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Facebook for Business

4.2
(586 reviews)

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Facebook for Business Features

Social Functionality

Social Functionality

Product functionality for social advertising.

n/a

Campaign Management

Campaign Dashboard

Overview of all media purchases and campaigns in a single interface.

84%
(Based on 463 reviews)

Campaign Optimization

Enables marketer to set metrics by which their campaigns are automatically optimized.

82%
(Based on 454 reviews)

Reach

Amount and quality of inventory partner sites on which ads can be placed.

83%
(Based on 484 reviews)

Bulk Editing

Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

76%
(Based on 356 reviews)

Batch Uploading

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

78%
(Based on 338 reviews)

Brand Safety

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

n/a

Fraud Protection

Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

78%
(Based on 298 reviews)

Frequency Capping

Allows marketer to set a limit on how many times a consumer sees their ad.

n/a

Budget Pacing

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

n/a

Creative Optimization

Tools offered for creating and optimizing creative components of campaigns.

81%
(Based on 402 reviews)

Rich Media Capabilties

Supports rich media display and video ads that involve user interaction.

82%
(Based on 356 reviews)

Targeting

Targeting

Able to target desired audiences based on demographics and behavior variables.

88%
(Based on 476 reviews)

Retargeting

Able to retarget previous impressions to your site across the web to increase conversion rates.

86%
(Based on 400 reviews)

Geo-Targeting

Able to tailor ads based on consumer general region, state or designated market area (DMA).

89%
(Based on 429 reviews)

Contextual Targeting

Able to match the marketer's ad with specific content on a site or page.

n/a

Platform

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

80%
(Based on 301 reviews)

Custom Reports

Able to create custom reports to cater to specific metrics and key performance indicators.

80%
(Based on 397 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

87%
(Based on 456 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

84%
(Based on 476 reviews)

Enterprise Scalability

Provides features to allow scaling for large organizations.

84%
(Based on 329 reviews)

Customization

Allows administrators to customize to accomodate their unique process. Includes ability to create custom objetcs, fields, rules, calculations, and views.

81%
(Based on 431 reviews)

Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

80%
(Based on 372 reviews)

Internationalization

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

84%
(Based on 287 reviews)

Notifications

Alerts marketer of the performance of particular campaigns.

85%
(Based on 478 reviews)