G2 Crowd Acquires Siftery to Create a New Way to Buy and Manage Software Spend 🚀
Exponea

Exponea

4.8
(124)
Optimized for quick response

Exponea Experience Cloud is a customer experience and data management platform that not only boosts e-commerce growth with AI-powered engagement automation, but also helps improve company culture with improved cross-department collaboration and customer centricity. The company empowers e-commerce organizations to deliver highly personalized experiences to their customers, raising conversion rates and maximizing customer lifetime value. Exponea focuses on fast-growing online retail companies and fashion brand leaders around the world.

Work for Exponea?

Learning about Exponea?

We can help you find the solution that fits you best.

Exponea Reviews

Ask Exponea a Question
Write a Review
Exponea review by Silvia R.
Silvia R.
Validated Reviewer
Verified Current User
Review Source

"Great tool that allows our marketing team to be independent"

What do you like best?

Exponea connects multiple online marketing tools into a single instrument, thus allowing us to be independent of a data department and other analytics tools. We simply need a graphic designer and marketer who are able to send custom emails, assign credits with scenarios, or create complex reactivation campaigns based on data. With extensive analytics we are able to monitor A/B test results, reach, and other performance metrics of each activity in real-time.

What do you dislike?

We would welcome more presentations on new features, as well as other successful case studies, with high quality results in conversion and/or revenue uplift. Each client listens to numbers and looks for inspiration to help them. The most demanding aspect is the evaluation of scenarios and weblayers, we would need more training and examples from practice.

What business problems are you solving with the product? What benefits have you realized?

The most valuable benefit of using Exponea is the independence that a marketing team has, away from an IT department. We can set all marketing acitivites, like banners or emails, test and evaluate them. It is also very important to us to have the ability to monitor the performance in real-time and quickly react to the data with banner variants, changing CTA texts, or other retention and reactivation activities.

Most Exponea activities like emails, banners and weblayers brought us an increase in conversions and additional profit.

Sign in to G2 Crowd to see what your connections have to say about Exponea
Filter Reviews
Filter Reviews
  • Ratings
  • Company Size
  • User Role
  • For Category
  • Industry
Ratings
Company Size
User Role
For Category
Industry
Showing 123 Exponea reviews
LinkedIn Connections
Exponea review by Viktor C.
Viktor C.
Validated Reviewer
Verified Current User
Review Source

"Great Marketing automation tool with the machine learning features directly included in product"

What do you like best?

How easy was to integrate Exponea Solution with our company software and data, but the most exciting part was the marketing automation capabilities of the product. From campaigns management, to web layers and the surrounding machine learning features that range from recommendation to prediction engine. We got from project idea to first campaign up and running in just 1 month. Great value.

What do you dislike?

Nothing, the product evolves very quickly, so any gaps in functionality are being addressed by the Exponea development team in a very agile fashion. Even after 6 months we are still not using 100% of what Exponea has to offer, but the features that we do use drive 95% of the benefit.

Recommendations to others considering the product

If you are looking for marketing automation product, you should give Exponea a try. The proof of concept with impact measurement could be done in 1 - 2 months and Exponea offers money back guarantee. We did NOT utilize the guarantee, as we were very satisfied with the pilot project and now we are running Exponea in 2 countries and across 4 brands and we are preparing to expand to 2 additional countries by year end.

What business problems are you solving with the product? What benefits have you realized?

Triggered personalized communication, recommendation of the right product at the right time to the right customer both in email and on the web. Customer base segmentation. The conversion rate of those people that we address through Exponea is on average by more than 30% higher compared to the control group that we are leaving out, so we can measure LIFT impact of using versus NOT using Exponea tooling.

Sign in to G2 Crowd to see what your connections have to say about Exponea
Exponea review by Adam L.
Adam L.
Validated Reviewer
Verified Current User
Review Source

"With Exponea we can do what we talked about for a long time"

What do you like best?

Exponea is super easy to use by business people - I mean those who don't have IT background. This is critically important because you either have business guy who is not able to write requests and code or you have an IT guy whose business sense is limited. Using Exponea is cheaper and quicker than finding a guy combining both characteristics.

What do you dislike?

When you are used to work in google analytics it takes some time to get used to how Exponea works.

Recommendations to others considering the product

Just give it a chance and try it. Don't fall in lies of interal development team saying they can build it in house... they can't. And if yes, by the time they build it Exponea will be already elsewhere :)

What business problems are you solving with the product? What benefits have you realized?

We are standing in front of the task how to monetize high volume of traffic on t-mobile.cz. Thanks to web personalization, behavior bases weblayers and lead generation we managed to multiple our sales value in few months.

What Marketing Automation solution do you use?

Thanks for letting us know!
Exponea review by Natália S.
Natália S.
Validated Reviewer
Verified Current User
Review Source

"Everyday life with Exponea"

What do you like best?

It's easy to use, you can create a nice graph in an instant, send an email campaign with different conditions, the customer support is really supportive and very helpful.

What do you dislike?

Sometimes, when I have too many Exponea windows opened, it is really slow. There are also some design bugs, but they can be (and I believe will be) quickly fixed.

What business problems are you solving with the product? What benefits have you realized?

I'm using it every day for pretty much everything - analysis of customers' behavior on our web page, sales analysis, monitoring of conversion rate and bounce rate, marketing campaigns... Exponea beautifully complements our databases and other tools that are used in Analytics team. Besides that, it is an irreplaceable tool for our Marketing team. As for the benefits, I like how easy it is to create nice and neat reports and funnels. Also, when you send emails from Exponea, there is a native HTML builder, it's quite easy to use and you can put there many detailed conditions.

Exponea review by Kamil A.
Kamil A.
Validated Reviewer
Verified Current User
Review Source

"Real-time marketing automation for enterprise companies"

What do you like best?

Robust marketing automation tool that allows marketers to track omnichannel customer journeys for complete visibility of the influence on a prospect. It offers lots of integration options that are easy to set-up.

Exponea’s capabilities allow for speed in development and deployment of marketing campaigns

Lead scoring helps us to score pretty much everything including demographic data points and user behaviour

Considering how much you can do in this one platform it is relatively easy to pick up and understand. With Exponea, we can not only push out distributions more effectively, but truly measure the impact of campaigns beyond vanity metrics

Advanced scenarios worth mentioning: cart abandonment email, timely sent newsletters, etc

Flexibility, customization, reporting, custom dashboards, granular activity tracking and real-time numbers.

What do you dislike?

Lack of documentation for specific use cases - you need a help from Exponea expert from time to time to bring your hypothesis to life.

Recommendations to others considering the product

If you need advanced segmentation and automation tool, Exponea should be on your list.

What business problems are you solving with the product? What benefits have you realized?

Thanks to Exponea we have realised some significant business benefits. , such us turning our half-manual processes for outbound campaigns into fully automated and tailored customer journeys. Creating, scheduling and sending out emails to large groups. Exponea takes our marketing automation to the next level. It allows us to spend time and build complex campaigns and duplicate the entire campaign to utilize it according the future plans. This saves a lot of time.

Exponea review by VladimĂ­r M.
VladimĂ­r M.
Validated Reviewer
Verified Current User
Review Source

"Marketing automation with Exponea"

What do you like best?

Very fast web integration (basic tracking is integrated in few days, full integration is dependent on site complexity - but, according to my experiences it takes 2-4 weeks).

Most exponea´s features are really intuitive and you can start with your work (campaigns/reports/analyses) just after you integrate it on the web.

Exponea has all major features, which i need to create modern and successful campaigns in the easy way.

Exponea has a great support that always tries to solve all questions quickly and efficiently.

Exponea is an ever evolving environment with new possibilities.

What do you dislike?

So far, complete and detailed documentation is missing (but, how i wrote, support is really good). Especially in the case of integration into bigger crm we would need more detailed documentation.

Also a console for debugging scripts is missing.

Some, more complex features, are a bit confusing for inexperienced user.

Recommendations to others considering the product

Exponea is really strong platform with many helpfully features. Exponea can help you in all customer circle steps (aquisition, care, retention) and, it is great for any analytics.

Exponeas integrability and variability is also great benefit for your existing tech structures.

What business problems are you solving with the product? What benefits have you realized?

Exponea helped us in several projects. In general, it was about becoming more information about behavior of customers on the web. From which we could create more effective campaigns, with all modern trends - automatisation, personalisation, follow ups, care etc.

Exponea review by Sameh A.
Sameh A.
Validated Reviewer
Verified Current User
Review Source

"A Wealth of Data"

What do you like best?

Exponea is the most robust and customisable marketing automation tool there is ; their platform really excel in its ability to cater for any business data needs; from creating custom funnels, to zeroing in on specific interactions in the customer journey, to 3D reports with complex variances, the options that are available in the is platform are breathtaking.

What do you dislike?

It is not the easiest platform to learn, and at times the learning curve can be steep. Its wealth of options and custom tools means that users needs some time before one to excel and learn about the hidden ins and outs of the platform.

Recommendations to others considering the product

For a good alternative to Adobe Marketing Cloud, with more options and customizabilities, Exponea is the way to go for marketing automation, A/B Tests, and data analytics.

What business problems are you solving with the product? What benefits have you realized?

We are trying to craft CRM and marketing solutions and campaigns around the data and visualizations that are captured from Exponea. Its Mailgun service is excellent for campaigns; with efficent delivery mechanisms, and its complex integrations with third-party services like Facebook Ads and Google Ad Words also makes it a holistic tool for marketing and engagement.

Exponea review by Kristián P.
Kristián P.
Validated Reviewer
Verified Current User
Review Source

"Exponea the working cloud"

What do you like best?

I like working with Exponea as a programmer. It gives me full control of what is show on page and how can we handle such events. I like how Exponea automate daily task. If you are about to create new weblayers or subscribe buttons, also you want to A/B test it, Exponea gives you full control about everything. You can use your own HTML/CSS/JavaScript (jQuery) style and it's even Jinja positive. Absolute top!

What do you dislike?

Creating reviews is hard if you don't know everything about your website and what are you tracking. But once you manage to beat it, the final form is awesome and good to watch. If you are new to Exponea, they will help you with everything with patience and friendship.

Recommendations to others considering the product

Just try it and if you like it, take it!

What business problems are you solving with the product? What benefits have you realized?

A/B testing, marketing automation, automation of the tasks, digital anlytics, reviews, reports, customer tracking, event tracking, newsletter tool, scenarios and automations for newsletters, pop-ups, weblayers, etc...

Exponea review by Executive Sponsor
Executive Sponsor
Validated Reviewer
Verified Current User
Review Source

"Powerful, comprehensive and easy to use marketing automation tool"

What do you like best?

Exponea is easy to use and provides us with a hugely comprehensive set of marketing automation features. The editing and flow building features are intuitive with changes being able to be live instantly. Particularly good is the way the features available are constantly expanding with a published and very comprehensive roadmap.

What do you dislike?

Nothing really. The only bit which is a little unnerving is the breadth of the tool when you first look at it. There is so much you can do with it then guidance on where to aim first is critical.

What business problems are you solving with the product? What benefits have you realized?

We are only just out of the pilot phase so have focussed on porting over all our existing marketing automation flows from another tool and started to enhance them. The major new area we have been able to develop is an understanding of our customer base and their behaviour. We have built an RFM model and are now looking to develop specific marketing approaches to fit each behaviour.

Exponea review by Michal M.
Michal M.
Validated Reviewer
Verified Current User
Review Source

"Centralizing marketing activities and taking them to next level"

What do you like best?

Exponea integrates many marketing activities into one system and is getting better over time quickly. Automatizations such as triggered actions, e-mails or smart A/B testing are allowing us to address the customer more consistently and effectivelly. The campaign editor is intuitive, super-easy to use and yet so powerful - frankly, when I saw it for the first time, I just said wow. And yeah, the system is still pretty fast overall.

What do you dislike?

As we were probably one of the first customers using Exponea (back when it was called Infinario), first integrations were not seamless. But it was tackled really well by Exponea team and the product was getting better literally day by day. Also, the more data it collects, the more options you have how to use them - but the database of events is also growing fast in that event and you can easily run over quotas. Luckily, the team has always been kind and found a way how to solve it together.

What business problems are you solving with the product? What benefits have you realized?

We used few systems to direct-mail and approach our customers - including in-house built and 3rd party systems. It was hard (and many times impossible) to keep them in sync and they also missed some advanced features. Exponea integrated all this together into one product, get us rid of managing few more databases and now enables us to give our customers more seamless experience. Custom dashboards and integrations with 3rd party apps as Slack are proving to be quite useful for our marketing team, too.

Exponea review by Michal H.
Michal H.
Validated Reviewer
Verified Current User
Review Source

"Effective lighthouse in the vast sea of user generated data"

What do you like best?

Very effective and easy to use way how to collect, analyse and understand our clients activity and behaviour. Comes with a possibility to scale output complexity from very vast and deep (for project leads) to high-level overview (executive team).

As co-founder and lead producer in F2P mobile gaming company, I believe that understanding our customer behaviour is a key for company and project success.

Exponea tool set and expertise help us to collect, analyse and understand what our customers do in our game, what they love, and how we can improve their gaming experience (and therefore increase the project performance).

Last but not least Exponea team approach and support is far above industry standard.

What do you dislike?

Missing the mobile version of our data dashboards.

Recommendations to others considering the product

1. Amazing tool which allows you to track, store and analyse customer behaviour

2. Easy to use for own customised dashboards and reports

3. Set of other tools (such as scenarios) which make your live much easier

4. Quick and responsive customer support which goes far above industry standards

What business problems are you solving with the product? What benefits have you realized?

1. Collect user generated data - stop being blind and do design decision which are backed by live data

2. Create customised dashboards and analyses - from deep data analyses to high-level executive summary

3. Compare history of live builds KPIs and trends

4. Use powerful scenario tool to build and run own offer campaigns and sales

5. Optimise and improve project KPIs, revenues and performance

Exponea review by Vladislav S.
Vladislav S.
Validated Reviewer
Verified Current User
Review Source

"Amazing data analytics tool for F2P games."

What do you like best?

Flexibility and customisation. We went through many analytics tools and as they look good on first sight and offer pre-made dashboard, we run into problems, whenever we needed something custom made for our own needs and own tracking. With Exponea, we finally found tool, that doesn’t limit us and we can track basically whatever we want, however we want and react to those data as we need. We didn’t find any limitation in our needs so far and that is unique!

What do you dislike?

Could be faster learning curve. It takes some time to get into it.

Recommendations to others considering the product

We had already plan to start implementing own solution as we were very disappointed with tools available. Exponea changed our plans. I recommend for everyone who needs quality tracking of user behaviour and custom needs.

What business problems are you solving with the product? What benefits have you realized?

We are gaming company and creating free to play games, where analysing user data and behaviour is essential to succeed. Exponea helped us to find problems and to make solutions for them. From time we have Expona we significantly grew all our KPIs. We like Expona mostly because it is framework, that can tailor our need in analytics, dashboard and campaigns.

Exponea review by Peter K.
Peter K.
Validated Reviewer
Verified Current User
Review Source

"Exponea is like a swiss army knife - it's ready to help you out with any possible eventuality."

What do you like best?

At Slido, we want to enhance the engagement of your audience at conferences. Event and marketing managers are our main customers. Exponea helps us to predict our customers’ behavior and data-based decisions. Historical event data is important to us - by leveraging it we build predictive analyses of what decisions our customers are most likely to make. Our decision tree optimally segments users by their probability to achieve a given goal.

What do you dislike?

It would be great to have a mobile app to easily access our dashboards on the go.

What business problems are you solving with the product? What benefits have you realized?

Each flow on the Slido website starts and ends with a specific event. I really appreciate presented visualisations of the customer journey between selected events with the ability to drill-down and further filter events from the columns. Regarding the flows, we are interested mainly in what customers do after visiting a website, what are the events and actions preceding the end of a visit.

Regarding specific campaigns we track what action customers make after a clicking to an URL and which events result to a conversion.

Exponea review by Michaela N.
Michaela N.
Validated Reviewer
Verified Current User
Review Source

"New ways and strategies how to optimize and improve performance of marketing campaign"

What do you like best?

Exponea finds new ways and strategies how to optimize and improve performance of marketing campaign in various channels. It is value driven and helped us to drive increase in both conversions and value per visitor. I like the way Exponea enables me to perform better, not just by collecting data (being data based) but also by enabling me to reach my goals with more easily.

What do you dislike?

Exponea has wide focus and I am still not able to use its full potential.

Recommendations to others considering the product

- Using exponea brings effectivity not only in conversion & revenue increase but also saves your time by its automation

- open-minded professional and friendly team,

- not only collecting data, but also power to influence results

What business problems are you solving with the product? What benefits have you realized?

- evaluating of our marketing activities on social networks and email marketing

- integration with Facebook - connection between email database and its updating in custom audiences

- personalization via data gathered within Exponea

Exponea review by Miroslav R.
Miroslav R.
Validated Reviewer
Verified Current User
Review Source

"Experience with Exponea"

What do you like best?

Exponea enables me to create a campaign in a few clicks and helps me be both more efficient and effective in my work. Particularly, I like flexibility of email editor and personalization possibilities which help me to create relevant content to our customer and send it to them at per-person tailor time. Exponea’s flexibility enables me to think of infinite number use-cases since from my experience there is always a way how to do it in Exponea. There is always a consultant ready to help me and support on my hacking journey for a new out of the box use-case.

What do you dislike?

There are occasional UX struggles which however do not influence the functionality, rather design. I would like to have an access from mobile which Exponea does not offer.

Recommendations to others considering the product

Most important thing in the beginning is "internal audit" of data and what you want to track and how. Without that no marketing cloud will be good.

What business problems are you solving with the product? What benefits have you realized?

Via Exponea I manage whole communication with our customers where we create several types of emails such as x-sell, up-sell, reactivation, onboarding.

Exponea review by Jan K.
Jan K.
Validated Reviewer
Verified Current User
Review Source

"Empowering solution that makes marketers less dependent on IT department"

What do you like best?

Apart from great UX which makes the platform very easy to use, even for new user, I appreciate how expeonea empowers growth marketers by making them less dependent on IT departments. This solution makes designing, test and evaluating the impact of new email campaign, web layer or targeting incredibly easy. Last but not least, it works very well with 3rd parties - we''ve been enjoying the benefits of its integration with both Facebook and Adwords API lately.

What do you dislike?

Since Exponea is still a fast growing SaaS company, there are obviously some growing pains. We have noticed that are account managers have been changed a couple times. I assume this is due to rapid growth of the company itself.

Recommendations to others considering the product

I highly recommend Exponea. It is a platform, do not count on it making the magic happen by itself - but it will empower you to make it happen. All in all it is a great product with superb support (seriously, they usually reply within 5 minutes of your request) and I honestly can't recommend it enough.

What business problems are you solving with the product? What benefits have you realized?

As I mentioned earlier, it empowers marketers by making them less dependent on the IT. If we decide to test a new trigger-mail scenario, we do not have to ask our IT department to do all the heavy lifting - prepare the segments, set up the mailing etc anymore. This provides us with dramatically quicker iteration cycle and allows us to test a lot more hypothesis while saving precious development time.

Additionally, I enjoy the fact that customer segments from exponea can be used as audiences in both adwords and facebook - which provides us with even more smart options in terms of LTV management.

Exponea review by Martin K.
Martin K.
Validated Reviewer
Verified Current User
Review Source

"Intuitive Data and Marketing Platform"

What do you like best?

The ability to build and share Dashboards for external partners and quick prototyping of reporting views.

Easiness of use even for data and analysis newbies.

Level of customer support.

The reputation of Exponea as employer.

Security and trackability are generally very well thought out.

Real-time big data management is well done.

There has been little to none down-time so far.

What do you dislike?

Sometimes the rate of innovations in the product is too quick to catch up with. Also the documentation catches up vagrantly.

Data imports are rudimentary at current level but word is campaign management is going to improve.

Recommendations to others considering the product

Make sure to join the Slack community for additional resources.

What business problems are you solving with the product? What benefits have you realized?

We're using the reporting features as single source of truth within the company. Dashboards in use show the state of the company from various points of view on monthly or weekly basis, or even allow an operational view drilling down to hours and minutes, particularly useful when analysing new distributions.

Reports allow slicing and dicing of event based data. Analysts have a variety of tools including a Flow chart effectively allowing to cross-check with other data sources within the company such as Google Analytics.

Campaigns allow rapid marketing e-mail or weblayer campaigns design, testing and evaluation. This is particularly useful for e-commerce.

We have also repurposed the push features to allow secure, trackable and targeted in-app communication with end-users of our product, a browser-extension best-in-breed password manager.

Exponea review by Ján K.
Ján K.
Validated Reviewer
Verified Current User
Review Source

"User friendly system"

What do you like best?

The fact that we can create our own email templates and edit the code immediately. Exponea has also some advaced features that have benefited our company significantly with efficiency in performing routime email sends.

What do you dislike?

The tool is really robust and you need to get to know each other to start achieving the goals.

Recommendations to others considering the product

The support and customer succes managers are good at what they are doing. They came up with specific use cases that worked for us. If there isn´t an immediate and clear solution to a problem, they help figure out a solution until they can make the situation right.

What business problems are you solving with the product? What benefits have you realized?

Seinding out pesonalizet newsletter campaigns to specific segments of our list an stopped sending out general emails to our entire email list of customers. Exponea is complete solution for web tracking, email marketing and web conversions.

Exponea review by Juraj Z.
Juraj Z.
Validated Reviewer
Verified Current User
Review Source

"The best marketing automation tool out there!"

What do you like best?

I used to work with many marketing automation tools in the past such as Marketo, Eloqua or Pardot, but Exponea was totally the best solution for our business needs. It's one of the most complex tools which provides us with amazing 1:1 personal communication to our targets. Exponea si truly the future of marketing cloud.

What do you dislike?

There's nothing really specific I dislike about this platform. You may think firstly that it's hard to implement this platform for your needs but once you start using this tool you discover unlimited options it provides you with.

What business problems are you solving with the product? What benefits have you realized?

We're a growing Saas startup creating social media tool for marketing agencies and their clients and Exponea helped us to boost our conversion rates from our landing pages and increase acquisition ROI by delivering the right messages to the right people at the right time.

Exponea review by Marek .
Marek .
Validated Reviewer
Verified Current User
Review Source

"In ZOOT we use Exponea daily. It helps us to analyse what our customers do & automate the campaigns."

What do you like best?

It's an easy way to work with our customer base - segment, analyse and then take action. We use it daily to send our newsletter, to improve personalisation based on what customers buy/see, and scenarios based on actions our customers take on e-shop.

They are still working on building the product, so we see new features and improvements first-hand.

What do you dislike?

For advanced solutions and analysis we need the help from Exponea support team. But they respond very quickly and we always find solutions.

Recommendations to others considering the product

This is useful tool, if you need to work with your customer base. They have very supportive team.

What business problems are you solving with the product? What benefits have you realized?

- to analyse behaviour and segment our customers for more relevant communication

- bring relevant content in our emailing to different customer groups

- to deliver the emailing at the time our customers are use to open it

- to automate and personalise:

-- abandoned cart - if our customers forget something in cart

-- last seen products - if customer is browsing products, but not adding them to cart

-- re/activation campaigns

-- ...and more cases to improve the Conversion Rate

Exponea review by Filip K.
Filip K.
Validated Reviewer
Verified Current User
Review Source

"Great tool for optimization online campaign and effective allocation financial resources."

What do you like best?

I like whole tool. I can customize what I want. Everything is on me and this is cool I think.

What do you dislike?

Lack of new features interesting for me. For example new triggers or more default weblayers ready for small changes.

Recommendations to others considering the product

Year 2017 is important for big data. Exponea is unique tool for work with them. Traditional form of advertising is ok but online surrounding is every day more and more important. Through this tool you can know your customer much better. You can analyze everything you want. And the most important thing is that you can do real time exekution on your website and thats real big thing. Do not hesitate. Exponea is great tool.

What business problems are you solving with the product? What benefits have you realized?

I had to sell more SIM cards for telco client. We reached approximately 300% increace in sale with Exponea. We also seva a lot of money for our clients on online media.

Exponea review by Michal K.
Michal K.
Validated Reviewer
Verified Current User
Review Source

"Performance Marketing on Steroids!"

What do you like best?

If you need several tools to answer analytical and marketing data related questions, go for Exponea!

You will be able to answer complex high-level questions with easy understandable reports.

What do you dislike?

There is not anything I can think of, if we need to adapt anything, their support is very fast, and answers all our questions.

Recommendations to others considering the product

You can use it as a CRM for your users, push notifications, use scenarios for perfect realtime marketing automation, segment users perfectly, A/B test website changes, promotions, landing pages and emails..

What business problems are you solving with the product? What benefits have you realized?

Performance marketing, B2C, consumer software distribution.

We can easily compare distributions, how they convert, which one gets us the most active and paying customers, how is every step of the funnel converting.

You can use it as a CRM for your users, push notifications, use scenarios for perfect realtime marketing automation, segment users perfectly, A/B test website changes, promotions, landing pages and emails..

Exponea review by Jozef F.
Jozef F.
Validated Reviewer
Verified Current User
Review Source

"Grow your business with Exponea"

What do you like best?

In Exponea there are many ways how reach your goal. Within a few clicks you can see results of your campaigns. I like very much real time results and statistics about people in funels. Also I like the way how you can easily add dynamic parts to e-mail templates what do from your e-mail very personal things.

What do you dislike?

I strongly believe that it is only temporary thing, but nowadays (june 2017) an editor for e-mail templates is a little bit buggy. Everything else what I use works fine and I'm fully satisfied.

What business problems are you solving with the product? What benefits have you realized?

Thanks to the Exponea, we are able to send personalized emails to customer where both content and the sending time is personalized. We can offer them services which can be interesting for them what Exponea knows from data. We also track and evaluate the success od these campaigns with Exponea.

Exponea review by Tatiana L.
Tatiana L.
Validated Reviewer
Review Source

"Tedious work is magically becoming fast and pleasant"

What do you like best?

We appreciate Exponea's possibility make complex things easier and faster. It is easy to do quick analytic and perform quick decisions as well. Once we did integration and now we can do multichannel communications of any difficulty and segmentation. We could only dream of this before.

In Exponea all the attributes are divided to two types: user attributes and events. All these types are integrated within one user, so it is easy to see all chronological touchpoints and build customized communications bulit on this. Moreover, every event has its own attributes. For example, we use it for different types of communications on similar events, but different attributes.

Also Exponea has a very flexible integration for transports of communications. We appreciate personal data of our users so we do not keep any mobile phones, names or emails in Exponea. We integrated web-hooks and work with personal data through them.

What do you dislike?

Low support of Android SDK for now, and lack of possible variants for email integrations. Though Exponea promised to pay attention for that features, so it will not be a problem soon.

Recommendations to others considering the product

Use it if you have specific requirements and multichannel communication.

What business problems are you solving with the product? What benefits have you realized?

We had 4 different platforms for communicaions before: transactional communications coming from server, email platform for broadcasting, push platform for broadcast push notifications and nothing was working together. Now all communications are integrated in Exponea so we see all customer journey at all channels. All the things we did throgh IT hard development now we do through Exponea without disturbing IT resources.

Exponea review by Lucie C.
Lucie C.
Validated Reviewer
Verified Current User
Review Source

"Clever analytics and easy crm"

What do you like best?

I admire their professional approach, which connects with ability to help anytime. And also their patience with some our questions. There is no issue that their customer support can't figure out. Even the most complex scenario is easy with them. People we used to communicate with had at the same time profesionals and friendly approach.

What do you dislike?

Sometimes due to updates, you have to figure out new ways how to accomplish your goals instead of copy-paste. Sometimes it takes a long time to figure campaigns out, all that conditions you have to count with.

Recommendations to others considering the product

Exponea is very complex system with vary analytics and crm tools. As I'm mostly in creating mode and not analytics, I'm excited with its tools, that are better than usual.

What business problems are you solving with the product? What benefits have you realized?

We improve our analytics, CRM models, and order counting.

Exponea review by Veronika P.
Veronika P.
Validated Reviewer
Verified Current User
Review Source

"Big step for building relationship with customers "

What do you like best?

For building relationship with customers it is important to know what customers do related to your business and respond to it appropriately. Thanks to Exponea we are able to create and change easily the series of campaigns that respond to customer behavior. We use smart recommendations, triggers and we are able to evaluate every step of our client lifecycle management and quickly decide what to change. It is easy to work with Exponea tool, employees without "technical skills" easily manage it. Exponea support is really amazing. They react during minutes not hours.

What do you dislike?

User interface is not so good as robust tools offer. But it is ok, Exponea is still working on it and now it is really better than in past.

What business problems are you solving with the product? What benefits have you realized?

building relationship with customers - the series of campaigns

collecting data about customer behavior

personalized offerings

evaluating and analyzing of campaign results

Exponea review by Valery Z.
Valery Z.
Validated Reviewer
Review Source

"review of the coder"

What do you like best?

huge possibilities of the jinja framework,

What do you dislike?

absence of categories, when storing blocks, very slow work Visual builder, no field designer in the admin interface, It is not possible for the block ID to determine to which templates it is connected, need a history of changes in the code, with the ability to rollback to the previous version, need a history of changes in Scenarios, with the ability to rollback to a previous version, need a global search for the template code, formatting in the code should be two spaces, need a dark code scheme), It is necessary to output information from any catalogs through the aggregate, or to access from Scenarios to any catalogs, you need the essence of "product" (now only the customer and events), you need all the properties of the product

What business problems are you solving with the product? What benefits have you realized?

sending email, personalization, statistics, analytics

Exponea review by Sabrina A. F. P.
Sabrina A. F. P.
Validated Reviewer
Verified Current User
Review Source

"Awesome next generation marketing automation tool (and more...)"

What do you like best?

I love how easy it is to set up scenario's to automate your marketing communication flow. In addition, we have created and implemented highly advanced recommendation models together with Exponea which boosts our sales. The service is great as well, always a friendly and fast response.

What do you dislike?

When you are new with the program, some functionalities can be hard to understand. Luckily the support team was always willing to setup call so we could discuss our user case issues.

What business problems are you solving with the product? What benefits have you realized?

We have setup a recommendation model to recommend wines that people are bound to love, based on ratings and other personal data. In addition, we were able to automate our marketing communication flow so that we do not have to send out 'standard' emails and other communication by hand anymore.

Exponea review by Juraj D.
Juraj D.
Validated Reviewer
Verified Current User
Review Source

"Real-time analytics done easy"

What do you like best?

Exponea provides complex analysis that updates real-time, with easy to follow integration. Comparing to other products on the market, the only better option is running your own analytics infra, but you would need entire team taking care of that. With exponea, anybody on the team can quickly create data visualizations.

What do you dislike?

Being real-time, your data has to follow certain rules - there are no joins, data has to be processed in linear time. There are easy workarounds for this and Exponea people help us with use cases on how to follow these rules.

Recommendations to others considering the product

Best complete analytics package on the market.

What business problems are you solving with the product? What benefits have you realized?

We use it as primary analytics tool for our free to play game, recently we also tried it for creating segmentations and running scenarios activating special offers for our customers.

Exponea review by User in Retail
User in Retail
Validated Reviewer
Verified Current User
Review Source

"Young company with an incredible marketing tool and amazing support"

What do you like best?

Amazing support during integration, but also in training and helping to get the most out of the tool. Very fast integration, incredible depth in the product and flexibility for analysis/setting up campaigns and easy to use vs other tools I've used in the past.

What do you dislike?

Unfamiliar company in the UK market, so took extra convincing during the pitch process to establish their credentials/credibility, but having worked with them for a couple of months I have no doubts they will be very well known soon! Tool is not 100% there yet, they are still building in some areas which are needed to be a complete solution, but does everything we need at our level of marketing maturity and does it very well.

Recommendations to others considering the product

Don't be put off by the lack of brand awareness in the market, they are an extremely young company and growing fast. Their desire to constantly improve and demonstrate their value, means they are incredibly proactive in suggesting campaigns/tools and the product continues to build the number of features each month, so I would say take advantage of this!

What business problems are you solving with the product? What benefits have you realized?

Replacing a cumbersome and restrictive CRM platform, with something much more agile and automated. So far we have dramatically reduced the manual work for deploying multiple customized campaigns across different territories, enabling the team to focus on coming up with much more creative campaigns in the first place. This speed of deployment also allows for much more flexibility in reacting to competition. Testing has also gone from an incredibly long winded process, to something which we can have running in the background the whole time.

Exponea review by Chris H.
Chris H.
Validated Reviewer
Verified Current User
Review Source

"Powerful tool - but put the work in!"

What do you like best?

Exponea is user friendly, after the initial training and integration/pilot phase it's easy to create, deploy, test and evaluate campaigns.

The level of care and attention during the pilot phase is fantastic, guiding both myself and the team throughout the whole process.

What do you dislike?

A tool like Exponea requires resource investment - the more you put into the tool, the more you get out of it. Although it suits a variety of businesses (both large and small), be prepared to invest a significant amount of time into the tool - but it's worth it!

What business problems are you solving with the product? What benefits have you realized?

With Exponea we have launched an automated consumer lifecycle management program, as well as deployed numerous conversion rate optimization and email strategies to drive real business value.

Exponea review by RĂłbert Z.
RĂłbert Z.
Validated Reviewer
Verified Current User
Review Source

"Review of Exponea"

What do you like best?

Exponea is very user friendly tool in which we can build campaign without knowing a very advanced programming languages. It gives us also a lot of opprotunities for targeting relevant customer and we love the way we can create automated campaign in its environment

I also love the way they support their clients. every time I experience some problem they are there on the live chat always willing to help

What do you dislike?

Sometimes I feel a bit lost in the environment as it often changes but I understand the need to make constant changes to make the user experience even better

What business problems are you solving with the product? What benefits have you realized?

We created automated email campaigns, we track the user customer journey, we perform a lot of AB tests and try to use every feature Exponea gives us

Exponea review by Matúš Z.
Matúš Z.
Validated Reviewer
Verified Current User
Review Source

"Thanks to Exponea we are able to communicate with customers across the platforms"

What do you like best?

Real-time metrics and automation are the key features we enjoyed the most with our communication campaigns.

What do you dislike?

In 2 years there was no reason to complain so far. If there were any, the support is always helpful and available.

What business problems are you solving with the product? What benefits have you realized?

We are using Exponea for various purposes. We communicate masively via emails. Exponea made possible to use high personalization to adress our customers, precisely track a desision they made, and be ready to provide them with additional offer. I personally value the most the real-time metrics that allow great flexibility to change campaigns cross-platform.

Exponea review by Ján S.
Ján S.
Validated Reviewer
Verified Current User
Review Source

"Automation, segmentation and marketing optimization under one roof"

What do you like best?

You can dynamically change / add / edit content on your website and use A/B testing very effectively without programmers. It's easier to create e-mail campaigns in 9 different countries comparing to other tools on market (eg. Mailchimp, Getresponse...). We have created new reports which helped us to analyze marketing more then Google Analytics.

What do you dislike?

Integration was a bit tricky and took a more time then we expected, but people from Exponea did a great work during our 2-months warm-up process. It took a 1-2 months until you will find out how to fully use this platform.

Higher cost

What business problems are you solving with the product? What benefits have you realized?

Tracking visitors, segmentations, automatizations

Easier coordination of marketing through 9 markets

Better analyses than in Google Analytics

Exponea review by David S.
David S.
Validated Reviewer
Review Source

"Great data analytics tool"

What do you like best?

Most of our online activities are linked in with Exponea. We can easily use the triggers, filters and funnels to get the right audience for a specific campaign. It provides endless possibilities, from the way you build a campaign to every details of the campaign. You can customize almost everything virtually in any way you want. Their focus is mainly on conversion and retention. Exponea has many integrations with industry leaders and rich API. That allows us to easily fit into anyone’s workflow.

What do you dislike?

Sometimes the instaOur main objective is to increase ROI in conversion and retention phase, to grow our leads database and nurturing of our leads and marketing activities with fashion sales. With Exponea, we have one centralized platform for all marketing campaigns. We are able to track the customer interactions across multiple brands on our website and approach the right cohort when needed. The system enables a data driven company to demonstrate an impact on the business.nce runs a little slow, but that might be just because of the database size.

Recommendations to others considering the product

First of all, you should understand that any marketing automation tool is going to enlarge the quality of your underlying marketing strategy. If the strategy is right and strong, you should see more positive results. If not, marketing automation will ensure your poor program is more widely communicated, but probably without better results. Think about your marketing strategy before choosing the marketing automation tool. Don’t forget about data quality. Plan to spend some time on cleaning your database and prepare it for the marketing automation, segmentation and content strategy creation.

What business problems are you solving with the product? What benefits have you realized?

Our main objective is to increase ROI in conversion and retention phase, to grow our leads database and nurturing of our leads and marketing activities with fashion sales. With Exponea, we have one centralized platform for all marketing campaigns. We are able to track the customer interactions across multiple brands on our website and approach the right cohort when needed. The system enables a data driven company to demonstrate an impact on the business.

Exponea review by User
User
Validated Reviewer
Verified Current User
Review Source

"Breathtaking Tool"

What do you like best?

The flexibility of Exponea is suitable for us. Of course, no software is going to enable you to do every single thing your brain can come up with, but Exponea comes pretty close. We are able to gather data through engagement incentives and on site web banners. Having our lead database, emails, surveys, NPS banners and customized dashboards all in one tool enable us to streamline our campaign efficiently.

What do you dislike?

Nothing I can think of. I have nothing to say.

Recommendations to others considering the product

I find the tool to be one of the most intuitive out there. You can set up and send emails within minutes.  The way the platform is set up allows you to quickly find what you need and execute non advanced campaigns. Plus support is really really helpful.

What business problems are you solving with the product? What benefits have you realized?

We are a company with many marketing needs and Exponea is truly a tool that scales to the size of our client’s needs. For us as an agency, we offer our clients variety of solutions and one tool and in this case one tool seems to be a fit for everyone, thanks to its flexibility. We use it mainly for lead generation, newsletter and email programs, web layers, A/b testing and reporting.

Exponea review by Šárka K.
Šárka K.
Validated Reviewer
Review Source

"Intuituve tool with dynamical grow"

What do you like best?

As a Data Analyst I work directly with Exponea on a daily basis and relatively fast became an advanced user.

I value Exponea for fast updates in production; the system grows dynamically literaly every week. Moreover, almost every week I discover a new functionality. UX is top notch and the tool is intuitive and easy to use. When we talk about Exponea, I would suggest the word “deep data” instead of “big data”. The tool provides scalable insights and high-quality actionable information about users.

What do you dislike?

I would improve guidelines. It is too high-level and general for an online expert or data analytics person. Detailed documentation and practical use of new features is much appreciated.

What business problems are you solving with the product? What benefits have you realized?

I use mostly the analytics modul, where we focus on high-level data reporting for management; detailed use-cases reports and real-time user activity tracking and monitoring. Working with real-time data saves us time for faster decision making.

Exponea review by Matej M.
Matej M.
Validated Reviewer
Review Source

"Powerful omni-channel event-driven marketing automation solution"

What do you like best?

Empowering business users to access powerful insights about customer behavior is at the core of why I can recommend Exponea also to major corporations - no need to wait for IT or have extensive code skills to prepare the insight a business / marketing user needs. Second important differentiator is the ease of implementing a omni-channel view of a customers interactions and the ability to have this "time-line" perspective. With lots of customer touchpoints this can be a daunting (and yet so essential) task in any typical corporation. Finally, the speed at which campaigns can be brought to life really allows for lots of room for experimentation & testing.

What do you dislike?

You still need to involve someone with technical skills for many campaign elements once you want to start to be sophisticated. There are also minor things in the solution that could use improvement - such as the ability to select inverse parts within a funnel (customers who did not reach that step), however the people at Exponea are releasing upgrades to the solution regularly so I expect such nuances will be gone soon.

Recommendations to others considering the product

Go for it :) Very fast initial results and lots of space to go into complex recommendations, next best action models, data insights, integrations etc.

What business problems are you solving with the product? What benefits have you realized?

Gaining a omni-channel view of all customer interactions relevant for business and subsequently shifting marketing communication towards a far more personalized, event-driven approach to decrease the amount of communication towards the customer, however significantly increase its impact on revenue. With multiple deployments & projects built on Exponea we have time and again achieved quick & visible impact on sales volume, avg revenue and customer satifaction.

Exponea review by VladimĂ­r D.
VladimĂ­r D.
Validated Reviewer
Verified Current User
Review Source

"Literally brought new dimensions into the work we do with our clients"

What do you like best?

Complexity of the tool. Analyzing and executing various campaigns in real time.

What do you dislike?

Not much. Tool is still young therefore lots of functions and possibilities are added often.

Recommendations to others considering the product

Worth giving it a try. If your online business has come to a point where increasing a conversion rate via all your current ways has stopped try Exponea. If you need to cut cost by implementing automation do it as well.

What business problems are you solving with the product? What benefits have you realized?

- analyzing of the e-shops visitors in whole new level

- segmentation of customers

- execution of various campaigns ranging from automated e-mail marketing, any weblayers you can think of most of all personalisation of websites, web layers and emails to suit the customers

Exponea review by Ivan H.
Ivan H.
Validated Reviewer
Review Source

"Advanced marketing tool & top-notch customer service"

What do you like best?

We primarily use the pop up banner campaigns. There are a plethora of web layer templates to choose from for any given onsite incentive: leaderboard, survey subscription, countdown banner and many more. The customer service is reliable and fast, they are very helpful regarding the technology and business point of view. Other things to mention in bullet points:

comprehensive analytics & dashboards

ease of use

updates communicated in the campaign dashboard

wide 3rd party application support

recommendations

Recommendations to others considering the product

A bit pricey, but worth the investment. If you are looking for full-stack marketing automation solution from big players, Exponea should be on the list.

What do you dislike?

Everything has been working fine so far, therefore as far as I am concerned, will use the software in future.

What business problems are you solving with the product? What benefits have you realized?

Exponea makes traffic monitoring easy and sweepstakes performance. We have experienced success with using its services in combination with paid advertising campaigns. Marketing automation also saves a lot of time to have everything in one place, in a handy package.

Exponea review by Dominik .
Dominik .
Validated Reviewer
Review Source

"i love their support"

What do you like best?

The flexibility of Exponea is the reason why I think this marketing cloud is one of the best performers in the industry. If you have the right approach, it is easy and intuitive to create actionable reports and custom made funnels. I enjoy the ease of use and the dashboards - you can set up a table with dimensions, tailored metrics, breakdowns and run reports within minutes. It enables me to split different traffic and conversion variables and report on large sums of data to dive deeper and see the key trends that affect our website.

What do you dislike?

It takes some time to start enjoying the full power of the tool - you need to work with the tool on a daily basis.

Recommendations to others considering the product

It is an enterprising analytics and automation tool - it involves considerable investment on a periodic basis. On the other hand, it delivers the promised value thanks to campaign modules.

Recommendations to others considering the product

We are improving the usability of our website both for prospects and customers. Trying to see the comprehensive behaviour of our customers. Exponea helps us to see how they convert from prospect, to lead, to customer. It also helps us to see if our campaigns have received any traffic and improves the evaluation of the campaign sources.

What business problems are you solving with the product? What benefits have you realized?

They have really good reports and options

Exponea review by Juraj I.
Juraj I.
Validated Reviewer
Review Source

"New generation of marketing automation."

What do you like best?

Impressive ability to view people's data and how they interacted with your website. You can create custom metrics, user journey flows and are able to track events that are usually harder to track via GA. The queries are fast, as well, and you can get the full picture of your data. The actual integration is simple enough that frontend developers can handle it in a short period of time.

The campaigns ( weblayers, email campaigns) help us to create the biggest value regarding sales and revenue. Creating email campaigns is simple, even when you use advanced scenarios (like cart abandonment emails or newsletter with dynamic timing).

What do you dislike?

Nothing in particular. Usually every problem in Exponea has its solution through some workaround

What business problems are you solving with the product? What benefits have you realized?

Exponea helps us to schedule emails to deploy, create WYSIWYG drag and drop email templates, personalize content and track user activities. We are able to gather critical information about prospect consumers from the website, newsletters, social media, banners etc. to focus attention on improving those areas. Exponea is able to gather unique information specifically targeted to leads and opportunities through all the stages of the sales funnel to ensure we are communicating the right message, at the right moment, to the right audience.

Exponea review by Filip K.
Filip K.
Validated Reviewer
Review Source

"The marketing tool with a friendly interface and strong power"

What do you like best?

1. It is really fast - built as a single unified solution from scratch, the modules work great together >> I appreciate confident integration between data collection, analytics, and execution

2. After integration, we need our IT guys just from time to time - we are completely independent as it provides accurate data for our analytics and promotional campaign needs.

3. Funnels - this feature simplifies targeting and at the same time can be used across platforms. All funnels are retrospective and are always calculated instantly from our data.

What do you dislike?

Hard to say. We are satisfied from analytical point of view.

Recommendations to others considering the product

I would suggest this for bigger businesses. It may be pricey for small and mid sized companies.

What business problems are you solving with the product? What benefits have you realized?

Benefits from my point of view as a data person:

1. Tracking all customer interactions across devices and channels, turning them into measurable and meaningful data insights

2. Data imports from our other systems to Exponea gives you the whole picture about your website visitors

3. Predefined webhook integrations to interact with Slack, Messenger or any other custom webhook for our own backend

4. The wysiwyg (what you see is what you get) email template editor works great and saves us a lot of time. Also our managers can handle to create a simple newsletter, hence they don’t have graphic recources

Exponea review by Tomas J.
Tomas J.
Validated Reviewer
Verified Current User
Review Source

"Analytics and sales in a single package"

What do you like best?

I like that Exponea is a complete ecosystem for my performance marketing needs, from analysis to customer engagement. It also works great for lead generation

What do you dislike?

New features are constantly being added to the tool, which is great, but sometimes in the process there are changes to existing features, e.g,. in the UX, and I have to re-learn what I already knew how to do.

Recommendations to others considering the product

Go for it!

What business problems are you solving with the product? What benefits have you realized?

Increasing sales through our eshop and generating leads. We are getting better at increasing customer flow from the cart to checkout, and we have nearly doubled the number of leads we generate while maintaining their quality

Exponea review by Frantisek K.
Frantisek K.
Validated Reviewer
Review Source

"Analytics and automation booster for your company"

What do you like best?

Exponea consists of two large families of features, i.e. Campaigns and Analytics. We use mainly the analytics part, that is crafted into an easy-to-use Dashboard, which represents a one-stop-shop for important indicators and metrics. Where you can easily add or edit Customer Profiles and make use of behavior history and analytics to improve result delivery times. Thanks to event attributes we can run aggregate or expression, for example you can select event session start and its attribute country into rows. There are also multiple modifiers in report metrics, which help visualize our the data in tables.

What do you dislike?

Since we work with Exponea dashboards, mobile application would be much appreciated.

What business problems are you solving with the product? What benefits have you realized?

We use revenue attribution report to get a comprehensive overview of acquisition sources and customer touch-points leading a purchase. Multiple models include first/last touch, linear, and time decay. Also Exponea allowed our IT department to refocus on their traditional operational support roles.

Exponea review by KatarĂ­na M.
KatarĂ­na M.
Validated Reviewer
Verified Current User
Review Source

"Brilliant solutions"

What do you like best?

Exponea allows us to increase the amount and quality of our outreach to potential and existing ecommerce clients.

What do you dislike?

Some of the features can be difficult to master and you need a proper training to explore all the Exponea capabilities.

Recommendations to others considering the product

Make sure you know exactly what do you want to archive with marketing automation tool that will help you to select the right software. Your due diligence should be as through as possible since Exponea is quite complex and offers number of different features.

What business problems are you solving with the product? What benefits have you realized?

E-mail automatization and newsletter segmantation has helped us to understand what customers are looking for and has improved our sales funnel.

Exponea review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Good analytics software with good support from developer side. "

What do you like best?

I really love that Exponea is oriented towards direct execution and fast result delivery - this suits us a lot. Exponea is a great combination of analytics and engagement automation to improve customer experience. Marketing automation is one of the most advanced I have ever experienced. We use Exponea’s attribution models for specific use cases, personalized and running Aggregates, custom metrics, and SQL Reporters.

Initial Integration took us few hours. Fully operational within 2-3 weeks. What I value the most is that Exponea does not require our IT department capacity for ongoing support and maintenance.

What do you dislike?

Nothing specific. Exponea solved us the most challenging use cases. We just need to be up to date because of the new features every 2-3 weeks.

What business problems are you solving with the product? What benefits have you realized?

Exponea is loaded with features that will help you understand your customers, and respond to their priorities in real time. We use Exponea for:

omnichannel campaigns to reach our customers with personalized and timely messages. Our main target is to significantly enhance our opportunities to acquire a loyal customer.

One time banner possibilities - we wanted a promotion that would be seen just once by our customers. We created a web layer banner promoting a huge discount for the whole spring deal. The marketing message was “now or never”. It was quite easy to create it via web layer feature in Exponea app with significant impact on activating new members.

last seen products

targeted email marketing campaigns

geo analysis

Exponea review by Ales R.
Ales R.
Validated Reviewer
Review Source

"Valuable service with great support"

What do you like best?

Every analytical tool measure various parameters but as a Exponea customer you get live person who help you with initial setting, creating dashboards for business goals and on demand find and export every data you need. I can focus on dates and charts, not on the tool itself. Exponea not only measures stats of our service, it also save me a lot of time.

What do you dislike?

User interface is little bit messy. Without support is difficult to find right information. It takes time to learn how to use application. For getting maximum from Exponea, you definitely need customer support.

What business problems are you solving with the product? What benefits have you realized?

As a designer of travel application I have to measure behavior of app and ways how users using our app. Primary goal is to rise sales through improve app interface. Exponea provide us many valuable information about both customers and application.

Exponea review by Filip F.
Filip F.
Validated Reviewer
Verified Current User
Review Source

"The BEST marketing and analytics tool out there!"

What do you like best?

There are 3 key feats I really like about Exponea the most: realtime data, usability and support.

The data that we work with are not sampled or delayed by days, it is realtime. If you need a different point of view on your data, you simply do it by yourself and see it the next moment. When you start a new campaign, you keep on refreshing the dashboards to see how it goes - better than watching NHL live!

That connects to usability: we use the data directly for action in the scenarios to eg create offers for specific segments of users or purely based on their behavior in our app - in a very user friendly interface. Also learning how to use Exponea is super fast - a quick onboarding and you're ready to go. Need an AB test? No prob.

Third, if we get stuck or have questions, the support guys help us in a matter of a few business hours. Also we get their suggestions and help on how to improve our analytics and campaigns. They are helping us to improve the way we work with data and grow our business. Very useful, as we are not really data scientists.

What do you dislike?

It is hard to find flaws or specifically stuff I don't like about Exponea - for our use case it's the best out of the tools we tried. However, as Exponea is realtime, it has a hard time with complex queries of type n-squared. Part of that problem is the usage of averages, but not having a median directly. We don't need these on a daily basis and for weekly or monthly BI reports and aggregated data we use Excell (then you don't need to handle 100M's of events in data).

Recommendations to others considering the product

If you are looking for a marketing and analytics tool which 1. is realtime, 2. easy to use, 3. has a great support, then you found it. The implementation from zero is quite straight forward, too.

What business problems are you solving with the product? What benefits have you realized?

We are a mobile free-to-play game dev company, so data and user behavior is the core of our business.

First of all, with Exponea, we managed to grow as a company and fully implement a data driven approach to our company - thinking in KPIs, experiments and proof not in feelings but in numbers, on a daily basis. We base our decisions on data, because it is so easy to get data and work with data.

Second, a lot of direct improvements were achieved, eg, we improved the performance of onboarding funnel by 350% and the offers monetization more than 250% and still see (thanks to data) plenty of space for improvement. Also, we have been able to identify flaws and weak points in the UX of our game and fix them - game economy, balancing of levels, fail rates, etc.

Exponea review by Michaela B.
Michaela B.
Validated Reviewer
Review Source

"The best tool for on-line advertising"

What do you like best?

I really enjoy the wide range of possibilities that Exponea offers.

What do you dislike?

Nothing in particular. The only thing we dislike is that we are unable to fully use all the features due to connectivity issues with our own CRM.

Recommendations to others considering the product

If you are not sure whether to try Exponea, I can tell you the trial is definitely worth your time. The Exponea team will show you their product in different angles, will explain to you what are the features you could use the best and will teach you anything you would need in order to use the software. They will give you support both face-to-face, on-line, over the phone, on Slack etc.

Moreover, there are so many things you can do with their software - you just have to explain which issue you want to sort out and they will create a tailor-made plan for you.

What business problems are you solving with the product? What benefits have you realized?

We use Exponea primarily for upsale of our news subscription, special time limited offers etc. We also look at their analytic data in order to evaluate the campaigns.

Exponea review by Cristián T.
Cristián T.
Validated Reviewer
Review Source

"The most complete and integrated marketing cloud I've tried"

What do you like best?

All the tools in one platform; incredibly in depth analytics, powerful campaign builder, great segmentation options. Very versatile, customizable and expandable.

What do you dislike?

Having so many options and variables to play with when creating charts, campaigns or scenarios can make the interface get a little bit cumbersome when working in a small laptop screen.

Recommendations to others considering the product

Although Exponea's entry level price might be high for a small businesses, after reviewing 17 different marketing cloud and marketing automation solutions it was the only tool that could provide us with everything we were looking for. If you're willing to invest in a high-grade solution with excellent support, Exponea is definitely the way to go.

What business problems are you solving with the product? What benefits have you realized?

I'm providing my clients a really robust marketing cloud that can target customers in different channels based on actions and behaviors, accelerating lead conversion, nurturing prospects, increasing sales and lowering the cost per lead. And the beauty of it is that everything can measured in real time and improved accordingly.

Learn more about Exponea

Exponea Videos

Kate from G2 Crowd

Learning about Exponea?

I can help.
* We monitor all Exponea reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.