What do you like best?
Flash talking is one of the best dynamic partners out there. I like that they work with media agency teams, creative agency teams, any publishers an ad might run on as well as clients direct, their ability to make creative relevant by pullin in data across multiple different sects allows media to be relevant and efficient.
What do you dislike?
it takes a long time to build out creative and to make sure everything is functioning. It is also and expensive cost per thousand impressions compared to competitors. you need to be very direct with the data to ensure everything matches and they do not provide their own data to based creative and decisioning off of.
Recommendations to others considering the product
As more and more companies roll out their dynamic solutions, flashtalking needs to become more automated and efficient to stay on top of these trends.
What business problems are you solving with the product? What benefits have you realized?
i am solving the ability to target relevant ads to relevant consumers and making my media buy a more efficient one. the cost pays for itself, but not totally convinced the client has realized earnings as a result of it.