It's a secure, cloud-based platform.
The underlying database is flexible.
Wave is based on a key-value-store, NoSQL database. Because there are no predefined schemas or cubes or requirements to conform all data to a fixed model, you can quickly bring any third-party app data, public data, or desktop data into the data store. The hardest part is extracting data from legacy systems and filtering or transforming it, if required. Salesforce does not have its own data-integration tools, but there's a long list of integration partners, including Dell Boomi, IBM CastIron, Informatica, and others.
Wave was designed first and foremost for smartphone and tablet interaction, but of course there are also designer- and power-user-oriented
Data-analysis capabilities aren't well known.
It will roll out slowly.
Once you're up and running on Wave, Dayon suggested customers will simply redirect existing ETL processes and point them at the Wave API.
Companies can now quickly deploy sales, service and marketing analytics, or build custom mobile analytics apps, using any data source—empowering everyone to make smarter decisions from anywhere