Dynamic Yield

(16)
4.3 out of 5 stars

Dynamic Yield is a leading provider of automated conversion optimization tools for online marketers, publishers and retailers. With a proprietary platform that delivers the right promotions, content and calls-to-action to every visitor in real-time, Dynamic Yield is able to personalize every stage of the user funnel and quickly maximize user engagement, conversions and overall revenue.

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Showing 17 Dynamic Yield reviews
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Dynamic Yield review by <span>Shana R.</span>
Shana R.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Great Product & Amazing Team

What do you like best?

Dynamic Yield was incredibly easy to implement. When they tell you its a few lines of script, they really mean it. We were up and running within a day of our developer placing the script on our site and could start testing and personalizing right away.

The tool does take a little getting used to. I wouldn't say that it is super intuitive, but once you've had a training and have learned the DY lingo, write your own test and it will be much easier to decipher the steps you need to take in order to get your campaign running.

Our account manager is incredibly responsive and always willing to help us setup a test and give suggestions on future targeting and testing we could be performing. I like to see this in account management as there are many people who let the relationship die off, much more of a use or lose it approach. Our DY account manager has made sure that we are constantly using the product and seeing the value it can bring to our company.

The tool itself allows us to quickly turn on and off campaigns. This is incredibly helpful in case you find a bug or are trying to run a quick promotion on the site, mitigating the need for site replications.

Lastly, the roadmap that DY has is incredibly robust and feature requests seem to get into the queue quickly to improve usability.

What do you dislike?

The more campaigns we run, we have seen performance slip a bit. We have brought this to DY's attention and they have run an audit and provided additional suggestions to increase page load times when we are running multiple campaigns.

We also are unable to share tags and segments with Adobe, meaning both need to be duplicated by the team.

Recommendations to others considering the product

1. Have a dedicated product or experience manager to use DY. Once you find the value in the tool, this person will be busy.

2. Have a roadmap. Don't sign that contract until you know exactly what you want to use it for. It's an investment that will bigger payoffs if you are prepared.

3. Be open to suggestions from the DY team and your internal teams. TEST TEST TEST.

What business problems are you solving with the product? What benefits have you realized?

Testing! We have run into a vicious cycle of launching on site and watching KPIs from there. Not best practice at all and this could mean that you may have to revert a code push on the fly. Testing has allowed us to build the test in DY and report uplift (or none) from there. It helps us make better decisions in the long run.

Personalization has been on our roadmap for a long time and DY is definitely going to get us there. Audience segments are easy to build and we can target these users with different content on our HP, which will hopefully result in a higher conversion rate, specifically on mobile.

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Dynamic Yield review by <span>Max S.</span>
Max S.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Personalize your customers entire journey!

What do you like best?

- Very easy implementation of web features (easy even for a non-technical person)

- A/B testing of almost everything on the site with detailed reports

- Superb round the clock support

What do you dislike?

- Reports can be even more detailed with more metrics to track

- More templates could be provided for non technical users who cannot code

Recommendations to others considering the product

Very progressive road map that always takes into account users' needs and requirements, you do not have to worry about being left behind with an outdated tool

What business problems are you solving with the product? What benefits have you realized?

Dynamic Yield is suitable for organisations that want to serve a tailored and personalised experience for each user. It will be particularly relevant for sites that have a wide range of customers and thus need to cater to their different needs. Dynamic Yield is also particularly relevant for companies that are data driven and make their decisions based on data and not just gut feeling. This is, however, not a website building tool.

What A/B Testing solution do you use?

Thanks for letting us know!
Dynamic Yield review by <span>Jack Y.</span>
Jack Y.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Recommended.

What do you like best?

Focused on e-commerce - it's clear to see that DY's focus is on e-commerce, which has been great for us.

Starting from e-commerce focused reporting and analytics, pre-made templates for experiences that are known to be best practices for leading e-commerce site at your fingertips, and streamlined e-commerce focused targeting capabilities, KPI's and objectives.

What do you dislike?

Maturity - though DY's solution answer most of our needs, it's clear to see that the solution is relatively "young". - There are many things missing or lacking.

Most aren't crucial, yet altogether it has a great impact on our ability to make the most out of the solution.

Recommendations to others considering the product

Looking for personalizing your site like Amazon? Testing new offers, creatives, new or improved features? go for it.

Looking for a simple, code-less tool for testing banners and texts - use something simpler and cheaper.

To leverage DY's solution will require front-end abilities and effort. I'd say that the minimum should be around 25% of a Front-End Developer's time.

What business problems are you solving with the product? What benefits have you realized?

We use it for two things: i) testing different creatives, offers, UI and new or improved features, and ii) creating personalized experiences for specific audiences, whether it's geo-based targeting, traffic source based or on-site behavior.

At scale!

Dynamic Yield review by <span>Valter R.</span>
Valter R.
Validated Reviewer
Verified Current User
Organic
Reviewed On

highly flexible marketing tool

What do you like best?

how flexible the product is - with a few clicks (and sometimes a bit of code) it's quick to build and deploy a targeted campaign

How extensive is the list of functionalities - we can use DY to manage and target all onsite campaigns, product recommendations both web and on email and soon also use them for trigger emails

What do you dislike?

It requires the support of a technical person on our team. There are not many templates and those that exist are not easy to change without getting on the code. For us it is not a problem as we have a large tech team, but it can be a limitation if you do not know and don't have a technical person to support you

Coordination with support team could be faster - our communication is good, but their response time is not good when they need support from their tech team, which sits in Israel (9-10 h difference to our local time)

Recommendations to others considering the product

Get marketing and tech team involved in the process early on

What business problems are you solving with the product? What benefits have you realized?

web site campaigns (including user targeting with messages and product recommendations)

email campaigns (including user targeting with messages and product recommendations)

Dynamic Yield review by <span>Marco L.</span>
Marco L.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Recommendation, optimization and personalization made easy

What do you like best?

What we love the most of Dynamic Yield is how easy it is to create experiments that let us compare 2 or more variations. The feature of targeting the right users/pages/context for the experiment cover pretty much everything we wanted and the process of setting it up is very easy.

The recommendation engine is another feature that we love. It's very easy to try different strategies to understand what performs best in each case, and using the templates you can save tons of work to set up new recommendation experiments (yes, every feature is an experiment from now on). Moreover, the direct revenue and assisted revenue metrics give great insight on what is just holding the user on the site and what actually shows what users wanted to buy (both are great results though).

The possibilities to define goals based on custom javascript events made the platform very flexible and lets you create custom goals (different from the abused conversion rate or click through rate) that can be used by the engine to optimize the performance or to define the winner in an A/B test

What do you dislike?

One thing that we find limited is the rules you can set in the strategy for the recommendation. Especially the similar products one has the possibility to define fields that must match and field that must not match: we'd like the configuration to be more flexible.

Another thing we struggled with is the product feed. We have a different price list for different countries and we handle multiple languages. Representing all those information in one feed is pretty hard, and moreover, there's a strong limitation on the number of fields available for the feed. Basically, the product feed engine should be boosted.

Talking about the reports, it would be amazing if the system would give the result of an experiment not only viewing it for all users, but even segmenting the audiences: in this case the system lets you see the raw data, but you have no indication whether the test is performing good, whether you have enough data to take decisions, and so on

Recommendations to others considering the product

If you want a tool that let you easily modify your UI, acting directly on your final HTML, personalizing the experience for your users and collecting data for understanding which variation performs better for which audiences, this is the tool for you.

Some of the goals we reached after 6 months:

- if we were using just the recommendation widget, we would have had a ROI of 2.5x considering the whole investment on Dynamic Yield.

- testing messages on the cart, we saw a 7% uplift of conversion rate for that page. Moreover, we discover that the message doesn't work at all in certain countries, and we are about to test other hypotheses for these countries

- testing new ways to make the user subscribe to our newsletter (basically different UIs and positions) we incremented the email subscription of 200%

What business problems are you solving with the product? What benefits have you realized?

It lets you testing hypothesis without having aa big impact on the development processes (generally). If a company want to dive in the CRO approach, testing almost everything, a tool like Dynamic Yield really help.

Moreover, it gives you some features like product recommendation right out of the box, with several strategies you can use and test to understand which one performs better

Dynamic Yield review by <span>Dipak P.</span>
Dipak P.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Perfect Tool with amazing support

What do you like best?

For us, we've used Dynamic Yield on many occasions, MVT, A/B Dynamic Pages, Messages etc, whereby it has worked perfectly.

The best has been the render of 5,000 locally targeted pages, for us resource to deliver these pages would have been years away. Being able to switch on this function within weeks of gaining the tool has been amazing.

What do you dislike?

Reporting is available through their Dashboard - it would be great to get access to the raw data.

Dynamic Yield has the ability edit pages in a WYSIWYG method - though this can be improved. ( it is still very good )

More content in its Knowledge base ( support portal)

Recommendations to others considering the product

Have a chat with the support team - they are the best i have dealt with.

What business problems are you solving with the product? What benefits have you realized?

We are now featuring in 5,000 separate locations around the UK, whereby this would have cost hours in web development time creating each page.

I would say this could have resulted in thousands of pounds of savings due to having these pages dynamically rendered.

We run monthly Multi variant tests on site. with many proving positive improvements in conversion.

We've seen tests which have resulted in savings amounting to double the investment made in Dynamic Yield.

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