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Engagio ABM Analytics

Engagio ABM Analytics

4.4
(74)

Engagio is an Account Based Everything platform to orchestrate human connections at scale.

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Engagio ABM Analytics Reviews

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ABM Analytics review by Jose David P.
Jose David P.
Validated Reviewer
Verified Current User
Review Source

"Excelente Analisis de los resultados"

What do you like best?

Seleccionamos cuentas objetivo y comenzamos programas específicos para ver los resultados en el 2017 cuando implementamos Engagio Analytics, no teníamos visibilidad a nivel de la cuenta. Ahora lo utilizamos para ver y valorar el resultado de cuenta. Confiamos en Engagio para agregar las métricas de participación y conversión de la cuenta, decirle a mi equipo qué programas y actividades resuenan con las cuentas, visualizar cuál ha sido el viaje de una cuenta, agregar contactos conocidos / anónimos y proporcionar una imagen completa del progreso en las cuentas objetivo. Es fácil de implementar, fácil de usar y ha ofrecido una visibilidad aceptable, basada en los resultados de cada cuenta, que para nosotros es única y merece un seguimiento individual para los resultados.

What do you dislike?

Hacer listas de cuentas y editarlas puede ser difícil de hacer. La habilitación de ventas tampoco es exactamente fácil. Para ver los datos de Engagio en SFDC, debe descargar un complemento de Chrome. Desafortunada mente, hacer que las ventas descarguen un complemento de Chrome y lo usen es más fácil decirlo que hacerlo

Recommendations to others considering the product

Totalmente recomendable y acertado para todos los departamentos de ventas y análisis de marketing.

What business problems are you solving with the product? What benefits have you realized?

¡Ve a por ello! Dedique tiempo a mapear su CRM y su Automatización de Marketing y prepárese para la Configuración de Compromiso atentamente. Recuerde que una actividad es diferente de un compromiso.

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ABM Analytics review by Javier G.
Javier G.
Validated Reviewer
Verified Current User
Review Source

"Gran producto de ABM con gran soporte al cliente"

What do you like best?

Engagio es estupendo, hace que sea fácil ver qué está pasando en sus cuentas objetivo (qué han hecho recientemente, cuánto tiempo se han comprometido, etc.) y el impacto de sus programas de marketing. También proporciona una excelente manera de realizar un seguimiento de sus cuentas de marketing calificado a través de la vista de embudo.

What do you dislike?

Hacer listas de cuentas y editarlas puede ser difícil de hacer. La habilitación de ventas tampoco es exactamente fácil. Para ver los datos de Engagio en SFDC, debe descargar un complemento de Chrome. Desafortunadamente, hacer que las ventas descarguen un complemento de Chrome y lo usen es más fácil de decirlo que de hacerlo. Además, el complemento se muestra como una pestaña molesta que sobresale del lado derecho de su navegador como un pulgar dolorido. No es exactamente la mejor experiencia de usuario.

Recommendations to others considering the product

Si está haciendo ABM y ABSD, tiene que evaluar Engagio: excelente producto, excelente gente y visión y dirección únicas.

What business problems are you solving with the product? What benefits have you realized?

Nos ayuda a identificar qué cuentas se han comprometido y cuáles no con el transcurso del tiempo, dónde son atractivas (es decir, qué activos web, qué eventos en persona, etc.), quién participa y en qué nivel. Hemos podido identificar cuántos minutos en promedio se requieren para llegar a cada etapa de oportunidad.

What Marketing Account Management solution do you use?

Thanks for letting us know!
ABM Analytics review by James M.
James M.
Validated Reviewer
Verified Current User
Review Source

"Visibility into Client & Prospect Interest"

What do you like best?

I appreciate the weekly report that shows the contacts and companies that have been recently showing interest and activity with my solutions. The format is straightforward and easy to quickly consume during a busy start to the week. It's a fantastic way to prioritize who needs follow-up as you structure your day and week.

What do you dislike?

Having more actionable/automated follow-up would be helpful. I understand Engagio has a tool called "PlayMaker" that does this - hopefully my org will consider using it.

Recommendations to others considering the product

Use it and integrate it into your business planning.

What business problems are you solving with the product? What benefits have you realized?

Ramping up in a new and unfamiliar territory has been quicker thanks to Engagio showing me each week who in the territory is viewing what info. I'm now able to be targeted in my approach to identifying and reaching out to clients and prospects in an effort to generate new business. I'm a new user (3 mos) so it's a little early to provide substantive feedback supported by actual numbers.

ABM Analytics review by Elaine L.
Elaine L.
Validated Reviewer
Review Source

"Engagio ABM Analytics"

What do you like best?

Strong Performer, central to Zignal's ABM strategy. By incorporating holistic analytics and marketing orchestration into one powerful platform. We’re moving up market at BigPanda. Engagio is core to our new strategy of landing higher value accounts. Engagio fuels ABM-success across my entire go-to-market team

What do you dislike?

Product is expensive and hard to set up initially. It does not give us rationalization at scale. But it allows us to easily manage our multi-channel and multi-player outreach, determine its impact, and get ROI from our ABM programs.

Recommendations to others considering the product

It's incredibly intuitive, so you can get up and running very quickly

What business problems are you solving with the product? What benefits have you realized?

Great in allowing us to clearly track marketing impact at our target accounts, I'd highly recommend Engagio to everyone doing ABM. Being able to measure/ compare plus score ENTIRELY the activity generated by an account is critical to our multi-channel ABM approach. Our target account's average deal size is nearly 2x larger than non-target accounts

ABM Analytics review by Robert W.
Robert W.
Validated Reviewer
Review Source

"Why Engagio is the efficient ABM Analytic software in the market "

What do you like best?

The software can be integrated with other sales software and still generate the required analytics

The software is further developed in a way that its simple ti install and use without facing a lot of hiccups

It generates visual heat maps highlighting the customer sales made among other analytics

What do you dislike?

Its not supported by the various mobile applications thereby cannot be accessed away from the office

Requires to have a user or support staff who is conversant with ABM analytics to help in maximum usage of the software

Recommendations to others considering the product

This is the best software for ABM Analytics that eases the way of doing business and gives real-time update and situation concerning the nature and profitability of a business

What business problems are you solving with the product? What benefits have you realized?

Previously we were having trouble obtaining the various account based reports and they took time before they were made availed, but thanks to Engagio we are to do that daily and gain prior insight to our future targets

ABM Analytics review by Kathy K.
Kathy K.
Validated Reviewer
Verified Current User
Review Source

"Excellent ABM software"

What do you like best?

The ability to track engagement minutes at the account and contact level and identify the most engaged accounts overall and by buying center.

What do you dislike?

Incorrect syncing of contacts sometimes, especially when a contact changes companies, which happens a lot in our target industry.

Recommendations to others considering the product

Engagio integrates very easily with Salesforce as well as Marketo (although we don't use Marketo) and is an invaluable tool for ABM marketing.

What business problems are you solving with the product? What benefits have you realized?

Helps us identify which accounts have and haven't been engaged over the course of time, where they are engaging (i.e. which web assets, which in-person events, etc.), who is engaging and at what level. We've been able to identify how many minutes on average are required to get to each opportunity stage.

ABM Analytics review by Ciaran M.
Ciaran M.
Validated Reviewer
Verified Current User
Review Source

"Great product for ABM; excellent customer support and enablement!"

What do you like best?

Great visibility into target account activity. Allows us to see impact of ABM campaigns and prioritize leads/account for SDRs to call into.

Also, some of the best customer success and support in the business. Always a great sounding board for ABM campaign ideas and best practices.

What do you dislike?

Some delays in matching leads to accounts. We really want to use Engagio to enable account-based routing, but the sync delay prevents us from doing this.

Recommendations to others considering the product

If ABM is a priority Engagio is a no-brainer!

What business problems are you solving with the product? What benefits have you realized?

Let's us see target account activity and gives us the notion of an MQA (Marketing Qualified Account). We now use MQAs as a marketing KPI and success metric for campaigns. We can also report on target account pipeline vs. not-target pipe. Useful for understanding impact of ABM programs.

ABM Analytics review by jose luis M.
jose luis M.
Validated Reviewer
Verified Current User
Review Source

"Review Engagio ABM Analytics 2018"

What do you like best?

La capacidad de realizar un seguimiento de los minutos de compromiso a nivel de cuenta y de contacto e identificar las cuentas más comprometidas en general y por centro de compras.

What do you dislike?

sincronización incorrecta de contactos a veces, especialmente cuando un contacto cambia de compañía, lo que sucede mucho en nuestra industria objetivo.

What business problems are you solving with the product? What benefits have you realized?

Estoy resolviendo el problema de ser demasiado genérico (como en el caso de google analytics). Puedo compartir cosas a nivel personal/de cuenta en lugar de un correo electrónico generalizado que se puede enviar a un millón de personas. Con el toque personal invoca más respuestas.

ABM Analytics review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"good product but inflated statistics"

What do you like best?

Some features are great.

The Engagio PlayMaker works really well for us and is able to help us draws up usage of over 60% of the sales team. Also, the Engagio L2A matching feature is good for some of our historical leads which got prioritized into the marketing funnel during the campaigns.

SFDC integration is done very well too. Mostly it only takes a few weeks to a couple of months before you can completely understand the product.

What do you dislike?

The problems are plenty:

ABM campaigns have been more expensive for us than our traditional seasonal AdWords or inorganic lead acquisition strategies. I would put the overall efficiency at about 30-40%.

If you go slow on ABM then there is virtually nothing you have left to do with Engagio's product. Most of the insights can only be used if you want to adopt ABM fully. Would like to avoid if you are too early in the implementation cycle of ABM

Recommendations to others considering the product

If you are bought into ABM and are seeing results from the approach then Engagio can help you improve on this (probably). Please avoid if you are looking to experiment with Engagio for ABM success, that is not the product can do.

What business problems are you solving with the product? What benefits have you realized?

Running targeted campaigns.

Driving personalized emails

ABM Analytics review by Peter H.
Peter H.
Validated Reviewer
Verified Current User
Review Source

"Engagio Is VersionOne’s Mission-Critical ABM Platform"

What do you like best?

Engagio essentially turned the lights on for VersionOne when it comes to ABM and ABSD. While we had selected target accounts and began targeted programs in 2015 when we implemented Engagio Analytics, we did not have account-level visibility. Now, as VP of Marketing, I rely on Engagio to aggregate account engagement and conversion metrics, tell my team which programs and activities are resonating with accounts, visualize what the journey for an account has been, aggregate known/anonymous contacts, and provide a complete picture of progress in target accounts. It’s easy to implement, easy to use, and has delivered actionable account-based visibility that is unique. For more than a year, Engagio has been the primary software for SDRs and Reps to understand which accounts are engaged to prioritize their activity. Scout is a great tool for seeing account insights. PlayMaker provides a new paradigm on how to orchestrate interactions with accounts.

What do you dislike?

Engagio is very flexible because I can create account-based reporting that incorporates any field from SFDC and it is easy to filter, but I wish the Edit Columns tool was drag and drop so I could do this faster. Otherwise the UX is sweet.

Recommendations to others considering the product

If you are doing ABM and ABSD, you have to evaluate Engagio - great product, great people, and unique vision and direction.

What business problems are you solving with the product? What benefits have you realized?

The key problems we solve with Engagio are 1). Target account selection and prioritization – we use engagement minutes in our formula for account selection as well as intent, fit, and other variables, 2). SDRs and reps prioritize weekly activity based on account engagement so that they are not just lead focused, 3). SDRs gain account insights from Scout and from Analytics reporting on what interactions are occurring with accounts so they can personalize, and 4). We have account-based reporting on engagement, lead conversion/MQL aggregate/appointments, etc that we use in the team, with management, and in board meetings. This reporting would be manual and unmanageable without Engagio. Now we can truly understand our success, 5). We can easily understand how Marketing engagement sources and influences pipeline for attribution analysis. Results: With Engagio we can see that 88% of our 2016 target accounts were engaged, 56% converted MQLs, and target account opp and deal values are higher than non-target accounts.

ABM Analytics review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"Easy to understand ABM analytics"

What do you like best?

Engagio makes it easy to see what's going on in your target accounts (what have they done recently, how long they've engaged, etc.) and the impact of your marketing programs. It also provides a great way to keep track of your marketing qualified accounts via funnel view.

What do you dislike?

Making account lists and editing them can be hard to do. Sales enablement isn't exactly easy either. In order to view Engagio data in SFDC, you must download a chrome plugin. Unfortunately, getting sales to download a chrome plugin and use it is easier said than done. Also, the plugin displays as an annoying tab that sticks out from the right side of your browser like a sore thumb. Not exactly the best user experience.

Recommendations to others considering the product

Make sure you have your tiers clearly defined as that will dictate which plays you'll need to run. Consider building out your playbook before you begin with implementation as you'll want to hit the ground running to get some early wins. Sales will take notice if you've got MQAs under your belt early on.

What business problems are you solving with the product? What benefits have you realized?

Engagio ABM is great at showing us MQAs we can pass to sales. It also provides us insights into which of our marketing campaigns are working and which ones aren't. Because of this, we've decided to invest in the higher converting campaigns and replicate those in the future.

ABM Analytics review by Hussam A.
Hussam A.
Validated Reviewer
Verified Current User
Review Source

"Essential for your Account-Based and Enterprise Marketing Efforts"

What do you like best?

Analytics breakdown on the account level to show campaign performances and responses. Scout is a new feature that's continuously being developed and it's shaping up to be an incredibly useful tool for all levels of an organization. Account/Business Development and sales reps use it for a quick snapshot of an account activity history, communications and engaged contacts. Management uses the analytics platform to see an overall campaign response and general engagement.

What do you dislike?

I don't know if I dislike anything about the platform. Maybe what I dislike is that some of the features on the roadmap are still months away.

Recommendations to others considering the product

Go for it! Spend time mapping your CRM and Marketing Automation and prepare for the Engagement Settings thoughtfully. Remember that an activity is different from an engagement.

What business problems are you solving with the product? What benefits have you realized?

The Engagio Analytics platform (most of my experience with the product) solves the visibility issue when trying to report on engagement activities towards one targeted account, or a list of them. When you realize that your B2B marketing strategy needs a better segmentation, you end up tiering your targeted lists according to importance, responsiveness, value, or a combination of these (+many other). Your approach will be segmented as well and your efforts are now trackable and making sense through Engagio.

The PlayMaker is a newer product of Engagio that provides a 360-view on your targeted accounts. The communication that happened, the content consumption, the engaged contacts, the opportunities created, ... etc are all visible in an easy-to-understand way. The company-to-targeted-account involvement is a brilliant idea too. Having the ability to involve multiple stakeholders on your side with multiple personas on the targeted accounts' side has never been easier, more accessible, and scaleable.

ABM Analytics review by Pablo G.
Pablo G.
Validated Reviewer
Review Source

"Variedad por doquier"

What do you like best?

Me gusta la cantidad de funciones que puedes realizar a la hora de realizar estudios ya sean propios y personales , o de trabajo sobre distinta variedad de datos , y posteriormente proceder a juntarlos en esta gran app.

Con su sistema de gráficos nos permite de manera más sencilla ver ordenadamente todo tipo de datos.

Te permite ver resultados de manera más dinámica y así , poder mejorarles

What do you dislike?

Su uso a la hora de descargar datos es un poco desafortunado , ya que la única manera es descargandolo en un archivo vivo de Chrome, cuando , en realidad ahí maneras más fáciles de poder abrirles

What business problems are you solving with the product? What benefits have you realized?

Estoy solucionando problemas de ventas , ya que el programa te ayuda con los departamentos de ventas y análisis de marketing.

ABM Analytics review by JJ W.
JJ W.
Validated Reviewer
Verified Current User
Review Source

"Fantastic Product! "

What do you like best?

Engagio gives us the ability to see who is interacting with our content, and how to follow-up appropriately in a team. Given that complex sales are a team effort on the selling side, and a team decision on the buying side, it is critical to specifically k now WHO cares about WHAT. Engagio helps us see interaction across the organization so that we can reach out appropriately.

What do you dislike?

Being nit picky: I would like to see saved filters for the views, but aside from that nothing at all!

What business problems are you solving with the product? What benefits have you realized?

Similar to what's mentioned above, we're trying to remove friction from the complex sales process. At times it can be difficult to speed up months-long sales cycles, as well as know which accounts should take priority. Engagio helps us see which accounts need more love, and which specific people in those accounts to reach out to.

We can now see the arc of the sales process in a holistic manner, which helps us measure how mature a prospect's interest is and how to best help them along their journey.

ABM Analytics review by Alex A.
Alex A.
Validated Reviewer
Review Source

"Leader in Account-Based Everything"

What do you like best?

Engagio is a powerful, but easy-to-use solution for a lot of our ABM needs. We love that we're able to organize multiple touch types into dashboard, and it makes our multi-touch, multi-week playbooks much, much easier to manage. Additionally, the company has a top-notch support team that's always been able to promptly answer our questions and brainstorm our strategy with us.

What do you dislike?

The product is still a little early and the reporting functionality is rather limited (although I believe they are working on this).

The Salesforce integration also leaves a little to be desired, especially given the fact that it's built by the same people that designed Marketo's brilliant integration. It's good for most of our needs, but we'd still like to do things like pass on playbook statuses for reporting in Salesforce.

What business problems are you solving with the product? What benefits have you realized?

We've always known that personalization was a huge driver of conversion, and Engagio lets us achieve personalization at scale. Before using Engagio, we relied a lot on email marketing automation, where our personalization options were limited to tokenized fields. We tried a few more manual approaches to prospecting, but they were always time-consuming, hard to track and log, and just not scalable. With Engagio, we're able to add a personalized touch to every email - and reap the benefits to conversion as a result.

ABM Analytics review by Gio V.
Gio V.
Validated Reviewer
Review Source

"Best ABM Marketing Tool"

What do you like best?

The reporting features of Engagio make it easier for people outside of the marketing department to understand the metrics behind managing leads. It also helps the sales team see how their work reflected.

What do you dislike?

Speaking to an Engagio specialist can be time-consuming. Sometimes I wished there was just a documentation page I look up whenever I was having a technical issue.

Recommendations to others considering the product

If you're into Salesforce, you'll love Engagio. If you love both of them, you can really make the best use of both systems between CRM and ABM marketing integration.

What business problems are you solving with the product? What benefits have you realized?

Working as a creative agency, it can be difficult to manage the many accounts and clients we deal with on a day today. Whenever I'm trying to find bottlenecks in closing deals, I always resort to the reporting function to better understand where the hiccups are.

ABM Analytics review by Andy W.
Andy W.
Validated Reviewer
Verified Current User
Review Source

"Great product developing software on the bleeding edge"

What do you like best?

The product offers many useful capabilities, and they are adding new functionality very quickly. Some of the functionality being released can help me retire other products with similar capabilities. When I first adopted the software, it was primarily used for reporting engagement coming from our target accounts - which helped my team prioritize outreach. Since then, they've introduced capabilities such as PlayMaker which enable us to program our outreach/touch point model by persona and execute and measure against any account. Their customer success team is top notch and their founder/CEO is very engaged and helpful.

What do you dislike?

Engagio is a small and growing company. I hope that as they continue to grow and bring on new customers that I still receive the same level of engagement and continue to be treated as a strategic partner. This is less of a dislike and more about something I enjoy now and hope we can maintain in the long run.

Recommendations to others considering the product

Taking advantage of the full capabilities of the product may require your sales team to engage with the product. I suggest asking for a reference call and discussing with a current customer how the phases in which they rolled out the project and the internal sponsorship and support that was required.

What business problems are you solving with the product? What benefits have you realized?

Our sales process is very complex, and our target market buys as a committee. There are at least 6 known personas that we need to market to, some are influencers and others can be our champion and others detractors. We designed a sales motion to ensure all constituents were messaged to, however in practice this did not always happen for a variety of reasons.

The Engagio "Playmaker" software is used to automate a complex, multi-threaded sales approach. The product gives me visibility into progression within each target account across our buyer roles. Without the product, when relying on SFDC notes or other means, it becomes very difficult to measure and ensure our sales play is being executed properly.

ABM Analytics review by Brett F.
Brett F.
Validated Reviewer
Verified Current User
Review Source

"Engagio has provided value and an ease of use that is rarely encountered in this market."

What do you like best?

Engagio's ability to leverage other reporting tools intelligence into a single actionable pane of glass, pulling metrics from both Marketo and Salesforce to create an actionable dashboard that can be easily digested by our entire sales and marketing team.

Additionally their Scout service has provided our customer success team and expansion team the visibility to see the entire relationship of our company and the target customer from an email perspective, which has been a large challenge in the last few years.

What do you dislike?

I can't say that I have encountered many frustrations thus far, the team has been willing and helpful in correcting any bugs that my team has identified.

Recommendations to others considering the product

Be sure to review your current technology stack to ensure that you will get the full value from a tool such as Engagio that really hits it's stride in the Marketo/Salesforce relationship.

What business problems are you solving with the product? What benefits have you realized?

We are able to intelligently report on Account influence and empower our sales reps to access this information on the fly. Additionally, the PlayMaker functionality provides a level of efficiency to our sales organization that has never been seen.

ABM Analytics review by User
User
Validated Reviewer
Verified Current User
Review Source

"Important tools to track leads activity"

What do you like best?

Every day, I can see the most engaged leads and use key information provided by Engagio to organise my call out activity. Also it is integrated into Salesforce so when I open a lead, I can see the last activity of that lead and decide to contact/not contact.

What do you dislike?

to copying/pasting an email is sometimes frustrating because it is opening in a popup box.

Recommendations to others considering the product

I think it is an effective tools for helping sales reps

What business problems are you solving with the product? What benefits have you realized?

Managing a huge amount of leads with a lot of them irrelevant for commercial purpose. Engagio helps me to focus on the most interesting one. I am able to connect 2 key pieces of information : lead activity + lead information (name, company, email, phone number, etc) which is energy saving/ time saving !

ABM Analytics review by Mitchell H.
Mitchell H.
Validated Reviewer
Review Source

"Bridges the Gaps in Your Stack to Enable Account Based Everything"

What do you like best?

While there's lots of focus in account-based marketing applications to enable lead to account matching, and coordinated plays, campaigns and orchestrations, what I really appreciate about Engagio is the focus on enabling reporting of account-level metrics for ABM. It puts them in pole position as the platform for an ABM program. And yes, the lead to account matching is flawless and the time to value was fairly instantaneous.

What do you dislike?

Some very minor things that would be addressed in the near-term. To get the most out of Engagio you really do need to be on your SFDC game. And, while nobody does this yet, my dream is to be able to manipulate account-level data en masse with Engagio someday!

What business problems are you solving with the product? What benefits have you realized?

Engagio has been the backbone of my ABM program. It's really helped me understand my account-level benchmarks, report on them to my C-suite to prove the value of my and my teams efforts, and get my sales team excited and involved.

ABM Analytics review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Using Engagio in inbound world"

What do you like best?

My favorite feature of Engagio is being able to utilize the platform to schedule touches for your target accounts in a meaningful fashion, the level of interaction needed from our sales development team help to keep them engaged with the leads we generate for their target accounts.

What do you dislike?

Because the platform is just coming into it's own, there are several features that still need to be baked out, especially in the Playmaker platform. There are several missing integrations with SFDC tasks that could help smooth out the task management process. If Engagio is the sole source of truth for the sales development team, there are additional clicks that are need to make calls that slow down the qualification process.

There are also synchronization issues between SFDC reports and views when trying to reference in SFDC. When I work with Engagio support, I'm told that these are issues on SFDC side and not much insight into how these issues are being addressed.

Recommendations to others considering the product

Think of your process, and how this will work with your existing sales development process. Buy-in from your team is imperative for this solution to be fully realized

What business problems are you solving with the product? What benefits have you realized?

Engagio is solving for keeping marketing, sales development and the sales organization tightly aligned around the same target accounts and key verticals. Using Engagio helps to ensure that marketing programs are informed about the accounts that matter to the rest of the organization and in turn solves for driving return on investment for marketing programs. Having a logical reach out process for qualified leads through target accounts and personas ensure that leads are worked through our SLA process.

ABM Analytics review by Steve W.
Steve W.
Validated Reviewer
Review Source

"Powerful Tool"

What do you like best?

Engagio may be the most powerful marketing tool I've ever used. It has radically changed the way my marketing team has engaged with our sales team on accounts.

We're better able to focus our weekly prospecting activities in better alignment with account engagement and use the analytics to assess the value our accounts should really have. Previously, we used a very flimsy way to identify what a target account meant to us - with little to no accounting of how they felt about us. Engagio gives us better insight into that.

What do you dislike?

There is really nothing to dislike - my only area of opportunity is they need to continue to innovate at the speed of their clients use - to which I would say they are doing a fair job of that so far.

Recommendations to others considering the product

ABM is a new technology, and there are a lot of firms being created or shifting their offering to become an ABM provider. First and foremost you must define what ABM execution means to your organization and then find a provider that has the offering that matches your definition of ABM execution.

What business problems are you solving with the product? What benefits have you realized?

Better justification for Account targeting

Quick pipeline generation - a few million dollars worth in six months

ABM Analytics review by Collin B.
Collin B.
Validated Reviewer
Review Source

"Must-Have ABM Platform"

What do you like best?

What I like best about Engagio is that it allows us to measure all activity at any given Account. In the past, we were only able to measure the activity of individuals - we couldn't measure the sum of activity of all employees at a company. Engagio integrates with both Salesforce and Marketo so we can capture a wide variety of activities. There's also a really useful Google Chrome plugin that gives you a visual overview of Account engagement over time in Salesforce - I highly recommend it if you're using Engagio.

What do you dislike?

Engagio syncs with Salesforce periodically, so we generate MQAs in batches. In a perfect world, Engagio would always be syncing with Salesforce, so we could create MQAs instantaneously.

What business problems are you solving with the product? What benefits have you realized?

Engagio's concept of "minutes" let's us easily track the engagement of entire Accounts. Ultimately, we use "minutes" to generate Marketing-Qualified Accounts (MQAs) that we pass to the sales team. Engagio has allowed us to go all-in on ABM and measure our results with confidence.

ABM Analytics review by Daniel S.
Daniel S.
Validated Reviewer
Review Source

"Distinguished Analytics Engine"

What do you like best?

Account/Business improvement and sales reps use it for a agile snapshot of an account activity history, communications and hooked contacts. Scout is a modern aspect that's regularly being developed and it's mold up to be an uncommonly advantageous engine for all levels of an institution. Analytics breakdown on the account level to show campaign achievements and responses. Management uses the analytics platform to see a comprehensive campaign feedback and general commitment.

What do you dislike?

We presently get MQAs in batches and not immediately. I hope the sync appear more regularly.

Recommendations to others considering the product

I've really appreciated working with them and they decidedlystar want to help me be successful. Engagio is regularly making considerable updates and developing their integrations and they're very effective.

What business problems are you solving with the product? What benefits have you realized?

We have account-based coverage on engagement, top conversion/MQL aggregate/appointments, etc that we use in the team, with management, and in board reunion. This reporting would be standard and uncontrollable without Engagio. Now we can absolutely figure out our benefit. SDRs gain account observation from Scout and from Analytics reporting on what interactions are occurring with accounts so they can personalize.

ABM Analytics review by Ian B.
Ian B.
Validated Reviewer
Verified Current User
Review Source

"ABM at it's finest"

What do you like best?

I like the snapshot reporting and the intuitive visualization of interactions that a customer or prospective customer is making with our marketing materials. This allows my team to proactively coordinate efforts to qualify the opportunity and ultimately begin the conversation around adding value and closing business.

What do you dislike?

It would be nice to be able to click on the top interacting prospect names on the engagement trend dashboard in SalesForce.

Recommendations to others considering the product

Fantastic application with great content to supplement sales development and account based marketing initiatives.

What business problems are you solving with the product? What benefits have you realized?

Engagio has helped our organization be more targeted with our sales efforts with prospective customers, especially large enterprise companies. With the amount of information our prospects are receiving daily, it helps us to get a picture of what type of content each prospect likes to consume and helps us to uniquely tailor our message to each client

ABM Analytics review by Francisco M.
Francisco M.
Validated Reviewer
Review Source

"Estupendo gestor de rendimiento para modos asíncronos balanceados (ABM)"

What do you like best?

Presenta un escritorio que permite combinar datos con distintas plataformas y facilitar su gestión. En general la interfaz de usuario facilita bastante la navegación. Existe un plug in para chrome que es bastante útil.

What do you dislike?

No existe aplicación móvil, lo cual hoy en día es bastante necesario para poder tener movilidad en la gestión. Además hemos encontrado que puede quedarse corto en aspectos de gestión de seguridad y permisos. Algún que otro bug también nos ha aparecido en alguna ocasión

Recommendations to others considering the product

Aunque la gestión no es muy complicada, se recomienda tener una formación previa para poder sacar el máximo rendimiento al software

What business problems are you solving with the product? What benefits have you realized?

Mejor gestión de los recursos de marketing gracias a las analíticas que proporciona

ABM Analytics review by José Rafael P.
José Rafael P.
Validated Reviewer
Verified Current User
Review Source

"Excellent Analytics Tool"

What do you like best?

Personally, the best part about Engagio is the lead-to-account matching it provides. Engagio identifies which of the accounts in your Salesforce a lead would belong to if it were a contact, and then it lets you either auto-convert or write account-level data to the lead (like account owner or number of open opportunities). This opens up a wealth of possibilities in our MAP, as well as makes reporting a lot easier.

Something else that's been surprising to me was the rate of sales adoption. Our sales team loves the views Engagio provides into how their accounts are engaging with our marketing content, website, and so on. It's great when you get a tool like this and don't then need to sell it internally.

What do you dislike?

Engagio is a very new platform, and there are some features I would really like to have, which as I understand are coming. For my company, it's totally usable as-is, but it's important to understand that the following don't exist in the tool right now:

• Single Sign-on support

• More advanced permissions than just admin/user

• Ability to rename account lists

• Ability to save report filters

• Ability to change which account a lead matched to, if you identify that the automatic matching failed

What business problems are you solving with the product? What benefits have you realized?

My company sells very large software solutions, with a months-long sales cycle and often over a dozen decision makers in each account. The out-of-the-box reporting that we got from Salesforce and Marketo made talking to sales about these accounts difficult. We were looking at individual people and they were looking at a large organization. Engagio helps us speak the same language, and more importantly, it's helped Marketing align our goals to the things sales cares about.

ABM Analytics review by Stephanie C.
Stephanie C.
Validated Reviewer
Review Source

"Everything I was looking for in ABM software"

What do you like best?

I love how easy it is to understand the information presented in the Engagio heatmaps. We get so much out of just being able to roll our information up to the account level and display it this way.

What do you dislike?

The PlayMaker hasn't been that impressive for us. While the tool is certainly improving and has some really great elements if you don't have a similar tool, for us it's pretty much redundant. Our sales team is very comfortable using the HubSpot Sales Pro tools and while I wanted the Play Maker to help us improve transparency between our teams - it ended up being like a glorified checklist.

Recommendations to others considering the product

I personally think this is the best ABM tool out there if you're looking to get data on contact saturation, engagement, etc. and if you don't have a tool for creating sequences of outreach you'd probably be very happy with the Play Maker. Engagio is constantly making great updates and improving their integrations and they're very active on Slack if that's your jam. I've really enjoyed working with them and they definitely want to help me be successful.

What business problems are you solving with the product? What benefits have you realized?

We've been able to take our primary accounts and identify engagement and gaps in engagement, gaps in contacts, and even gaps in our data hygiene. We've been able to go back to our sales team and say here's what we have and here's what we're missing. For instance, I can't create a segmented email campaign to different roles if we don't have job title/role information on the contacts.

We've also been able to clean up our contacts and leads in Salesforce with the Lead to Account matching in Engagio. This has been very helpful.

Third, we're now able to identify opportunities by seeing highly engaged accounts to whom we haven't reached out yet.

Of course we can also track the success and increased engagement of accounts through our ABM campaigns over time and see what works and what doesn't.

ABM Analytics review by Mark J. F.
Mark J. F.
Validated Reviewer
Verified Current User
Review Source

"Transform your business"

What do you like best?

Engagio catalyzes a very strong alignment between sales and marketing towards owning your target market. It helps you coordinate your demand gen outreach, messaging, sales activities, and pretty much everything else. We also love how Engagio rolls up Leads to Accounts right out of the box.

What do you dislike?

While Marketing Automation requires a pretty clean underlying sales and marketing database, ABM raises the clean data requirement even further. Make sure sure you don't underestimate the increased data cleanup and ongoing management investment.

What business problems are you solving with the product? What benefits have you realized?

Strong alignment of sales, marketing and client success towards the end goal of enabling our customers and prospects to achieve success.

ABM Analytics review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Powerful tool for account based marketing"

What do you like best?

It gives both marketing and our inside sales reps a unified view of an account--from engagement both online and offline, to account coverage. This unified view, coupled with the google chrome extension that they provide, increases our BDRs productivity and call quality when doing account-based prospecting.

What do you dislike?

The implementation is lengthy, and the sync between Engagio and Marketo is time consuming. Going on 4 weeks for our full sync.

The fact that leads are only matched to accounts every 24 hours is a drawback, but they are constantly improving that delay. In an ideal world, leads would be instantly matched to accounts.

Recommendations to others considering the product

The product roadmap is quite forward-thinking and we look forward to some of the new features that Engagio will be implementing.

What business problems are you solving with the product? What benefits have you realized?

Lead to account matching in Salesforce is the key problem that we are solving, but we invision expanding Engagio to cover account based marketing and prospecting initiatives by our marketing and SDR teams.

ABM Analytics review by Alec T.
Alec T.
Validated Reviewer
Verified Current User
Review Source

"Amazing experience!"

What do you like best?

I like the fact that the platform is very account based. I am able to strongly connect with my prospects in a way that is not generic. It also allows me to know when i need to call someone or send them a followup email.

What do you dislike?

There a re a few bugs that need to be fixed but that comes with any type of new software. I'm sure that the team at Engagio is currently working at making the platform 100 percent good.

What business problems are you solving with the product? What benefits have you realized?

I'm solving the problem of coming off too generic. I'm able to share things on a personal/account level rather than a generalized email that can be sent to a million people. With the personal touch it evokes more responses.

ABM Analytics review by Lindsy L.
Lindsy L.
Validated Reviewer
Review Source

"Must Have Tool for Account Based Marketing"

What do you like best?

Engagio easily integrates with other tools (most importantly Salesforce & Marketo), and allows us to get a clear picture of account engagement. The Salesforce Chrome plug-in makes it easy for our sales team to see why an MQA was created. Making changes in the admin section are easy and straight forward. Additionally, the team at Engagio is fantastic. They're thought leaders in this space, who are always quick to respond to any questions or concerns we may have. They are also constantly improving on the product based on customer feedback.

What do you dislike?

There isn't much to dislike about Engagio. I wish the sync happened more frequently. We currently get MQAs in batches and not instantly.

What business problems are you solving with the product? What benefits have you realized?

Engagio was a key product in helping us make the switch to Account Based Selling & Marketing. We're able to see when/how accounts are engaging with us, and market/sell based on that.

ABM Analytics review by Jessica N.
Jessica N.
Validated Reviewer
Verified Current User
Review Source

"Amazing tool giving insight into business opportunity"

What do you like best?

Great UI- very easy to use with very good interface with SalesForce and automated reporting.

What do you dislike?

No complaints at this point- two months post implementation and about 1/8 of the way thru the lead matching process.

Recommendations to others considering the product

I would highly recommend Engagio to a great part of an ABM strategy.

What business problems are you solving with the product? What benefits have you realized?

We were able to move outlying leads to the appropriate accounts, allow visibility into actions on both Top Prospects as well as Customer interaction. It has been a game changer for identifying opportunities that have gone dark that are still interacting with our site and content as well as for identifying possible additional engaged prospect contacts.

ABM Analytics review by Administrator in Information Technology and Services
Administrator in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"New User <2 months, learning the ins/outs of the product as I go. Learning new features daily."

What do you like best?

So far, Playmaker has proved very useful in that it alerts me when the next step is needed, and it allows me to do two things: (1) standardize a process used for all of my key prospects, regardless of account, and (2) customize certain messages within the standardized process. While many tools allow you to "mass blast" emails to your contact list, you quickly lose the personalization feel. Playmaker allows me to dig a little deeper, personalize, and do it quickly.

What do you dislike?

There are a couple key features I am patiently awaiting:

1. The ability to see whether or not my email was read while viewing the account in Salesforce.

2. When i update the template during a play, I have to go through each play and update accordingly. it would be great to have an option where you can update one template, and apply to all.

3. The UI/UX is hard to get use to w/out spending time playing around with the application. It was a little overwhelming at first, but after some time with the application, I feel like I have got the basics under control. I'm afraid that I'm only using the application to 10% it's capability, and I partially feel that this may be due to the applications complexity.

What business problems are you solving with the product? What benefits have you realized?

1. Understanding what key accounts have engaged with my company, and specifically, who at those companies.

2. Quick, personalized connections with the key leads and contacts.

3. Routine follow up to the decision makers and key influencers.

ABM Analytics review by Arthur G.
Arthur G.
Validated Reviewer
Review Source

"Good Analytics Tool"

What do you like best?

Visual representation of account views c.f. heat maps.

Ease of implementation.

What do you dislike?

Single Sign-on support, ability to rename account lists and to save report filters.

Recommendations to others considering the product

Engagio is best suited for companies that have long sales cycles, dealing with large accounts with multiple decision makers. In these cases, it really sings, letting you see what everyone at those accounts, regardless of whether they're contacts or leads in Salesforce, are interacting with.

What business problems are you solving with the product? What benefits have you realized?

We use Engagio within the sales dept.

It is mainly used to measure customer engagement on the website and what their behaviour was as well as recency.

ABM Analytics review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Ever popular Engagio"

What do you like best?

It seemed really easy for both our marketing and sales team to implement Engagio and adoption of a new technology between sales and marketing can be very difficult. I don't think I have ever seen such a quick and easy adoption.

What do you dislike?

It isn't the most beautiful interface. I think it could be more visually appealing but that is coming from a marketer who loves pretty interfaces.

Recommendations to others considering the product

Still fairly new and they don't really have any competitors out there to compare with so it is a great tool to get started with.

What business problems are you solving with the product? What benefits have you realized?

We kicked off our whole ABM/Target Account Marketing campaigns with all the start of implementing Engagio. We followed their guidelines and then adjusted when needed based off of our own business needs.

ABM Analytics review by Simon W.
Simon W.
Validated Reviewer
Review Source

"Engagio have improved our workflow, productivity and marketing."

What do you like best?

Engagio have complemented our other marketing automation tools such as salesforce by combining data from various sources, providing engagement analytics, mapping leads to accounts and accessibility of data from anywhere through a web browser.

What do you dislike?

Engagio required more training of our marketing staff to be able to make use of it.

Recommendations to others considering the product

Engagio is easy to use and businesses who embrace it enjoy numerous benefits and stay ahead of their close competitors.

What business problems are you solving with the product? What benefits have you realized?

Engagio have been an important tools for us to automate marketing, create an measure engagements as well as improvement in workflow and productivity.

ABM Analytics review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Verified Current User
Review Source

"Actionable Engagement Insights for ABM "

What do you like best?

Engagio is a very resourceful tool to obtain actionable insights on your accounts and the key prospects in those accounts.

What do you dislike?

Takes a while to segment activities into minutes and determine MQA criteria to train sales

What business problems are you solving with the product? What benefits have you realized?

In marketing, our team uses Engagio as a holistic view on all account engagements working towards the goal of creating marketing qualified accounts. Our sales team uses Engagio to prioritize their account lists and see the buyers journey at the account and person level. It's extremely helpful for account transitions, as well, to see activity history. I'd recommend it to anyone looking for actionable ABM metrics across the org.

ABM Analytics review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"An eye opening experience from day one."

What do you like best?

We are nearly married to Engagio now that we are a customer. How they bring together multiple data sources into a single source of truth and allow us to tackle the challenging ABM & new marketing landscape.

They are constantly updating and improving their system, and actually listen to customer feedback and make changes. And they are always willing to help with any questions we may have related or not to Engagio around marketing tactics to help us fully use Engagio's potential.

I love how they are innovating on a monthly basis. Every time we talk to Engagio, they have something else to show us or talk about thats up coming. Their latest product is going to be hitting the market and again will be another game changer.

What do you dislike?

The one issue I have is soon to become a non issue in the coming months. It is around roles and permissions on user accounts. Since they are still very new, this system is still lacking some controls around permissions. I know its on the roadmap, so like any issues or concerns we have had before, they get rolled out quickly.

Recommendations to others considering the product

Make sure you have a ABM strategy before jumping in the pond hunting for whales. Engagio offers free ABM strategy guides to help you evaluate if its a good fit before even engaging with them.

What business problems are you solving with the product? What benefits have you realized?

We are tackling ABM on all fronts. Engagio is giving us eyes into accounts that we have never had before. Being able to tie leads to accounts before they are even contacts, makes it that easier to track whats going on in our marketing programs and web properties. Being able to have account based scoring, lead & contact scoring in one system thats easily configurable, is helping surface better qualified leads for sales and eliminates wasted time.

ABM Analytics review by Dan S.
Dan S.
Validated Reviewer
Verified Current User
Review Source

"Must have for all companies that are serious about ABM"

What do you like best?

The visibility Engagio provides by automatically mapping all our marketing activities & touch points across our key accounts. Provides a true 360 degree view about the impact marketing is having.

What do you dislike?

Engagement Heatmap cuts off the details I can see without providing way to expand further

What business problems are you solving with the product? What benefits have you realized?

Visibility about marketings touch points and impact against key accounts & verticals

ABM Analytics review by Sarah P.
Sarah P.
Validated Reviewer
Review Source

"Very Insightful"

What do you like best?

I love that is shows activity even if the user is not in our CRM. Shows that there are people looking just not necessarily filling out forms. Playmaker is also a game changer on not letting prospects or customers slip through the cracks with cross functional teams. Coming from an SDR background into marketing I can see the benefits on both sides.

What do you dislike?

On the marketing side the only part I dislike is the overnight sync. Very understandable but I am always anxious to see results now.

What business problems are you solving with the product? What benefits have you realized?

Trying to get engagement in target accounts. Moving to an ABM model, Engagio really helps with the whole account aspect. Shows the activity of an inbound lead but also shows that other people in the account are searching as well.

ABM Analytics review by Elizabeth M.
Elizabeth M.
Validated Reviewer
Review Source

"Engagio - Awesome ABM Application"

What do you like best?

Although the product is amazing, I think what really sets Engagio apart is their customer service. They are still very small but they have come into our office numerous times to help us with special cases and implementation. They also are super willing to jump on calls on short notice to help solve any issues. Always nice and super responsive. They also have awesome ideas for workarounds, etc.

What do you dislike?

It's a new tool so I think they are still working out some kinks with the user interface.

What business problems are you solving with the product? What benefits have you realized?

One of the best features is the lead to account matching. We were able to replace LeanData with Engagio and they helped us through the whole process and made it very simple.

ABM Analytics review by User in Higher Education
User in Higher Education
Validated Reviewer
Review Source

"Engagio ABM review"

What do you like best?

It is mainly used to measure customer engagement on the website and what their behaviour was as well as recency. It is connected to Salesforce so you can immediately see opportunities, and if it is a good time to reach out again or adjust sales techniques.

What do you dislike?

Sometimes it only shows up already existing clients that are obviously visiting the sites weekly because they are exisiting customers. However this could be a matter of adjusting the settings which is not done by the sales team.

What business problems are you solving with the product? What benefits have you realized?

Daily reports sent by mail with new updates. Ramping up in a new and unfamiliar territory has been quicker thanks to Engagio showing me each week who in the territory is viewing what info.

ABM Analytics review by Caitlin R.
Caitlin R.
Validated Reviewer
Review Source

"Great account insights!"

What do you like best?

I love the integration with Salesforce, its made all the insights that Engagio provides much more actionable for our marketing and sales teams. I also love how easy it's made it for me to look and see which of my programs are giving our team the most traction with target accounts.

What do you dislike?

I think they still have some work to do on how you can slice and dice the data to pull out engagement metrics on very specific marketing activities. However, they are always really responsive when I or someone else recommends something be added to the roadmap, which is great!

What business problems are you solving with the product? What benefits have you realized?

As we shifted from a traditional lead-gen shop to pure ABM, we were struggling to analyze how our target accounts were engaging. Engagio has given us a way to analyze and make changes to the way we're interacting with these key contacts.

ABM Analytics review by Alyssa F.
Alyssa F.
Validated Reviewer
Review Source

"Engagio rocks"

What do you like best?

The analytics portion of Engagio is phenomenal. It enables my team to quickly identify if there is sufficient coverage in our target accounts. In addition, I love that we can also identify how our Omnichannel marketing approach is working on target accounts and enables us to quickly change strategy if necessary.

What do you dislike?

Because it is new technology and my company is an early adopter, there are frequent changes to the UI which can sometimes be a little confusing.

What business problems are you solving with the product? What benefits have you realized?

It has enabled the marketing team to quickly identify which ABM accounts are not engaged and to quickly disqualify those accounts from our Tier 1 list.

ABM Analytics review by Administrator in Hospital & Health Care
Administrator in Hospital & Health Care
Validated Reviewer
Verified Current User
Review Source

"New way to measure engagement"

What do you like best?

Engagement is measured in minutes as opposed to a score. In marketing, this is an easier, more digestible way to gauge how engaged an account or a contact or set of contacts are.

What do you dislike?

So far I have not found any cons to this software but it has only been implemented for a few months.

What business problems are you solving with the product? What benefits have you realized?

We needed a better way to manage metrics and calculate engagement withing contacts and accounts. Engagio lets you weigh importance on various marketing activities to create an accurate picture of how engaged your account/contacts are.

ABM Analytics review by Internal Consultant in Computer Software
Internal Consultant in Computer Software
Validated Reviewer
Review Source

"Engagio had provided unparalleled ABM Engagement and Sales-Marketing Alignment"

What do you like best?

The Engagio ABM tool has been great in landing and expanding marketing, sales and success efforts across our target accounts. We have been able to leverage Engagio for all of our Account Based Marketing and Sales alignment efforts. Our sales and marketing organizations can coordinate efforts seamlessly on our Go To Market (GTM) plays, by leveraging Engagio's software platform. Our teams can coordinate efforts on these plays within our unified Account Based Marketing and Account Based Sales efforts.

What do you dislike?

My single dislike of Engagio is around roles and permissions on user accounts. The system lacks control functionality around permissions, but this issue should be addressed by Engagio in the product roadmap this year.

Recommendations to others considering the product

Great production and overall direction for Engagio.

What business problems are you solving with the product? What benefits have you realized?

Engagio has helped our organization be more targeted about our sales efforts with prospective customers including larger enterprise companies. Integrating a personalized approach to our email marketing efforts has ensured many more responses from our customers and readers.

ABM Analytics review by Dana Y.
Dana Y.
Validated Reviewer
Review Source

"Half Baked Product"

What do you like best?

The ability to look at analytics on an account basis is valuable for ABM. It gives us a level of visibility our CRM and MAP lack.

What do you dislike?

The product itself is extremely buggy and is missing some key features. We bought Engagio with the intention of using Analytics and Playmaker, which was sold as an outbound sales tool. After spending quite a bit of time trying to setup and test plays, it's clear that it was not purpose-built for BDRs and lacks the reporting needed to tell if plays are actually working. It has great potential but it's not there yet.

What business problems are you solving with the product? What benefits have you realized?

Account level reporting, orchestration of communications across departments, outbound sales plays

ABM Analytics review by Antoni C.
Antoni C.
Validated Reviewer
Review Source

"Plenty of insights that help managing ABM Engagement"

What do you like best?

The ability to have a full Account Based report that can be used both by Marketing and Sales teams

What do you dislike?

Nothing at this stage. It delivers on its promises

Recommendations to others considering the product

If Marketing and Sales can not agree on the accounts to prioritize or if you do not have a genuine way to report engagement, Engagio is the way to go. It is very easy to implement, very user friendly and integrates very easily with major Marketing Automation and CRM platforms.

What business problems are you solving with the product? What benefits have you realized?

1. Ability to see which accounts to focus based on actual engagement

2. We can track over time account specific signals. This has proven very useful during bid proceses.

ABM Analytics review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Verified Current User
Review Source

"Manager, Sales Development"

What do you like best?

Team based approach in Playmaker, picking out players internally and with the account to tag team and bring creativity to the process. ABM Analytics reports are tremendous.

What do you dislike?

For Playmaker there's still bugs of course and a lot of functionality that we want is on the roadmap, but I know we're an early customer so I'm not too worried.

What business problems are you solving with the product? What benefits have you realized?

Marketing and Sales teams are now more aligned. The platform allows us to be more strategic for all accounts across sales, sales development and marketing. Unique insights and reporting based on data that we already had and tracked, but weren't able to present in the right ways.

ABM Analytics review by Aaron S.
Aaron S.
Validated Reviewer
Verified Current User
Review Source

"Engagio offers advanced ABM with engagement measurement & visibility"

What do you like best?

Love their engagement time integrated into SFDC & their Playmaker is absolutely mind blowing!

What do you dislike?

On it's own Engagio's value is hard to justify, but only when integrated with other MarTech solutions, then the value materializes. If no such integration is done, then the ROI will likely be questioned.

What business problems are you solving with the product? What benefits have you realized?

Gaining visibility of customer's engagement with our communications and strategically setting plays for interaction at different levels between organizations... I believe Engagio will revolutionize B2B sales & marketing.

ABM Analytics review by Sabrina R.
Sabrina R.
Validated Reviewer
Review Source

"What Sales Wants & What Marketers Need"

What do you like best?

At-a-glance dashboard views & metrics, integration with SFDC and breakdown of account and contact engagement by seller

What do you dislike?

No segmentation of competitors versus prospective end users

Recommendations to others considering the product

More complete integration with SFDC so that users don't have to click back and forth between Engagio and SFDC and Marketo to drill-down into Contact-level details.

What business problems are you solving with the product? What benefits have you realized?

Greater visibility into "pre-MQL" engagement by customers & prospects; shows campaign engagement and interactivity within an easy-to-use platform for sales

ABM Analytics review by Jacob W.
Jacob W.
Validated Reviewer
Verified Current User
Review Source

"Great ABM solution, currently syncing with Marketo"

What do you like best?

Engagio's platform integrates well with Marketo — helps both our marketing and sales teams understand which accounts are engaging, which marketing efforts are impacting key accounts.

What do you dislike?

Not much to dislike at the moment. It's a relatively new company which simply means there is more to come, looking forward to future updates.

What business problems are you solving with the product? What benefits have you realized?

Simplifying the sales process, report on Account influence

ABM Analytics review by Thomas G.
Thomas G.
Validated Reviewer
Review Source

"Engagio for Marketing & Sales Alignment"

What do you like best?

Engagio enables us to draw insights faster and put the pieces together in a way that truly matters to the Sales team. Rolling up an Account-based view allows Marketing & Sales to focus - in daily scrums, win/loss reviews and forecasting.

What do you dislike?

No Pardot integration yet. I am assured this is on the roadmap.

Recommendations to others considering the product

Make sure you are aware of the ABM prerequisites required to really get benefit from Engagio.

Target Market List

Personas

Programs

What business problems are you solving with the product? What benefits have you realized?

Account-based Marketing & Sales.

Identify account awareness, tie-in engagement and measure engagement through the pipeline.

ABM Analytics review by Kristen M.
Kristen M.
Validated Reviewer
Review Source

"Simplest reporting platform available"

What do you like best?

It makes it easy to see a combination of reports across accounts that normally would require a BI tool--and I can have them delivered to my inbox

What do you dislike?

I wish there were ways to do more with contacts on accounts, IE fill in the blanks from reports that aren't available in SFDC

What business problems are you solving with the product? What benefits have you realized?

Trying to see which accounts we have impacted and which have low engagement; able to see how programs directly impact accounts and align with sales

ABM Analytics review by Emmah O.
Emmah O.
Validated Reviewer
Review Source

"awesome software!!"

What do you like best?

the dashboard enables the user to see combined data from multiple platforms to ease tracking, engagement, and prioritization of accounts

What do you dislike?

The software has a vast number of functionality, and may not be user accomodative to newbies, but it is also easy to learn

Recommendations to others considering the product

engagio brings all analysis of useful leads to one place

What business problems are you solving with the product? What benefits have you realized?

I could do target marketing with this software

ABM Analytics review by Wiliam K.
Wiliam K.
Validated Reviewer
Review Source

"Excellent marketing performance management"

What do you like best?

Engagio ABM analytics is very suitable for planning, analyzing data and measuring performance at every stage of the customer journey. It provides practical insights to the team. The support is also very helpful.

What do you dislike?

Engagio ABM analytics delays before completing some tasks otherwise everything is good for business.

What business problems are you solving with the product? What benefits have you realized?

Engagio ABM analytics is important in marketing performance management within a company.

ABM Analytics review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Great tool for tracking engagement from lead to account/contact"

What do you like best?

Visual representations of engagement

SFDC chrome plug in

Marketing and Sales both love the product and immediately have seen the value in the data it provides.

What do you dislike?

"Minutes" terminology for their scoring values seems to cause confusion with the teams at times. We have to go over the definition fairly often when discussing engagio.

What business problems are you solving with the product? What benefits have you realized?

We've switched strategies to a focus on ABM and engagio is paramount to allowing us to make that change. Also really like the lead to account matching feature, which has allowed us to move from working primarily in contacts to leads, but still have account penetration and average touches at the account level visibility.

ABM Analytics review by User in Telecommunications
User in Telecommunications
Validated Reviewer
Verified Current User
Review Source

"Pleased with the intuitive use"

What do you like best?

I really like that Engagio shows who checked out our e-mails/website and what title they fall under. It has truly helped me in prospecting out to multiple users I did not find in my own research.

What do you dislike?

I do not like how I can't seem to click on the user and see when exactly they viewed our site and what else they have looked at in the past. Sometimes the integrations with SalesForce is spotty and does not appear.

Recommendations to others considering the product

I think that if you want a tracking software that gives you insights into who is

What business problems are you solving with the product? What benefits have you realized?

I'm solving problems based on trying to find the best contacts to probe into. I've seen many people looking at our website that I had not uncovered. I'm able to reach out to them and have created sales opportunities by reaching out to these names I never would have found otherwise.

ABM Analytics review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Review Source

" A useful but not powerful tool for ABM "

What do you like best?

I love the fact that I can see the engagement with our contacts by Job Role and Job Level

What do you dislike?

I dislike the fact that they are very limited in their analytics

Recommendations to others considering the product

Really make sure you define with ABM tool you are looking for (analytics, setting up campaigns, cross functional efforts, etc)

What business problems are you solving with the product? What benefits have you realized?

I am trying to solve whether or not we are reaching the right audience at the right time through all our different marketing efforts. And how to bridge our siloed efforts. I realize that Engagio ABM Analytics is great for our first issue, but not so much our second.

ABM Analytics review by FARHAN A.
FARHAN A.
Validated Reviewer
Review Source

"This is very good for account based executions. They work hard to fulfill customer's need."

What do you like best?

The software which they provide can be easily combined with other sales related software.

What do you dislike?

We cannot find any mobile application for this. So we need ca access using office computer only

What business problems are you solving with the product? What benefits have you realized?

Helps us identify which accounts have and haven't been engaged over the course of time, and what and where they are engaging.

ABM Analytics review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Review Source

"Senior Manager, Marketing Campaigns "

What do you like best?

The UI is very slick. It seems to be very easy to navigate and the levels of support from what I can tell is unparalleled. The support team is extremely prompt - they are always helpful with answering questions.

What do you dislike?

Security permissions/views are weak. As an early adopter, we are encountering some bugs with integration in our Salesforce database. There is no one-stop shop between analytics and playmaker when it would be easier to combine them into one tool.

What business problems are you solving with the product? What benefits have you realized?

We are launching an ABM strategy and need a few platforms/tech stacks to get us started and coordinate activities with

ABM Analytics review by Jeff H.
Jeff H.
Validated Reviewer
Review Source

"Extremely helpful tool, drives results"

What do you like best?

Implementing our account based marketing strategy across multiple stakeholders works far better than any other tool we've used in the past

What do you dislike?

Not much, just a few bugs here or there but standard for an enterprise software solution at this stage of development

Recommendations to others considering the product

By far the best-in-class account based marketing platform in the industry, bar none

What business problems are you solving with the product? What benefits have you realized?

Breaking through the barriers to entry at the marketing departments for major enterprise brands

ABM Analytics review by User
User
Validated Reviewer
Verified Current User
Review Source

"Great for Determining Interest"

What do you like best?

Ability to track engagement minutes at the account and contact level

What do you dislike?

Would like a little more detailed information on the weekly Summary email

Recommendations to others considering the product

Great quick Summary of Lead Engagement

What business problems are you solving with the product? What benefits have you realized?

Overall Prospect and customer engagement/Interest with Company Website

ABM Analytics review by Jared P.
Jared P.
Validated Reviewer
Review Source

"A fresh take on b2b selling"

What do you like best?

The insight and collaboration that Engagio can provide to your marketing and sales organizations compliments how we were already thinking about our funnel.

What do you dislike?

The implementation process, particularly the Marketo sync, can be very time consuming.

What business problems are you solving with the product? What benefits have you realized?

Making ABM actionable and allowing us to gain better insights into account activity.

ABM Analytics review by Virgil W.
Virgil W.
Validated Reviewer
Review Source

"Perfect Reporting Tool to Gauge our ABM Efforts!"

What do you like best?

How easily Engagio plugs into Marketo and Salesforce.

What do you dislike?

It's good at what it is, a reporting tool.

Recommendations to others considering the product

If you are doing ABM, you need a way to see if you've been successful. Engagio is that tool.

What business problems are you solving with the product? What benefits have you realized?

We have been starting our ABM efforts and wanted a way for Sales/Marketing to gauge results,

ABM Analytics review by User in Human Resources
User in Human Resources
Validated Reviewer
Review Source

"Going Through Implementation - Not Quite As Expected"

What do you like best?

I love the thought process around Engagio, but since the platform is in the beginning stages I feel that some of the tools needed to be a complete solution are missing.

What do you dislike?

Wish they offered an automated call dialer. It would be a great tool for our sales team to use.

What business problems are you solving with the product? What benefits have you realized?

We are excited to use Engagio to start account based marketing efforts. We are still in the onboarding process, so we hope that this will give us the insights and tools we need to generate more engaged leads.

ABM Analytics review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Powerful insights, ease of use for End User can improve"

What do you like best?

This is a powerful product, especially highlighting insights, engagement and new contacts within ABM.

What do you dislike?

The UI for the end user can be complex and difficult to drive insights without full training.

Recommendations to others considering the product

This is a consideration for multiple departments - Marketing, Operations, Sales. There is an amount of technical work needed to prepare for and implement Engagio.

What business problems are you solving with the product? What benefits have you realized?

Attribution of marketing within targeted accounts, driving insights for sales reps

ABM Analytics review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Great way to understand engagement"

What do you like best?

Heat maps allow you to see gaps in engagement from key stakeholders

What do you dislike?

Very little, great product, easy to use!

What business problems are you solving with the product? What benefits have you realized?

Understanding engagement in buyer committees for enterprise level sales

ABM Analytics review by Consultant
Consultant
Validated Reviewer
Review Source

"Best Marketing Solution for b2b marketing companies"

What do you like best?

Best thing is that it is Deepen and expandle customer relationship solution.

What do you dislike?

Complex for the first time user.Must be applicable mobile app

Recommendations to others considering the product

Engagio coordinates communications from everyone on the team to everyone at the target account. With Engagio, rather than sending generic messages, each email is personalized.

What business problems are you solving with the product? What benefits have you realized?

Advertising and media publishing problems solved by this analytics technology and its very benefit for us in sales point of view.

ABM Analytics review by Executive Sponsor in Information Technology and Services
Executive Sponsor in Information Technology and Services
Validated Reviewer
Review Source

"Drive the max ROI in account management to mine and grow opportunties"

What do you like best?

It attaches unconverted leads that should be included in target accounts and link activities, route them to the responsible owner.

What do you dislike?

It's quite a new product and relatively standards features are still be added. Hopefully their roadmap will catch up soon.

What business problems are you solving with the product? What benefits have you realized?

Engagio augments / supplements an existing marketing automation platform with an account-based view which can read as engagements related activities.

ABM Analytics review by User in Government Administration
User in Government Administration
Validated Reviewer
Review Source

"Engagio ABm "

What do you like best?

I like seeing the ABM in a different way than salesforce.

What do you dislike?

I wish it integrated better with Pardot and could import campaigns the same way.

Recommendations to others considering the product

I'm still not sure the value of Engagio... I'm also evaluating Bright Funnel and I think it may be better.

What business problems are you solving with the product? What benefits have you realized?

We're using Engagio ABM analytics to determine the best accounts for sales to pursue.

ABM Analytics review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Review Source

"Engagio has been great so far!"

What do you like best?

This is our favorite ABM tool and we were able to get buy in from both marketing and sales.

What do you dislike?

I wish it integrated with other solutions or better integrated with Salesforce, but I believe that's coming soon.

What business problems are you solving with the product? What benefits have you realized?

We're able to better align sales and marketing and optimize the talents and time of both teams.

ABM Analytics review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Excellent insight into warm leads"

What do you like best?

knowing who and what companies are looking at your website and for what. Who's interested in what content.

What do you dislike?

nothing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,

What business problems are you solving with the product? What benefits have you realized?

reduce time searching for warm leads. more efficient use of prospecting time.

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