The fact that adding emails to Salesforce is so easy! Pre-Ebsta, our sales teams were too busy to manually add emails to Salesforce which meant that most of them never made it into our database. This caused a lot of confusion - sales could never remember the communication they had had with a prospect, other reps couldn’t see if a prospect had been spoken to, and if someone left the business, no one had any idea what they were working on.
With Ebsta, our sales team are far more likely to add emails to Salesforce because it doesn’t ask for anything other than a simple ‘click of the button’ which means our database is now really valuable.
Everyone works faster, and we have better faith in our data being up-to-date.
One of the huge benefits that we hadn’t initially bought Ebsta for is the fantastic email tracking feature. It is great to see when someone has opened any of our emails so we can see which sales emails work and which don’t and again, this feature drives our Sales teams to send more and more emails.