1.7 out of 5 stars

FirstRain delivers Enterprise Customer Intelligence that makes every sales and marketing professional an expert in their customer's business and in their market

Work for FirstRain?

Learning about FirstRain?

We can help you find the solution that fits you best.

FirstRain Reviews

Ask FirstRain a Question
Write a Review
Filter Reviews
Filter Reviews
  • Ratings
  • Company Size
  • User Role
  • User Industry
Company Size
User Role
User Industry
Showing 3 FirstRain reviews
LinkedIn Connections
FirstRain review by <span>Michael L.</span>
Michael L.
Validated Reviewer
Reviewed On

Excellent News Tool for Tracking Companies and Industries

What do you like best?

FirstRain has a very well thought out user interface for displaying information. This includes both textual content and graphical displays for drilling into subjects.

They cover over 200,000 companies with high precision business news. They do a good job of filtering out duplicate stories and suppressing non-business content.

The Industry taxonomy is impressive and much deeper than standard SIC and NAICs codes. This allows the user to track industries (and business topics) in a more granular manner. Unlike standard industry code structures, the FirstRain taxonomy covers emerging industries.

The FirstTweet service has a remarkably high level of precision around company and industry tweets. Tweets either directly mention the company or link to websites that discuss the company.

What do you dislike?

When deduping stories, they do not give precedence to the original story. This is particularly evident for press releases. It would be better to send the user to the press release on the company website or the Press Release service than to sites that do little more than republish other people's content.

The executive changes module is not very accurate. They need to add an editorial review team to make sure they have properly tagged the change.

Recommendations to others considering the product

While FirstRain would like to sell their service to sales reps, they do not provide sufficient company and executive depth for sales reps. Nevertheless, they make an excellent sales triggers and current awareness tool to supplement sales intelligence vendors that lack these tools.

FirstRain is well suited for competitive intelligence and strategy analysts at companies. They provide high precision news alerts and portal tools for tracking companies, industries, and key business topics.

What business problems are you solving with the product? What benefits have you realized?

I use FirstRain for tracking companies and business topics. I have found the tagging precision to be quite high with few instances of false positives. I can also see which are the key topics and drill down accordingly.

Sign in to G2 Crowd to see what your connections have to say about FirstRain
FirstRain review by Consultant in Publishing
Consultant in Publishing
Validated Reviewer
Reviewed On

Not worth it. There is a lot of software our there to find leads and they are MUCH cheaper.

What do you like best?

Firstrain provides a feed on my competitor, although it is not accurate enough for me to use in my role. The concept is great, but there are a lot of items that don't belong and the contract they proposed was not in my benefit.

What do you dislike?

I actually spoke to some of their competitors and the main thing that bothered me was that they don't use their own software. They said their reps cold call to find business, whereas the competition used their own software to find deals and contacts that they could close. I asked Firstrain about this and they said they can provide a few opportunities per year, but somehow it doesn't justify using their own software to find business? I couldn't come to terms with this.

Competition was only $30 a month and actually gave me some info on contacts as well, so I couldn't justify presenting features for cost to my research team.

Recommendations to others considering the product

Do your research and look into research software. Your miles may vary depending on usage but a lot of companies out there are multifaceted.

What business problems are you solving with the product? What benefits have you realized?

I need to know about changes in the market landscape so I can make sure our sales and marketing strategy are on the same page.

What Market Intelligence solution do you use?

Thanks for letting us know!
FirstRain review by Consultant in Market Research
Consultant in Market Research
Validated Reviewer
Reviewed On

Not very useful, there are better options out there.

What do you like best?

This product pulls news subscriptions and blogs from the web and filters them for you. The best is when they email the brief so I don't have to go into salesforce.

What do you dislike?

This software is very clumsy to use. It was hard to get it going and I ended getting a news feed like Google Alerts. I played with the settings and I just don't find this product useful enough to use. I did end up going with InsideView after a trial because it also gave me intelligence on how to contact a person when I have information. It was the completely package for us. I love InsideView and hoping more people consider it over firstrain.

I don't understand how this company charges twice as much as InsideView and GageIn while have less capabilities. If you do your research there are some good products out there.

What business problems are you solving with the product? What benefits have you realized?

Helping our customer understand more of our products.

There are not enough reviews of FirstRain for G2 Crowd to provide buying insight. Below are some alternatives with more reviews:

Marketo Logo
Powerful and easy marketing automation software that helps marketing and sales professionals drive revenue and improve marketing accountability.
DiscoverOrg Logo
DiscoverOrg provides accurate, integrated, and actionable sales and marketing intelligence - including in-depth company, contact, org charts, and buying trigger data.
ZoomInfo Logo
ZoomInfo is a growth acceleration platform delivering accurate and actionable contact and business information to empower your sales, marketing, and recruiting teams.
Sisense Logo
Sisense is an end-to-end business analytics software that enables users to easily prepare and analyze complex data, covering the full scope of analysis from data integration to visualization.
iDatalabs Logo
iDatalabs provides actionable market intelligence by applying data science and machine learning to big data on technology usage by businesses.
PitchBook Logo
Global Private Equity & Venture Capital Data
Factiva Logo
When you join Dow Jones, you become part of the most dynamic, creative and savvy news and information companies in the world.
Contify Logo
Contify accelerates sales with account based social intelligence. We deliver real time social intelligence on companies, decision makers, influencers and executive leadership in your CRM. With account based sales triggers on prospects from NEWS, Blogs, Company Websites, Twitter, Facebook and Youtube, you can communicate with timing and relevancy and delight the buyer. We also offer APIs to help you integrate social intelligence in your sales software.
Crunchbase Enterprise Logo
Crunchbase Enterprise
Crunchbase Enterprise is a data solution designed to enrich Salesforce accounts, analyze the Crunchbase dataset and pinpoint prospects.
Show more
Kate avatar
Kate from G2 Crowd

Learning about FirstRain?

I can help.
* We monitor all FirstRain reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.