Emarsys

Emarsys

(23)
3.7 out of 5 stars

Customer engagement platform comprising email marketing, lifecycle intelligence, automation, product recommendation

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Showing 24 Emarsys reviews
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Emarsys review by <span>Paul G.</span>
Paul G.
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Enhancing our CRM strategy with Emarsys

What do you like best?

Simple to use interface and very accessible data and analytics. I'm able to get either a detailed or 'at a glance' view of performance of our email campaigns and adjust our strategy accordingly

What do you dislike?

Some of the logic behind building segments and automated programmes is not as simple and intuitive as other platforms I've worked with

Recommendations to others considering the product

Talk to the team in detail during implementation to ensure you're able to get the most from the product

What business problems are you solving with the product? What benefits have you realized?

Improving engagement and repeat business from existing customers. Revenue is currently up significantly YOY and our engagement metrics are moving in the right direction too.

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Emarsys review by Administrator
Administrator
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Great platform for semi-pro level marketing

What do you like best?

-Lots of data availble in a presentable way.

- Great Customer Sucess manager

- Good reporting

What do you dislike?

- Not easy to customize templates or add custom colums to reports.

- No double opt in solution

- System logs you out all of the time.

- Exports take too long.

Recommendations to others considering the product

If your business struggles to use all their customer data in a meaningful way. Emarsys may be the right partner for you. Especially if you have a marketing team of mid-level marketers its easy to use and understand. Emarsys also have the depth you need if you put in the work, and pay up.

What business problems are you solving with the product? What benefits have you realized?

Personalizing email, FB and google ads. The reporting gives us more control on performance.

What Marketing Automation solution do you use?

Thanks for letting us know!
Emarsys review by <span>Andrei P.</span>
Andrei P.
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Full CRM solution

What do you like best?

The product development and how the features are linked between them.

Omnichannel solution

What do you dislike?

The price for the whole package is not really competitive compared with other offers but it makes sense since i know it's reliable.

Recommendations to others considering the product

Just check out the demo and make sure you go for the full implementation because it's harder after to complete it.

What business problems are you solving with the product? What benefits have you realized?

Reaching the maximum potential of Direct Marketing in Fashion Days. Great support in achieving what we desire.

Emarsys review by <span>Nelson L.</span>
Nelson L.
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Each emails delivered was well above expectation

What do you like best?

Contains full A/B testing features and tracking tools. And using the shared QQ whitelisted group to ensure email deliverability for Chinese ISPs, good reporting and even integration with Google Analytics.

What do you dislike?

A complicated user interface on email builders no matter of block-based and template-based. Comparatively expensive and the additional costs involved in the integration of online form services.

What business problems are you solving with the product? What benefits have you realized?

Email marketing and customer lifecycle

Emarsys review by User
User
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Reviewed On

Great ESP

What do you like best?

Automation Centre is always evolving and getting better and better.

Emarsys is great for integrated multi-channel campaigns, so much more than email only.

What do you dislike?

Little 'brilliant basics' are missing, e.g. test emails don't work when certain criteria are selected, fields aren't searchable or in alphabetical order when you want to export data, no ability to push from staging to production environment

Some miscommunication and lack of support when adopting new features.

Recommendations to others considering the product

Truly being built for multi-channel marketing

What business problems are you solving with the product? What benefits have you realized?

Getting more exposure and engagement with customers as we can use facebook and push messages rather than only email

Emarsys review by User in Apparel & Fashion
User in Apparel & Fashion
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Verified Current User
Referral to G2 Crowd from another user
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Non-intuitive interface lacking customization

What do you like best?

Lots of tools for analytics and segmenting

What do you dislike?

Very limited customization which is the reason we switched to this platform. Any changes you want beyond what you initially tell the developers will either cost you to have them change, or you'll have to figure out a way to do it through HTML.

What business problems are you solving with the product? What benefits have you realized?

Increased segmentation and some personalized marketing

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