What do you like best?
Easybib.com is so easy to use and is available for several different formats. It not only generates citations for a one-time use, but is easy to follow along to teach the user for future citations with its research guides and other resources. It can pull titles and sources directly from a URL, ISBN, or title, or search by keywords. It is so simple to use!
What do you dislike?
You didn't used to have to pay for APA citations, but they've switched to EasyBib Pro which requires you to upgrade your account to cite using APA.
Recommendations to others considering the product
Easybib.com is a great tool no matter how familiar you are with certain citation formats/styles. I've used it to generate brand new citations, and to check my own work against easybib.com. It is a really useful tool for folks in school, higher education, and other research industries. Depending on what format/style you need, I would recommend upgrading to EasyBib Pro to have access to more citation styles.
What business problems are you solving with the product? What benefits have you realized?
I used Easybib.com all through my undergraduate and graduate degree coursework. Now that I am a scholar working higher education working on my first professional article, easybib.com has been a terrific resource to check my citations. I can trust the software and know that, from experience, I am using proper citations.