Exponea Reviews

The ability to build and share Dashboards for external partners and quick prototyping of reporting views.

Easiness of use even for data and analysis newbies.

Level of customer support.

The reputation of Exponea as employer.

Security and trackability are generally very well thought out.

Real-time big data management is well done.

There has been little to none down-time so far.

Sometimes the rate of innovations in the product is too quick to catch up with. Also the documentation catches up vagrantly.

Data imports are rudimentary at current level but word is campaign management is going to improve.

Make sure to join the Slack community for additional resources.

We're using the reporting features as single source of truth within the company. Dashboards in use show the state of the company from various points of view on monthly or weekly basis, or even allow an operational view drilling down to hours and minutes, particularly useful when analysing new distributions.

Reports allow slicing and dicing of event based data. Analysts have a variety of tools including a Flow chart effectively allowing to cross-check with other data sources within the company such as Google Analytics.

Campaigns allow rapid marketing e-mail or weblayer campaigns design, testing and evaluation. This is particularly useful for e-commerce.

We have also repurposed the push features to allow secure, trackable and targeted in-app communication with end-users of our product, a browser-extension best-in-breed password manager.

It's an easy way to work with our customer base - segment, analyse and then take action. We use it daily to send our newsletter, to improve personalisation based on what customers buy/see, and scenarios based on actions our customers take on e-shop.

They are still working on building the product, so we see new features and improvements first-hand.

For advanced solutions and analysis we need the help from Exponea support team. But they respond very quickly and we always find solutions.

This is useful tool, if you need to work with your customer base. They have very supportive team.

- to analyse behaviour and segment our customers for more relevant communication

- bring relevant content in our emailing to different customer groups

- to deliver the emailing at the time our customers are use to open it

- to automate and personalise:

-- abandoned cart - if our customers forget something in cart

-- last seen products - if customer is browsing products, but not adding them to cart

-- re/activation campaigns

-- ...and more cases to improve the Conversion Rate

If you need several tools to answer analytical and marketing data related questions, go for Exponea!

You will be able to answer complex high-level questions with easy understandable reports.

There is not anything I can think of, if we need to adapt anything, their support is very fast, and answers all our questions.

You can use it as a CRM for your users, push notifications, use scenarios for perfect realtime marketing automation, segment users perfectly, A/B test website changes, promotions, landing pages and emails..

Performance marketing, B2C, consumer software distribution.

We can easily compare distributions, how they convert, which one gets us the most active and paying customers, how is every step of the funnel converting.

You can use it as a CRM for your users, push notifications, use scenarios for perfect realtime marketing automation, segment users perfectly, A/B test website changes, promotions, landing pages and emails..

For building relationship with customers it is important to know what customers do related to your business and respond to it appropriately. Thanks to Exponea we are able to create and change easily the series of campaigns that respond to customer behavior. We use smart recommendations, triggers and we are able to evaluate every step of our client lifecycle management and quickly decide what to change. It is easy to work with Exponea tool, employees without "technical skills" easily manage it. Exponea support is really amazing. They react during minutes not hours.

User interface is not so good as robust tools offer. But it is ok, Exponea is still working on it and now it is really better than in past.

building relationship with customers - the series of campaigns

collecting data about customer behavior

personalized offerings

evaluating and analyzing of campaign results

I really love that Exponea is oriented towards direct execution and fast result delivery - this suits us a lot. Exponea is a great combination of analytics and engagement automation to improve customer experience. Marketing automation is one of the most advanced I have ever experienced. We use Exponea’s attribution models for specific use cases, personalized and running Aggregates, custom metrics, and SQL Reporters.

Initial Integration took us few hours. Fully operational within 2-3 weeks. What I value the most is that Exponea does not require our IT department capacity for ongoing support and maintenance.

Nothing specific. Exponea solved us the most challenging use cases. We just need to be up to date because of the new features every 2-3 weeks.

Exponea is loaded with features that will help you understand your customers, and respond to their priorities in real time. We use Exponea for:

omnichannel campaigns to reach our customers with personalized and timely messages. Our main target is to significantly enhance our opportunities to acquire a loyal customer.

One time banner possibilities - we wanted a promotion that would be seen just once by our customers. We created a web layer banner promoting a huge discount for the whole spring deal. The marketing message was “now or never”. It was quite easy to create it via web layer feature in Exponea app with significant impact on activating new members.

last seen products

targeted email marketing campaigns

geo analysis

There are 3 key feats I really like about Exponea the most: realtime data, usability and support.

The data that we work with are not sampled or delayed by days, it is realtime. If you need a different point of view on your data, you simply do it by yourself and see it the next moment. When you start a new campaign, you keep on refreshing the dashboards to see how it goes - better than watching NHL live!

That connects to usability: we use the data directly for action in the scenarios to eg create offers for specific segments of users or purely based on their behavior in our app - in a very user friendly interface. Also learning how to use Exponea is super fast - a quick onboarding and you're ready to go. Need an AB test? No prob.

Third, if we get stuck or have questions, the support guys help us in a matter of a few business hours. Also we get their suggestions and help on how to improve our analytics and campaigns. They are helping us to improve the way we work with data and...

It is hard to find flaws or specifically stuff I don't like about Exponea - for our use case it's the best out of the tools we tried. However, as Exponea is realtime, it has a hard time with complex queries of type n-squared. Part of that problem is the usage of averages, but not having a median directly. We don't need these on a daily basis and for weekly or monthly BI reports and aggregated data we use Excell (then you don't need to handle 100M's of events in data).

If you are looking for a marketing and analytics tool which 1. is realtime, 2. easy to use, 3. has a great support, then you found it. The implementation from zero is quite straight forward, too.

We are a mobile free-to-play game dev company, so data and user behavior is the core of our business.

First of all, with Exponea, we managed to grow as a company and fully implement a data driven approach to our company - thinking in KPIs, experiments and proof not in feelings but in numbers, on a daily basis. We base our decisions on data, because it is so easy to get data and work with data.

Second, a lot of direct improvements were achieved, eg, we improved the performance of onboarding funnel by 350% and the offers monetization more than 250% and still see (thanks to data) plenty of space for improvement. Also, we have been able to identify flaws and weak points in the UX of our game and fix them - game economy, balancing of levels, fail rates, etc.