What do you like best?
The up-time that FatCow can boast is absolutely amazing. I never once personally experienced the server that our site was on being down or having issues that prevented access to our company site or custom domain email. This was essential in our initial reasoning behind choosing FatCow. Downtime equals lost sales, missed customers, and missed opportunities.
What do you dislike?
The price. The price is low at first and is touted as being a cheap and economical host. Once the trial period runs out though, the price jumps up and loses this factor. The price after the trial period when compared to the services you get, is easily outdone by other major hosting providers. The features at the new price point felt lacking and the support to help with the existing features was delayed and lackluster, although it did exist and the actual support representatives themselves were very friendly.
Recommendations to others considering the product
FatCow is great for an initial startup period to get your domain registered and get a website going. Once the trial cost period ends, or if you need more advanced features with quick/efficient support, then it may be time to look at other hosting options unless FatCow starts relying more on competitive pricing/features and less on rank optimization and affiliate marketing for growing their customer base.
What business problems are you solving with the product? What benefits have you realized?
I utilized FatCow for the domain and web hosting services they provided. My startup at the time needed marketing, visibility, and consumer trust to be successful - and those can all be provided with a solid custom domain to match your company name, a reliable company site to promote visibility, and the primary web presence to generate your leads to. I was satisfied with the services until I decided I wanted a new domain and looked closer at their services and out of trial period costs, at which point I realized their were alternatives that were more economical and feature rich - while maintaining a satisfactory enough up-time ratio. They still have their niche in the hosting world, and as for up-time - can't be beat in my opinion, so I always keep a look out for promotions and changes in their pricing structure.