Exponea

Exponea

(121)
4.8 out of 5 stars

Exponea Experience Cloud is a customer experience and data management platform that not only boosts e-commerce growth with AI-powered engagement automation, but also helps improve company culture with improved cross-department collaboration and customer centricity. The company empowers e-commerce organizations to deliver highly personalized experiences to their customers, raising conversion rates and maximizing customer lifetime value. Exponea focuses on fast-growing online retail companies and fashion brand leaders around the world.

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Exponea review by <span>Silvia R.</span>
Silvia R.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Great tool that allows our marketing team to be independent

What do you like best?

Exponea connects multiple online marketing tools into a single instrument, thus allowing us to be independent of a data department and other analytics tools. We simply need a graphic designer and marketer who are able to send custom emails, assign credits with scenarios, or create complex reactivation campaigns based on data. With extensive analytics we are able to monitor A/B test results, reach, and other performance metrics of each activity in real-time.

What do you dislike?

We would welcome more presentations on new features, as well as other successful case studies, with high quality results in conversion and/or revenue uplift. Each client listens to numbers and looks for inspiration to help them. The most demanding aspect is the evaluation of scenarios and weblayers, we would need more training and examples from practice.

What business problems are you solving with the product? What benefits have you realized?

The most valuable benefit of using Exponea is the independence that a marketing team has, away from an IT department. We can set all marketing acitivites, like banners or emails, test and evaluate them. It is also very important to us to have the ability to monitor the performance in real-time and quickly react to the data with banner variants, changing CTA texts, or other retention and reactivation activities.

Most Exponea activities like emails, banners and weblayers brought us an increase in conversions and additional profit.

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Exponea review by <span>Viktor C.</span>
Viktor C.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Great Marketing automation tool with the machine learning features directly included in product

What do you like best?

How easy was to integrate Exponea Solution with our company software and data, but the most exciting part was the marketing automation capabilities of the product. From campaigns management, to web layers and the surrounding machine learning features that range from recommendation to prediction engine. We got from project idea to first campaign up and running in just 1 month. Great value.

What do you dislike?

Nothing, the product evolves very quickly, so any gaps in functionality are being addressed by the Exponea development team in a very agile fashion. Even after 6 months we are still not using 100% of what Exponea has to offer, but the features that we do use drive 95% of the benefit.

Recommendations to others considering the product

If you are looking for marketing automation product, you should give Exponea a try. The proof of concept with impact measurement could be done in 1 - 2 months and Exponea offers money back guarantee. We did NOT utilize the guarantee, as we were very satisfied with the pilot project and now we are running Exponea in 2 countries and across 4 brands and we are preparing to expand to 2 additional countries by year end.

What business problems are you solving with the product? What benefits have you realized?

Triggered personalized communication, recommendation of the right product at the right time to the right customer both in email and on the web. Customer base segmentation. The conversion rate of those people that we address through Exponea is on average by more than 30% higher compared to the control group that we are leaving out, so we can measure LIFT impact of using versus NOT using Exponea tooling.

What Marketing Automation solution do you use?

Thanks for letting us know!
Exponea review by <span>Adam L.</span>
Adam L.
Validated Reviewer
Verified Current User
Organic
Reviewed On

With Exponea we can do what we talked about for a long time

What do you like best?

Exponea is super easy to use by business people - I mean those who don't have IT background. This is critically important because you either have business guy who is not able to write requests and code or you have an IT guy whose business sense is limited. Using Exponea is cheaper and quicker than finding a guy combining both characteristics.

What do you dislike?

When you are used to work in google analytics it takes some time to get used to how Exponea works.

Recommendations to others considering the product

Just give it a chance and try it. Don't fall in lies of interal development team saying they can build it in house... they can't. And if yes, by the time they build it Exponea will be already elsewhere :)

What business problems are you solving with the product? What benefits have you realized?

We are standing in front of the task how to monetize high volume of traffic on t-mobile.cz. Thanks to web personalization, behavior bases weblayers and lead generation we managed to multiple our sales value in few months.

Exponea review by <span>Natália S.</span>
Natália S.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Everyday life with Exponea

What do you like best?

It's easy to use, you can create a nice graph in an instant, send an email campaign with different conditions, the customer support is really supportive and very helpful.

What do you dislike?

Sometimes, when I have too many Exponea windows opened, it is really slow. There are also some design bugs, but they can be (and I believe will be) quickly fixed.

What business problems are you solving with the product? What benefits have you realized?

I'm using it every day for pretty much everything - analysis of customers' behavior on our web page, sales analysis, monitoring of conversion rate and bounce rate, marketing campaigns... Exponea beautifully complements our databases and other tools that are used in Analytics team. Besides that, it is an irreplaceable tool for our Marketing team. As for the benefits, I like how easy it is to create nice and neat reports and funnels. Also, when you send emails from Exponea, there is a native HTML builder, it's quite easy to use and you can put there many detailed conditions.

Exponea review by <span>Kamil A.</span>
Kamil A.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Real-time marketing automation for enterprise companies

What do you like best?

Robust marketing automation tool that allows marketers to track omnichannel customer journeys for complete visibility of the influence on a prospect. It offers lots of integration options that are easy to set-up.

Exponea’s capabilities allow for speed in development and deployment of marketing campaigns

Lead scoring helps us to score pretty much everything including demographic data points and user behaviour

Considering how much you can do in this one platform it is relatively easy to pick up and understand. With Exponea, we can not only push out distributions more effectively, but truly measure the impact of campaigns beyond vanity metrics

Advanced scenarios worth mentioning: cart abandonment email, timely sent newsletters, etc

Flexibility, customization, reporting, custom dashboards, granular activity tracking and real-time numbers.

What do you dislike?

Lack of documentation for specific use cases - you need a help from Exponea expert from time to time to bring your hypothesis to life.

Recommendations to others considering the product

If you need advanced segmentation and automation tool, Exponea should be on your list.

What business problems are you solving with the product? What benefits have you realized?

Thanks to Exponea we have realised some significant business benefits. , such us turning our half-manual processes for outbound campaigns into fully automated and tailored customer journeys. Creating, scheduling and sending out emails to large groups. Exponea takes our marketing automation to the next level. It allows us to spend time and build complex campaigns and duplicate the entire campaign to utilize it according the future plans. This saves a lot of time.

Exponea review by <span>Vladimír M.</span>
Vladimír M.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Marketing automation with Exponea

What do you like best?

Very fast web integration (basic tracking is integrated in few days, full integration is dependent on site complexity - but, according to my experiences it takes 2-4 weeks).

Most exponea´s features are really intuitive and you can start with your work (campaigns/reports/analyses) just after you integrate it on the web.

Exponea has all major features, which i need to create modern and successful campaigns in the easy way.

Exponea has a great support that always tries to solve all questions quickly and efficiently.

Exponea is an ever evolving environment with new possibilities.

What do you dislike?

So far, complete and detailed documentation is missing (but, how i wrote, support is really good). Especially in the case of integration into bigger crm we would need more detailed documentation.

Also a console for debugging scripts is missing.

Some, more complex features, are a bit confusing for inexperienced user.

Recommendations to others considering the product

Exponea is really strong platform with many helpfully features. Exponea can help you in all customer circle steps (aquisition, care, retention) and, it is great for any analytics.

Exponeas integrability and variability is also great benefit for your existing tech structures.

What business problems are you solving with the product? What benefits have you realized?

Exponea helped us in several projects. In general, it was about becoming more information about behavior of customers on the web. From which we could create more effective campaigns, with all modern trends - automatisation, personalisation, follow ups, care etc.

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