eTrigue

eTrigue

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4.4 out of 5 stars

eTrigue provides easy-to-use demand generation capabilities. Drive revenue more quickly.

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eTrigue review by <span>Corey D.</span>
Corey D.
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Verified Current User
Organic
Reviewed On

Marketing Automation at it's best

What do you like best?

It's hard to pick a favorite feature. The ease of building assets and campaigns is great. But then the downstream analytics and insights into how your specific prospects and customers are interacting with your emails and your web site are invaluable. The team at etrigue is super helpful as well. If I ever have an issue or get stuck on something they are on it. I think every marketing team should be on this platform.

What do you dislike?

I understand why but I wish onboarding was a little quicker. Expectations these days are that everything is plug and play. The process is worth it here though. If you are a marketer that doesn't understand the IT side of the onboarding you will need to engage a partner/vendor to help you (i.e. if you don't know how to setup a subdomain or an SSL cert you'll need help).

Recommendations to others considering the product

Use your account support team they provide so much help and guidance if you're feeling stuck.

What business problems are you solving with the product? What benefits have you realized?

We succeed in Lead Gen, customer nuturing, and communications analytics.

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eTrigue review by <span>Jeffrey E.</span>
Jeffrey E.
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Organic
Reviewed On
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Marketing Automation that Makes Sense

What do you like best?

DemandCenter by eTrigue offers flexibility that is non-existent in other MAP systems. From the incredibly easy to use email and Landing Page templates to the form builder, eTrigue has constructed a "wunderkind" of an MA system to be used by everyone who seeks to learn marketing automation in both theory and in execution.

One of the things that makes eTrigue so successful is their customer support. It's simply what tech support was 40 years ago......responsive and of high quality/value. The eTrigue support team gets all over issues without delay and they give you a resolution same day or an ETA for a fix, or an immediate work around. They do not pretend that it's a perfect world/product and that approach is refreshing. Without that level of support we couldn't be successful. It's quite an achievement.

What do you dislike?

While the reporting is extensive I would like to see some more packaged reports that can give me a quicker summary of where I am in a campaign. Currently I have to look at several reports and I would like the ability to gen up ad hoc reporting easier than I can currently. Having just written that, in fairness to eTrigue, because of our heavy use for multiple clients, our reporting requirements are a bit different.

Recommendations to others considering the product

Check out VisitIQ from eTrigue as well as SalesPro. Don't miss out purchasing these two products as they help involve the sales team in the MAP. (marketing automation platform)

What business problems are you solving with the product? What benefits have you realized?

Demand Generation is the business problem that we solve. Without eTrigue we could not be as successful as we've been. No question.

What Marketing Automation solution do you use?

Thanks for letting us know!
eTrigue review by <span>Jareb C.</span>
Jareb C.
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Verified Current User
Invitation from G2 Crowd on behalf of the vendor
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We use eTrigue's DemandCenter for B2B almost daily, for 5 years - and it's great!

What do you like best?

This is the perfect tool for those that like ultimate freedom/flexibility when designing their marketing automation (MA). eTrigue's "DemandCenter" application keeps up with all of the best MA tools out there, but has a few key features and speedy interface that make me recommend it above others, if you value your time.

Specifically, the UI is not a 'wizard/guided/steps' kind of approach. Instead, you have all of the options/criteria/actions available to you, and you can speedily compile lists and campaigns. So once you know where everything is, you can really hum along without constant interruptions or multiple screens of setup.

The same UI components (for the list building criteria, for example) is the same/consistent in other parts of the application. Like the reports builder or criteria for actions/triggers within campaigns. So once you've learned it in one location, it is intuitive to use in other areas.

Data/contacts visibility and hygiene also seems easy, due to this setup. You can quickly review your database, applying filters for drilled-down views. Wildcards and boolean functionality available throughout to be able to see what you really want to see.

But, above all else, eTrigue has the best support I've ever experienced for a SaaS / online app. They're very responsive to tickets, open to new features, and it's always the same group of people that I'm dealing with.

What do you dislike?

Initially, I was frustrated with DemandCenter's first take at enhanced reporting. Not being familiar with standard report designing, I found the flexibility overwhelming. They've since re-vamped their entire reporting system, and it seems much more straight forward now - though, limiting. I'm still not quite sure they've struck the perfect balance, but they sure are trying.

I'll list out an industry standard 'dislike', but it's something I actually appreciate. DemandCenter's flow and UI design seems to boil down to speed, rather than guided walkthroughs and validation. Meaning, the system is flexible and doesn't stop you from performing invalid or mismatched actions. Sure, there are validation and testing mechanisms to test your final product, but it's not going to baby you through the setup or interrupt you with dialogs or page refreshes. Likewise, with the database setup and segmentation, you will need to know what you want and how you want to segment - because the system isn't going to walk you through it. You have ultimate control over custom fields, and how those fields play into campaign triggers, or list building. There's no boilerplate setup.

Recommendations to others considering the product

Know what you want. Know what web assets (forms, landings, and offerings such as eBooks) you have available to you. Know how your sales division works, and how lead assignment is handled. Know your starting data/contacts, and how you would like it organized/segmented. Know all of this before starting - even if you are planning on getting help via implementation services.

What business problems are you solving with the product? What benefits have you realized?

Huge ROI with the reduced man-hours required for this level of marketing automation.

The way DemandCenter has alerts set up is a huge bonus - though mostly a boon to the Sales department, and not so much marketing. This tool perfectly blends both Sales and Marketing functionality.

Last note: we're a software company that relies on trial downloads for lead generation. With the sheer volume, it would be easy to let leads slip through the cracks. But with DemandCenter, and tight use of automated campaigns, nothing slips through - all notifications go off as expected, automated nurturing keeps crunching away, and lead alerts/notifications keep firing off to the assigned rep. It's like a well-oiled machine - thanks to the flexibility and reliability of eTrigue.

eTrigue review by User in Education Management
User in Education Management
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Easy to Use for a Small User Base for a Small to Mid size Company

What do you like best?

I loved how easy it was to make lists and keep the lists consistent. I didn't have to go in every time to pull a new list to email the same people. I could be consistent with my address & not have to worry if they were right or not.

The email templates were easy to use & fun to work with. The hard-coded areas were not limiting and were over all, user friendly.

What do you dislike?

I didn't like how limited it was compare to other on metrics and reviews and performance metrics. We also had SEVERAL email address that were not "deduplicated" so they would get the same email several times, that was horrible for us & we had to do a lot of manual clean up.

Support was limited, and very unprofessional.

We were told that eTrigue integrated with Microsoft Dynamics CRM, which i guess in a way, it did, but it did HORRIBLY. Almost broke our CRM, just wasn't a good experience and should not have been recommended to us.

Recommendations to others considering the product

When starting out with a marketing automation system, eTrigue is a great tool for "putting your toes in the water" versus "jumping in with both feet". It is limited in its ability for certain features such as metrics and flexibility on email template looks, BUT when you are a new company new to marketing, this tool isnt too overwhelming and will be benefit your lead gen quality as it did ours. We would have stayed with eTrigue but our user base and lead gen grew to 50,000+ and we needed a marketing system that integrated with our current CRM.

What business problems are you solving with the product? What benefits have you realized?

With the real time lead alerts, we could pick up the phone and call people who were on our site the same day. That was huge for us & helped convert cold leads to warm.

eTrigue review by User in Non-Profit Organization Management
User in Non-Profit Organization Management
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

B2B Marketing Automation Simplified

What do you like best?

eTrigue is built only for B2B business so they truly understand the differences with business-to-business marketing. We had Marketo previously, and the first change was that while Marketo takes hours of in-depth online training or offsite seminars, eTrigue was simple to learn and we were up and running within a couple days. The interface is so simple - yet robust. The way that email campaign assets, lists, forms and alerts are all each under their own tabs makes it very clean and easy to look at. Building a campaign is super simple. It takes logic, of course, and we hit a few snags when we first started, but the Help team always figured it out and got back to us within 24 hours, usually only one or two hours. Marketo often wouldn't get back to us for days. With customizable reports, an easy form-building tool, and lots of integrations with other programs - we love working with eTrigue. Designing emails is also a snap for our marketing team, without any major programming knowledge needed.

What do you dislike?

The lead scoring is a little less customizable than Marketo because we can't combine the demographic score and campaign scores. So we are still tweaking our lead alert settings.

Recommendations to others considering the product

If you are B2B I would highly consider eTrigue for marketing automation needs. Find out in advance from any other competitor products how long it takes to train to learn the product. eTrigue outshined in that way. And it was affordable for our relatively small budget. Lots of products also say they integrate with other software, but then you have to pay to have the integration built.

What business problems are you solving with the product? What benefits have you realized?

We needed a marketing automation system that was easy to use, helped us build forms, landing pages, email campaigns and provided real-time lead alerts. We are a B2B unit working within a B2C company and we needed something that fit our needs better. eTrigue has helped bring our sales and marketing in alignment by letting us all use the system as we need it, and now marketing automation is simple for our small marketing team.

eTrigue review by <span>Damian P.</span>
Damian P.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Great support and service!

What do you like best?

The folks at eTrigue have been very responsive and the support has been great. We have migrated from other marketing automation systems and have found it to be very problematic and frustrating. They made the process significantly smoother and provided great support every step of the way!

What do you dislike?

Wish we found eTrigue sooner. Although the don't have all of the features we would like to see (yet!), we are excited to see how we will get the most out of using the system for our business objectives.

Recommendations to others considering the product

Talk some time to talk to the folks at eTrigue and see a demo of how the system works and how you could potentially utilize it for your business objectives.

What business problems are you solving with the product? What benefits have you realized?

A couple of very well known marketing automation systems that we have used in the past have fell short. We think that eTrigue can provide us with the functionality and flexibility that we have not found with other systems, allowing us to focus on reaching our business objectives and not wasting time with technical issues.

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