Flashtalking

(14)
3.7 out of 5 stars

Flashtalking is an independent ad serving, tracking and technology company, providing best-in-class digital advertising products, service and support for online advertisers, key media buying and creative agencies.

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Showing 14 Flashtalking reviews
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Flashtalking review by <span>Chamakhe M.</span>
Chamakhe M.
Validated Reviewer
Review Source

"Best amongst its competitors."

What do you like best?

I like the customer service team behind this solution. Trying to create our first creative ad. was tedious with new challenges :however the customer care team were always on hand to guide us all the way.

What do you dislike?

Pricing was sometimes simply unrealistic :making us feel we could get a better deal with close substitutes albeit at a slightly reduced quality.

Recommendations to others considering the product

Could be a good investment for your startup depending on what direction you are headed. Requesting for a demo may help you decide if you need it.

What business problems are you solving with the product? What benefits have you realized?

Flashtalking allowed us reach potential customers with high quality, media rich measurable content :which was effective. Thereby leading to increased user to customer conversion :majorly cause of the quality of the media ads.

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Flashtalking review by Administrator in Financial Services
Administrator in Financial Services
Validated Reviewer
Review Source

"Robust Dynamic Creative Ad-Serving platform "

What do you like best?

Working with Flashtalking they were always extremely helpful and quick to respond to requests. The platform can be used for many different DSP vendors, some of which only use Flashtalking for dynamic creative template creation and ad-serving. Can do animated creative as well as make the ads as custom as you like.

What do you dislike?

Tracking all the different creative versions with third party tracking such as DCM is not really possible without complexity. Perhaps there is a solution I am not aware of? Their pixel didn’t really work on our brand site either.

Recommendations to others considering the product

Consider how you plan to implement/track creative performance if using a third party ad server.

What business problems are you solving with the product? What benefits have you realized?

Savings on production of many creative versions and sizes coded in HTML5 as well as the ability in real time to serve audience specific creative. Allows quick turn around on copy changes yourself without having to go through a creative agency and fees.

What Cross-Channel Advertising solution do you use?

Thanks for letting us know!
Flashtalking review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Flashtalking is a true partner"

What do you like best?

The flexibility of the platform and the limitless possibilities when it comes to decision tree logic

What do you dislike?

A great platform and an even better partner comes with a cost, sometimes to the detriment of the campaign

Recommendations to others considering the product

Do your homework. Flashtalking is a premium offering and if you soley look at Flashtalking, the features won't really stand out and you'll be focused on price. It's a premium tool and it is priced accordingly. But if you see how much better the platform looks than it's competitors, you'll see the cost is negated by the additional features. It's heads above PaperG (now Thunder) and RevJet.

What business problems are you solving with the product? What benefits have you realized?

We were dynamically serving based on last product viewed, category purchased, etc. Flashtalking allowed us to increase conversion rates through increased relevance

Flashtalking review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"dynamic creative"

What do you like best?

Flash talking is one of the best dynamic partners out there. I like that they work with media agency teams, creative agency teams, any publishers an ad might run on as well as clients direct, their ability to make creative relevant by pullin in data across multiple different sects allows media to be relevant and efficient.

What do you dislike?

it takes a long time to build out creative and to make sure everything is functioning. It is also and expensive cost per thousand impressions compared to competitors. you need to be very direct with the data to ensure everything matches and they do not provide their own data to based creative and decisioning off of.

Recommendations to others considering the product

As more and more companies roll out their dynamic solutions, flashtalking needs to become more automated and efficient to stay on top of these trends.

What business problems are you solving with the product? What benefits have you realized?

i am solving the ability to target relevant ads to relevant consumers and making my media buy a more efficient one. the cost pays for itself, but not totally convinced the client has realized earnings as a result of it.

Flashtalking review by <span>Sarah K.</span>
Sarah K.
Validated Reviewer
Verified Current User
Review Source

"Best in the biz"

What do you like best?

Compared to DFP the options for testing are much better. As is the ease of attaching creative.

What do you dislike?

There is a rather long delay for tags to populate

Recommendations to others considering the product

Best around! With some of the most incredible customor support if ever seen. Espcially compared to Sizmek. Creatives are very simple to move and rearrgang. The company is always taking feedback and do what they can to change things.

What business problems are you solving with the product? What benefits have you realized?

Creative macros!

Flashtalking review by <span>Quentin H.</span>
Quentin H.
Validated Reviewer
Verified Current User
Review Source

"We use Flashtalking for our 3rd Party Ad Server "

What do you like best?

I enjoy how easy it is to use and navigate when trafficking tags

What do you dislike?

I don't like how you're unable to delete spotlight groups. If you accidentally create a duplicate, it can become confusing.

Recommendations to others considering the product

Brief your entire dept on the process of using it, it will give team members an understanding of the time it takes and help gauge estimated deadlines.

What business problems are you solving with the product? What benefits have you realized?

We are using FT to help track impressions, clicks, etc from various vendors we use

Flashtalking review by <span>hannah s.</span>
hannah s.
Validated Reviewer
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"Customer Experience is Great"

What do you like best?

The customized and personal customer service is a great asset to Flashtalking. They have many more advantages to their platform vs the walled gardens.

What do you dislike?

Some aspects are not intuitive to the platform, and saving/loading can take far too long.

What business problems are you solving with the product? What benefits have you realized?

Ad serving in bulk quantities via Flashtalking is key for us as a business, and it makes it very easy.

Flashtalking review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Great service, ok product"

What do you like best?

I like the team and the service you get from Flashtalking, vs. Doubleclick where you can barely get access to a human to talk to.

What do you dislike?

The product is progressive in some ways, in others it has limitations (quirks) especially when it comes to ease of usability.

Recommendations to others considering the product

Utilize them when you need a full-service solution.

Utilize them for dynamic ad serving and decision tree modeling.

What business problems are you solving with the product? What benefits have you realized?

Sovles for dynamic ad-serving, full-service ad service, sophisticated measurement solutions (solves for the problem of last-touch attribution model limitations)

Flashtalking review by <span>Paul J.</span>
Paul J.
Validated Reviewer
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"Flahsreview, a powerfull communication tool"

What do you like best?

Being able to scan quickly the reviews left by our customers

What do you dislike?

The fact that we can’t reply to bad reviews. We have to go directly on the website to proceed.

What business problems are you solving with the product? What benefits have you realized?

Reputation preserved

Flashtalking review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Director"

What do you like best?

Turnaround times and quality of creatives is always good

What do you dislike?

Pricing sometimes can be on the more expensive end compared to other companies

What business problems are you solving with the product? What benefits have you realized?

We are using them for a retail client. Benefits are they can incorporate location into the creative based on where the user lives. This has resulted in higher foot traffic for our client.

Flashtalking review by <span>Tony B.</span>
Tony B.
Validated Reviewer
Verified Current User
Review Source

"Flashtalking For Ad Products "

What do you like best?

Can create custom ad units well. Consistent points of contact.

What do you dislike?

Can be fairly slow to respond in some cases.

Recommendations to others considering the product

Great for specific ad products.

Wouldn't use for high volumes with quick turn arounds.

What business problems are you solving with the product? What benefits have you realized?

Custom ad products to off to clients.

Flashtalking review by Agency in Internet
Agency in Internet
Validated Reviewer
Review Source

"Good so far"

What do you like best?

Very helpful and responsive team. Good capabilities exceeding our other partner.

What do you dislike?

Having experience with self serve dynamic, I get impatient waiting for changes rather than being able to jump in mtself.

What business problems are you solving with the product? What benefits have you realized?

Dynamic creative + product recommendations

Flashtalking review by <span>Meredith H.</span>
Meredith H.
Validated Reviewer
Review Source

"Flashtalking"

What do you like best?

Flashtalking provides visually appealing creatives...they have the ability to serve compelling rich media executions

What do you dislike?

Often over file size in regards to ad specs

What business problems are you solving with the product? What benefits have you realized?

Ad Serving; Flashtalking is a great rich media solution for advertisers

Flashtalking review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Used flashtalking ad serving technology in ad ops"

What do you like best?

Creative support featutes that allowed for seamless ad trafficking

What do you dislike?

Ad serving technology was not optimal for all channels. Mobile faces biggest limitations

Recommendations to others considering the product

Great for display

What business problems are you solving with the product? What benefits have you realized?

How to offer full service ad serving with range of features covered by one vender and product. Flashtalking has allowed for this.

Kate from G2 Crowd

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