What do you like best?
This is an all-in-one tool. Lot's a features available to you, and that's so convenient. The contact list management is pretty good. Building queries is straight forward. We don't use the survey tool, so I can't speak to that. The Support team is extremely responsive, which is something that has improved over the last 3 years. Custom landing pages is a great feature, as is the online form builder. Our list isn't large enough to dabble in A/B testing, but I know it can do it. There's lot's of functionality there.
What do you dislike?
This would be a great tool for a company who can design their own emails, as there aren't any designed templates provided in the tool. There are very few basic structure templates, but you have do so much work on them to make them look decent. For a company like ours, we don't have anyone internal who can design modern looking HTML emails for us, and we don't have the budget to pay an agency to do that for us each time we want to run a new campaign. We wanted a tool that would be easy for us to make our own emails, but we find ourselves frustrated by our own design limitations. The tool only has 5 or 6 fonts to choose from, which also is a bummer for us basic users. If you pay emfluence to have a basic template created (Your header, your footer, blank space between), it's ~ $300 a pop. Our main purpose for this tool is to send nice emails, and we feel we are missing the mark, or aren't satisfied with the quality of the emails we are able to create internally.
What business problems are you solving with the product? What benefits have you realized?
We are sending basic email marketing (A newsletter every month, and a couple of other random campaigns, etc) We aren't doing anything earth shattering, and therefore we don't have a lot of great benefits. We are ready to take it to the next level.