What do you like best?
Calendar integration with my site. Responsive to work well with any device. Malleable. Stable. Very Stable. Fare credit card fee, 1.9 +.30, always, no matter what card. No fee for my business. Customers pay Fare Harbor a booking fee of 6% when booking online, nothing when reserving on the phone or in store. I get paid quickly.
What do you dislike?
No real store for add on merchandise. No systems appears to master this. Work around is flawed and reporting for this is awful. However -we make it work. The sales team promised everything I asked for, the implementation member (onboarding specialist/trainer) assigned to my account could not deliver. It was rushed, incomplete and just plain poorly executed. My account manager is great and has tried hard to correct the issues created by the onboarding specialist but it's been an uphill battle.
Because it is supposed to be very flexible, it is complicated to set up and one needs assistance from FareHarbor support for many modifications.
FareHarbor promised a marketing team at my disposal for adwords, remarketing and social. They claimed to provide all of the support and all I would have to do is pay for the actual ad buys. They repeatedly told me that I would have access to the marketing team after implementation was completed. As soon as that occurred I was told that they discontinued that service.
Recommendations to others considering the product
The customers don't seem to mind or even notice the online booking fee. After some experience it works well and has more capabilities than Xola. This space changes fast and several players are racing to win this category: Rezdy, Xola, FareHarbor and Zozi to name a few. All have good qualities, none deliver everything an outfitter needs. The company that integrates a quality merchandise POS first will have a leg up.
What business problems are you solving with the product? What benefits have you realized?
Customers can book my trips online. I manage my entire business with this software.