What do you like best?
The Summary View of top pages including average like and reach based on days, month or day
Single dashboard to manage multiple pages
Facebook Business Ad Editor's combination of the Power Editor and old Ad Manager is genius
User management is on point, you can easily add users to specific pages and give them user priviledges
The page admin request feature is the single best feature for agencies
What do you dislike?
Speed of loading the main dashboard
Confusion with links, at times, a link is copied instead of opened in a new tab
Ad Editor is great but lacks true creative features and layout is sometimes confusing
Ads are often reorganized once you are done editing them
Personal profile links that appear on Pages do not automatically in Facebook but take you to a landing page
Lack of mobile apps and mobile friendliness is a real bum
Recommendations to others considering the product
Facebook For Business helps you manage multiple Facebook pages, but there are things about it that can be better. It is the best free tool for managing your Facebook pages but has a slight learning curve so if you are not used to using tools like Power Editor.
What business problems are you solving with the product? What benefits have you realized?
We were able to manage multiple pages during a single dashboard, because we run multiple pages for different clients as well as our own businesses, we were able to keep them all under one dashboard. Our main frustration was not being able to monitor our page performance quickly. The addition of the Ads Editor means we can easily edit and manage campaigns while also working on page content.
This has helped our work and productivity as we just have to log into one dashboard away from our personal profiles and focus on work