Emarsys

Emarsys

(28)
3.7 out of 5 stars

Customer engagement platform comprising email marketing, lifecycle intelligence, automation, product recommendation

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Emarsys review by <span>Jad S.</span>
Jad S.
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Verified Current User
Review Source

"Reliable and easy to use ESP"

What do you like best?

- User-friendly and intuitive interface

- A lot of documentation and training videos available

- Reliability – never had any outage or failures

- Easy to use drag and drop automation program builder

- A lot of segmentation possibilities: contact behaviour, geolocation, historical sale data and contact information

What do you dislike?

- Templates are a little limited, without knowledge of HTML it’s difficult to customise the design.

- Support can be inconsistent.

Recommendations to others considering the product

It’s worth reviewing all the functionalities when getting the quote to ensure you get what you need, as some parts of the platform are chargeable separately.

What business problems are you solving with the product? What benefits have you realized?

- We can manage extensive database and segment contacts based on their behaviour and interests, which helped us to improve our open rate and interaction as we are now sending more relevant emails to our customers.

- We were also able to implement GDPR strategy, although it wasn’t easy, we received a lot of help and guidance from the support team.

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Emarsys review by <span>Ian J.</span>
Ian J.
Validated Reviewer
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Review Source

"Peerless CRM and Marketing suite"

What do you like best?

Single customer view of entire marketing estate and direct integration's into many providers. Unparalleled coverage of marketing suites, ability to segment and automatically upload to facebook and google audiences. Out of the box improvements to existing email campaigns and user journeys.

What do you dislike?

Support can be slow to react but otherwise incredibly thorough.

Realtime tracking takes 4 hours to upload.

Sales are imported every 24 hours.

Recommendations to others considering the product

Be aware that "realtime" is not completely realtime.

There is a 4 hour delay between onsite tracking syncing with your unified customer profiles.

What business problems are you solving with the product? What benefits have you realized?

CRM was / is a nightmare to get right, Emarsys provides automated journeys in the form of blueprints that are always updated with best practice recommendations and solutions. We've improved retention since joining and also solved many deliverability issues that were outstanding.

What Marketing Automation solution do you use?

Thanks for letting us know!
Emarsys review by <span>Matthias G.</span>
Matthias G.
Validated Reviewer
Verified Current User
Review Source

"Powerful tool for marketing campaigns"

What do you like best?

The large amount of features, segmentation possibilites, and rules to get the most out of the target groups

What do you dislike?

In the beginning it can be hard to get an overview of what emarsys can do for you. But after a while you get familiar with it.

Recommendations to others considering the product

The amount of feature list like website recos, email recos, webchannel content, social marketing and many more makes emarsys one of the most powerful marketing automation suites on the market for for small and midsize companies. So for us it is overall the perfect tool for our needs

What business problems are you solving with the product? What benefits have you realized?

E-Mail automation, Benefit is the business rules where you can do segmentation and a lot of other things

Emarsys review by <span>Jack C.</span>
Jack C.
Validated Reviewer
Verified Current User
Review Source

"Best in class features & functionality"

What do you like best?

Smart insights and automation tooling in Emarsys is both advanced and flexible, but also really simple to implement. Bundles of functionality and targeting in a drag and drop style creator that makes creating new email journeys a breeze.

What do you dislike?

Pricing is easy to understand and structured, but full platform costs can spiral if you opt for all-singing all-dancing functionality. I'd recommend being sure of what tooling is useful for you and your business/operation.

What business problems are you solving with the product? What benefits have you realized?

We're able to understand user behaviours easily and create targeted campaigns aimed at reactivating and/or influencing groups of users.

For example, defecting customers, basket abandoners and single purchasers can all be worked on using data.

Emarsys review by <span>Paul G.</span>
Paul G.
Validated Reviewer
Verified Current User
Review Source

"Enhancing our CRM strategy with Emarsys"

What do you like best?

Simple to use interface and very accessible data and analytics. I'm able to get either a detailed or 'at a glance' view of performance of our email campaigns and adjust our strategy accordingly

What do you dislike?

Some of the logic behind building segments and automated programmes is not as simple and intuitive as other platforms I've worked with

Recommendations to others considering the product

Talk to the team in detail during implementation to ensure you're able to get the most from the product

What business problems are you solving with the product? What benefits have you realized?

Improving engagement and repeat business from existing customers. Revenue is currently up significantly YOY and our engagement metrics are moving in the right direction too.

Emarsys review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Great platform for semi-pro level marketing"

What do you like best?

-Lots of data availble in a presentable way.

- Great Customer Sucess manager

- Good reporting

What do you dislike?

- Not easy to customize templates or add custom colums to reports.

- No double opt in solution

- System logs you out all of the time.

- Exports take too long.

Recommendations to others considering the product

If your business struggles to use all their customer data in a meaningful way. Emarsys may be the right partner for you. Especially if you have a marketing team of mid-level marketers its easy to use and understand. Emarsys also have the depth you need if you put in the work, and pay up.

What business problems are you solving with the product? What benefits have you realized?

Personalizing email, FB and google ads. The reporting gives us more control on performance.

Emarsys review by <span>Andrei P.</span>
Andrei P.
Validated Reviewer
Verified Current User
Review Source

"Full CRM solution"

What do you like best?

The product development and how the features are linked between them.

Omnichannel solution

What do you dislike?

The price for the whole package is not really competitive compared with other offers but it makes sense since i know it's reliable.

Recommendations to others considering the product

Just check out the demo and make sure you go for the full implementation because it's harder after to complete it.

What business problems are you solving with the product? What benefits have you realized?

Reaching the maximum potential of Direct Marketing in Fashion Days. Great support in achieving what we desire.

Emarsys review by <span>Nelson L.</span>
Nelson L.
Validated Reviewer
Verified Current User
Review Source

"Each emails delivered was well above expectation"

What do you like best?

Contains full A/B testing features and tracking tools. And using the shared QQ whitelisted group to ensure email deliverability for Chinese ISPs, good reporting and even integration with Google Analytics.

What do you dislike?

A complicated user interface on email builders no matter of block-based and template-based. Comparatively expensive and the additional costs involved in the integration of online form services.

What business problems are you solving with the product? What benefits have you realized?

Email marketing and customer lifecycle

Emarsys review by User
User
Validated Reviewer
Verified Current User
Review Source

"Great ESP"

What do you like best?

Automation Centre is always evolving and getting better and better.

Emarsys is great for integrated multi-channel campaigns, so much more than email only.

What do you dislike?

Little 'brilliant basics' are missing, e.g. test emails don't work when certain criteria are selected, fields aren't searchable or in alphabetical order when you want to export data, no ability to push from staging to production environment

Some miscommunication and lack of support when adopting new features.

Recommendations to others considering the product

Truly being built for multi-channel marketing

What business problems are you solving with the product? What benefits have you realized?

Getting more exposure and engagement with customers as we can use facebook and push messages rather than only email

Emarsys review by <span>Todd B.</span>
Todd B.
Validated Reviewer
Review Source

"A budding relationship..."

What do you like best?

Drag & Drop Builder and predictive recommendations (oh and the great support team).

What do you dislike?

Can't think of anything that I dislike with Emarsys

What business problems are you solving with the product? What benefits have you realized?

Personalisation. With Emarsys we are easily able to segment our database by multiple factors and then communicate to them with relevant content bespoke to their journey, lifecycle or segment.

Emarsys review by User in Apparel & Fashion
User in Apparel & Fashion
Validated Reviewer
Verified Current User
Review Source

"Non-intuitive interface lacking customization"

What do you like best?

Lots of tools for analytics and segmenting

What do you dislike?

Very limited customization which is the reason we switched to this platform. Any changes you want beyond what you initially tell the developers will either cost you to have them change, or you'll have to figure out a way to do it through HTML.

What business problems are you solving with the product? What benefits have you realized?

Increased segmentation and some personalized marketing

Emarsys review by <span>Constanze S.</span>
Constanze S.
Validated Reviewer
Review Source

"Very helpful & professional"

What do you like best?

All Emarsys employees are very eager to help out and try to find solutions as quickly as possible

What do you dislike?

Sometimes it feels like specific problems can only be solved by purchasing another tool.

What business problems are you solving with the product? What benefits have you realized?

Having a clear picture of our customers and segmenting them

Emarsys review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Easily to use"

What do you like best?

- easily Usability

- KPIs at first sight

What do you dislike?

- Support could be better if you have a problem/question

- our success client manager hasn't really time for us

What business problems are you solving with the product? What benefits have you realized?

- sending the weekly newsletter

- presenting the important KPIs like sales etc.

Emarsys review by User
User
Validated Reviewer
Verified Current User
Review Source

"No premium provider but a solid service provider with a view to the future."

What do you like best?

Communication with success managers.

Innovation of new technologies

What do you dislike?

Too complex price/module-package-system. You need to buy bigger packages if you need simple elements of them. The modul-system should be more granular.

What business problems are you solving with the product? What benefits have you realized?

weekly newsletters - white listed

triggered mails - many possibilities

Emarsys review by User
User
Validated Reviewer
Verified Current User
Review Source

"Daily doing works well, with some issues by the time"

What do you like best?

Good usability, easy to handle in daily doing and easy to learn for new people. The automation centre is easy to handle (drag & drop).

What do you dislike?

Customer Care, documentation of customized products

Recommendations to others considering the product

Good set up is very important

What business problems are you solving with the product? What benefits have you realized?

automation campaigns

Emarsys review by User
User
Validated Reviewer
Verified Current User
Review Source

"Good tool, client success manager not satisfying"

What do you like best?

The automation campaigns, easy to use, good statistics

What do you dislike?

We are not satisfied with the support of your client success manager

What business problems are you solving with the product? What benefits have you realized?

We send newsletter to our Online Shop customers

Emarsys review by <span>Michael B.</span>
Michael B.
Validated Reviewer
Review Source

"So much better than Salesforce"

What do you like best?

So much better than Salesforce. Easier to build emails

What do you dislike?

You can move items in the "media database."

Recommendations to others considering the product

Absolutely recommend It to others.

What business problems are you solving with the product? What benefits have you realized?

Sending email campaigns.

Emarsys review by <span>Alex P.</span>
Alex P.
Validated Reviewer
Review Source

"Excellent Marketing cloud platform"

What do you like best?

Great customer service, very agile to my needs and lots of innovation.

What do you dislike?

nothing yet, all the problems we've found, they've been able to find a solution.

What business problems are you solving with the product? What benefits have you realized?

Franchise solution for cross channel marketing

Emarsys review by <span>Sean K.</span>
Sean K.
Validated Reviewer
Review Source

"The partnership between Travelbag and Emarsys has definitely been a success. "

What do you like best?

Emarsys has provided a solid, reliable CSR platform on which we have built a strong retention & communications strategy. Keen to offer insight and implement new ideas to maximise value, we have introduced a number of new strategies under their guidance.

What do you dislike?

A number of the templates Emarsys provide for their customers do not allow us to implement our ideal strategies, which can limit us sometimes.

What business problems are you solving with the product? What benefits have you realized?

We have increased both engagement and profit since working with Emarsys and this helps greatly towards our online presence.

Emarsys review by Administrator
Administrator
Validated Reviewer
Review Source

"All in all, I find working with Emarsys rather comfortable."

What do you like best?

I like best, that Emarsys is easy to understand and very straightforward in its usage.

What do you dislike?

I dislike, that not everything is modifyable as to how I would need certain columns.

What business problems are you solving with the product? What benefits have you realized?

Emarsys helps us to reach a large group of our customers.

Emarsys review by User in Retail
User in Retail
Validated Reviewer
Review Source

"Lots of Potetntial"

What do you like best?

Emarsys has a great team that's readily available and willing to assist any issues.

What do you dislike?

Their interface is fairly clunky. A lot of the ux is difficult to understand and they do not use consistent terminology across the platform.

What business problems are you solving with the product? What benefits have you realized?

B2C email marketing mainly promotional products.

Emarsys review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Review Source

"Great Enterprise Solution for Email Campaign"

What do you like best?

Their team was incredibly helpful when setting up the tool. Also gave us contact support during the first couple months.

What do you dislike?

Emarsys was going to add Push Messages functionalities in Q3 2015, however it got delayed.

What business problems are you solving with the product? What benefits have you realized?

Good for managing massive mailing list and personalizing customer journeys.

Emarsys review by User
User
Validated Reviewer
Review Source

"Great experience "

What do you like best?

- Great automation functions

- Robust segmentation capability

- Good design options

- Helpful CS team

What do you dislike?

- Limited email templates

- Missing some email analytics

What business problems are you solving with the product? What benefits have you realized?

Reach potential customers, manage product registration

Emarsys review by User in Retail
User in Retail
Validated Reviewer
Verified Current User
Review Source

"We're just getting started, but seems promising"

What do you like best?

That it can not only collect data, but use the data for custom recommendations.

What do you dislike?

Our account manager seems to always be gone, or busy.

What business problems are you solving with the product? What benefits have you realized?

To send more targeted emails once we transition to it.

Emarsys review by User in Wholesale
User in Wholesale
Validated Reviewer
Review Source

"I have enjoyed my experience "

What do you like best?

I like the reliability. I have am confident that when using the product that it will work the way it needs to

What do you dislike?

It's not the easiest to navigate through

What business problems are you solving with the product? What benefits have you realized?

It's allowing me to branch out

Emarsys review by <span>Ben S.</span>
Ben S.
Validated Reviewer
Review Source

"Great deliverability backed-up by quick support"

What do you like best?

A good support contact setup that means we always get a quick and personal response to requests.

What do you dislike?

The could do better at informing customers about important changes in the industry, rather than waiting for the questions.

What business problems are you solving with the product? What benefits have you realized?

Inbox placement for B2C marketing. Much better results than previous service providers.

Emarsys review by Administrator
Administrator
Validated Reviewer
Review Source

"easy to use stand alone email marketing"

What do you like best?

analytics features

quick an easy segment creation

adding automation workflows

What do you dislike?

lack of interfaces

bad support for api users

What business problems are you solving with the product? What benefits have you realized?

sending out newsletter

creating email workflows

Emarsys review by <span>Abdul K.</span>
Abdul K.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Great email supplier for strategy"

What do you like best?

Strategic management of email campaigns

What do you dislike?

There is nothing to dislike about emarsys, my experince has been very positive so far.

What business problems are you solving with the product? What benefits have you realized?

We are increasing the life time value of our customers

Emarsys review by Administrator
Administrator
Validated Reviewer
Review Source

"Top E-Mail provider"

What do you like best?

Automation is very powerful anderen easy

What do you dislike?

Sometimes difficult to manage Ehen you are new

What business problems are you solving with the product? What benefits have you realized?

Updating customers

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