Experiture Marketing Platform

5.0
(3)

Experiture is a marketing platform that allows users to easily create, deploy, automate, measure and optimize multichannel marketing programs.

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Experiture Marketing Platform review by Zachary L.
Zachary L.
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Verified Current User
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"Experiture is a great tool for our company"

What do you like best?

Experiture provides us with everything we ask for. They are always looking to help us get our campaigns live and offer excellent support. Their team will answer any questions we have, even if it is not regarding the Experiture Platform. They are a great source of knowledge and skills that can benefit almost any company.

What do you dislike?

There is not a lot that we dislike about Experiture.

What business problems are you solving with the product? What benefits have you realized?

The Experiture Marketing Platform is used by our marketing department. We use The Platform to send out targeted email blasts and direct mail that include Personalized URLS. The Experiture Marketing Platform also helps us capture and segment data from our Ecommerce platform to target the right audience. The team at Experiture addressed problems in our business by helping us gain access to data on our website that we could not access before.

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Experiture Marketing Platform review by Steve A.
Steve A.
Validated Reviewer
Verified Current User
Review Source

"Start-Up With Marketing Experience"

What do you like best?

Experiture uniquely positions itself within this evolving eco-system. Experiture has the sophisticated marketing capabilities and horse power that Marketo/HubSpot offers, which a marketing manager expects, but it also has an intuitive user interface that is simple enough for a salesperson to use to generate targeted, more limited and individualized campaigns.

What do you dislike?

Very little at this time. We are new adopters and very happy with the experience to date.

Recommendations to others considering the product

Have your entire user group look at the demo.

What business problems are you solving with the product? What benefits have you realized?

Easy to design and deploy email campaigns and landing page design.

What Email Marketing solution do you use?

Thanks for letting us know!
Experiture Marketing Platform review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"7-Step Multichannel Marketing made easy with Experiture!"

What do you like best?

We created a fully customized 7-step Custom Acquisition Program and Experiture was there side-by-side with us to integrate their e mail marketing platform seamlessly with the tools and functionally Program required. The platform is intuitive, the ability to make a complex process easy and the team at Experiture is always there to share creative ideas, engage us and our clients to deliver the best possible solutions.

They are an important part of our business as a Strategic Alliance and all of us at The GPS Group are proud to work with their amazing team and highly recommend them!

What do you dislike?

Our biggest challenge was not fully understanding the complexity of "effective" multichannel marketing. Understand the effectiveness of our Proprietary 7-Step Customer Acquisition Program was easy, knowing how to communicate that with any company that offers e mail marketing was our challenge. After several meetings, we found the process to be overwhelming, complicated (of course we made it complicated) and realized we had a lot of work to do on our end.

Over time, we began to understand the Experiture Platform and got a clear understanding of how we needed to take advantage of their platform and how powerful their Platform could be in helping us achieve the effectiveness and results we were expecting.

Bottom line, any e mail marketing platform is complex and challenging for most people to fully understand and appreciate, but more importantly, finding the people behind the platform is, I believe, the most important factor when reviewing and making a decision on automated e mail marketing programs.

Recommendations to others considering the product

If you are considering a firm for your e mail marketing and going thru evaluating a company's platform, I would suggest the people behind the platform for their knowledge and experience. If you have a complex multichannel marketing program, finding people who work with you to achieve your objectives is critical...

In our opinion, The Experiture Team is our Partner and people you should consider for your next campaign!

What business problems are you solving with the product? What benefits have you realized?

We had a client that was in multiple vertical markets, needed to get deeper penetration. The challenge was they needed to reach high-level decision makers responsible for huge budgets. Reaching these folks was our challenge. Creating a customized 7-step customer acquisition, utilizing the Experiture Platform allowed us to reach these decision-makers in a way whereby they wanted to talk to our client. The result, 350 select prospect names, 42 face-to-face meetings and written proposals ranging from $21,000 - $390,000... Needless to say, our client was thrilled!

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