What do you like best?
This is a very versatile marketing tool, one of the most favorable points that I find in favor of Emarsys, is its versatility for the creation of marketing announcements, with a very professional segementation, of all kinds, with many characteristics, which can lead a campaign, a very determined range of people, with very particular interests, in this case, the adaptation of these campaigns essentially to the market that needs to be reached is very successful, 90% of the publications, really reach people with an interest in particular, since from the beginning it has been possible to segment with some initial information, analysis, this entails creating marketing offers practical person to person, where the client feels identified with what he / she is seeing, and the possibilities of access to this information, are much greater than with other marketing tools, which have market segmentation, but not with such high indices of personalization.
What do you dislike?
Something that fails this application is mainly not having a free trial or demo, even for a couple of hours, apart from this, there is not much information on the internet that validates the capacity and effectiveness of this tool, I do not understand how they want to reach more people, if they cannot offer a free trial, at the beginning when we started using this system, it was a risk, we read a couple of reviews that spoke well of it, but no more, it would be paramount, they offered a trial version, which be fully operational, to see what is being bought, from the comments of others, videos and other information on the internet, which is not always reliable, you cannot be sure to buy a tool, which by the way, is quite costly.
Recommendations to others considering the product
Ideal tool to carry out marketing campaigns, with high segmentation and personalization.
What business problems are you solving with the product? What benefits have you realized?
This tool has a marketing intelligence, very advanced, which allows us, which allows us to create personalized marketing offers, where each client will receive the information that really interests him, and that we want him to see, this means, that We really address the offer to a potential customer, and we do not waste time and money, as it happens on other platforms.