Feefo

(12)
4.4 out of 5 stars

Feefo is an independent feedback system which businesses can use to gain reviews from their customers and customers can use to gain knowledge about a business.

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Showing 12 Feefo reviews
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Feefo review by <span>Benjamin M.</span>
Benjamin M.
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Very, very bad experience. What a waste of time and money for us. The support was the worst thing

What do you like best?

They sell the product well and the promise of features is great. Maybe good if you have a very strong tech team. They also have good cases of success with big companies.

What do you dislike?

The integration was a mess. the had told us that there was a plugin for woocommerce but it was not working at all. Then support never answered to emails, when they did, they did not look at our issues so we had to explain the same thing over and over. They did a lot of error like sending the reviews in a wrong language or even not sending the review at all. This was done during our peak season so we lost a lot of potential reviews. They also told us that they could onboard reviews that we had from a free trial with another company in the past but this does not proved to be true neither. At the end of the day we really spent a lot of time trying to make it work and explaining again and again to the support team but with no chance. We lost so much time, money and lost of best period of sales with very few reviews.

Recommendations to others considering the product

I would definitely go to a cheaper and more efficient solution. There are plenty of those. The very poor support level and the huge difference between what's sold and what's executed is the biggest issue we had.

What business problems are you solving with the product? What benefits have you realized?

No benefit at all as it never really worked. The idea was to use have a review solution, easy to implement and efficient with a nice UI.

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Feefo review by <span>Joe D.</span>
Joe D.
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Vast improvements since updating to 3.0

What do you like best?

Feefo has moved with the times in version 3.0 and has all the features we need as a business.

What do you dislike?

Sometimes mapping data to Google shopping / Magento catalog doesn't work as expected.

Recommendations to others considering the product

I see no downsides to using Feefo as your review platform, Google are doing their best to offer a next to free service that is similar, but I wouldn't put this on the same level yet.

What business problems are you solving with the product? What benefits have you realized?

Using customer reviews to enhance our product offering giving the customer peace of mind, and showcasing our products with the best reviews.

What Product Reviews solution do you use?

Thanks for letting us know!
Feefo review by <span>Grace H.</span>
Grace H.
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Verified Current User
Referral to G2 Crowd from another user
Reviewed On

Honest reviewing platform with both customer & company in mind.

What do you like best?

The process is so smooth and simple for a customer to complete - Just a few clicks from an email in their inbox and their review is viewable for everyone to see but also for the company to leave a reply.

With breakdowns of score ratings and against a time scale also, you can check how the shopping experience ranked for the past week, month, year for example. It's really interesting to see that break down chronologically as the customer can view the company's current performance before committing to a purchase as opposed to just showing a mixture of new and out-of-date reviews. Providing your company's feedback is positive, the customer could be more likely to go through with a purchase there and then after reading your reviews.

What do you dislike?

As the branding of Feefo is quite proudly yellow, it would be good to see the ability to alter its appearance and formatting on your own site. Whilst I appreciate this is the brand's colour scheme and easily catches a potential customer's attention, a few themes to choose from would be an improvement - A grey or monochrome option could work better for the majority of websites using Feefo.

Recommendations to others considering the product

Definitely look into Feefo - the insight it will give your potential customers should be reason enough but failing that, your Customer Services team will become stronger with Feefo in place.

What business problems are you solving with the product? What benefits have you realized?

Feefo provides potential customers with genuine, transparent reviews to consider before committing to a purchase. Whilst beneficial to the customers by giving them a 'voice', it also encourages best-practise for Customer Service teams as their drive to achieve a level of excellence is increased. As a result, our CS team have been awarded 98% customer satisfaction levels for many years via Feefo scores.

Feefo review by <span>Russell D.</span>
Russell D.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

One of our most Valuable Assets

What do you like best?

Feefo is all about transparency and truth. An independent review by this trusted source means our customers trust us too. Because no reviews can be removed (even the really bad ones!) it allows us to see our 'beauty and blemishes' and this allows each customer service executive to continuously review, evaluate and improve their work ethic and standards so they can deliver our unique brand of 'wow' Cuckooland customer service.

What do you dislike?

There is really nothing that we don't like- however it would be great to be able to remove the really unreasonable customer reviews but this is all part of the transparency and anyway allows us to respond accordingly which is in full view for the world to see. So I guess we wouldn't want to remove them, Feefo gives us a voice. So it works both ways.

Recommendations to others considering the product

Don't hesitate. Go for it. You wont regret it, It also helps with your visibility and Google rankings so this is a bonus.

What business problems are you solving with the product? What benefits have you realized?

Keeps our Customer Service Executives on their toes. Helps them to improve. Directors can receive emails with the bad reviews keeping them abreast of a problem or a slip/decline in our service offering. We can react swiftly by being constantly informed.

Feefo review by <span>Adam B.</span>
Adam B.
Validated Reviewer
Invitation from G2 Crowd
Reviewed On

Fantastic way to collate & display genuine customer feedback

What do you like best?

The best feature with Feefo is the fact a customer can seamlessly provide good honest feedback via multiple methods. You can target when you want the Feefo review email to be sent out to your customers who will then find it a breeze to leave their feedback, good or bad. Not only can Feefo send out an email to encourage your customers to leave a review, but you can also link up QR codes to do just the same. This clever technology means you can have a simple QR code on pieces of marketing that link directly to that users order compared to having a long URL displayed which the user would simply never be able to enter.

Being able to display your up to date live feedback score on your site gives customers piece of mind and instant trust to shopping with you (If you have a high feedback score of course!)

What do you dislike?

The only thing I would like to see improved is the actual score levels. there's no neutral option for a user to give. This means that people could unnecessarily be giving a bad score because of a simple issue that otherwise may have been left as a neutral mark.

Recommendations to others considering the product

A very good piece of software to integrate with your website for instant results and for customers to read genuine honest feedback based on your website / company.

What business problems are you solving with the product? What benefits have you realized?

As mentioned, feefo send out targeted emails to customers to provide their genuine feedback. Feefo is also used in marketing material via a QR code, to give the customer the chance to leave feedback via their mobile phone by scanning our marketing material and linking up to their order without the need to type in a long URL code.

Feefo review by User in Non-Profit Organization Management
User in Non-Profit Organization Management
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Verified Current User
Invitation from G2 Crowd
Reviewed On

If you need ratings for your business but hate using places like BBB and Yelp, get this!

What do you like best?

Makes it easy to integrate feedback into an easy to relate story that other potential users can trust and get information from to make their purchasing decision. Being able to put faces to names and then to words makes it really easy to get an idea that, "Hey, there's a real person using this product and they have good things to say. That can't be all bad then, I should check this out."

What do you dislike?

Not a big fan of how it seems to be setup in terms of pulling information. Sometimes the format doesn't appear correctly or it will occasionally cut off feedback. The color scheme of yellow and white is rather harsh and I think they could do a re-branding in the near future and make that a little better from a UX perspective. At least something that doesn't make me want to tear my eyes out.

Recommendations to others considering the product

Free trials are never a bad thing to determine if this is for you. Give it a shot and if it doesn't work out you won't be out any money.

What business problems are you solving with the product? What benefits have you realized?

Solves a lot of issues in terms of getting customer trust, but the benefit is having an increased online and social presence without having to put tons of work into it.

Kate avatar
Kate from G2 Crowd

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