What do you like best?
It has full featured advanced searching tools, it's well integrated with HTML/CSS, it has plugins, you can create and execute macros, it supports multilanguages, you can control large files, it's has many options to configure it easily, it supports many programming languages, it has a browser preview for HTML/CSS files .
What do you dislike?
It doesn't have GitHub integration, you can only make plugins in C/C++, it doesn't have FTP support, it doesn't support Markdown.
Recommendations to others considering the product
It's a full featured alternative, you can be very productive with this tool specially for Front-End projects.
What business problems are you solving with the product? What benefits have you realized?
Front-End projects, HTML/CSS/JS editing, it's a full featured editor with many options, it has special tools for HTML/CSS, it's a lightweight alternative and it runs fast.