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Experian CheetahMail

Experian CheetahMail

8 ratings
3.1 out of 5 stars
5 / 10
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Email marketing that scales
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Experian CheetahMail Reviews (5 reviews)

  • Their FREE client summit is outstanding. To get to meet with others who speak the same language and to learn what they know, is invaluable. Their platform is good. I... Read More
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    Christopher S.
    User in Banking
  • Terrible Account Support, Dated System Features, Lack of Innovation, Poor Service Levels, System Stability. Read More
    0 9 hjc81sv8mg0grln9mcci32scpjxbrlnkpccit05xhd8i2asq4am zan7ygp8vgcaoi4k1kpyxd
    Sadie A.
    User in Marketing and Advertising
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Cross-channel marketing platform

What do you like best?

Cheetamail is a cross-channel marketing platform. Associated with Conversen, this platform allows you to create and manage smart emailing campaigns. I like the opportunity to built your senarii for automatic emailing campaign and retargeting. You can also interact with your social network and check the results of your campaigns directly. This is a complete platform with high level of interaction with your different campaigns (mobile, print, emailing, social, display).

All the basic features are also available such as split testing and analytics.

What do you dislike?

Even if it's a friendly interface, it's not so easy to use. This platform provides so much features so you need to use it further to understand all the potential of the tool.

Also It miss a CRM system connect to the tool.

What business problems are you solving? What benefits have you realized?

Manage all my marketing campaigns from one application and see the interaction between them.

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CheetahMail

What do you like best?

Their FREE client summit is outstanding. To get to meet with others who speak the same language and to learn what they know, is invaluable. Their platform is good. I heard from many at the summit that they used Exact Target before and are now using Cheetah, and Exact Target is not nearly as advanced as Cheetah. That said, Cheetah is expensive for new subscribers.

What do you dislike?

The level of service is lacking. I do enjoy all that work for Cheetah. They are competent, friendly and very likable, but often time inaccessible. That's not good when you have an immediate need to get help, which isn't often, but crippling at the moment when the rare occasion happens.

Recommendations to others considering the product

If you have a small budget and don't need an advanced platform ever, then consider a "lower-level" platform, such as Exact Target. If you plan on being around for a while and want to be with a great company as you grow, CheetahMail.

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User in Retail - Experian CheetahMail Review Author
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Comprehensive Experience

What do you like best?

Account Management-their account team is very dedicated to helping with day-to-day issues

What do you dislike?

Slow movement to compete in a competitive enironment

Recommendations to others considering the product

Yes, but make sure in pitch to present full road map of business goals

What business problems are you solving? What benefits have you realized?

CRM-Data mapping across channels

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Dated Platform, Poor Support and Overpriced

What do you like best?

Data imports and dynamic tagging were both pretty painless.

What do you dislike?

Terrible Account Support, Dated System Features, Lack of Innovation, Poor Service Levels, System Stability.

Recommendations to others considering the product

Look at other solutions on the market. I've used a number of different ESPs, for both big and small scale businesses and they have all provided a better solution & service for a much lower cost.

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Administrator in Marketing and Advertising - Experian CheetahMail Review Author
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Cheetahmail user

What do you like best?

Robustness. They offer the ability within their application to really create dynamic and robust email marketing campaigns.

What do you dislike?

Some features could be streamlined to expedite data connectivity.

Recommendations to others considering the product

Godo, robust ESP providing most users with many ways to go about delivering a highly efficient email marketing campaign.

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