What do you like best?
The support is friendly and responsive.
The pricing model is good, with no caps on responses or number of forms at our level (Professional).
Their development team is regularly making improvements to the platform; the newest version of the form builder is GREAT.
What do you dislike?
Fatal errors are possible: Occasionally, a form in development will develop a mysterious glitch that requires us to scrap everything. We have learned to save clones (copies) of forms in development regularly so we don't need to start over from scratch.
No Survey analytic tools: I realize this isn't the primary use-case for FormAssembly, but we do use the platform for satisfaction surveys. Form Assembly provides only a rudimentary reporting capability. There is no ability to filter responses by questions, so you must look at all the data together. Therefore, we end up exporting data and analyzing data in Excel.
Recommendations to others considering the product
THIS IS A TOOL: Make sure you have someone on staff or retainer who is a whiz at problem solving and systems thinking. Integrations are not for the faint of heart, and while your FormAssembly administrator needn't be a coder, she/he will need to have advanced problem-solving skills and creative thinking to customize the this tool to meet your business needs.
What business problems are you solving with the product? What benefits have you realized?
As an educational non-profit, we use form assembly for almost every customer entry possible: Credit card updating for recurring billing, Lead Capture, Admissions Applications, course registrations, sophisticated and targeted fundraising, feedback surveys, direct web sales to customers, one-click email smile sheets, event registration...
Additionally, we're using it more and more to provide our staff forms to simplify data entry (where complex object creation in CRM is necessary), greatly reducing errors.