Dynamic Yield

4.3
(25)

Dynamic Yield is a leading provider of automated conversion optimization tools for online marketers, publishers and retailers. With a proprietary platform that delivers the right promotions, content and calls-to-action to every visitor in real-time, Dynamic Yield is able to personalize every stage of the user funnel and quickly maximize user engagement, conversions and overall revenue.

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Dynamic Yield review by Executive Sponsor in Consumer Goods
Executive Sponsor in Consumer Goods
Validated Reviewer
Verified Current User
Review Source

"Powerful and dependable"

What do you like best?

What I love best is in the name; I love how dynamic the tool is. Honestly, we can do almost anything we dream up on our website in terms of testing or offering experiences to our consumers with Dynamic Yield. Our limitation is only on the development side to ensure we can open up integration points for the tool to control and utilize.

What do you dislike?

My dislikes are less about the platform and more about the inherent complexity involved in A:B testing & personalization. The platform is very user friendly, once you understand how to use it. The implementation of the tool was a little more complicated than I wished it would have been. I desperately wanted a direct and streamlined Tealium tag integration with my Magento store. Hopefully the DY team can make that adjustment in the future.

What business problems are you solving with the product? What benefits have you realized?

A:B testing for conversion rate, AOV, RPV and usability improvements. We've realized well over $1M in annualized revenue via a multitude of A:B tests that we've run on the site via DY. We redesigned a new homepage and were confident in the evolution because we were able to test our way into the update. My boss and her bosses are all VERY pleased with our results.

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Dynamic Yield review by Saúl T.
Saúl T.
Validated Reviewer
Verified Current User
Review Source

"Why I like working with Dynamic Yield"

What do you like best?

- Targeting of the experiments is very flexible, powerful and reliable

- Platform UX is very intuitive and flexible to you own needs of structure

- The process to activate an experiment end to end is very agile, the preview mode is also very helpful

What do you dislike?

- Data feed infrastructure is not lean, but it works just fine, especially when you require it to support localised content for multiple domains and your product have a lot of attributes

- Doesn't support a backend API yet, but I am aware that it's on the way. It will be very helpful for page Load performance and SEO of the content provided by Dynamic Yield

- Doesn't support negative engagement with products or product attributes, as yet

Recommendations to others considering the product

It's well suited for any e-commerce, especially those with a large portfolio of product attribute/s... Personalisation will help users find what they want quicker.

What business problems are you solving with the product? What benefits have you realized?

- Reduce the dependence from engineering team to experiment different variations of an element that is already implement through Dynamic Yield. To do so, you need to define the scope of the experiments very well before development

- Peace of mind for Marketing and Product teams, since everything can be tested

- Empower not technical team to be more independent

What A/B Testing solution do you use?

Thanks for letting us know!
Dynamic Yield review by Shana R.
Shana R.
Validated Reviewer
Verified Current User
Review Source

"Great Product & Amazing Team"

What do you like best?

Dynamic Yield was incredibly easy to implement. When they tell you its a few lines of script, they really mean it. We were up and running within a day of our developer placing the script on our site and could start testing and personalizing right away.

The tool does take a little getting used to. I wouldn't say that it is super intuitive, but once you've had a training and have learned the DY lingo, write your own test and it will be much easier to decipher the steps you need to take in order to get your campaign running.

Our account manager is incredibly responsive and always willing to help us setup a test and give suggestions on future targeting and testing we could be performing. I like to see this in account management as there are many people who let the relationship die off, much more of a use or lose it approach. Our DY account manager has made sure that we are constantly using the product and seeing the value it can bring to our company.

The tool itself allows us to quickly turn on and off campaigns. This is incredibly helpful in case you find a bug or are trying to run a quick promotion on the site, mitigating the need for site replications.

Lastly, the roadmap that DY has is incredibly robust and feature requests seem to get into the queue quickly to improve usability.

What do you dislike?

The more campaigns we run, we have seen performance slip a bit. We have brought this to DY's attention and they have run an audit and provided additional suggestions to increase page load times when we are running multiple campaigns.

We also are unable to share tags and segments with Adobe, meaning both need to be duplicated by the team.

Recommendations to others considering the product

1. Have a dedicated product or experience manager to use DY. Once you find the value in the tool, this person will be busy.

2. Have a roadmap. Don't sign that contract until you know exactly what you want to use it for. It's an investment that will bigger payoffs if you are prepared.

3. Be open to suggestions from the DY team and your internal teams. TEST TEST TEST.

What business problems are you solving with the product? What benefits have you realized?

Testing! We have run into a vicious cycle of launching on site and watching KPIs from there. Not best practice at all and this could mean that you may have to revert a code push on the fly. Testing has allowed us to build the test in DY and report uplift (or none) from there. It helps us make better decisions in the long run.

Personalization has been on our roadmap for a long time and DY is definitely going to get us there. Audience segments are easy to build and we can target these users with different content on our HP, which will hopefully result in a higher conversion rate, specifically on mobile.

Dynamic Yield review by Max S.
Max S.
Validated Reviewer
Verified Current User
Review Source

"Personalize your customers entire journey!"

What do you like best?

- Very easy implementation of web features (easy even for a non-technical person)

- A/B testing of almost everything on the site with detailed reports

- Superb round the clock support

What do you dislike?

- Reports can be even more detailed with more metrics to track

- More templates could be provided for non technical users who cannot code

Recommendations to others considering the product

Very progressive road map that always takes into account users' needs and requirements, you do not have to worry about being left behind with an outdated tool

What business problems are you solving with the product? What benefits have you realized?

Dynamic Yield is suitable for organisations that want to serve a tailored and personalised experience for each user. It will be particularly relevant for sites that have a wide range of customers and thus need to cater to their different needs. Dynamic Yield is also particularly relevant for companies that are data driven and make their decisions based on data and not just gut feeling. This is, however, not a website building tool.

Dynamic Yield review by Jack Y.
Jack Y.
Validated Reviewer
Verified Current User
Review Source

"Recommended."

What do you like best?

Focused on e-commerce - it's clear to see that DY's focus is on e-commerce, which has been great for us.

Starting from e-commerce focused reporting and analytics, pre-made templates for experiences that are known to be best practices for leading e-commerce site at your fingertips, and streamlined e-commerce focused targeting capabilities, KPI's and objectives.

What do you dislike?

Maturity - though DY's solution answer most of our needs, it's clear to see that the solution is relatively "young". - There are many things missing or lacking.

Most aren't crucial, yet altogether it has a great impact on our ability to make the most out of the solution.

Recommendations to others considering the product

Looking for personalizing your site like Amazon? Testing new offers, creatives, new or improved features? go for it.

Looking for a simple, code-less tool for testing banners and texts - use something simpler and cheaper.

To leverage DY's solution will require front-end abilities and effort. I'd say that the minimum should be around 25% of a Front-End Developer's time.

What business problems are you solving with the product? What benefits have you realized?

We use it for two things: i) testing different creatives, offers, UI and new or improved features, and ii) creating personalized experiences for specific audiences, whether it's geo-based targeting, traffic source based or on-site behavior.

At scale!

Dynamic Yield review by Valter R.
Valter R.
Validated Reviewer
Verified Current User
Review Source

"highly flexible marketing tool "

What do you like best?

how flexible the product is - with a few clicks (and sometimes a bit of code) it's quick to build and deploy a targeted campaign

How extensive is the list of functionalities - we can use DY to manage and target all onsite campaigns, product recommendations both web and on email and soon also use them for trigger emails

What do you dislike?

It requires the support of a technical person on our team. There are not many templates and those that exist are not easy to change without getting on the code. For us it is not a problem as we have a large tech team, but it can be a limitation if you do not know and don't have a technical person to support you

Coordination with support team could be faster - our communication is good, but their response time is not good when they need support from their tech team, which sits in Israel (9-10 h difference to our local time)

Recommendations to others considering the product

Get marketing and tech team involved in the process early on

What business problems are you solving with the product? What benefits have you realized?

web site campaigns (including user targeting with messages and product recommendations)

email campaigns (including user targeting with messages and product recommendations)

Dynamic Yield review by Marco L.
Marco L.
Validated Reviewer
Verified Current User
Review Source

"Recommendation, optimization and personalization made easy"

What do you like best?

What we love the most of Dynamic Yield is how easy it is to create experiments that let us compare 2 or more variations. The feature of targeting the right users/pages/context for the experiment cover pretty much everything we wanted and the process of setting it up is very easy.

The recommendation engine is another feature that we love. It's very easy to try different strategies to understand what performs best in each case, and using the templates you can save tons of work to set up new recommendation experiments (yes, every feature is an experiment from now on). Moreover, the direct revenue and assisted revenue metrics give great insight on what is just holding the user on the site and what actually shows what users wanted to buy (both are great results though).

The possibilities to define goals based on custom javascript events made the platform very flexible and lets you create custom goals (different from the abused conversion rate or click through rate) that can be used by the engine to optimize the performance or to define the winner in an A/B test

What do you dislike?

One thing that we find limited is the rules you can set in the strategy for the recommendation. Especially the similar products one has the possibility to define fields that must match and field that must not match: we'd like the configuration to be more flexible.

Another thing we struggled with is the product feed. We have a different price list for different countries and we handle multiple languages. Representing all those information in one feed is pretty hard, and moreover, there's a strong limitation on the number of fields available for the feed. Basically, the product feed engine should be boosted.

Talking about the reports, it would be amazing if the system would give the result of an experiment not only viewing it for all users, but even segmenting the audiences: in this case the system lets you see the raw data, but you have no indication whether the test is performing good, whether you have enough data to take decisions, and so on

Recommendations to others considering the product

If you want a tool that let you easily modify your UI, acting directly on your final HTML, personalizing the experience for your users and collecting data for understanding which variation performs better for which audiences, this is the tool for you.

Some of the goals we reached after 6 months:

- if we were using just the recommendation widget, we would have had a ROI of 2.5x considering the whole investment on Dynamic Yield.

- testing messages on the cart, we saw a 7% uplift of conversion rate for that page. Moreover, we discover that the message doesn't work at all in certain countries, and we are about to test other hypotheses for these countries

- testing new ways to make the user subscribe to our newsletter (basically different UIs and positions) we incremented the email subscription of 200%

What business problems are you solving with the product? What benefits have you realized?

It lets you testing hypothesis without having aa big impact on the development processes (generally). If a company want to dive in the CRO approach, testing almost everything, a tool like Dynamic Yield really help.

Moreover, it gives you some features like product recommendation right out of the box, with several strategies you can use and test to understand which one performs better

Dynamic Yield review by Dipak P.
Dipak P.
Validated Reviewer
Verified Current User
Review Source

"Perfect Tool with amazing support"

What do you like best?

For us, we've used Dynamic Yield on many occasions, MVT, A/B Dynamic Pages, Messages etc, whereby it has worked perfectly.

The best has been the render of 5,000 locally targeted pages, for us resource to deliver these pages would have been years away. Being able to switch on this function within weeks of gaining the tool has been amazing.

What do you dislike?

Reporting is available through their Dashboard - it would be great to get access to the raw data.

Dynamic Yield has the ability edit pages in a WYSIWYG method - though this can be improved. ( it is still very good )

More content in its Knowledge base ( support portal)

Recommendations to others considering the product

Have a chat with the support team - they are the best i have dealt with.

What business problems are you solving with the product? What benefits have you realized?

We are now featuring in 5,000 separate locations around the UK, whereby this would have cost hours in web development time creating each page.

I would say this could have resulted in thousands of pounds of savings due to having these pages dynamically rendered.

We run monthly Multi variant tests on site. with many proving positive improvements in conversion.

We've seen tests which have resulted in savings amounting to double the investment made in Dynamic Yield.

Dynamic Yield review by David L.
David L.
Validated Reviewer
Verified Current User
Review Source

"Dynamic Yield is a game changer"

What do you like best?

I like that Dynamic Yield allows us to customize our customers' experience according to their interests, and allows us to A/B test creatives and messaging to those audiences.

What do you dislike?

I don't like that the analytics are shallow and don't offer much customization, including custom date ranges or comparisons against other date periods.

Recommendations to others considering the product

You will need to have a defined product manager for Dynamic Yield. Although many of its features are very accessible to the average user, you will get the most benefit out of it if you have a relatively experienced technical professional to manage the installation and continuing implantation of tests and experiences.

What business problems are you solving with the product? What benefits have you realized?

We use Dynamic Yield to quickly deploy messaging on our site without requiring the work of backend developers. This has allowed us to bring solutions to market more quickly than we could previously, and has freed up those resources to concentrate on other projects for the company.

Dynamic Yield review by Rebecca M.
Rebecca M.
Validated Reviewer
Verified Current User
Review Source

"Dynamic Yield"

What do you like best?

The testing functionality is very easy to use and clear to find out what is working and what isn't. The support service is one of the best I have ever dealt with.

What do you dislike?

Sometimes the portal, even though is very user friendly, can get a bit complicated and takes a few tries to get right. However, once you understand the process it all makes sense!

Recommendations to others considering the product

Keep using and playing around with it, it gets very easy to use and can be used for so many things that may not always seem obvious! If you have any questions the support team are very quick to answer and always have a satisfying resolution

What business problems are you solving with the product? What benefits have you realized?

Easy customer journey testing, changing elements on the website quickly without having to request from other teams.

Dynamic Yield review by Nichelle H.
Nichelle H.
Validated Reviewer
Verified Current User
Review Source

"Dynamic Content Tools - A Must for Every Marketers Toolkit"

What do you like best?

I love that you can dynamically change up content based off of targeting certain audiences - really a key to staying relevant and valuable to your many people who buy your product/service. A/B testing is also a breeze - which really helps marketers know which content is best.

What do you dislike?

The organization of renderings can be extremely messy if you use a lot of them or have a lot of pages. Its hard to keep track since you cant group like renderings on a page together easily and it takes up your whole feed. This makes DY not very scalable.

What business problems are you solving with the product? What benefits have you realized?

Serve dynamically unique and relevant content to our variety of unique audiences. It's easier to A/B test and find this out due to the dynamic links

Dynamic Yield review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Verified Current User
Review Source

"Testing & Personalization with Dynamic Yield"

What do you like best?

Very easy self-service platform, but with a lot of customization and templating options to get advanced results with less engineering support than traditional engineering built solutions.

What do you dislike?

Considering how advanced the platform can be, there are some things that aren't possible like incorporating more client APIs or allowing for more product feeds, which would help us use the platform even further.

Recommendations to others considering the product

Great self-service platform with lots of pre-built templates and ability to get pretty advanced. However, I think to make the most of it, you need a development team supporting you to help customize or build the templates to allow the marketers to do as much as possible.

What business problems are you solving with the product? What benefits have you realized?

We wanted a platform that incorporated traditional A/B testing with personalization and promotional messaging/marketing options, to eliminate the need for multiple platforms, to incorporate A/B testing with the marketing functions, and to reduce the amount of development time needed for us to request this functionality from our engineers. The platform does exactly what we wanted

Dynamic Yield review by Kelly P.
Kelly P.
Validated Reviewer
Review Source

"Solid Platform"

What do you like best?

Product recommendations are one of the strongest features of Dynamic Yield. The ability to A/B test experiences and compare them to a control group has allowed us to make educated decisions on the content we are displaying.

We also use Dynamic Yield as a Content Management System, scheduling content changes on our site from hero images to promo boxes to special offers based on gender, weather & interests.

Reporting is amazing as well and gives great insight into the experiences and experiments we are running.

What do you dislike?

There really isn't anything that we dislike, but the product recommendation builder is a bit clunky. It's not intuitive and there are quite a few steps to get it up and running. If this could be simplified, it would save us some time.

We'd also like to see a little more intelligence built into audience profiling by gender. As of right now the criteria is quite simple (Men - visited at least 5 men's pages and zero women's pages), and can provide some false positives.

What business problems are you solving with the product? What benefits have you realized?

We are much more efficient as we are managing most of the content on our homepage through DY. Almost our entire homepage is dynamically built, delivering personalized experiences for each customer.

Dynamic Yield review by User in Apparel & Fashion
User in Apparel & Fashion
Validated Reviewer
Verified Current User
Review Source

"Experience with DY"

What do you like best?

My CSM is amazing. Really dedicated to making sure I get the most out of DY, my tests, and working with my organization.

Personalization through product feeds and the level of complexity is amazing. You can target based off of weather, which is amazing. You can set up product type and actions to define your flows fairly easily, but again, my CSM was very helpful here.

Auto Allocate is a great feature.

Audience Manager is pretty cool. Allows you to define audiences also based off product feed and event actions.

The 24/7 support is very impressive. Their chat is great at helping you overcome small issues or answering questions.

What do you dislike?

Requires a developer for a lot of aspects. Not completely plug and play depending on how your site is built.

Code editor is a little wonky, so best to write your code elsewhere and the paste into DY.

I wish there was an editor similar to the one Optimizely has for setting up tests. I'm sure this is something I will see down the road.

What business problems are you solving with the product? What benefits have you realized?

AB testing and Personalization Flows

Dynamic Yield review by Executive Sponsor in Internet
Executive Sponsor in Internet
Validated Reviewer
Verified Current User
Review Source

"Digital Marketing Director"

What do you like best?

Simplicity of the product, so that non-engineering users can still do a lot of things. Integrated dashboards and analytics. Timely response from an account manager for any issue.

What do you dislike?

Overall the product is great. Some product features could be helpful, e.d. more sophisticated access management and logging for system users, because we have a couple dozens of them already.

Recommendations to others considering the product

Dynamic Yield is a platform rather than a service. You get as much benefit as you put effort into implementing your ideas. It is helpful to keep few percentage points of your web site users without Dynamic Yield code at all in order to track your revenue uplift and to keep an eye on ROI from the project.

What business problems are you solving with the product? What benefits have you realized?

We are working on conversion optimization and personalization of our web site to our users. We get up to 5% uplift in revenue per user according to our split test measurement.

Dynamic Yield review by Martin N.
Martin N.
Validated Reviewer
Verified Current User
Review Source

"Warning! Will dramatically improve conversion!"

What do you like best?

Custom Actions have enabled us to bridge the gap between our online/offline worlds. This has seen vast improvements in our conversion rates as we have been able to test things that ordinarily would have involved our internal IT developers.

What do you dislike?

If you can think of a test you can create it, the problem is sometimes knowing where to start. Luckily the support team are superb and are always on standby to help.

Recommendations to others considering the product

You need this in your business!

What business problems are you solving with the product? What benefits have you realized?

The out of the box features mean we can quickly and easily create a test in under 24 hours with involving our internal IT developers.

Dynamic Yield review by Stephanie Erlita A.
Stephanie Erlita A.
Validated Reviewer
Verified Current User
Review Source

"Highly recommended personalization platform for all e-commerce sites"

What do you like best?

Customer Success Manager is very helpful and always monitor our progress

Posibilities for customizing & personalizing our sites are endless

What do you dislike?

Some functions hadn't worked properly especially for multiple-category products.

Some features need complex JavaScript implementation and will take time

What business problems are you solving with the product? What benefits have you realized?

Increasing customer retention and loyalty

Revenue growth

Identify many layers of audience

Create a super personalized content for unique customers

Dynamic Yield review by Internal Consultant
Internal Consultant
Validated Reviewer
Review Source

"Personalization Software"

What do you like best?

The ability to target specific audiences and serve them a personalized experience. Rather than doing A/B testing, you can serve several different variations to a specific audience and using dynamic yield's machine learning algorithm, determine which experience is most successful.

What do you dislike?

So far, the reporting tools are not as accurate as they should be. In comparing to test and target, the reporting has too wide a variation between what test and target shows, vs what dynamic yield shows.

Recommendations to others considering the product

Make sure that the data feeds and crm feeds are set up properly. Cross check with other reporting software.

What business problems are you solving with the product? What benefits have you realized?

Being able to present relavant content and products to customers. Rather than serving one experience, we can serve a unique experience to each customer based on browsing habits, purchase history, etc.

Dynamic Yield review by User in Newspapers
User in Newspapers
Validated Reviewer
Verified Current User
Review Source

"Testing Dynamic Yield with a news website"

What do you like best?

A/B testing is quite easy and analyzing the results is intuitive.

Dynamic Yield provides lots of different options for different tests.

What do you dislike?

Making more complex tests and article recommendations can be quite hard sometimes. It requires lots of javascript knowledge and Dynamic Yield workflow is not always easiest.

Recommendations to others considering the product

It can do lots of different stuff, but sometimes too much technical knowledge is needed.

What business problems are you solving with the product? What benefits have you realized?

It increases page ctr by providing better article recommendations. It also helps us to A/B test some subscriber-related functions, thus helping us gain more subscribers

Dynamic Yield review by Lanie D.
Lanie D.
Validated Reviewer
Review Source

"Dynamic Yield does what you want, might be hard to get there"

What do you like best?

The testing and capabilities of Dynamic Yield are plentiful.

What do you dislike?

The user experience setting up experiences or tests from a marketer's stand point is not great. Because there are so many different capabilities, it is almost too hard to complete an everyday task.

Recommendations to others considering the product

You will need a dedicated team member to manage this platform as well as a group of developers to help execute your experiences.

What business problems are you solving with the product? What benefits have you realized?

Dynamic Yield is helping our conversion rate on our website.

Dynamic Yield review by Jake M.
Jake M.
Validated Reviewer
Verified Current User
Review Source

"Solid AB testing tool"

What do you like best?

I use Dynamic Yield to run tests on our subscription and shop flows. It's an easy-to-use and robust tool that helps us improve our overall site.

What do you dislike?

The front-end editor can be buggy at times.

What business problems are you solving with the product? What benefits have you realized?

Dynamic Yield is well suited to run on-site test quickly and seamlessly. DY has helped us increase our conversion rate.

Dynamic Yield review by User in Publishing
User in Publishing
Validated Reviewer
Verified Current User
Review Source

"DY performs well but there is a lot of good competitors out there"

What do you like best?

Personalization and recommendations features in new site context (mainly article recommendations)

What do you dislike?

I almost always need a developer to help me with new cases

Personalization engine is a black box

Recommendations to others considering the product

It really bothers that support chat personnel changes all the time and usually it takes a long time for them to undestand my issues.

What business problems are you solving with the product? What benefits have you realized?

I am trying to increase CTR (which leads to more B2B sales), which DY has helped us with well.

Dynamic Yield review by Dorota B.
Dorota B.
Validated Reviewer
Verified Current User
Review Source

"Powerful tool"

What do you like best?

broad spectrum of products which enable complete personalization of your website.

What do you dislike?

because its so powerful it can be heavy on the page load time.

Recommendations to others considering the product

pre-trial, test if it suits your company needs.

What business problems are you solving with the product? What benefits have you realized?

heavily used in brand and content marketing, gives the possibility to AB test and set recommendation strategies.

Dynamic Yield review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Small dev shop using dynamic yield"

What do you like best?

A great alternative to Optimizely. You can setup varations for AB testings and popup modals directly in DY with their standard templates, or create your own with custom HTML/CSS/JS that is injected into your site.

What do you dislike?

The admin interface takes some time to get use to. It is very Object oriented, so some steps in the process are on separate screens.

What business problems are you solving with the product? What benefits have you realized?

Better recommendations

Dynamic Yield review by Diogo G.
Diogo G.
Validated Reviewer
Verified Current User
Review Source

"drive good results and supportive customer service"

What do you like best?

recommendation widgets for products are driving positive results

What do you dislike?

The integration was extremely painful and time-consuming

Recommendations to others considering the product

make sure your IT team is totally aligned with their implementation

What business problems are you solving with the product? What benefits have you realized?

we had improved our AB tests and drive additional sales through recommendations widgets

Dynamic Yield review by Consultant in Marketing and Advertising
Consultant in Marketing and Advertising
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"intuitive, powerful and very flexible for running complicated personalization campaigns"

What do you like best?

Dynamic Yield's platform is intuitive, powerful and very flexible for running complicated personalization campaigns, audience segmentations and ongoing web optimization initiatives.

The company is open to new creative ideas. I have never received "no" for an answer, only positive responses with "how much/many" and "how

What do you dislike?

As the system is built to serve many different use cases, we sometimes feel like we are unfamiliar with all of the system's features.

Despite it being an advantage in certain aspects, not having an "off the shelf" product may complicate some workflows.

What business problems are you solving with the product? What benefits have you realized?

The platform provides an optimal solution for critical aspects of any media and eCommerce websites.

The platform provides a solution which is extremely helpful and useful for decision making, ongoing optimization, personalized campaigns and drawing comparisons by performance data.

Kate from G2 Crowd

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