What do you like best?
it's fantastic for large databases; graphic interfaces. The ability to train employees on this platform is easy enough without having to hire an outside consultant. The customer service is good too.
What do you dislike?
needs more integration capabilities for upgrades at a quicker speed. Took the company digital marketing team some time to fully implement program, but once it went live, it was pretty straightforward.
Recommendations to others considering the product
Do your research. Find out about ease of integration and optimization. The graphics interface is great. Can upload via cloud, which is important to many companies.
What business problems are you solving with the product? What benefits have you realized?
It's great with large complex databases such as the one we have which deals with business to business (trade) and business to consumers (retail) ends.