I've used it for awhile and really love the analytics. The best part though is the reporting feature to PDF because it's great for delivering reports to stakeholders at events.
What do you dislike?
The price plan is unattractive... they base it on bundles of data and I've written to them about it and said I want a monthly plan that isn't restrictive. They've said they're looking into it and will come back to me soon.
Recommendations to others considering the product
Get in touch with them and tell them to sort the pricing out. A simple monthly fee is all it should be.
What business problems are you solving with the product? What benefits have you realized?
Mostly I use it to give a useful report for a hashtag. If you're tweeting a lot you need to give some kind of idea of where those tweets have been going... particularly at events.
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