I like the simplicity the best! I also use their Search function a lot, because I take TONS of notes! Using the Search function gets me to where I need to be quickly. And that’s important when I’m trying to jot something down before I forget it. The interface is so simple, yet beautiful. It’s not complicated or overwhelming. They offer the same text capabilities as any other document interface (formatting options, bullet points or number lists, linking, etc.). Users have the ability to upload PDFs or other documents to their notes, as well as connect Evernote to Google Drive for linking relevant projects. It also has browser extensions that allow you to save a web page, in its entirety, with just one click.
Professionally, I have notebooks for partnerships, vendors, marketing campaigns, internal meetings, how-to’s and useful videos/articles (I use the Web Clipper for this one). Within those notebooks, I have a note for each item. Within that note, I track updates. For example, if I have a call with Vendor A, I’ll search for that vendor’s name before I hop on the call. The search function will take me to the specific Vendor A note, which is organized in my “Vendor” notebook. Within my note, I’ll record the date and purpose of the call, and then use the bullet-point function to keep track of our conversation.
I take all meeting notes in Evernote, as well, so that I can easily reference them later. Whenever we have a new Feature Release, I’ll take notes in Evernote of the internal unveiling so I can easily relay the information to my clients without forgetting key points.
Personally, I use it for journaling, recipes, and keeping track of important phone calls, account information, or notes from pediatrician appointments.