Falcon.io

Falcon.io

(216)
4.3 out of 5 stars

Falcon.io enables marketing teams working in HQ, local marketing groups or dealerships, and supporting agencies, to collaborate to ensure a consistent brand presence across the different social media types. The platform incorporates complete functionality for social marketing and yet remains simple to use with an engaging, visualisation-based user experience (UX).

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Falcon.io Features

Social Media Monitoring
Social Reporting

Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into Powerpoints.

82%
(Based on 124 reviews)
Sentiment Scoring

Determines whether mentions of your brand are positive, negative or neutral.

75%
(Based on 103 reviews)
Influencer Identification

Identifies who is talking about your brand along with their influence over social communities.

74%
(Based on 93 reviews)
Social Measurement

Measure campaigns, brands and products for quantitative metrics such as conversation volume, when conversations are happening and your brand's share of voice.

81%
(Based on 118 reviews)
Social Listening

83%
(Based on 121 reviews)
Social Management
Social Analytics

Uncovers customer sentiment identify trends in order to accommodate the customer better.

80%
(Based on 132 reviews)
Social Sharing

Allows the creation, management, and scheduling of content to be shared across social media channels

87%
(Based on 151 reviews)
Social Campaigns

Identifies trends in customer sentiment in response to social media campaigns for the benefit of future campaigns

84%
(Based on 124 reviews)
Social Engagement

Centrally manages social media marketing efforts across all utilized platforms

87%
(Based on 149 reviews)
Social Ads

Manage and optimize ads across social channels

70%
(Based on 69 reviews)
Brand Safety

Monitors and reports on social media activity pertaining to brand names or campaigns in order to identify fraudulent, misleading, or compromising mentions

83%
(Based on 78 reviews)
Posting
Scheduling

Optimizes scheduling and posting of content across social media channels

90%
(Based on 154 reviews)
Automation

Automates publishing of and responses to social media content

86%
(Based on 140 reviews)
Reports & Dashboards
Competitor Analysis

Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.

74%
(Based on 75 reviews)
Follower Analysis

Analyzes and illustrates follower information such as demographics, location, purchase intent, etc.

80%
(Based on 88 reviews)
Content Engagement Analysis

Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.

86%
(Based on 90 reviews)
Influencer Identification

Finds and highlights the followers with the largest and most influential followings of their own to tap into as potential brand advocates.

76%
(Based on 72 reviews)
Paid Campaign Tracking

Tracks and measures the success of paid advertising initiatives run on social media sites.

72%
(Based on 42 reviews)
Attribution

Able to track click path of users that come to your site via social campaigns and if they convert to customers.

74%
(Based on 43 reviews)
Report Customizability

Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.

78%
(Based on 84 reviews)
Report Exporting

Allows users to export reports from the product into an .xsl, .csv, or .pdf file.

82%
(Based on 86 reviews)
Analysis
Business Intelligence

Correlates social media data with business intelligence to better business operations

79%
(Based on 123 reviews)
Customizable Dashboards

Customizes dashboards to report the most necessary social media metrics

79%
(Based on 127 reviews)
Platform
API / Integrations

Application Programming Interface—Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

80%
(Based on 60 reviews)
Internationalization

Allows marketer to use platform in different langauges and includes ad units on websites from around the world

84%
(Based on 54 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

85%
(Based on 103 reviews)
Scalability

Allows marketer to add, track, and measure a multitude of social media accounts.

87%
(Based on 85 reviews)
Performance and Reliability

Software is consistently available (up-time) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

88%
(Based on 103 reviews)
Reporting
Monitoring

Monitors a variety of social media channels to uncover relevant content

82%
(Based on 149 reviews)
Reporting

Reports and measures campaign efforts across a variety of social media channels

78%
(Based on 139 reviews)
Analytics Filters

Offers filters to sift through published and promoted data

78%
(Based on 130 reviews)
Competitive Intelligence

Uncovers social media performance and insights of other businesses

75%
(Based on 111 reviews)
Keyword Setup

Allows user to search for specific keywords to measure social impact

78%
(Based on 120 reviews)