Email and Mobile Preview
Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues.
Manage Email Lists
List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences.
Ability to send thousands of unique, personalized emails per second.
Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
Automated Email Responses
Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.
Preset Template Availability
Quantity and quality of preset email templates for administrators to construct their own emails.
Able to customize the unsubscribe templates, handler, and tracking.
Able to segment transactional emails based on their purpose.
Detailed Server Logs
Detailed logs for tracking and debugging mail server activity.
Alerts administrator whenever a pre-set event occurs.
(Based on 71 reviews)
Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)
(Based on 42 reviews)
Event Tracking API
API used to track the status of emails.
(Based on 46 reviews)
Mail Send API
API used to send emails (e.g. Web API, SMTP API)
(Based on 66 reviews)
Spam Filter Testing
Testing to ensure emails do not go to recipient's spam folder.
Records the rate at which emails are opened.
(Based on 34 reviews)
Records the rate at which links in emails are followed.
(Based on 33 reviews)
Records the rate at which email attachments are opened or downloaded.
(Based on 17 reviews)
Custom Tracking Domain
Ability to define a custom domain from which emails are sent.
Able to send emails from multiple domains.
Ability to use a dedicated IP for deliverability.
(Based on 50 reviews)
Availability and quality of documentation for API, code library, implementation, and set up.
(Based on 79 reviews)
Sender Reputation Management
Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.
(Based on 73 reviews)
Tracking & Reporting
Tracks emails sent and delivery rates and compiles them into standard reports.
(Based on 76 reviews)
Provides features and infrastructure to allow scaling for large organizations.
Performance and Reliability
Emails are consistently received and software performs reliably.
(Based on 77 reviews)
Email Platform Integration
Syncs information from other software such as contacts, emails and calls to reduce manual data entry.
Allows administrators to schedule out emails in advance.
Reminds administrators to follow-up on emails based on pre-set reminders.
(Based on 24 reviews)
Allows for the categorization of emails.
(Based on 19 reviews)
Allows for the creation of templates for frequently-sent emails.
Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates.
(Based on 38 reviews)
(Based on 64 reviews)
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
(Based on 31 reviews)
Performance and Reliability
(Based on 49 reviews)
Data Import & Export Tools
(Based on 41 reviews)
Breadth of Partner Applications