Content Creation Tools
Tools that help in the ideation, writing, and designing of content.
Tools to discover, capture, and share third-party content.
Set buyer personas so users can target content to their most valuable audiences.
Optimize content to increase search engine result rankings.
Ability to test two (or more) versions of content and collect viewer interaction data.
Dashboards & Reporting
Access pre-built and custom dashboards and analytics around content performance.
Deploy different versions of webpages based on user demographics, user activity, etc. with out-of-the-box configuration.
Collaborative Editorial Calendars / Scheduling Content
Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date.
Customizable Templated Workflows
Suggested workflows that can be adopted as is or adapted to fit business needs.
Tools to communicate with internal and/or external parties involved in the workflow.
Ability to access and restore past versions of content.
Editing and Approval Tools
Tools to facilitate the editing and content approval process.
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Features to distribute content through a variety of channels including social, websites, blogs, etc.
Integrations & APIs
API's typically enable integration of data, logic, objects, etc. with other software applications.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. to both internal and external users.