What do you like best?
It's been a long time since I was a looking for a fast software to edit small clips with. I've been through a lot of software and I was mostly looking for free options. I didn't find anything satisfying enough. Filmora has a beautiful and easy to use interface, not too many options, not too few. The main reason I chose Filmora is because I was looking for a crop option for my clips. And by cropping, I mean cropping the actual frame, like you would crop an image in Photoshop. The brilliance of Filmora is that it's very light on my not-so-new PC, so that's another bonus. I tried using Photoshop for these actions before, but exporting is always a pain, memory wise. I thought SonyVegas is a good option, but there's been quite some struggle with it and I eventually quit using it (especially since Sony sold it to Magix, there are a lot of options now and it's quite confusing) . At my 2 core CPU and 4 GB of ram memory, Filmora doesn't even blink. Also, at $40 per year/PC or $60 per lifetime/ PC, I'd say it's a bargain. I don't use more than 1 PC, and 1 year is more than enough for me for now. After a year, I can see if there are other better options on the market, renew my license if it's worth it and check if there are better updates for Filmora.
What do you dislike?
Even though it's a simple nice little program, there could be some more control over the exports. For example, if I import a clip, edit it and export it as, say, an mp4, those options are enough for me. The thing is that I cannot save a custom profile with those options, and after working on a second clip, I have to customize my export again.
Recommendations to others considering the product
It's not a complex software, even though you can chose between an easy mode or a full feature mode. The full feature mode has proven not to be more than I can chew up, and I'm not quite the expert when it comes to video editing. It's simple, intuitive and fast. Check out their website - Wondershare Filmora, and look closely for the features of the software. If you want more control, you can go for Vegas Pro, Adobe Premiere or even Photoshop, but watch it for the price :)
What business problems are you solving with the product? What benefits have you realized?
I solved my issue about cropping videos. I sometimes do self-promotion clips, and my camera isn't a very good one. The room I have the light in, and the camera zoom doesn't allow me to film exactly what I need, so more than once, I had to crop it to the essential. Cropping works beautifully, the export is fast, the quality is fine enough.