What do you like best?
The process is so smooth and simple for a customer to complete - Just a few clicks from an email in their inbox and their review is viewable for everyone to see but also for the company to leave a reply.
With breakdowns of score ratings and against a time scale also, you can check how the shopping experience ranked for the past week, month, year for example. It's really interesting to see that break down chronologically as the customer can view the company's current performance before committing to a purchase as opposed to just showing a mixture of new and out-of-date reviews. Providing your company's feedback is positive, the customer could be more likely to go through with a purchase there and then after reading your reviews.
What do you dislike?
As the branding of Feefo is quite proudly yellow, it would be good to see the ability to alter its appearance and formatting on your own site. Whilst I appreciate this is the brand's colour scheme and easily catches a potential customer's attention, a few themes to choose from would be an improvement - A grey or monochrome option could work better for the majority of websites using Feefo.
Recommendations to others considering the product
Definitely look into Feefo - the insight it will give your potential customers should be reason enough but failing that, your Customer Services team will become stronger with Feefo in place.
What business problems are you solving with the product? What benefits have you realized?
Feefo provides potential customers with genuine, transparent reviews to consider before committing to a purchase. Whilst beneficial to the customers by giving them a 'voice', it also encourages best-practise for Customer Service teams as their drive to achieve a level of excellence is increased. As a result, our CS team have been awarded 98% customer satisfaction levels for many years via Feefo scores.