Drift data

Sign in to G2 Crowd to see what your connections have to say about Drift
Headshots
Drift review by <span>Madeline L.</span>
Madeline L.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Excellent so far with more features to explore

What do you like best?

The basics of the Drift platform are very intuitive and easy to use. Integrating with other systems is simple and if you have any questions the Drift team is always very quick to respond in their built-in support chat.

What do you dislike?

Understanding the additional/non-basic features is a little tricky. Like the email marketing etc. The help material is very good around the basics but misses a few key questions.

Because we are operating in more than one time zone, the "Automatic" hours often switch to manual which is very frustrating and often results in visitors being served the wrong playbook.

Recommendations to others considering the product

Make sure that you have one person who is dedicated to managing Drift. Being the admin and also being in the chat require a lot of time and frequent interruption to other tasks. If you are the one manning the chat, (or supervising those who man the chat) you should expect a respectable decrease in productivity on other tasks.

What business problems are you solving with the product? What benefits have you realized?

We are trying to engage visitors to our website and eliminate any inflow of unqualified leads.

What Live Chat solution do you use?

Thanks for letting us know!
Drift review by <span>Ryan D.</span>
Ryan D.
Validated Reviewer
Verified Current User
Organic
Reviewed On

More revenue, a lot faster, from the same number of leads

What do you like best?

Drift has allowed our sales team to communicate, qualify, and close leads without forcing everyone through the same funnel. Don't get me wrong, sales funnels are still highly effective, but we always knew there were leads who were ready to be sold to on day 1...we just didn't have a mechanism for allowing these sales-ready leads to "raise their hand." Drift made this "hand raise" possible, and as a result we're closing more leads much faster, and we haven't had to ramp up acquisition spend.

What do you dislike?

Some aspects of the UI weren't immediately intuitive. For example, adding goals took a few attempts, and I found out the hard way that clicking the "X" deletes a stage in a playbook as opposed to closing the window, but these are minor nuances that you learn pretty quickly.

Recommendations to others considering the product

Drift is a great product and a great company. It gets my highest recommendation.

What business problems are you solving with the product? What benefits have you realized?

Faster sales cycles, and our sales team can now qualify and close leads while their still on our site as opposed to scheduling phone calls where no-show rates are brutal.

Drift review by <span>Maximilian S.</span>
Maximilian S.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Drift helped us increasing our Sales funnel and get qualified Leads to our Sales Team in seconds

What do you like best?

With Drift you can easily qualify Leads at a stage you are not even aware that they exist. Having Playbooks in place for all your different Landing-/Subpages guarantees that at each point of your funnel, the chat functionality can add extra value to your prospects. The conversations are 100% customizable, so you can always be sure that the right questions are asked at the right point in time. Furthermore, it gets easy for our Sales team to schedule calls with pre-qualified Leads. As we are based in Germany, but work together with a lot of companies in the US, Drift's calendar integration gets straight to the pain point: time tone difference and multiple emails back and forth until you find a suitable slot are gone. People can so easily pick a slot from your sales reps calendar and get the bridge for the call instantly - it is fascinating.

What do you dislike?

Drift can become confusing sometimes through the sheer endless possibilities that one gets. New features, options, and undiscovered functionalities. Yet, and that's the good part about this, their customer success reps do one hell of a job keeping you up-to-date!

What business problems are you solving with the product? What benefits have you realized?

Drift basically enables us to funnel prospects on our website and qualify them in a matter of seconds. If they can not be qualified by the bot itself, one of the Sales reps can easily jump into the conversation and qualify the leads manually. Herewith, sales conversations get a lot more frictionless and it is easier for our sales team to find out what exactly the lead is looking for. Furthermore, a lot of Leads that potentially wouldn't even bother writing you an email sometimes give the bot a shot - or you can directly ping them. This enables us to actually increase the size of our Sales funnel as well.

Drift review by <span>Robert G.</span>
Robert G.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Drift has enabled Swipii to convert more web traffic into real conversations, leads and sales

What do you like best?

Drift has enabled our business to filter out the huge volumes of traffic coming to our website so we can focus on prospects that are truly interested in Swipii. Using Drift we can ask those all important pre-qualifying questions that determine very quickly if a business is a good fit for our product - and once we identify these hotter prospects we can jump in and start having real conversations.

What do you dislike?

My only dislike is in essence a positive - Drift are adding so many new features and refinements, and at such a pace, that there is the risk that we fall behind in using it to its full capacity. I think it would be beneficial to spend more time getting to know some of the newer features better before being overwhelmed with new updates and UX/UI changes.

Recommendations to others considering the product

For newbies, I would keep your playbooks simple to start with. Collect some good data. Analyse it. And iterate from there. Don't get to fancy with a lot of pre filtering questions.

What business problems are you solving with the product? What benefits have you realized?

Drift has allowed us to engage more effectively with our website traffic instead of losing leads for good. The speed at which we convert traffic to leads has improved greatly and once these leads are passed to sales they are much warmer than many of our other lead sources. A huge benefit is also the fact that Drift works seamlessly even when no one is in the office...so we are coming into new leads every morning which is always a positive for sales and marketing.

Drift review by <span>Joshua H.</span>
Joshua H.
Validated Reviewer
Verified Current User
Organic
Reviewed On

You have questions? Drift has answers

What do you like best?

The platform is growing at an impressive rate, so are the available features and releases that occur on a monthly basis. We are an agency partner and love exploring the capabilities of the platform with our own clients, getting our prospects excited about engaging their website visitors to start a conversation. I have worked with industry competitive marketing automation platforms which require 10x the effort, for the same result.

What do you dislike?

There is an intermittent issue at times where playbooks and drift buttons take a bit longer to load, which creates an awkward situation where the user is forced to reload a page or wait for the bot to respond to an action. This has improved over time but can be added risk.

Recommendations to others considering the product

Start with chat, upgrade as you learn the platform and understand where your need fits the platform and vice versa. I'd also recommend that you have a steady volume of web traffic (3-5k visits per month at least) before considering heavy implementation of the chatbot technology, as the costs will need to relate to closed deals and sales.

What business problems are you solving with the product? What benefits have you realized?

Creating minimal and engaging conversation opportunities throughout a website experience. Users are often faced with many questions when prospecting to solve a problem or look for a service that you offer, having an open door for the user to engage and communicate with you, and your team is crucial in the world where we all depend on some sort of instant messaging platform (Facebook Messenger, What's App, etc) We realize the benefits of "being there" and ready to answer someones question far outweighs the hundreds of blog posts and articles you expect your users have time to comb through.

Learn more about Drift

Drift Videos

Drift Downloads

Kate avatar
Kate from G2 Crowd

Learning about Drift?

I can help.
* We monitor all Drift reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.