Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into Powerpoints.
Determines whether mentions of your brand are positive, negative or neutral.
Identifies who is talking about your brand along with their influence over social communities.
Measure campaigns, brands and products for quantitative metrics such as conversation volume, when conversations are happening and your brand's share of voice.
Uncovers customer sentiment identify trends in order to accommodate the customer better.
(Based on 112 reviews)
Allows the creation, management, and scheduling of content to be shared across social media channels
Identifies trends in customer sentiment in response to social media campaigns for the benefit of future campaigns
(Based on 108 reviews)
Centrally manages social media marketing efforts across all utilized platforms
Manage and optimize ads across social channels
(Based on 88 reviews)
Monitors and reports on social media activity pertaining to brand names or campaigns in order to identify fraudulent, misleading, or compromising mentions
Optimizes scheduling and posting of content across social media channels
Automates publishing of and responses to social media content
Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.
Analyzes and illustrates follower information such as demographics, location, purchase intent, etc.
Content Engagement Analysis
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.
Finds and highlights the followers with the largest and most influential followings of their own to tap into as potential brand advocates.
Paid Campaign Tracking
Tracks and measures the success of paid advertising initiatives run on social media sites.
(Based on 73 reviews)
Able to track click path of users that come to your site via social campaigns and if they convert to customers.
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
Allows users to export reports from the product into an .xsl, .csv, or .pdf file.
Correlates social media data with business intelligence to better business operations
Customizes dashboards to report the most necessary social media metrics
API / Integrations
Application Programming Interface—Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
Allows marketer to use platform in different langauges and includes ad units on websites from around the world
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
(Based on 80 reviews)
Allows marketer to add, track, and measure a multitude of social media accounts.
Performance and Reliability
Software is consistently available (up-time) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
(Based on 84 reviews)
Monitors a variety of social media channels to uncover relevant content
Reports and measures campaign efforts across a variety of social media channels
Offers filters to sift through published and promoted data
Uncovers social media performance and insights of other businesses
Allows user to search for specific keywords to measure social impact
(Based on 71 reviews)