What do you like best?
What is not to like about LinkedIn Elevate!?! So easy to use and if you have a library of strong content, LinkedIn Elevate allows you to tap into the social reach of every employee to get the word out about your brand and build your personal brand as well. What I liked most was that because everyone is already on LinkedIn, the adoption rate was like 90%. That is huge when trying to get a workforce to adopt a new platform.
What do you dislike?
LinkedIn Elevate is still fairly new and its ease of use negates any flaws posting to Twitter minus an image or editing "broadcasts."
Recommendations to others considering the product
If you have existing content, but under utilize your workforce to get that content out, LinkedIn Elevate is a great tool for you and your organization. Need help building the personal brand or your execs and brand evangelists, again LinkedIn Elevate is vital to reaching that goal.
What business problems are you solving with the product? What benefits have you realized?
We had a great amount of existing social reach, but tapping into the social reach of our diverse workforce via LinkedIn Elevate has increased our web traffic. Those employees that use it most are also building their personal brands among their peers in the industry.